19 Best Sales Funnel Builder Software Free and Paid of 2020

Sales Funnel Builder

Sales funnel builder software are one of the most important tools your business can have at its disposal. They’re capable of converting cold (& warm) web traffic leads into paying customers better than traditional websites could ever dream of doing.

Online sales funnels used to be challenging to create for non-coding techies, but in 2020, it’s just not the case.

As a long-time digital marketer who runs a marketing agency that helps local & eCommerce biz owners scale their businesses with sales funnels, I’ve used most of the tools in our list of best funnel tools below.  

Note: some people use the phrase “sales funnel software” lightly. They classify the vast array of funnel types into a “sales funnel bucket.”

On the other hand, some consider sales funnel software to be just that – a funnel capable of accepting payments and features like bump offers one-click upsells and downsells. These are two camps searching for two separate things or a blend.

To counteract this small classification dilemma, I’ve included traditional sales funnel software towards the top of our list, halfway through, similar software that can create various funnel types but require additional checkout software to have advanced sales funnel capabilities.

Let’s get started!

19 Best Sales Funnel Builder Software 2020

#

Software

Starting Price

Software Type

Visit Site

1

ClickFunnels

$97/mo

All-in-One Sales Funnel Software (SSFS)

2

Kartra

$99/mo

All-in-One SSFS

3

Systeme.io

$27/mo

All-in-One SSFS

4

SamCart

$49/mo

Checkout Cart + 1-Page Funnel Capabilities

5

BuilderAll

$69.90/mo

All-in-One SSFS

6

Kajabi

$149/mo

Online Course Platform + SSFS

7

GrooveFunnels

Free Deal

All-in-One SSFS

8

Convertri

$99/mo

All-in-One SSFS

9

Drop Funnels

$49/mo

WordPress SSFS

10

ThriveCart

$495 Lifetime

Checkout Cart + Funnel Capabilities

11

LeadPages

$37/mo

Page Builder + Accept Payments

12

Instapage

$149/mo

Page Builder + Accept Payments

13

Landingi

$149/mo

Page Builder + Accept Payments

14

Wishpond

$47/mo

Page Builder + Accept Payments

15

GetResponse

$15/mo

Email Service Provider + Funnel Capabilities

16

CartFlows

$299/yr

All-in-One SSFS for WordPress

17

ThriveThemes

$19/mo

WordPress Plugins+ Funnel Capabilities

18

Elementor

$49/yr

WordPress Plugin + Funnel Capabilities

19

OptimizePress

$99/yr

WordPress Plugins+ Funnel Capabilities

1. ClickFunnels (Our Top Pick – Best Sales Funnel Builder Software)

ClickFunnels, founded in 2014, is one of, if not the best-known sales funnel software in 2020. With over 100,000 monthly users ranging from marketing agencies, bloggers, social influencers, e-commerce, and even brick and mortar businesses, it’s our #1 recommended tools.

Aside from this blog, I run a digital marketing agency that helps local business owners get more leads, and ClickFunnels has been invaluable to our business.

It’s simple and intuitive enough to use that I don’t have to bang my head against the wall when creating Standard Operating Procedures for my team.

Note: As you progress through our best sales funnel software list, you’ll notice that many competitors try to outdo ClickFunnels by adding more bells and whistles to their platform.

ClickFunnels Features

  • Easy to Use Drag and Drop Editor: The ClickFunnels editor has one of the industry’s smallest learning curves. It’s simple yet powerful, as everything is done through this page builder (pop-ups, form integrations, and more).
  • A/B Testing: You can split-test any landing pages within your funnel to test which page will convert more website visitors into customers. 
  • One-Click Upsells and Downsells: 1-Click upsells are important if you sell your product via paid advertising. Upsells allow you to increase the cart value of a customer and better return on ad spend.
  • Follow-Up Funnels: Follow-Up Funnels (formerly known as Actionetics) is ClickFunnel’s very own email marketing software (available on their Platinum plan). It allows you to follow up with leads and close sales on your digital products with automated email sequences, and it lets you send one-off email broadcasts.
  • Membership Courses: If you’re planning on selling a digital course for your business, ClickFunnels lets you sell, host, and unlimited membership protect your course.
  • FunnelFlix Access: In addition to its main features, ClickFunnels provides its customers access to FunnelFlix. It’s a library of online marketing courses that make it easy for entrepreneurs to succeed with their online business. Course instructors include Frank Kern, Tony Robbins, Russell Brunson, John Reese, and more.
  • Affiliate Management: A built-in affiliate software to bring on affiliate marketers to help promote your products.

ClickFunnels has a lot more features. For more feature details, read our review of ClickFunnels.

ClickFunnels Pricing Plans

The three current pricing plans and what you get are as follows:

ClickFunnels Standard Costs $97 per Month

  • Share Funnels
  • 20 Funnels & 100 Pages
  • 1 Sub User
  • 3 Payment Gateways
  • 3 Domains
  • Chat Support
  • Funnel Hacker Forum
  • Funnel Flix
  • Unlimited Contacts
  • Unlimited Members
  • 20,000 Visitors/Month
  • A/B Split Testing
  • Third-Party Email Integrations
  • Optin Funnels, Sales Funnels, Membership Funnels, Webinar Funnels
  • ClickPops
  • ClickOptin

ClickFunnels Platinum Costs $297 per Month

  • Has Everything the Standard Plan, Plus:
  • Share Funnels
  • Unlimited Funnels & Unlimited Pages
  • 3 Sub Users
  • 9 Payment Gateways
  • 9 Domains
  • Follow-Up Funnels
  • Priority Chat Support
  • Weekly Peer Review Hackathons
  • Funnel Hacker Forum
  • Funnel Flix with Additional Training & Courses
  • Unlimited Visitors/Month

ClickFunnels Two Comma Clubx Costs $2,497 per Month

  • Has Everything the Platinum Plan, Plus:
  • Share Funnels
  • Unlimited Funnels & Unlimited Pages
  • 10 Sub Users
  • 27 Payment Gateways
  • 27 Domains
  • Follow-Up Funnels
  • Priority Chat Support + VIP Phone Support
  • All courses unlocked in Funnel Flix

ClickFunnels Frequently Asked Questions

  • Does ClickFunnels have an autoresponder? Yes, ClickFunels Platinum gives your business access to CF’s built-in email autoresponder.
  • What Does ClickFunnels Replace? ClickFunnels helps sell your products and services with its page editor, funnel builder, and email marketing automation tool in the paid advertising realm. However, for organic traffic, using a traditional website is recommended.
  • Do you need your own domain? No, but it’s recommended. Unless you want to use CF’s default domain (i.e., youFillThisPartOut.clickfunnels.com/), you should add a custom domain or sub-domain to your CF account.
  • Does ClickFunnels own my content and business data? No, you own your customer and lead data.

2. Kartra (A Close Second Sales Funnel Builder)

Karta launched after ClickFunnels and has been a close runner up in the industry. Some would say it’s they’re tied with them. After all, they did get help launching their software from Frank Kern. 

They focus on being the all-in-one solution for businesses by offering a native video tool, help desk software, and integrated calendars. 

Kartra Features

  • Kartra Pages: One of the best landing page builder tools to design beautiful, optimized pages.
  • Kartra Checkouts: Use Karta’s native checkout cart for your sales funnel upsells and downsells.
  • Kartra Forms: Easy to set up forms to integrate to Kartra mail or a 3rd party email marketing platform.
  • Kartra Leads: House your business leads database in one place.
  • Kartra Funnels & Campaigns: Allows you to create elegant yet straightforward lead generation funnels and/or complex & high converting sales funnels that turn leads into customers.
  • Kartra Mail: Built-in email marketing software that allows you to keep in touch with your customer email list with email sequences, automation, and broadcasts.
  • Kartra Memberships: Create membership sites and/or courses to boost your business’s revenue.
  • Kartra Integrations & API: Connect Kartra to other marketing tools with ease.
  • Kartra Videos: a video player that’s an excellent replacement for Vimeo, Wistia, and similar products.
  • Kartra Calendars: Make sure you keep organized with their built-int calendar tool.
  • Kartra Helpdesks: A robust customer support product that’s built to replace products like Zendesk and Helpdesk.
  • Kartra Affiliates: Create an affiliate program for your product(s) with Karta’s affiliate management tool.
  • Kartra Agency: Allows you to manage different client businesses all in one place.
  • Kartra Marketplace: Hire expert designers, copywriters, custom coders, marketing specialists, and more in their business marketplace.

Kartra Pricing Plans

The current pricing plans and what you get are as follows:

Karta Starter Costs $99 per Month

  • 2,500 Leads
  • 1 Custom Domain
  • 15,000 Emails/Month
  • 50 GB Bandwith
  • Host 100 Pages
  • Host 50 Videos
  • Sell 20 Products
  • Build 2 Membership Sites
  • Add 1 Additional Team Member
  • Connect 1 Helpdesk
  • Agency Not Included

Karta Silver Costs $199 per Month

  • 12,500 Leads
  • 3 Custom Domain
  • Unlimited Emails/Month
  • Unlimited Bandwith
  • Unlimited 100 Pages
  • Unlimited 50 Videos
  • Unlimited Products
  • Unlimited Membership Sites
  • Unlimited Team Member
  • Unlimited Helpdesk
  • Kartra Agency Included

For more pricing details on Karta Gold and Platinum, visit their pricing page.

Kartra Frequently Asked Questions

  • Can I use my own domain? Karta gives you the option to use a custom domain or subdomain for all your hosted pages.
  • Do I need design skills? Nope! Kartra comes with easy to use landing page templates and conversion funnel templates.
  • What does Kartra replace? Kartra can replace many business tools, including third-party email marketing tools, funnel builders, shopping cart checkout forms, page builders, and more. 

3. Systeme.io

Systeme.io is a recently launched sales funnel builder; however, only in the English market. The founder, Aurelian Amacker, launched it in the French market and is now offering it to the English speaking geos.

With the ability to do what most funnel builder software can do, and with better affordability, Systeme.io is a good choice.

Systeme.io Features

  • Sales Funnels: Build a sales funnel and sell your products.
  • Email Marketing: Send newsletters, setup campaigns, all with unlimited email sending.
  • Online Courses: Build an online course for new or existing customers and launch it.
  • Drop Shipping: Use sales funnel to sell physical products.
  • Blogging: Start bringing in organic traffic and attracting new customers to your sales funnels with their blogging platform.
  • Evergreen Webinars: Create a selling machine that turns new leads into customers on autopilot.
  • Affiliate Management System: manage your army of affiliates to increase your revenue with built-in affiliate software.

Systeme.io Pricing Plans

Systeme.io is still in its infancy, which means it’s affordable. It just so happens that it’s one of the best sales funnel builders in the global market. Their list of features is long, so I’ll summarize their pricing below.

  • StartUp Costs $27/month
  • Webinar Costs $47/month
  • Enterprise Costs $97/month

Systeme.io does offer a free trial. Check it out!

4. SamCart

SamCart launched in 2014 as more of a shopping cart platform with advanced sales funnel features. 

Yet, they made it on this list because they popularized the 1-page funnel, which is your standard sales page with the checkout form towards the bottom of the page.

This marketing trick has been known to boost conversion rates! I’ve seen the online fitness company, Kinobody use SamCart for checkout and funnels recently.

SamCart Features

  • Sales Page Design: Use pre-designed templates to start selling or use their new drag-&-drop builder to customize your sales page.
  • Revenue Optimization: Advanced sales funnel options such as one-click upsells, order bumps, A/B testing, and more.
  • Improve Ecommerce: Improve your customer’s experience with their subscription saver and cart abandonment.
  • Affiliate Center: Enlist a private army of affiliate partners to promote your products.

For more details, read our SamCart review.

SamCart Pricing Plans

SamCart Launch Costs $49/Month

  • No Additional Processing Fees
  • Unlimited Pages, Products, & Templates
  • Drag & Drop Template Builder
  • Full Template Library
  • Advanced Subscriptions
  • Full Email Customizations
  • Custom Domains
  • Digital Product Delivery
  • Coupons & Discounts
  • Coupons & Discounts
  • Smart Pixel Tracking
  • Pay What You Want
  • Sales & VAT Tax Support
  • Free SSL Certificate
  • Apple & Google Pay
  • Custom Thank You Page
  • SamCart Branding
  • Free & Paid Trials
  • 1 Admin User
  • Dashboard & Sales Report
  • Zapier, Email, & Membership Integrations
  • Knowledge Base & Email Support

SamCart Grow Costs $99/Month

  • Includes Everything Launch Has, Plus:
  • SamCart Branding Removal
  • Custom Checkout Fields
  • Pre-Purchase Add-Ons
  • Post-Purchase Upsells
  • Multiple Payment Options
  • 3 Admin Users
  • UTM Tracking & Marketing Reports
  • Customer Management
  • Subscription Charge Reminder & Advanced Cancellations

SamCart Scale Costs $199/Month

  • Includes Everything Launch & Grow Has, Plus:
  • Customer Self Cancellations
  • Admin User Roles
  • Cart Abandonment
  • Built-in AB Testing
  • Affiliate Center
  • Subscription Saver (Dunning)
  • CRM Integrations & Webhooks

SamCart Frequently Asked Questions

  • Will SamCart work for my business? SamCart was made to help any online business sell more product. Whether you’re selling marketing services, skateboards, or yoga classes, you’re in good hands.

5. BuilderAll

BuilderAll is another all-in-one sales funnel software similar to ClickFunnels and Kartra. The difference is that they offer extra tools in the online marketing realm. Sounds good, right?

Many users have reported with BuilderAll that they have a lot of tools, but they’re all mostly unremarkable. Things like a mobile app creator, animation builder, and the like can be handled by tools dedicated to their specialties. 

Anywho, people in the US and internationally use BuilderAll for websites and their funnel builder. Check out some of their apps below.

BuilderAll Features

Builderall has many apps that we’ve covered in our Builderall review, so I’m going to highlight the key ones that stand out from a funnel perspective.

  • Cheetah Drag-and-Drop Builder: A solidly built landing page builder and site builder.
  • Bump Sells, Upsales, and Downsales: Standard sales funnel software features.
  • Unlimited Email Marketing: Connect with your leads and customers with easy to use email automation, scarcity timers, and more.
  • Chatbot and Sitebot: Another communication channel for your leads on sites and sales funnels.
  • CRM: A decent CRM for businesses.
  • Ecommerce Checkout: Create your online store and sell your products within Builderall’s platform.

Other Apps Include:

  • Booking App
  • Membership Sites
  • YouTube Live Streaming Tool
  • Evergreen Webinar Builder
  • SMS Messaging
  • A/B Split Testing

BuilderAll Pricing Plans

Builderall’s pricing tables contain the most amount of features I’ve seen in other pricing tables, so I’ll simply break down the prices below.

  • Premium Plan: $69.90/month
  • Funnel Clulb: $99.90/month

View more pricing details on their pricing page.

6. Kajabi

Kajabi is a premium SaaS for digital information businesses and is well known as an online course platform. Kajabi is suitable for internet entrepreneurs who know they’re going to sell a course now or in the future, but that also needs a branded website, sales funnels, membership content locking, an email marketing tool, and more.

They’re bold enough to claim what they replace on their website (a couple of them are on this list), which earns them a spot on this list.

Kajabi Features

  • Digital Products: As a Kajabi customer, you can create online courses, subscriptions, gated content, and a membership website. They make it easy for customers by providing beautiful website templates for each scenario.
  • Websites: Build your custom website with their website builder or use one of their pre-made templates.
  • Payments: Connect your account with Stripe or PayPal, and Kajabi never takes a cut!
  • Email: Simple but not a basic email marketing platform.
  • Pages: Design great looking landing pages for your funnel or website with their landing page builder.
  • Pipelines: Fully automated and expertly written marketing campaigns and funnels for your business.
  • Analytics: Built-in reports for your online business to make smarter business decisions.
  • People: Gain more in-depth insight into your customer base with Kajabi’s CRM.
  • Mobile: Kajabi mobile app so your customers can engage with your content and product(s) on the go.

Kajabi Pricing Plans

Kajabi Basic Costs $119/Month

  • 3 Products
  • 3 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 10,000 Contacts
  • 1,000 Active Members
  • 1 Website
  • 1 Admin User
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • Chat Support
  • Automations

Kajabi Growth Costs $159/Month

  • Comes with Everything Included in Basic, Plus:
  • 15 Products
  • 15 Pipelines
  • 25,000 Contacts
  • 10,000 Active Members
  • 10 Admin Users
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program

Kajabi Pro Costs $319/Month

  • Comes with Everything Included in Growth, Plus:
  • 100 Products
  • 100 Pipelines
  • 2 Million Marketing Emails
  • 100,000 Contacts
  • 20,000 Active Members
  • 3 Websites
  • 25 Admin Users
  • Code Editor

Kajabi Frequently Asked Questions

  • Is Kajabi easy to use? Yes, all their features are intuitive and straightforward to use. Their specialty is making complex actions into simple clicks. Also, if you’re using any additional tech, you’ll be able to integrate them as Kajabi has an exhaustive list of native integrations.

7. GrooveFunnels

GrooveFunnels is another new kid on the block in the world of funnel builder platforms. When you look at its features, you’ll see an eerie similarity to that of Kartra’s. 

That’s because one of the co-founders of GrooveFunnels helped create software like Kartra, Webinarjam, and Everwebinar. If it weren’t for this and the fact that GrooveFunnels is gaining steam in the industry, it wouldn’t have made it on this list. 

GrooveFunnels Features

  • GroovePages: Landing page builder and sales funnel builder allows you to create landing pages, website design, and marketing funnels.
  • GrooveSell: Accept credit card payments for your sales funnels.
  • GrooveMail: Send business emails and nurture your leads in the sales cycle with GroovFunnel’s built-in EMS. 
  • GrooveAffiliate: Manage affiliate marketers that want to promote your products.
  • GrooveMember: Sell digital products, such as courses or services, with their built-in membership platform.
  • GrooveVideo: A video platform made for everything GrooveFunnels.
  • GrooveKart: Their very own e-commerce platform. 
  • GrooveBlog: Handle your business and clients’ blog marketing campaigns all in one place.
  • GrooveCalendar: Calendar app that syncs with your funnel workflow.
  • GrooveDesk:A helpdesk platform.

More Groove Apps that are still in development and will be released in Phase 3 of development are GrooveWebinars, GrooveBlog, GrooveCalendar, GrooveDesk, GrooveQuiz, and GrooveSurvey.

GrooveFunnels Pricing Plans

GrooveFunnels is a lean startup company in beta launch mode, and because of this, you can currently get it for free. 

The free membership deal is open to the public until they complete Phase 3 of development. Currently, in Phase 2, they’re getting closer to charging $299/month each month, like most sales funnel builders.

What’s the catch? Well, once they fully launch, they’ll switch your account to a very free but limited account (most likely) or charge you a monthly price. For the time being, they do have an upgrade to a LIFETIME deal. You can check it out here.

GrooveFunnels Frequently Asked Questions

  • Is GrooveFunnels going to always be free? Maybe. They’re offering the no credit card free plan right now, but once their product is fully launched, expect their price to be monthly. They’re offering a lifetime offer for people who believe in them, their software, and more.

8. Convertri

Convertri has been around for a few years now and is an affordable sales funnel builder. It’s capable of designing responsive web pages, shopping carts, websites and has sales funnel capabilities in its arsenal. 

Unlike its competitors, they do not offer membership course areas, email automation, or an affiliate center at this point, so keep that in mind. 

Convertri Features

  • Pages
  • Conversion-Friendly Video Player:
  • Shopping Cart:
  • Website Agency Friendly:

Convertri Pricing Plans

There is only one pricing option with Converti. The only difference is whether you decide to pay monthly or annually.

Here’s what you get with both options:

  • 250,000 Impressions/Mo
  • 25 Funnels
  • 250 Pages
  • 10 Custom Domains
  • 10 Team Members
  • 400+ Templates
  • 20 Videos Hosted (100GB Video Hosting)
  • Unlimited Products
  • Split Testing

9. DropFunnels

DropFunnels is a unique sales funnel builder as it works with your WordPress website. As a newcomer to the market, they market themselves as a company that combines blogging with marketing funnels.

Their approach to getting traffic to funnels are different than the others on the list. Whereas most prefer Facebook and Google Ad traffic, Dropfunnels goes for marketers who want organic Google traffic (aka. SEO traffic) and point web visitors to their funnels.

DropFunnels Features

  • Sales Funnels: Create different types of funnels within WP
  • Memberships and Courses: Membership protection within WP
  • SEO Blogging Platform: Naturally, they have features to boost your blogging potential by helping you create a good blog schedule and more. 

DropFunnels Pricing Plans

DropFunnels “Starter” Costs $49/Month

  • Unlimited Funnels, Courses, Sales, Users, Blogs, Pages, and Leads
  • 1 Business per Site
  • Up to 10,000 Visitors/Mo

DropFunnels “Pro” Costs $149/Month

  • Everything in “Starter” Plus:
  • Up to 250,000 Visitors/Mo

DropFunnels “Agency” Costs $297/Month

  • Everything in “Pro” Plus:
  • Up to 10 Starter Sites per Domains Under One Login
  • Unlimited Features On Each Account

DropFunnels Frequently Asked Questions

  • Is there a free trial? Yes, for 14 days!

10. ThriveCart (Best One-Time Payment Funnel Builder)

ThirveCart is SamCart’s main rival in the shopping cart arena, but it also classifies as a standard sales funnel software. The keyword being “sales.” 

You won’t be able to create lead generation or webinar funnels, but you will be able to create a beautiful checkout page, upsells, downsells, and offer bump offers.

This one may or may not be for you as it’s not an all-in-one system. Yet, if it is for you, then you’re in luck as ThriveCart pricing is a 1-time fee!

ThriveCart Features

Standard Account Features

  • 1-Click Upsells & Bump Offers
  • Modal Cart
  • Embeddable Cart
  • Two-Step Cart
  • Video Carts
  • A/B Testing
  • Automatic Receipts
  • Auto-Followup
  • Retargeting
  • Link Tracking
  • Product Upgrades
  • Unlimited Carts
  • Customer Hub
  • Coupon URL
  • Webhooks
  • 2-Factor Authentication
  • Detailed Stats
  • Advanced Trial Support
  • Coupons
  • Discount URLs
  • Membership Integrations
  • Subscription Management
  • Sales Funnel Builder
  • Customer Blacklist
  • Mobile Payments
  • GDPR Compliant
  • Checkout Options
  • Funnel Stats
  • NEW Drag and Drop Builder

Pro Account Features Comes with Standard Features, Plus

  • Affiliate Center
  • Dunning
  • Sales Tax Calculation
  • Instant Affiliate Payments
  • Predicted Revenue
  • JV Partner Contracts
  • Client Usage Rights
  • Custom Domain Functionality

ThriveCart Pricing Plans

Unlike many sales funnel tools on this buyer’s guide, ThriveCart does not offer a free trial. Instead, they offer a lifetime license to their funnel builder.

The Standard account costs a one-time fee of $495, and their Pro account costs $690. ThriveCart offers an excellent checkout process experience for customers at a cost that would typically cost thousands per year for online business owners.

ThriveCart Frequently Asked Questions

  • Is the lifetime offer really limited? Yes, they will charge a monthly fee for usage, just like other sales funnel software. You can only get their tool for a lifetime price right now.
  • Can I sell physical products with it? Yes, you can set up your shipping price, weight, product dimensions, and more. They currently integrate with Printful, Kunaki, Shippo, and more.
  • What payment processors does it work with? PayPal, Stripe, and Authorize.net. Also, you can take payments on your checkout forms with Google and/or Apple Pay.

11. LeadPages

LeadPages launched in 2008. They used to be more of a landing page builder only capable of building lead generation type funnels, but they can do more in 2020. Including taking payments!

However, to take payments, you’ll need to enroll in their “Pro” plan, which is more affordable than other software on our list. To add funnel features, consider pairing it with # 10 on our list. 

Check the details below.

Features of LeadPages

  • Websites: LeadPages has a robust website builder capable of designing beautiful websites for your customer(s) or yourself.
  • Landing Page Editor: Their landing page builder has been the gold standard for years and continues to improve with built-in guidance, unparalleled load speed, and code-free customization.
  • Pop-Up Forms: Add conversion-focused pop-up forms to your landing pages or websites while connecting to your email service provider.
  • Alert Bar: Add a bar at the top or bottom of your website or landing page to make the most of all your web properties.

LeadPages Pricing Plans

LeadPages Standard Costs $37/Month

  • 1 Site
  • Landing Pages, Pop-Ups, Alert Bars
  • Free Custom Domain (Only with Annual Purchase)
  • Free Hosting
  • Mobile-Responsive Templates
  • Lead Notifications
  • Tech Support via Email
  • 40+ Standard Integrations

LeadPages Pro Costs $79/Month and Comes with Standard Features, Plus:

  • 3 Sites
  • Online Sales & Payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-In Text Campaigns

LeadPages Advanced Costs $79/Month and Comes with Pro Features, Plus:

  • Up to 50 Sites
  • Advanced Integrations (Including Hubspot, Marketo, Salesforce/Pardot)
  • 5 Pro Sub Accounts
  • 50 Extra Opt-in Text Campaigns
  • 1-on-1 Quick Start Call

LeadPages Frequently Asked Questions

  • What do I get with a free trial of LeadPages? You get the features that come with the plan you choose for 14 days.
  • Do I need a 3rd-party email autoresponder to follow up with lead generation? Yes, you’ll need an email service provider to nurture your leads into customers.
  • Can LeadPages replace my website? LeadPages is designed to supplement your company’s website as a sales funnel software (or for squeeze pages) or replace your website.

12. Instapage

Instapage is a page builder software that helps marketers improve conversions, via paid traffic channels, with lead generating funnels. 

With that said, it does have an eCommerce solutions page and allows you to create product pages, so accepting payments via their platform is a possibility. However, don’t expect funnel builder features like order bumps and upsells (if you’re looking for this, consider pairing Instapage with #10).

If you’re an online advertiser, I’d highly consider Instapage for search, social media, and display ads for your lead capture pages. There’s a reason why companies like Verizon, ADP, eBay, and HomeFresh, just to name a few, use Instapage.

Instapage Features

  • Landing Pages: Industry-leading template layout by use case and landing page builder.
  • Forms: Advanced form builder.
  • Optimization: Improve your pages with heatmaps, split testing, and more optimization tools. 
  • Account Management: Manage your master account and accounts for clients, team members, and more.

Instapage Pricing Plans

Instapage Business Costs $149/Month

  • No Conversion Limits
  • Landing Page Builder
  • Instablocks
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Multi-Step Forms
  • Server-Side A/B Testing
  • Heatmaps
  • Conversion Analytics
  • Dynamic Text Replacement
  • Zapier, Salesforce, Marketo, & HubSpot Integration
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On

Instapage Enterprise Comes with Custom Pricing

  • Comes with Everything in the Business Plan, Plus:
  • 1:1 Ad-to-Page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages
  • Direct Lead-Bypass
  • Audit Logs
  • Page Migration Services
  • Dedicated Launch Specialist
  • Custom Success Manger
  • Custom Feature Implementation

Instapage Frequently Asked Questions

  • Who is Instapage for? Instapage is known for its excellent landing pages optimized for paid advertising lead generation; however, they also help eCommerce sellers boost sales and customer lifetime value.

13. Landingi

Similar to Instapage, Landingi is a page builder with limited sales funnel capabilities. You can sell eCommerce products by connecting payment gateways like Shopify, WooCommerce, and PayPal. But, it’s more for lead-gen funnels as it doesn’t offer one-click upsells and downsells.

Landingi can be paired with our #10 recommendation if need be for advanced sales funnel features.

Landingi Features

  • Drag & Drop Editor
  • Templates:
  • Integrations:
  • One-Click Duplications & A/B Testing:
  • Convert Leads Into Customers:

Landingi Pricing Plans

Landingi Core Costs $29/Month

  • Unlimited Landing Pages and Conversions
  • 1 Custom Domain
  • 5,000 Monthly Unique Visitors
  • Unlimited Account Users
  • Email, Chat, & Phone Support

For Landingi Create and Automate Plan, visit their pricing page.

Landingi Frequently Asked Questions

  • Does Landingi offer a free trial? Yes, you can test drive Landingi for 14 days with no credit card required.

14. Wishpond

Like the above two competitors, Wishpond is mainly a landing page software used to capture more leads. That’s it’s specialty. 

Like most page builders in 2020, you can add a Paypal or Stripe button to your web pages for customer checkout, but no post-purchase funnel features. Look to pair Wishpond with a checkout system like #10 to add post-purchase funnel features and more

Wishpond Features

  • Landing Pages:
  • Email Marketing:
  • Cart Abandonment:
  • Website Popups:
  • Forms:
  • Call Tracking:
  • Marketing Automation:

Wishpond Pricing Plans

Wishpond Starting Out Costs $75/Month

  • Unlimited Landing Pages
  • Unlimited Social Contests
  • Unlimited Popups
  • Email Drip Campaigns
  • Custom CSS
  • Marketing Automation
  • Unlimited User Accounts
  • 1,000 Leads

Wishpond Everything You Need Costs $149/Month

  • All “Starting Out” Features, Plus:
  • A/B Testing
  • Custom Javascript
  • API Access
  • 2,500 Leads

Wishpond Frequently Asked Questions

  • What if I go over my lead limit? Your campaigns will continue to run, and you’ll get a notification from them to upgrade to a new plan.

15. GetResponse

GetResponse is mainly known as an email marketing software in the internet marketing world, and that’s their strength, but it now offers sales funnels in their plans, in addition to their landing page builder and built-in webinar software.

They’ve always been ahead of the curve, whereas only now are other email service providers offering landing pages, let alone a funnel builder! If you’re looking for a reliable all-in-one solution, highly consider GetResponse.

Features of GetResponse

  • Email Marketing: Follow-up with your email subscribers with GetResponse’s sequence builder autoresponder or send one-time emails to your list.
  • Conversion Funnel: Built-in funnel builder capable of creating lead funnels, sales funnels, webinar funnels, and more. 
  • Landing Pages: A standard WYSIWYG builder.
  • Marketing Automation: A drag-and-drop marketing automation builder to develop your customer journey.
  • Webinars: Easy to use inbuilt webinar software.
  • Signup Forms: Grow your email list with signup forms that you can embed on any website property.
  • Social Ads Creator: Allows you to create Facebook ads media (and other social media) right in your GetResponse account.

GetResponse Pricing Plans

GetResponse Basic, at 1,000 Subscribers, Costs $15/month

  • Email Marketing
  • Autoresponders
  • Unlimited Landing Pages
  • Unlimited Automation Templates
  • 1 Sales Funnels
  • Unlimited Lead Funnels
  • Facebook Ads
  • Sell e-Products

GetResponse Plus, at 1,000 Subscribers, Costs $49/month

  • Everything Basic Has Plus:
  • Automation Builder (5 Workflows)
  • 100 Attendee Webinars
  • Contact Scoring & Tagging
  • 5 Sales Funnels
  • 3 Work Together Users
  • 5 Webinar Funnels

GetResponse Professional, at 1,000 Subscribers, Costs $99/month

  • Everything Plus Has Plus:
  • Unlimited Automation Builder
  • Paid Webinars
  • 300 Attendee Webinars
  • Unlimited Sales Funnels
  • Unlimited Webinar Funnels
  • 5 Work Together Users
  • On-Demand Webinars

For their Max, plan, and more pricing & feature details, visit their pricing page.

GetResponse Frequently Asked Questions

  • What if I go beyond my list size limit? If your list exceeds the maximum allowed for your chosen plan, you’ll be charged a list extension fee.
  • What is the Social Ads Creator? It’s a free mobile app that helps you promote your brand on social platforms.

16. CartFlows

CartFlows is another unique sales funnel builder as it’s primarily used in WordPress. Imagine importing ThriveCart into your WordPress dashboard, and you’ll end up with CartFlows.

Keep in mind CartFlows is a WordPress is a sales funnel builder and offers templates (for each step of the funnel), but those pages are built using plugins such as Thrive Architect (#17) and Elementor (#18). Additionally, they have templates created for Beaver Builder, Gutenberg, and Divi.

CartFlows Features

  • Ready to Import Templates
  • Conversion Tested Checkout
  • One-Click Order Bumps
  • Unlimited Upsells/Downsells
  • Cart Abandonment
  • Analytics & Tracking

CartFlows Pricing Plan

CartFlows is currently $299/year.

CartFlows Frequently Asked Questions

  • Does CartFlows support subscription payments? Yes, but with existing payment gateways and extensions.
  • Can I use CartFlows on my client website(s)? Yes!

17. Thrive Themes

Thrive Themes is a collection of WordPress plugins that allow you to bring sales funnels and all other types of funnels to life in WordPress! Granted, you have to have CartFlows or ThriveCart in your tech stack to make the plugins below work for sales funnels.

You can buy the plugins below individually or buy them as a whole by becoming a ThriveThemes customer. 

Thrive Themes Features

  • Thrive Theme Builder
  • Thrive Architect
  • Thrive Leads
  • Thrive Quiz Builder
  • Thrive Apprentice
  • Thrive Comments
  • Thrive Optimize
  • Thrive Ultimatum
  • Thrive Ovation
  • Thrive Headline Optimizer
  • Thrive Clever Widgets

Thrive Themes Pricing Plans

Thrive Membership Costs $19/Month (Paid Annually – Or Quarterly)

  • Includes all the WordPress marketer plugins
  • Use on 25 Websites

Thrive Agency Costs $49/Month

  • Includes all the WordPress marketer plugins
  • Use on 50 Websites

Thrive Themes Frequently Asked Questions

  • If they raise the membership-price, will my subscription price stay the same? Yes, you’ll be grandfathered in with the price you initially purchased.
  • What does the Thrive Membership Include? It includes all the plugins listed above, including their theme builder and their best WP theme Shapeshift.
  • As a Thrive Themes customer, can I build sales funnels? Yes, you’ll be able to execute funnel building, but you need to integrate a checkout process software like ThriveCart or SamCart.

18. Elementor

Elementor is the cool kid on the block these days for WP. It’s capable of building just as beautiful pages as Thrive Architect, one of the plugins above. Couple it with a checkout cart system, and you’ll have a standard tech stack online marketers love to use in 2020

Elementor Features

  • Page Editor
  • Theme Builder
  • Pop-Up Builder
  • WooCommerce Builder
  • Basic & Advanced Widgets

Elementor Pricing Plans

Elementor offers a free plan any unlimited sites, but it only gives you access to their Basic features and widgets, and you’re not able to use their theme builder. Below are their paid plans.

Elementor Pro Personal Costs $49/Year

  • 1 Website
  • 50+ Pro Widgets
  • 300+ Pro Templates
  • 10+ Full Website Template Kits
  • Theme Builder
  • WooCommerce Builder
  • Popup Builder
  • Support for 1 Year
  • Updates for 1 Year

Elementor Pro Plus Costs $99/Year

  • Everything in Personal Plus:
  • 3 Websites

Elementor Pro Expert Costs $199/Year

  • Everything in Personal Plus:
  • 1,000 Websites

Elementor Frequently Asked Questions

  • What happens if I don’t renew my license after a year? Your work will remain intact; however, you will not have access to updates, support, or Elementor Pro widgets.
  • Does Elementor work with any theme? Yes, it’s been tested to work with almost all the website themes on the internet and is compatible with most plugins.

19. OptimizePress

OptimizePress is another WordPress funnel builder platform capable of creating sales funnels, membership user accounts and integrates with lots of email marketing services & payment gateways. 

Think of OptimizePress as an alternative of Kajabi, in the WordPress realm, but not as sophisticated and more affordable. Because it’s been around for years, having tried it myself back in the day, and because companies like Digital Marketer still endorse it as a solution, it earned a spot on this list. 

OptimizePress Features

  • Landing Pages: 40+ Conversion-optimized landing page templates along with OptimizeBuilder, which makes editing pages simple.
  • Sales Pages: Conversion-optimized sales page templates and the ability to customize everything.
  • Marketing Funnels: Create launch funnels, list building funnels, sales funnels, and webinar funnels.
  • Checkouts & Payments: Accept payments on your website, deliver your content, and create sales flows.
  • Membership and Content Delivery: Included membership website templates and the ability to secure your content.

OptimizePress Pricing Plans

OptimizePress Essential Costs $99/Year

  • Revolutionary OptimizeBuilder Page Building Platform
  • Build Unlimited Pages
  • Unlimited Leads & Traffic
  • SmartTheme Marketing Theme
  • 250+ Conversion Optimized Templates
  • 27+ Premium Integrations
  • Regular Product Updates & New Features
  • Email Support

OptimizePress Business Costs $149/Year

  • Everything Included in Essential, Plus:
  • OptimizeUrgency – Add Scarcity to Your Pages

OptimizePress Suite Costs $199/Year

  • Everything INcluded in Business, Plus:
  • OptimizeFunnels – Create Marketing Funnels Within WordPress
  • OptimizeCheckouts: Accept Payments on Your Website
  • OptimizeLeads: Add Opt-In Forms Anywhere on Your Website

OptimizePress Frequently Asked Questions

  • Who is OptimizePress for? It’s designed for all kinds of internet marketers who want to grow their business with sales funnels and landing pages.

Sales Funnel Builder Software Frequently Asked Questions

What is a funnel builder?

A “funnel builder” is short for an online business tool that allows for funnel building. Funnels don’t always have to be “sales funnels” since there are many different types of funnels (lead generation, membership sites, and webinar funnels, to name a few).

What is a sales funnel builder?

A sales funnel builder is a software that allows internet marketers to create a strategic sequence of landing pages designed to convert cold or warm web visitors into leads and, ultimately, customers. 

What is funnel software?

Sales funnel software is a type of online software that has to do with converting a customer via an online sales funnel. A few examples are email marketing services for follow-up sequences, a landing page drag and drop editor, and checkout pages (note: some software platforms combine all their tools into one).

What is the cheapest funnel builder?

The cheapest funnel tool in the long run currently is arguably ThriveCart. You only have to pay for it once, as ThriveCart has lifetime pricing. However, if you need a website builder for opt-in forms and sales pages, a cheap yet reliable option is LeadPages.

What is the best sales funnel software?

Based on my affiliate marketing and marketing agency experience, the crown for the best sales funnel tool has to go to ClickFunnels. It’s easy to use and has everything you need to run a professional online business. Thousands of beginners and advanced users use Clickfunnels because of its user experience and reputation.

What is a sales funnel system?

A sales funnel system is the online sales process of taking a website visitor through a step-by-step strategic roadmap that ultimately leads to more sales.

How do I create a sales funnel?

You can use any of the 19 sales funnel software tools we listed in this article to create one.

How do I map out my sales funnel?

Businesses map out their sales funnels on paper, with free diagram tools or funnel mapping tools like Funnelytics and Geru.

How do you make a funnel for free?

You can make a funnel nearly free by using one of the WordPress-based funnel building software. An example tech stack for this situation would be using Elementor or Thrive Architect combined with ThriveCart or CartFlows. The only price here would be web hosting and low-cost WordPress tools.

Our Top Sales Funnel Builder Software Picks

Before I reveal our team’s top favorite sales funnel builder software, let’s establish some purchasing criteria for you.

Here are a few questions that will hone down the best sales funnel builder for your needs:

  • Do you want your choice to host your domain? If so, any options between #1 and #15 will do.
  • Do you already have a WordPress website that you want to add a sales funnel to? Okay, take a look at numbers 16-19 and numbers 1, 2, 4, and 10 as they offer WordPress integrations and/or the ability to embed your checkout cart or popup onto your site’s page(s).
  • Are you mainly looking for a funnel builder to capture leads online? In that case, look into numbers 11, 12, 13, 14, or even 15 might just be your best bet so you can follow-up with and nurture your email subscribers.
  • Are you looking for a traditional sales funnel builder software that creates sales pages, can take payments on a checkout page, and has all the pre and post-purchase funnel features (i.e., upsells, downsells, and order bumps)? Awesome! You’re more fit for a classic sales funnel builder like #1, 2, 3, 5, or 7 from our list!
  • Do you have an online biz where you sell info products but need a sales funnel builder, membership configuration, and content delivery? Okay, you’re going to want to look at options #1, 2, 3, 6, and 7, with #6 being the premium choice. 

These questions are great to ask yourself when you’re in the market for a funnel builder. The good thing is that your choice is written in the stars.

Most of these funnel builder software have a free trial option so you can test-drive their features, and most also have a money-back guarantee. Try one out for the next two or so weeks, and feel free to try out another one until you find the one that’s right for your business.

As for our top 3 recommendations, here they are:

  1. ClickFunnels – This is an all-around robust and simple to use sales funnel builder capable of creating simple and complex sales funnels and can potentially be an all-in-one platform for you.
  2.  Kartra – A close runner-up funnel builder is Karta. It can do everything ClickFunnels can do plus a little more if you require their extra features. The differences are the feature limitations (see the pricing details for both).
  3. ThriveCart – For the time being, ThriveCart is one of our top recommendations because it’s a one-time payment. This is the best fit for someone with an existing website that wants to add a checkout cart to sell their digital or physical products.

That’s all I have for you today, guys and gals. I’ll keep this list updated for 2020 and beyond! Contact me if you have any questions.

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