Since its release in 2018, GoHighLevel has continuously added new features and updated existing ones to give users the best platform experience. Its focus on simplifying workflows, improving functionality, and offering an all-in-one marketing and sales solution has made it a go-to platform for businesses looking for growth and scalability.
In this article, we’ll cover all the must-try features of GoHighLevel and explore how you can use them for your process.
Key Takeaways
- GoHighLevel provides an all-in-one solution for CRM, email and SMS marketing, website building, social scheduling, and reporting—perfect for streamlining business operations.
- Its powerful automation tools handle workflows, lead follow-ups, and appointment scheduling across multiple channels with ease.
- Unique features like AI Voice Assistants, branded mobile apps, and webinar funnels help businesses scale and customize their marketing strategies.
- With GoHighLevel, agencies and businesses can manage customer relationships and grow efficiently from one centralized platform.
Table of Contents
- About the GoHighlevel Features
- GoHighLevel Plan Feature Options
- Funnels and Landing Page Builder
- Website Builder
- CRM and Pipeline Management
- Email Marketing
- AI Employee
- Social Media Scheduler
- Ad Manager
- Automation and Workflow Management
- Courses, Memberships, and Community Features
- Appointment Booking and Scheduling
- Reporting and Analytics
- Polls, Surveys, and Forms
- Conversations: 2-Way Communication
- Client Portal (Mobile App)
- Reputation Management
- White-labeling and SaaS
- Summary
- FAQs
About the GoHighlevel Features
| Category | Features |
|---|---|
| Automation |
|
| Customer Relationship Management (CRM) |
|
| Memberships & Courses |
|
| Reputation Management |
|
| Calendars and Booking |
|
| AI Features |
|
| Analytics & Reporting |
|
| Sales & Payment Processing |
|
| Website & Funnel Builder |
|
| Marketing |
|
| Pipelines and Opportunities |
|
| SaaS & White-Labeling |
|
GoHighLevel Plan Feature Options
Check out HighLevel’s website for the pricing table. If you are looking for a breakdown of the plans, read our Full GoHighLevel Pricing Guide here.
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Funnels and Landing Page Builder
GoHighLevel makes creating single—or multi-page funnels for your campaigns easy with its funnel builder. These funnels can collect leads, promote offers, or sell services, all while guiding potential customers through simple, clear steps.
For instance, if you own a house cleaning company, you could build a funnel that promotes a seasonal discount on house cleaning services.
This funnel might include pages for customer sign-up, appointment booking, and a confirmation page.
The platform also includes an expanded collection of templates for various niches and purposes. These templates help you start quickly, even if you’re new to funnel building.
Recently, GoHighLevel introduced some new features. One is the Funnel AI, which you can use to create custom funnels quickly. All you have to do is type in your business name and select your industry.
Another great addition is Webinar Funnels, which lets you set up and manage live or on-demand webinar campaigns to create more engaging pages and generate leads.
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Website Builder
During the Level Up Day in 2024, GoHighLevel announced exciting updates, including their own domain hosting and improved website builder features. Now, you can create and manage your websites entirely within the platform, with enhanced tools for customization and functionality.
GoHighLevel also partnered with Rocket.net, providing faster, more stable, and cost-effective hosting for those who want to keep their WordPress sites. These upgrades give you more flexibility and control over building professional websites.
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CRM and Pipeline Management
In addition to the power to manage your leads, track their progress in campaigns, and collect unlimited contact details, GoHighLevel offers CRM and pipeline management tools that help you stay organized and work more effectively.
- Searchable Fields. You can choose up to six fields to search Contacts, Opportunities, and Custom Objects. This makes finding the exact details you need faster, even in large datasets. Regex search is also available for more advanced filtering.
- Custom Relationships. For example, you can tag John Smith as a client referred by Jane Doe or as the spouse of another contact. These details can improve communication and help build stronger connections.
- Simplified Organization. By customizing search fields and relationships, you can create a CRM system that fits your workflow, saving time and reducing effort.
Email Marketing
The platform gives you the tools to create and send email marketing campaigns that look professional and perform well.
For example, if you’re a real estate owner, you can share the latest trends with subscribers and include a list of helpful articles using a pre-designed yet customizable GoHighLevel template. The drag-and-drop builder makes adding your content simple.
GoHighLevel also uses LeadConnector as its email-sending partner. This option works more smoothly than Mailgun and is more budget-friendly.
Additionally, the platform introduced new updates you’re going to enjoy:
- Conditional Elements: Add personalized content based on contact details. This helps you send emails that feel relevant and engaging to your audience.
- Integrated Email Stats: Viewing and editing email metrics like open and delivery rates is now easier because the analytics have been moved from the Workflow tab to the Email tab. You don’t have to sift through multiple automations before seeing your emails’ performance.
AI Employee
GoHighLevel has been playing and exploring AI features a few years back, but they’ve stepped up with the AI Employee this time. This tool gives you multiple AI-powered features to automate tasks and save time.
For example, Voice AI answers missed calls, collects details, and even books appointments. If you’re running a business and don’t want to lose leads when you’re unavailable, this feature can help keep things running smoothly.
You can also use Reviews AI to automate review responses and Content AI to generate emails, social posts, or other marketing materials.
AI Employee is free to use until the end of 2024, so you can try its benefits without any upfront cost.
Social Media Scheduler
If you plan to use a social media scheduler like Buffer or Hootsuite but aren’t a fan of limited postings or accounts and extra costs, you’ll like GoHighLevel’s scheduler.
It allows you to schedule and publish unlimited posts across multiple platforms, including Instagram, Facebook, TikTok, YouTube, Pinterest, X, and Google My Business.
The addition of scheduling content for your community feature means you can manage group posts effortlessly without needing another tool.
GoHighLevel also offers advanced analytics to track how your content performs. You can see metrics like engagement, reach, and audience demographics. You can now create and adjust your strategy with more accurate and detailed data.
Ad Manager
GoHighLevel used to rely on Google Analytics and Facebook Ads integrations to track campaign results.
Now, the platform has its own Ad Manager, simplifying ad creation, audience targeting, and performance tracking.
The Ad Manager offers templates designed for different businesses, helping you launch campaigns faster. For example, if you’re running ads for your SEO online course, you can use a proven ad template to promote your digital product.
During setup, you can create a Custom Audience based on people interested in digital marketing or Lookalike Audiences to target users similar to your current students.
You can track impressions, clicks, and conversions for better results in one place with detailed statistics.
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Automation and Workflow Management
Among the platforms that offer workflows and automation, GoHighLevel is one of the most advanced, useful, yet easy-to-use platforms I tried. And it just keeps getting better.
You can create workflows to connect multiple channels, whether email, SMS messages, or social media. For instance, if you want to get in touch with clients across different platforms, you can set up a workflow that sends a follow-up email after a call, a text reminder a day later, and a personalized message through social media—all without manual effort.
The options go beyond marketing. You can automate tasks like setting appointments, granting access to courses or certificates, sending invoices, or triggering webhook integrations. It also lets you provide automatic replies for submitted forms and more.
New features like Notes and Stickies make workflows easier to manage by allowing you to leave comments or reminders directly within tasks. Real-time updates to custom values further enhance automation, whether you’re tracking registrations or managing commissions.
Courses, Memberships, and Community Features
Online courses have helped businesses generate extra income and simplify client onboarding. GoHighLevel provides tools to create and manage courses, memberships, and communities without limits.
You can build courses with sign-up pages, video lessons, and quizzes. If you’re an ad expert offering Facebook ads tutorials, you can create videos, quizzes for progress checks, and certificates upon completion.
Meanwhile, the membership feature allows you to organize content, provide exclusive access for various tier-pricing or paying users, and create new ways to grow your revenue.
The updated course interface improves usability with better navigation and interactive features.
GoHighLevel Communities (a Skool equivalent) go further, allowing you to post materials, engage members, and deepen relationships.
The new chat feature lets users and admins send direct messages and share media for a smoother and more personal connection. And if you want to grow your community with less effort, you can take advantage of GoHighLevel’s partnership with GoKollab. All you have to do is activate your account, and your community will be visible to thousands of people searching for new groups in the online space.
Appointment Booking and Scheduling
Booking your weekly meetings, client consultations, and project check-ins on one platform can improve your organization and client service. GoHighLevel’s appointment booking tools give agencies and business owners the flexibility to manage schedules in one dashboard.
You can create appointments, set buffer times, and specify availability.
Calendar integrations sync with Gmail, Outlook, and Microsoft Teams, keeping your schedule updated.
Customizable booking forms let you collect the details you need, whether to confirm a service type or gather client preferences.
The new booking widget also collects recurring payments, which is ideal for programs like 8-week coaching sessions or year-long consulting plans. You no longer have to book, schedule, and invoice each session manually.
Do you have too many appointments? Smart lists and filters help organize them, letting you save preferences and easily track rescheduled tags.
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Reporting and Analytics
Who doesn’t love seeing a detailed view of all your hard work paying off for your business and clients? GoHighLevel’s analytics and reporting tools give you insights into how your campaigns perform across platforms like Facebook Ads, Google Ads, and your website.
You can track metrics such as clicks, conversions, and engagement to spot patterns and opportunities for improvement. This helps you refine your strategies and focus on what’s working for your audience.
The platform now offers fully customizable reports with a drag-and-drop interface. You can design multi-page reports, tailor them with your branding, and schedule them for automatic sharing.
Polls, Surveys, and Forms
The best way (at least most of the time) to win your clients’ and prospects’ hearts is to ask questions. GoHighLevel makes this easier by providing you with tools to create unlimited polls, surveys, and forms.
You can embed these forms on the website and landing pages. With the recent update, you can now place forms directly into email campaigns, allowing contacts to provide feedback on your message. No need to click any more links.
The revamped submissions page also makes managing responses easier. You can customize columns, view data dynamically, copy entries, or redirect submissions to specific URLs.
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Conversations: 2-Way Communication
GoHighLevel brings all your communication tools into one space called the Conversations dashboard, allowing you to view, send, reply, and automate messages without juggling multiple apps. For agencies managing numerous profiles and clients, it’s a centralized solution that reduces confusion and missed opportunities.
Quick Replies
With Quick Replies for Facebook and Instagram, you can set predefined responses that keep interactions smooth and consistent. For example, if a client asks about pricing, you can instantly send a detailed response without typing the same message repeatedly.
Multiple SMS Numbers
You can select different phone numbers for sending SMS messages, making managing campaigns for various clients easy. This flexibility is invaluable when running local campaigns for multiple regions or businesses.
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Bot Status Control
The Bot Status feature gives you control over when the AI bot interacts with contacts. If you’re handling a high-value lead or resolving a sensitive issue, you can disable the bot and manage the communication personally.
Client Portal (Mobile App)
GoHighLevel’s mobile app has undergone a complete makeover, introducing new features that bring more value to agencies and their clients. While you can still manage leads, appointments, and tasks on the go, the app now offers enhanced tools to simplify client interactions and streamline workflows.
The new branded mobile app builder gives you more customization power than ever. In collaboration with Kollab, you can personalize everything from the app’s branding to its functionality, ensuring it aligns perfectly with your clients’ needs.
The updated portal also introduces a revamped dashboard and digital contract management. Clients can sign, send, and download contracts directly within the portal. For example, you can onboard a new client, finalize their agreement, and grant the app access immediately.
Reputation Management
Your perceived value can affect how potential clients view your business, and the best way to improve that is to maintain a strong online reputation.
GoHighLevel’s reputation management tools allow you to work on your online presence as an agency or business owner. You can request reviews, respond to feedback, and track customer sentiments from this platform.
The tools have recently gotten better with the spam detection feature. Fake reviews have become a bigger issue, but now you can mark, filter, and manage them with visual indicators and undo options. Keep your reviews genuine to get more authentic leads.
White-labeling and SaaS
Do you have any plans to build your own digital marketing SaaS platform? If so, GoHighLevel’s white-label solution makes it possible.
With this feature, you can rebrand the platform, sell it under your name, and provide your clients with a full-scale marketing solution. You control the available tools and features, set your monthly, annual, or one-time pricing, and manage the platform as your product.
If you want to do more and earn more money through subscriptions, you can pay a higher monthly fee and access GoHighLevel’s SaaS mode.
Summary
GoHighLevel continues to prioritize customer needs by listening to feedback, enhancing existing features, and adding tools that simplify marketing and business management. This dedication ensures users have a powerful, ever-evolving platform to support their growth.
If you’re looking for a one-stop solution for managing your sales, promotions, client communication, and more, GoHighLevel is worth considering. Its features cover everything from building websites and landing pages to running detailed analytics, creating automated workflows, and managing online courses.
Take advantage of the free trial today and experience how GoHighLevel can transform how you manage your business!
Additional HighLevel Features:
- GoHighLevel Missed Call Text Back
- GoHighLevel Text-2-Pay Feature
- GoHighLevel Snapshots
- GoHighLevel Trigger Links
- GoHighLevel Call Tracking
- GoHighLevel Ecommerce Stores
More HighLevel Guides:
- Finding a Virtual Assistant to Help You with GoHighLevel
- GoHighLevel Pros and Cons
- Our GoHighLevel 2025 Review
- About GohighLevel Voicemail Drops
FAQs
What features does GoHighLevel have?
GoHighLevel has CRM, email marketing, SMS marketing, automation workflows, social scheduling, analytics, a website builder, reputation management, and SaaS white-labeling. It’s built as an all-in-one integrating tool with everything a business needs in marketing and management.
What is GoHighLevel good for?
It’s ideal for those who want to automate all marketing and customer interactions in one place and easily manage appointment schedules, lead tracking, or campaign performance analysis.
What are the benefits of GHL?
GHL helps combine multi-tool suites into one all-inclusive platform. Its consolidation can save both your time and budget.
Does GoHighLevel allow me to do email marketing?
Yes. It offers customizable templates, drag-and-drop builder, automation features, and detailed performance tracking to refine your strategy.
Who needs GoHighLevel?
It’s perfect for agencies, businesses, and entrepreneurs that want an all-in-one platform to manage leads, automate tasks, and improve their marketing results.
Yes, it does. It lets you create and publish posts on Facebook, Instagram, TikTok, Pinterest, X, and more and provides in-depth analytics to help you optimize your content strategy.
Is GoHighLevel only for agencies?
Though agencies benefit greatly from it, small businesses, consultants, and solo entrepreneurs can leverage its capabilities in automation, client engagement, and campaign management.
