GoHighLevel Features List of 2024

GoHighLevel Features Featured-Image

Are you struggling to manage multiple marketing tools while trying to grow your online business?

It’s time to discover GoHighLevel, an all-in-one marketing platform that combines a wide range of GoHighLevel features to help businesses streamline their processes and succeed in the digital landscape. Get ready to experience a new level of efficiency and profitability.

Short Summary

  • GoHighLevel offers an all-in-one platform to integrate various marketing tools, access them on mobile devices and utilize automated pipelines for streamlined lead nurturing processes.
  • The platform simplifies marketing efforts with powerful CRM tools for tracking, organizing, and nurturing leads.
  • It also provides features such as email builder, 2way SMS Marketing, workflow automation & customizable sales funnels.
  • And much more.

Table of Contents

About the GoHighlevel Features

The GoHighLevel platform is packed with LOTS of features and online management tools agencies, marketers, and freelancers need. It comes with customer relationship management, lead nurturing, marketing campaigns, and many more features we’ll soon discuss.

When you sign up for a GoHighlevel pricing plan, you can access all the features available within just a few minutes of signing up.

The Agency Starter account plan is best if you’re just starting out, and the Agency Unlimited account is best if you have existing clients. Once you’re inside, you can take advantage of HighLevel discounts.

Let’s explore the GoHighlevel features.

CRM and Pipeline Management Tools

online business management easy

GoHighLevel’s CRM and pipeline management tools are designed to help businesses manage their marketing campaigns, streamline lead nurturing processes, and maintain customer relationships. With an all-in-one platform, businesses can easily integrate various marketing tools, such as sales funnels, landing pages, and more, enabling them to focus on what matters most – growing their online business.

One of the key benefits of GoHighLevel’s CRM and pipeline management tools is their accessibility on mobile devices, ensuring that you never miss an opportunity to connect with leads and customers. Additionally, the platform offers automated pipelines that simplify the process of moving leads through different stages of the sales funnel, ultimately helping you close more deals.

An All-In-One Platform

own domain

GoHighLevel’s all-in-one marketing platform integrates various tools, such as marketing automation, email marketing, and a branded desktop app, to help you manage campaigns and leads with ease.

The platform eliminates the need to switch between multiple platforms and streamlines your marketing efforts, ultimately saving you time and resources.

Furthermore, all the tools were modeled after popular platforms that all used drag-and-drop functionality. Everything is drag and drop, whether you’re using the funnel builder, planning an email campaign, creating a course to sell, or creating your first GoHighLevel marketing automation.

With GoHighLevel, you can focus on what truly matters – growing your online business.

Lead Management

Effective lead management is essential for any successful marketing strategy. GoHighLevel provides powerful tools for tracking, organizing, and nurturing leads, ensuring no opportunity slips through the cracks.

With features like automated follow-up campaigns and the ability to send personalized emails and SMS messages, the customer relationship management platform makes it easy to stay connected with leads and build lasting relationships.

Automated Pipelines

tracking metrics schedule

Automated pipelines in GoHighLevel simplify the process of moving leads through different sales funnel stages, ensuring a seamless journey from prospect to customer. By automatically routing leads to the appropriate pipeline stage, you can focus on nurturing leads and closing deals rather than manually managing your pipeline.

With GoHighLevel’s automated pipelines, your sales process becomes more efficient and effective.

Email Marketing

send emails

Building and maintaining effective email campaigns can be challenging, but with GoHighLevel’s email tools, it’s easier than ever. The platform offers:

  • An easy-to-use email builder that allows you to create, schedule, and track email campaigns with just a few clicks
  • Customizable email templates
  • A drag-and-drop interface

Designing professional and engaging emails has never been more straightforward.

Whether you’re new or a seasoned pro, GoHighLevel’s email marketing tools provide everything you need to execute successful campaigns. With the ability to integrate emails into multi-channel marketing strategies, you can ensure that your message reaches the right audience at the right time, boosting your overall marketing efforts.

Easy-to-Use Email Builder

Designing customized emails has never been easier, thanks to GoHighLevel’s easy-to-use email builder. With a user-friendly drag-and-drop interface, you can create professional and engaging emails in no time.

Whether starting from scratch or using one of the platform’s pre-made templates, the email builder provides all the tools to craft the perfect email for your campaign.

Great Pre-Made Email Templates

one click templates

GoHighLevel offers a variety of pre-made email templates for quick and convenient campaign creation. These templates cater to various business niches and industries, allowing you to find the perfect design for your campaign easily.

Simply customize the template to suit your brand and message, and you’re ready to launch your email marketing campaign in no time.

Mailgun Integration

GoHighLevel incorporates Mailgun, a third-party provider, for email delivery. Mailgun is seamlessly integrated into the GoHighLevel platform and can be utilized at no cost as long as the monthly email limit does not surpass 10,000.

If you intend to send more emails, you have the option to upgrade your Mailgun account. If you manage multiple clients, you’ll have to consider whether you want to use your Mailgun account for all your clients and have this cost built into your monthly fees. Alternatively, you can set up accounts for your clients’ sub-accounts.

Editor’s Note: Email marketing setup with Leadconnector is now easier than Mailgun!

2-Way SMS Marketing and Other Communication From One Dashboard

sms interface

In today’s fast-paced world, communicating directly with leads and customers is essential for success.

GoHighLevel’s 2-way SMS marketing tools provide an effective way to engage with your audience through their preferred communication channel – text messaging.

With features like customizable text messages, automated responses, and built-in A.I. messaging, GoHighLevel helps you stay connected with your leads and customers like never before.

Incorporating 2-way SMS marketing into your marketing strategy ensures that your message reaches your audience quickly and effectively.

Whether you’re sending promotional offers, appointment reminders, or follow-up messages, GoHighLevel’s 2-way SMS marketing tools make it easy to manage and track your text messaging campaigns.

Additionally, your client email, social media, and Whatsapp communication all get fed through the Conversations Dashboard!

Send, Record, and Reply Back to Texts All in GoHighLevel

GoHighLevel’s integrated texting functionality enables you to:

  • Send, record, and reply to text messages directly from the platform
  • Manage all your communications in one place
  • Ensure you never miss an opportunity to connect with your leads and customers.

Plus, with features like missed call text back and customizable responses, you can stay engaged with your audience and provide the best possible customer experience.

Customize Text Messages to Nurture Leads

Customizing text messages to engage and nurture leads is a crucial aspect of any successful marketing campaign. With GoHighLevel’s 2-way SMS marketing tools, you can create personalized messages that resonate with your audience and reflect your brand.

Whether you’re sending automated welcome messages, personalized promotions, or leveraging A.I. to craft more effective messages, customizing your text messages can significantly improve lead engagement and conversion rates.

You May Also Like:

Automate Text Messages to Nurture Leads

Automating text messages can save time and help maintain consistent communication with leads. With GoHighLevel’s 2-way SMS marketing tools, you can easily set up automated responses and follow-up messages to keep your audience engaged.

By automating your text messaging campaigns, you can focus on nurturing leads and growing your business while GoHighLevel takes care of the rest.

Built-In A.I. Messaging

GoHighLevel’s built-in A.I. messaging takes text messaging to the next level by providing human-like responses that improve engagement with your audience. Leveraging natural language processing and machine learning algorithms, the platform’s A.I. messaging system can craft personalized and effective messages that resonate with your leads and customers.

Incorporating A.I. messaging into your 2-way SMS marketing campaigns can enhance customer satisfaction and drive better results.

Twilio Integration Requirement

HighLevel requires you to use Twilio to send SMS text messages. This is standard as many CRMs partner with Twilio for text-based communication.

You’ll need to purchase a number per client or business sub-account to get started with SMS and GoHighLevel marketing automation. Once this is connected, you’ll be ready to go.

Workflow Automation

workflow tool

Workflow automation is a powerful feature within GoHighLevel that streamlines your marketing campaigns and follow-ups. By automating your business processes, you can ensure your campaigns run smoothly and effectively while saving time and resources.

GoHighLevel’s workflow tool allows you to:

  • Create flowcharts
  • Customize events
  • Schedule times and days
  • Integrate multiple marketing channels seamlessly into your workflows

With workflow automation, you can blend all your marketing channels if you so choose. The workflows work with emails, SMS, social, new leads, etc.

This is a good time to introduce GoHighLevel snapshots. Snapshots are workflow automation blueprints you can duplicate and use for other accounts. You can even share them with other HighLevel users.

Here’s an example. Once you’ve developed a workflow that works for a specific type of client (say, roofers), you can use your original roofing workflow snapshot and import it to your new roofing client’s sub-account!

This is the power of Highlevel and why agencies and freelancers love this tool.

Follow-up on Campaigns

Automating follow-ups for your campaigns is crucial for keeping leads engaged and driving conversions. GoHighLevel’s workflow automation allows you to easily schedule follow-up messages and actions based on specific triggers and events (such as trigger links).

By incorporating automated follow-ups into your marketing campaigns, you can ensure that your leads receive timely and relevant communications, ultimately increasing the likelihood of converting them into customers.

Call Management and Automation

Alongside SMS marketing, HighLevel has nifty call marketing and automation capabilities after you’ve gotten your (or your client’s sub-account) Twilio number(s) configured.

Call Tracking

HighLevel is great for call tracking and replaces tools like CallRail. You can use call tracking numbers for every client and for different traffic sources.

For instance, if you’re running PPC Google Ads to your landing page, you can install HighLevel’s tracking numbers and record conversions on your Google Ads dashboard, record calls, and more.

Furthermore, you can install HighLevel’s tracking numbers onto your WordPress website(s) and track which pages on your website(s) bring in more leads.

Call Dialer

Whether it’s you, someone on your sales team, or a client using HighLevel, you’re able to call directly from the dashboard or mobile app.

Voicemail Drops

Ever wonder how you got a voicemail without a phone call? It’s possible, and HighLevellet’s you do it on any of its pricing plans. It’s called a voicemail drop. This is a great tool for sales teams.

Forced Calls Automation

HighLevel is excellent for you or your client’s team when they start getting more leads because it forces you to engage with them with automation.

Forced calls are calls that get forwarded via automation to, for example, someone on the sales team with a message such as Hey Tom, a new lead came in that hasn’t been reached out to yet. They’re ____ and want _____. If you want to connect with them, press 1 now.

This automation is great for clients who struggle to keep up with form leads!

Unlimited Sales Funnels

One of HighLevel’s popular features is its funnel builder.

websites funnels

GoHighLevel offers:

  • Unlimited sales funnel creation with customizable templates
  • A landing page builder allowing you to create high-converting funnels for your business
  • The flexibility to create and manage multiple funnels with ease

Whether you’re looking to capture leads, promote special offers, or sell products and services, GoHighLevel’s unlimited sales funnels give you the tools you need to succeed.

With various pre-built templates and a user-friendly drag-and-drop interface, building and optimizing your sales funnels has never been simpler.

Related Reading:

Customizable Templates

funnel building

With a wide range of customizable funnel templates, GoHighLevel makes creating sales funnels that suit your business needs easy. These templates cater to various industries and niches, allowing you to quickly create high-converting funnels without starting from scratch.

Simply choose a template, customize it to match your brand and messaging, and you’re ready to launch your funnel. With GoHighLevel’s customizable templates, creating the perfect sales funnel has never been more accessible.

For more templates, you can check out HighLevel’s marketplace.

Landing Page Builder

funnel builder

GoHighLevel’s landing page builder allows you to:

  • Design and launch high-converting landing pages with ease
  • Use a user-friendly drag-and-drop interface
  • Choose from a variety of pre-built templates
  • Create professional and engaging landing pages in no time

The landing page builder also offers features such as A/B testing, mobile optimization, and analytics, ensuring that your landing pages are optimized for success.

Website Builder

websites funnels

Creating a professional and responsive website for your business is essential in today’s digital world. GoHighLevel’s website builder makes designing and launching your website easy with a user-friendly drag-and-drop interface.

Whether you’re starting from scratch or using a pre-built template, the website builder provides all the tools you need to:

  • Design and customize your website
  • Add and edit content
  • Choose from a variety of themes and layouts
  • Optimize your site for mobile devices
  • Integrate with other marketing tools
  • Capture leads and track conversions

With GoHighLevel’s website builder, you can create a stunning website that showcases your brand and helps you grow your business.

add images

Although there are plenty of native website templates that come with HighLevel, the platform also has a marketplace where you can purchase pre-made site templates from Highevel web designers.


Unlimited Polls, Surveys, and Forms

Gathering valuable feedback and insights from your leads and customers is crucial for the success of your business.

With GoHighLevel, you can create unlimited polls, surveys, and web forms to engage your audience and collect the information you need (you can create custom fields) to make data-driven decisions.

Simply design your survey or form, embed it on your website or landing page, and watch as your audience provides invaluable feedback and insights.

Appointment Scheduling and Booking

appointment booking

Managing appointments and bookings can be a hassle, but with GoHighLevel’s appointment scheduling and booking tools, it’s easier than ever. The platform allows you to create and manage appointments, set buffer times, and specify available days and date ranges, ensuring that your booking process is seamless and efficient.

With GoHighLevel taking care of your appointment scheduling, you no longer need a booking tool like Calendly!

Calendar Integration

Integrating calendars is essential for seamless appointment scheduling and management. GoHighLevel’s calendar integration features make connecting your calendar to the platform (Gmail or Outlook) easy, allowing you to manage appointments and bookings directly from your GoHighLevel dashboard.

By integrating your calendar with GoHighLevel, you can ensure that your appointments are always up-to-date and that you never miss an opportunity to connect with your leads and customers.

Customizable Booking Forms

Customizable booking forms allow you to:

  • Capture relevant information from your leads and customers when they schedule appointments or book services
  • Tailor your forms to suit your business needs
  • Ensure that you collect the information you need to provide the best possible customer experience

No more generic booking forms – create forms that reflect your brand and capture the information that matters most to your business.

Unlimited Online Course and Product Hosting

Creating and selling online courses and digital products is a great way to generate additional revenue for your business.

With GoHighLevel’s unlimited online course and product hosting, you can:

  • Create, manage, and sell your digital products with ease
  • Use the platform’s full-featured course management system
  • Add course sign-up pages to your sales funnels
  • Manage memberships
  • Build and sell premium products through membership sites

A Full Online Course Platform within HighLevel

paid courses

GoHighLevel’s full online course platform enables you to:

  • Create, manage, and sell courses with ease
  • Use features such as course sign-up pages, membership management, and a user-friendly course builder
  • Create professional and engaging courses that resonate with your audience.

Whether you’re teaching a new skill, sharing your expertise, or selling a premium product, GoHighLevel’s online course platform has you covered.

Our agency uses HighLevel’s course features to create internal training for current and future team members.


Unlimited Users

Host unlimited users and courses without worrying about additional fees or limitations.

This flexibility allows you to scale your online course business and reach a wider audience, ultimately driving more revenue and growth for your business.

Unlimited Video Hosting

Enjoy unlimited video hosting for your online courses and digital products with GoHighLevel. With no storage or bandwidth limits, you can host as many videos as you need for your courses, ensuring your content is always accessible and engaging for your audience.

Plus, with features like customizable video players, secure sharing, and viewer engagement tools, you can provide your students with the best possible learning experience.

Reputation Management

high level reputation management

Managing your online reputation is more important than ever in today’s digital landscape. GoHighLevel’s reputation management tools help businesses:

  • Monitor and manage their online presence
  • Solicit reviews from clients
  • Track customer feedback
  • Respond to reviews

Utilizing these tools can maintain a positive online reputation and build trust with potential customers.

With GoHighLevel’s reputation management tools, you can take control of your online presence and ensure the success of your business.

Social Media Planner

social media automation

Managing social media posts across multiple platforms can be time-consuming and challenging. GoHighLevel’s social media planner simplifies this process by allowing you to:

  • Schedule and manage your social media posts from a single dashboard
  • Use a social media calendar to plan and organize your content
  • Take advantage of scheduling options to automate your posts
  • Plan and create engaging and effective content for your social media campaigns

With these features, you can ensure that your social media campaigns are consistent, engaging, and effective.

At the time of writing this, GHL can integrate with Google Business Profile, Facebook, Instagram, LinkedIn, Twitter, and TikTok.

Stay on top of your social media presence and drive better results with GoHighLevel’s social media planner.

Analytics and Reporting Tools

appointment reports

Tracking the performance of your marketing campaigns is crucial for making data-driven decisions and optimizing your marketing efforts. GoHighLevel provides comprehensive analytics and reporting tools that help you monitor campaign performance across multiple platforms, including Facebook Ads, Google Ads, and website traffic.

With these insights, you can identify areas for improvement, make informed decisions, and ultimately drive better results for your business.

The Mobile App

GoHighLevel’s mobile app provides users a convenient way to access the platform’s features on the go. The app is available for both iOS and Android devices. Once downloaded, users can log in to their GoHighLevel account and access their dashboard, pipeline, and other features directly from their mobile device.

The mobile app allows users to manage their leads, appointments, and tasks from anywhere, making it ideal for users who are frequently on the go. The app also provides push notifications for new leads, appointments, and tasks, ensuring users never miss an important update.

2-Way Communication From Any Device

This is a key HighLevel mobile app (and desktop) feature: the ability to communicate to any lead or customer via text, voice calls, or voicemails whether they contacted you via email, text, or phone call.

Gray or White Labeling the Mobile App for Clients

Clients and their team members are busy, and sometimes they’re on the go and could use HighLevel’s features on the go too.

You can offer them an app and resell HighLevel with gray or white label options.

The gray label option uses LeadConnector and is available with an unlimited $297/month plan. White labeling the mobile app costs a lot more, but it is possible and is an offer you can see when in your dashboard.

White Label Agency Fulfillment

GoHighLevel’s white label agency fulfillment enables agencies to customize and sell the platform to clients, generating additional revenue and expanding their service offerings.

To have your own white labeling platform (desktop only), you must be on the $297/month plan.

By offering a white label version of the platform, agencies can provide their clients with a powerful all-in-one marketing solution under their own brand. Your clients’ won’t know the platform is HighLevel unless you specifically tell them or are familiar with the software.

Additionally, you can get a white label mobile app for your agency; however, it is more expensive.

With GoHighLevel’s white label agency fulfillment, marketing agencies can grow their businesses and build stronger client relationships.

Sell HighLevel As Your Own SaaS

Some agency users sell their clients their white labeled HighLevel sub accounts as SaaS.

This allows the clients to have some or all the features included in GHL accounts. As the SaaS owner, you get to choose their features and limitations AND determine your pricing as you see fit.

You can charge monthly, give an annual discount or even sell the SaaS for a one-time fee!

You can get creative with this, but there’s also customer service and support that comes with offering SaaS. There are even HighLevel white label support services that can help when it comes to this.

GoHighLevel Integrations

Although GoHighLevel replaces many third-party tools, it hasn’t replaced all the tools on the market. HighLevel has built native integrations for most of these third party tools but for others, you’ll need Zapier to connect them.

Payment Processor Options

GoHighLevel offers its users several payment processor integration options, allowing them to streamline their payment processing needs.

One of the most popular HighLevel payment gateway integrations is Stripe, a well-known payment processor that provides secure and reliable payment processing services.

In addition to Stripe, GoHighLevel also offers integration with PayPal, a widely used payment processor that supports online payments and money transfers.

Moreover, GoHighLevel offers an Authorize.net integration for processing payments.

Invoice Feature

invoice update

GoHighLevel’s new invoice feature provides users with a powerful tool to create and manage invoices efficiently. The feature allows users to easily create professional-looking invoices, complete with details such as product descriptions, prices, taxes, and discounts. Users can also add their company logo to the invoice to give it a personalized touch.

The invoice feature also allows for recurring invoices, making it ideal for businesses that require regular payments from their clients.

Alternatively, HighLevel connects easily with Quickbooks.

Zapier Integrations

Let’s say you’re course is on a 3rd-party course platform. When a new student purchases your course, you can have a GoHighLevel trigger that sends an email/SMS text to that new student.

You’d need Zapier to make the connection between HighLevel and 3rd-party apps. There are thousands of Zaps for GoHighLevel.

Customer Support Options

GoHighLevel offers a variety of customer support features and options to ensure that users receive the assistance they need when using the platform.

24/7 Support

One of the most notable features is the 24/7 live chat support, which allows users to connect with a customer support representative at any time of the day or night. The live chat support is available directly from the GoHighLevel dashboard, making it easy for users to get help without having to navigate away from the platform.

Official Facebook Group Community

HighLevel’s Facebook group community is a great way to get support from other users and, at times, from one of the founders, Shaun Clark.

Onboarding Support

If you’re not a user yet, you’ll be happy to note that GoHighLevel provides onboarding support to new users, ensuring they have a smooth and seamless experience when getting started with the platform. The onboarding support includes a series of tutorials and guides that walk users through the process of setting up their accounts, configuring their settings, and using the platform’s features.

For white-glove onboarding, be prepared to pay a one-time fee. This is highly recommended as it’ll save a LOT OF TIME. We should’ve done this looking back. Take advantage of the discounted onboarding offer after you sign up for a free trial!



To sum up, GoHighLevel is an all-in-one marketing platform that combines a wide array of tools to help businesses manage and grow their online presence.

From CRM and pipeline management to email marketing, 2-way SMS marketing, GoHighLevel’s A.I. features, workflow automation, and more, GoHighLevel provides everything you need to streamline your marketing efforts and achieve success in the digital world.

This article covered a host of features. For a more in-depth look at the pros and cons of the platform from an agency owner perspective, read our GoHighLevel review here.

If you’re ready to start with your own GoHighLevel account, get started with a free HighLevel trial now.

Recently Added New Features:

Frequently Asked Questions

What are the benefits of GoHighLevel?

GoHighLevel provides an all-in-one solution to manage your business with its simple, intuitive interface and easy-to-use building tools.

Furthermore, it allows users to eliminate the need to purchase multiple software applications and manage everything from one dashboard.

What are the features of HighLevel CRM?

HighLevel provides a comprehensive suite of features to help you capture and close sales quickly and efficiently. From lead capture with landing pages, surveys, and forms to automated voicemail, calls, SMS messages, emails, and Facebook Messenger support, HighLevel has everything you need for successful sales management.

Can I use GoHighLevel for email marketing?

Yes, it provides an easy-to-use builder with customizable templates and a drag-and-drop interface, making designing professional emails simple.

Is GoHighLevel suitable for managing social media campaigns?

Yes, GoHighLevel is suitable for managing social media campaigns. It simplifies scheduling and managing posts across multiple platforms with its social media calendar, scheduling options, and content planning.

Can I host online courses and digital products on GoHighLevel?

Yes, GoHighLevel allows you to host online courses and digital products. The platform offers unlimited hosting, a course management system for sign-up pages and membership sales, and the ability to create and sell premium products.

Scroll to Top

Wait! Test Drive GoHighLevel FREE Now!