GoHighLevel White Label Desktop App – What It Can Do in 2024

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GoHighLevel is a special CRM and marketing software.

Compared to its competitors, it’s relatively new. But it’s been the go-to software of more than 20,000 agencies worldwide.

Besides helping you establish a solid marketing process and manage your clients’ communication channels in one platform, one great feature it offers is the white-label desktop app.

This tool lets you use your branding to provide your clients a premium experience.

Keep reading if you want to know what GoHighLevel White Label Desktop App can do and how you can use it to your advantage.

What Is GoHighLevel White Label Desktop App?

gohighlevel white label

White labeling is a solid platform feature that lets you rebrand a product or service as your own.

It’s been useful in different industries as businesses can make money and provide more offers without creating their process from scratch.

GoHighLevel also adapts this feature and allows its users to access white labeling in creating desktop and mobile apps.

With the GoHighLevel white label desktop app, you can offer your clients all the services inside your account under your own branding.

That includes websites & funnels for Facebook and Google advertising, email marketing, and social media management under your own branding.

For instance, let’s say you plan to offer your clients access to the social media calendar.

This will allow them to schedule their social media posts like what they can do in Hootsuite and Buffer.

Instead of hiring developers to create an app for you, which can cost a lot, you can use all the built-in social media marketing tools inside the GoHighLevel platform and resell it to your clients.

You won’t have to pay for a different platform to run your software.

At the same time, because of the white-labeling feature, your clients won’t know that you’re using GoHighLevel as they will see your brand and logo.

Who Can Benefit From GoHighLevel White Label Desktop App?

The GoHighLevel White Label Desktop App is primarily for professionals and businesses in the digital marketing industry. But it’s not limited to them. 

Anyone who wants to provide a customized interface to their clients can benefit from the white label desktop app. 

To give you an idea, here’s how they and others can benefit from the app’s features. 

Marketing Agencies

They can offer various marketing services under their brand, including SEO, social media management, lead generation, email marketing, and advertising.

The white label feature allows them to build passive income, offer more products, get new clients, and stand out from competitors. 

Consultants, Coaches, and Trainers 

Professionals can use the white label app to establish a solid client management system.

The app’s tools allow them to create personalized marketing strategies and automate important tasks. 

It can help them maximize efficiency and productivity. And also boost their credibility as they can brand the whole system as their own. 


Companies with an in-house marketing team can use the white label desktop app by customizing the platform to match their brand identity.

This enables them to minimize development and maintenance costs while showing a consistent customer experience in all touchpoints and strengthening their reputation. 

Why Do You Need GoHighLevel White Label Desktop App?

Using your own brand can effectively increase your average revenue by up to 33%, according to a study by Lucidpress. 

That’s why white labeling has been widespread in the digital space. 

Here are some main reasons why getting the GoHighLevel white label desktop app is worth it.  

  • Brand Consistency. You can maintain a cohesive brand identity across all your marketing services and tools. This consistent branding can strengthen your brand’s image and enhance customer trust and loyalty.
  • Professionalism. Offering your marketing services under your brand name and custom domain can give clients the impression that your agency has developed these solutions in-house. This can boost your agency’s credibility in the eyes of your clients.
  • Scalability. The desktop app allows you to quickly grow your agency without investing in a bigger team or more expensive platform. This tool will enable you to smoothly level up your business to meet client demands, seize new market opportunities, check analytics, and offer SaaS for better revenue. 

How Much Does It Cost? 

You can access the HighLevel desktop web app and other white labeling features in the Agency Unlimited plan. This HighLevel plan costs $297/month.

If you choose the annual billing instead of paying monthly, you can get at two months free as you only need to pay $2970/year.

GoHighLevel Pricing Plans

This comprehensive plan offers many features to help you quickly grow your marketing agency.

For instance, you can get unlimited users and create unlimited sub-accounts.

The sub-accounts refer to your client’s accounts, and this is where you can manage their campaigns and marketing automation.

With HighLevel white label, you can sell these sub-accounts to your clients and let them use your tools and strategies inside your HighLevel agency account as a SaaS product.

In this plan, you can also customize and add your white label domain and agency logo. So you can align everything with your brand identity.

Besides white labeling, you’ll also get access to workflow and website builder, marketing campaign builder, chat support, basic API, membership site access, and more!

Aside from white labeling the desktop app, the platform lets you do it on the HighLevel mobile app.

But if you want the latter, you’ll need the White Label Upgrade/ Pro Plan. This plan has more SaaS features and costs $497/month.

Still, the white label desktop app is a great option if you’re just getting started.

How to Setup the White Label App

Setting up the GoHighLevel White Label App is pretty straightforward. It only requires a few simple steps.

You can follow the guidelines below to do white labeling successfully.

  • Add a CNAME record at your DNS provider, directing to /targeting “app.msgsndr.com.”
  • Click “Add Record.” If you use Hostinger, your configuration will look like this.
gohighlevel manage dns

This might look different depending on the domain hosting platform you’re using. If you don’t know where to find it, it’s best to contact your provider’s support team.

  • Sign in to your HighLevel Agency account and go to Settings -> Agency Settings/ Company -> White Label Domain.
gohighlevel white label domain item
  • Add your domain under “Whitelabel Domain.”
gohighlevel add whitelabel domain
  • After that, you can add your agency logo in Settings -> Agency Settings/Company -> Company Logo. Then click “Change.”
gohighlevel whitelabel company logo
  • You can also update your agency’s Terms & Conditions in Settings -> Agency Settings/Company -> Terms & Conditions URL.

Remember to include the full URL to your Terms & Conditions page, similar to this “https://thisismybrand.com

gohighlevel terms and conditions
  • Once the DNS propagation is done, you can access your new white label domain and view your updated and customized login dashboard, logo, and terms & conditions.

Congratulations! You’ve successfully set up your GoHighLevel White Label App.

Editor’s Note – GoHighLevel made some changes to the tabs’ names. If you can’t find “Agency Settings” on the choices, click “Company” instead.


Can You White Label a Mobile App on Gohighlevel?

Yes, GoHighLevel allows you to offer a white label mobile app. However, mobile app white labeling is exclusive to the Agency Pro plan, which costs $497 per month. You can still use the mobile version for free though. You can download it as an iPhone app or an Android app.

What Does White Labeling Mean?

White labeling is when a business, person, or seller takes a product or service from another company legally and changes its appearance to look like it made they made it themselves.

Is It Possible to Downgrade From the Agency Unlimited to the Starter Plan?

Yes, you can downgrade from the Agency Unlimited to the Agency Starter plan if you want.

However, downgrading will result in losing certain features, such as a white-label desktop app, unlimited sub-accounts, and basic API access. They’re only available with the Agency Unlimited and Pro plans.


Whether running a marketing agency, SaaS, or consulting business, you can enjoy the HighLevel white-label feature.

Features like brand customization, white labeled marketing services, and the ability to sell your process to your clients can help you scale your business with less work.

You should explore the GoHighLevel White Label Desktop App and consider how it can help your business grow and thrive online. Check out our review of HighLevel for other feature details.

Sign up for a free trial of the HighLevel agency account today to learn more about the app’s features.

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