GoHighLevel Review (2025) – Features, Pros, Cons, & Is It Worth It?

Are you using multiple tools to deliver the best marketing service? We’ve all been there. 

From managing leads to crafting irresistible sales funnels, creating dazzling websites, nurturing relationships, building solid automation, and sealing deals – we do a lot as a business! 

And I don’t know about you, but having a disintegrated tech stack and coughing up big bucks has worn me a lot. 

Luckily, after trying various platforms, I found GoHighLevel. 

Since I switched, my agency has never been the same. GoHighLevel has become our ultimate tool. It streamlined everything we needed under one roof.

I want to share everything I know so you won’t have to go through what I did. I’ve been using this platform for years now, so I can easily share the best features and reveal the less-than-good ones. 

There are many GoHighLevel reviews out there, but this will be a detailed, updated, and honest one.

Ready? Scroll down to see a comprehensive GoHighLevel review.

What Is GoHighLevel?

GoHighLevel, HighLevel, or GHL, is a unified online marketing automation platform for agencies and freelancers. 

“But Jon, hundreds of marketing tools claim they are “all-in-one.” So what’s so special about this one?”

Well, GoHighLevel is your ultimate consolidation buddy. It streamlines all your fragmented tools into a single, user-friendly platform. And it offers a whole lot more.

It’s a combination of these popular tools:

• ActiveCampaign’s email marketing,
• ClickFunnels’ funnel builder,
• Kajabi’s membership and course creation tools,
• Hootsuite’s social media planner,
• Zapier’s collection of automation and AI tools,
• and Hubspot’s client management capabilities. 

Who Is GoHighLevel For? 

GoHighLevel is for digital marketing agencies and freelancers. But it can be a great tool for anyone who wants to grow online and wants one solid app to help them achieve that.

That includes e-commerce or online business owners who aim to increase customer acquisition and retention. GoHighLevel can help even real estate, SaaS, health, and wellness sectors find their sweet spot. 

Additionally, this platform can deliver for those looking to offer white-label services or SaaS.

The best part is it doesn’t matter whether you’re a wide-eyed beginner or intermediate user. GoHighLevel is useful at any stage.

Why I Chose GoHighLevel for My Agency? 

We launched our agency in 2019, and trust me. It’s been no picnic. 

When you’re committed to serving top-notch marketing campaigns, most single platforms don’t cut it. So, I invested in multiple tools. And you know what? It felt like managing houses of different sizes. 

One typical scenario for my team is crafting email marketing campaigns on ActiveCampaign, funneling those leads through internal WordPress non-index pages, and hopping over to Hootsuite to schedule the social media blitz.

It was exhausting, pricey, and inefficient. 

Making the switch to GoHighLevel was like finding an oasis. It’s made managing my agency and my clients’ needs not just doable but fun. 

Now, I won’t sugarcoat it—the platform isn’t flawless, and I’ve hit a few bumps. But I’m in a much better situation after years of consistent use.

Pros of Using GoHighLevel

Here are some things I like about the tool.

• Smooth Onboarding Process. Right off the bat, they offer me a kickoff call and welcome course. The team behind GoHighLevel even sends me reminders via SMS and email to attend the call so I can get started.
• Comprehensive Marketing Tool. It’s like having all the tools in one box with GoHighLevel. I don’t need to bleed money paying for multiple platforms because everything I need is right here.
• 14-Day Free Trial. You get a feel for it before you commit without spending a dime (or you can try it out with our 30-day HighLevel trial page).
• White-Label and SaaS Feature. Knowing that I could white-label the desktop app with the plan I got is what sealed the deal. I can also build a more passive income in the future if I decide to get the SaaS Pro plan.
• Consistent Updates and New Tools. The team behind GoHighLevel works hard to provide its users with a better and more comprehensive tool. In 2024, they released plenty of updates, enhancements, and new features!
• Affiliate Program. For someone who does affiliate marketing like me, it provides a pretty decent commission. Plus, I can use it to build and manage my own affiliates.

Cons of Using GoHighLevel

GoHighLevel has improved a lot ever since I first used it. But there’s always room for improvement. Here are the not-so-good sides:

• Limited Integrations. GoHighLevel is an all-in-one platform, which is fantastic. However, the downside is that it can be a bit tricky to integrate with other tools. This might be an issue if you have a favorite software you’re not ready to let go of.
• Overwhelming at First. With so many features, GoHighLevel can feel like a crowded room when you first step in. There is a learning curve, no doubt. So, bring a lot of patience.

The pros still outweigh the cons of using this platform.

GoHighLevel Pricing

Pricing is always subjective. What’s a bargain to one might seem steep to another. However, GoHighLevel offers excellent pricing plans.

You can get more than what you invest, especially if you master the features it offers. Now, let’s talk numbers.

Agency Starter Account ($97/month)

This GoHighLevel plan generously serves all the core features your agency needs to rock. So compared to its rivals online, you get a good deal.

Think of it this way. ClickFunnels limits the sales funnels you can create to 20 for its Basic plan. Meanwhile, Kajabi restricts you to three courses on its lowest plan.

With GoHighLevel’s Agency Starter Account? You can enjoy most tools with no usage restrictions.

All in all, it gives you access to marketing automation, workflow capabilities, a nifty website editor, landing pages, and a sales funnel builder. You’ll also get 2-way SMS via Twilio and send emails through LeadConnector.

It’s ideal for starters. However, the limitation is that these features are bound to three accounts. It can work well for a starting operation but is a bit restrictive for handling multiple clients.

Agency Unlimited/ Freelancer Account ($297/month)

This is where the magic happens for most marketing agencies. I recently upgraded to this plan, which was one of my best decisions.

You should get the Unlimited plan if you want to handle more clients and scale your digital marketing agency with HighLevel.

Now, why is this so great? Well, it’s not just about having unlimited subaccounts to accommodate all your clients. It’s also about the ability to white-label the desktop app.

In simpler terms, you can jazz up the app with your brand, making it yours when clients and customers drop by.

If you’re truly passionate about being a digital marketing agency, I’d recommend bypassing the Starter Account and leaping straight into the Unlimited Agency Account.

GoHighLevel Agency Pro SaaS Plan ($497/month)

The Agency Pro SaaS is a hidden gem; you won’t spot it on the pricing page. It’s only available for those who register for the free trial. 

You might be thinking, “The Unlimited Plan already offers great value. Why should I upgrade to the Agency Pro SaaS Plan?“

Because this plan allows you to resell GoHighLevel’s software as your own. With no limits on the price you set. You get all the profit and only need to pay the subscription fee.

For example, you’re selling the software under your agency’s name, providing your clients access to tools like social media and automation.

Agency Unlimited does allow white labeling, but you need to add clients manually. Meanwhile, this plan lets you automate that.

You’re not just changing the logo – you’re selling the software as your own product. Every penny of profit is yours to keep. Fancy selling it for $500/month, $1000/month? You call the shots.

Overall, this plan is perfect if you want a more passive way to earn more for your agency.

GoHighLevel White Label Option, An Additional $497/Month or $1491/Quarter

First, this subscription isn’t the same as the Unlimited or the Pro SaaS Plan. You can include a premium add-on on top of the two mentioned plans.

GoHighLevel’s White Label Option lets you add your custom brand to the GoHighLevel mobile app called Lead Connector. It’s like tailoring a suit; you get the app dressed in your logo and colors.

This will give your clients access to your own version of an Android or iOS app.

Now, who would find this handy? While I haven’t tried it, I bet it’s a great asset for agencies that want a customized mobile app experience for their clients without the hefty development costs.

GoHighLevel Annual Discount

Like many other platforms, GoHighLevel offers an appealing annual discount.

If you can pay for a yearly plan, I highly recommend you take advantage of it. It’s like getting a two-month vacation from payments. Here’s a quick view of how much you can save by paying annually:

• Starter Plan. $81/month instead of $97/month – Save $192 per year
• Freelancer Plan. $248/month instead of $297/month – Save $588 per year
• Agency Pro Plan. $414/month instead of $497/month – Save $996 per year

But this doesn’t apply to the additional $497/month for white labeling mobile apps. That bill keeps coming quarterly, with no annual discount included.

GoHighLevel 14-Day (and 30-Day) Free Trial

GoHighLevel provides a free trial for new users on Starter and Unlimited plans. You get to play with the core features and study how they work during this time. Think of these two weeks with the platform as your ‘get to know you’ period.

You can try each tool, see which can boost your business, and determine how to maximize GoHighLevel for your agency or freelance gig.

Normally, new users sign up for the 14-day trial. However, our readers get an exclusive 30-day HighLevel trial through this page.

But here’s one thing to note. You’ll have to provide your credit card info upfront. Once 14 days are up and you haven’t canceled, they’ll charge you the full price of your chosen plan.

Related:

• GoHighLevel Discount Option

GoHighLevel Features of 2025

Time to see what you’ll get when you subscribe to GoHighLevel! Here’s the updated list of GoHighLevel’s features for 2025 that’ll make your agency more efficient, profitable, and easy to manage than ever before:

AI-Powered Task Management for Agencies

The AI Employee is a huge help for agencies like ours that want to handle more tasks but lack the time (or budget) to train additional team members.

It works just like a real employee. It takes on tasks and frees up our team’s time so much. It feels like we hired a group of assistants at a fraction of the cost.

Let’s say your customer support agent is only available from 9 AM to 5 PM, but there’s a surge in customer calls around 8:00 PM to 10:00 PM.

Voice AI can step in during those hours to manage inquiries. It answers missed calls, collects caller details, and even schedules appointments on your behalf. How cool is that?

Besides that, AI Employee also provides the following:

• Conversation AI. Keep your communication active 24/7 and respond instantly to messages on SMS, Facebook, and Instagram.
• Reviews AI. Request and respond to client feedback to protect your agency’s reputation.
• Content AI. Generate posts, emails, and other materials to help you with marketing and visibility.
• Workflow AI. Offer a head start to build automations and manage workflows much faster.
• Funnel AI. Do the 2/3 of the funnel design so you don’t have to do it yourself.

Smart Prospecting Option

One dreading part of being an agency owner is finding clients. I love onboarding and working with new ones. But the searching part? I don’t even want to talk about it.

So when GoHighLevel announced the prospecting tool, I felt saved! This tool simplifies the hunt for potential customers and lets us search using parameters like location and keywords.

There’s more! It also generates detailed marketing audit reports for the prospect’s online presence. We can use this data to start a conversation with them.

You can prospect up to 20 locations daily, share reports instantly, and identify high-potential leads with minimal effort.

Efficient Customer Management Tools

One feature that makes GoHighLevel stand out is its impressive suite of customer management tools.

These tools, designed to help you win new customers, nurture relationships, and close deals quickly, are available to you and your clients.

First, let’s talk about ‘Smart Lists.’ With Smart Lists, you can do much more than just the regular stuff you’d expect from any contact management tool.

For instance, it allows you to add columns filled with crucial information about your leads, like their recent activity, interests, or even whether they’ve opted for a Do Not Disturb status. 

It’s a perk for agency owners as it helps keep track of leads and their preferences more efficiently.

Moving past a simple search bar, Smart Lists includes a filter feature. This lets you narrow your lists, creating more targeted campaigns for specific groups. You can save these filtered lists for future reference, making segmentation a breeze.

Next up is Conversations, one of my favorites. It has saved me countless hours of hopping between platforms. 

Conversations enable you to integrate your social media accounts (such as Instagram, Facebook, and Google My Business), text messaging, calling, and even email apps in one place. You can view and reply to messages from those channels with a simple click.

GoHighLevel has introduced a new feature for this. Users can now select which phone number to send SMS messages from and even assign multiple numbers to a single contact.

It creates a more customized and better communication experience for those who manage clients across various campaigns or locations.

Dynamic Website and Sales Funnel Features

Next are two lead-generation tools you’re going to adore. They are the perfect plug-and-play replacement for ClickFunnels for your marketing agency.

You’ll appreciate website and sales funnel building even more as GoHighLevel now allows you to buy your own (or your clients’) domain directly through the platform. Easier and better!

The website and sales funnel editors are similar, so it’s a no-brainer to use the same tools and elements when creating an entire website or a simple landing page.

The builder itself is great. It’s quick and responsive, even if it’s not a drag-and-drop one like most competitors. 

You can also clone WordPress sites directly within GoHighLevel and keep all your settings, content, and configurations intact. Ideal if you already have an existing website outside the platform.

If not, GoHighLevel’s library is jam-packed with website templates you can use for various niches, like medical, coaching, legal, automotive, and more. 

I like how they improved the templates and added more to choose from!

Some funnel features worth mentioning are:

• Cloning. You can duplicate a funnel if you want to use it again for other marketing campaigns.
• Versions. The platform keeps a copy of every version of your landing pages and allows you to backtrack or restore previous designs.
• Global Sections. Want to apply the same section across multiple landing pages? No problemo! This feature does that for you—no more manual copy and paste.

Streamlined Workflows and Marketing Automation

Try to imagine a marketing automation tool but with advanced customization. That’s GoHighLevel for you. 

Automation opens a world of opportunities for an agency. 

For example, you can automate database retention – reconnecting with previous buyers and offering them enticing upsells to encourage repeat purchases. Streamlining welcome sequences or running a fully automated webinar sequence is also possible. 

GoHighLevel lets you mesh various marketing channels with workflows – social media, SMS, and emails, and even schedule actions for a future date.

But that’s not all. Tweak and control the automation by adding conditions. If you’re working with someone, you can add notes and reminders inside the canvas to make sure they know what you need and where you are in the process.

Let me share a glimpse of the automation workflow I created for one of our clients.

It’s efficient, and you can basically do whatever tasks you have in mind!

Seamless Appointment Scheduling

Besides boasting robust CRM tools, GoHighLevel also doubles as a digital secretary. Think of TidyCal or Calendly, but integrated directly into your business operations.

Having an appointment scheduler makes setting up meetings with leads or team members and arranging onboarding calls effortless. GoHighLevel streamlines this in one sleek package. You can manually add appointments or let your clients book depending on availability.

GoHighLevel added a troubleshooting tool to improve scheduling reliability. The tool provides detailed insights into why certain time slots are unavailable for booking.

If you’re ever confused about why a time slot appears blocked or unavailable, this tool gives clear explanations based on calendar settings.

Pretty cool, I know. But here’s where it gets even better. As an agency owner, I can resell this feature to my clients. I can make more without the extra work or the need to fork out a separate calendar tool.

A win-win, wouldn’t you say?

Convenient Payment Management

Alright, here comes a feature we don’t talk about enough but is super crucial for business: Payment Management. Doesn’t a smooth payment system sound like music to your ears?

As an agency owner, keeping tabs on my financial transactions is necessary. And I bet it’s the same for you.

With GoHighLevel, we can create single-use invoices or even recurring templates for memberships or subscriptions.

And what about payment methods? GoHighLevel has got you covered. It integrates seamlessly with NMI, PayPal, Stripe, and Authorize.net. These gateways allow you to:

• Offer different payment options to your clients like Buy Now, Pay Later (BNPL), one-time, installment, and recurring.
• Accept multiple payment options like credit cards, bank transfers, digital wallets, etc.

There’s a small caveat – digital wallet payments can be country-restricted. But hey, your clients have more payment options, making your services accessible and customer-friendly.

Strategic Social Media Planner

Are you looking for an alternative to social media planners for your marketing agency? GoHighLevel has the tool you need.

Unlike Hootsuite, which charges $99/month for one user and limits you to ten accounts, GoHighLevel offers the Agency Unlimited plan at a price point but allows unlimited users and accounts.

With GoHighLevel, you can:

• Connect your Facebook, Instagram, LinkedIn, Google My Business, and TikTok.
• Add captivating calls to action and links to your posts
• Schedule your content in advance

That’s not all. GoHighLevel also provides features like post-tracking to ensure publication. You can easily edit posts using the calendar view and make real-time adjustments.

If you want to save more time and schedule posts all at once, GoHighLevel allows you to upload CSV files for bulk posting. This makes it easy for agencies or content-heavy campaigns.

GoHighLevel’s schedule for approval feature is another great tool for collaboration within your team. Imagine your social media manager scheduling content while your team reviews. Approve it on your part seamlessly.

The benefits don’t stop there. GoHighLevel empowers your social media management efforts, and you can also white-label it and offer it as a service to your clients.

Pipeline Management and Opportunities

I haven’t fully used this feature yet, but the ‘Opportunities’ is ideal for bigger agencies with a dedicated sales team. It lets them monitor their leads and see where they are in the pipeline.

Your team members will know the following steps for a specific target and deliver a personalized experience.

For example, let’s say one of your hot leads has asked for the booking link but hasn’t scheduled it yet. This feature will let your team members know the current status and send a follow-up email or SMS.

Effective Email Marketing

GoHighLevel offers a user-friendly email marketing experience similar to ActiveCampaign. 

You can create captivating emails using its drag-and-drop builder, whether you prefer starting from scratch or selecting from its pre-made templates. 

And here’s what’s exciting. You can import your existing templates from other service providers like MailChimp. It’s possible to do this with a simple copy and paste of the HTML code.  

GoHighLevel is all about making things easier and more accessible. That’s why the platform partners with Lead Connector and lets you manage emails more efficiently and at a lower cost than Mailgun.

It also allows workflow email stats to integrate directly with email campaign analytics. This option gives you a complete overview of your email performance in one place—no more back-and-forth.

I heavily rely on GoHighLevel’s email marketing tool for several purposes in my agency. This includes sending reports to clients and automating email sequences for onboarding.

Besides that, I know I can leverage it to send mass emails or schedule email campaigns. The possibilities are truly limitless.

Engaging Memberships and Courses

Picture Kajabi-like capabilities for hosting your memberships and online courses, from digital marketing masterclasses to client or team onboarding sessions.

You can have your courses ready to roll out instantly or set up a drip lesson plan.

The ‘Magic Links’ feature is another must-try feature. Have you ever been stuck with a client or team member who’s lost their login details? Just one click on a Magic Link, and they’re in your course or membership area – no more password hassle.

In our agency, this feature is a lifesaver. We’ve set up courses like ‘Local SEO for Businesses’ for onboarding and have training materials ready for new team members.

It’s an on-demand, time-saving solution that frees us from the repetition of basic training tasks.

Community Building with GoKollab

GoHighLevel offers a community feature on top of the membership and courses. This isn’t a recent addition. However, they made a huge announcement of partnering with GoKollab, a platform designed to connect people and create opportunities for collaboration.

As a business, you can activate your GoHighLevel-made community in just one step. Your group becomes visible on the GoKollab Marketplace with a quick setup and puts it in front of thousands of users searching for communities.

It might not be useful for some agency owners. But it comes in handy if you sell your own courses or want to build an engaged audience around your expertise.

Interactive Chat Widgets and Forms

GoHighLevel offers powerful website widgets and forms that connect you with your audience.

The chat widget enables you to receive inquiries anytime, anywhere, empowering your business to be available round the clock. With the workflow builder, you can streamline responses and ensure your team never misses a beat.

What I like is the flexibility of assigning specific team members to attend to questions. This feature ensures efficient communication and timely resolutions, enhancing the customer experience.

Forms are another excellent tool. As agency owners, you can utilize GoHighLevel’s forms to gather essential information from potential clients, streamlining your lead generation process. Integrated with other GoHighLevel features, you can easily nurture these leads and turn them into loyal customers.

Proactive Reputation Management

We haven’t maximized this feature yet. But let me share why I think it’s a great tool for you as an agency owner or freelancer.

One of the main benefits is the ability to request reviews from your clients via email or SMS. Often, satisfied clients want to leave reviews, but they forget or don’t know where to do it. HighLevel guides them in the right direction so you can boost and manage your online reputation.

Positive reviews can work wonders for your business. It can help build trust and attract new clients. Meanwhile, negative reviews can give insights into real issues your existing customers face.

Another fantastic feature is the ability to view and respond to Google My Business and Facebook reviews. Plus, US-based agencies can integrate with Yext to gather reviews from various sources, further strengthening your online presence.

Insightful Reporting

Knowing where you stand is the key to a booming agency, right? GoHighLevel offers a buffet of handy reports to help you measure your agency’s status. Let’s take a peek:

• Source report. This shows you where your leads and clients are popping up from. It can be from an email campaign, a webinar, or a specific channel.
• Conversion report. This report dishes out the hard numbers – deals closed, contacts made, and revenues generated.
• Appointment report. This gives detailed data on your call status – booked, canceled, confirmed, and more.
• Call report. Similar to an appointment report, this notes answered and missed calls, first-time callers, and average call duration.

Furthermore, GoHighLevel lets you integrate and track the performance of your Facebook and Google Ads. It’s like having an ad agency optimize your marketing strategy.

All these insights help you make informed decisions and tailor your strategies for maximum impact. Because, in the end, knowledge isn’t just power – it’s profit.

Collaborative Team Management

Apart from the awesome CRM and marketing tools that GoHighLevel offers, what caught my attention is the unlimited users and user permissions.

Look around. Most competitors put a cap on users. (Check this example out.) 

For newbies, that’s no biggie. But for growing agencies? That can be a big no-no. 

GoHighLevel diffuses this with a sweet deal – unlimited user seats, even on the lowest plan. This is a game-changer for agencies. It’s like having an all-you-can-seat buffet without worrying about the bill.

And that’s not all. You get to control the user permissions too. This feature shines bright, especially if you’re on the Unlimited/Freelancer Plan or the SaaS Pro one. 

It lets you pick and choose who sees what’s in your CRM. In other words, your clients and team members can have their share of control only where you want them to. It’s an outstanding balance of power and privacy.

GoHighLevel Review Conclusion – Is It the Best CRM for Digital Marketing Agencies?

What can you say about this all-in-one marketing and sales platform? Would it be a great tool for you? 

If I can only say one thing about this platform, it’s this – GoHighLevel can stand head and shoulders above the rest. 

It offers a more affordable solution, comprehensive features, and white-labeling opportunities. Top it off with its user-friendly interface, and you have a tool ideal for agencies of all sizes. 

Although there’s a learning curve, it will only take a few weeks to get used to it. You can also join a kickoff call or use their online resources to figure it out. 

In my case, GoHighLevel has streamlined my workflow and eliminated the need for multiple platforms and tabs. The CRM capabilities, website and sales funnel builder, automation workflows, and integrated email software have transformed how I engage with clients, run my marketing campaigns, and generate leads.

Most importantly, it saved me valuable time and resources. 

But don’t just take my word for it; sign up to GoHighLevel for free with their 14-day trial or 30-day trial. Experience this all-in-one solution’s power and take your agency to new heights.

GoHighLevel FAQs

Who’s behind GoHighLevel’s creation?

Co-founders Shaun Clark, Robin Alex, and Varun Vairavan formed GoHighLevel in 2018. Shaun and Robin crossed paths thanks to a shared client. Shaun’s background in software development and Robin’s experience running an agency set the stage for them to tackle a common client issue – poor lead quality.

What range of software can GoHighLevel substitute?

GoHighLevel can replace over 33+ widely-used applications that agency owners and freelancers typically juggle in their day-to-day operations. It spans a spectrum of functionalities such as CRM, landing pages, email and SMS marketing, white-label services, call tracking, website building, and blogging.

Is a GoHighLevel Lifetime Deal available?

GoHighLevel doesn’t offer a lifetime deal. Given its status as an already well-established and fast-growing platform, no such offer is currently available. They offer some promos on Black Friday and Cyber Monday, though. 

Do GoHighLevel plans include email, calls, and SMS expenses?

No, it doesn’t. You’ll need to pay separately for them. To use these services, you must integrate connections with services such as Twilio or Lead Connector to handle SMS and voice calls. An SMTP service like MailGun, Gmail, or Lead Connector is needed for email delivery.

Does GoHighLevel provide an Affiliate Program?

Yes, GoHighLevel offers an affiliate program that allows you to earn commissions. With their affiliate program, you can earn two types of commissions. Firstly, as a “Tier 1” affiliate, you can receive a 40% recurring monthly commission for every customer you refer to the platform.

Additionally, as a “Tier 2” affiliate, you can earn an additional 5% commission for every agency that signs up under the agency you referred. This means you can earn passive income by bringing in new customers and helping others grow their agencies.

Related Reading:

• HighLevel Tutorial Options
• HighLevel Snapshots