About Us

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Northern CA university

My name is John, and I started this blog during college. During lectures, I was discovering online business opportunities such as affiliate marketing, freelancing, self-publishing books on Amazon.

This was when I took the red pill.

I discovered a whole new world and went down the self-publishing rabbit hole (affiliate marketing came later).

After months of too much research, I finally decided to begin my journey self-publishing books on Amazon (eBooks, paperback books, audiobooks, and hardcover books).

I absorbed as much free information on self-publishing books as I could from Google and YouTube, but eventually, I needed a video course to make more progress.

So, I followed a Kindle publishing course and started figuring things out. I won’t disclose which course I took in the beginning, but you can probably guess which one it is in my best self publishing courses on the market article.

Long story short, I had success self-publishing books on Amazon (some I wrote and some I didn’t), but I was still stuck with challenging school work in a major that I had lost interest in (even though I was good at it). The last two years of engineering school were brutal. I almost quit, but I knew it would break my parents’ heart, so I endured via a mini Stockdale Paradox. I had caught the entrepreneur bug and knew the new direction I wanted to move towards.

Transitioning to an Online Marketer

graduation day

After graduating with a B.S. in mechanical engineering, I became a local Search Engine Marketing Specialist at a local digital marketing agency (you can read how I did it in my guide here). During this time, I also started learning about affiliate marketing (more on this soon).

Friends and family thought I was crazy taking a massive pay cut by choosing a career that didn’t pay as much as I’d earn as a junior engineer. But, I was headstrong and stayed my course.

The experience I gained was unbelievable. I got to put together different marketing campaigns, from A-Z, with a variety of tools. Here are just a few:

  • Content Management Systems (CMS): WordPress, Joomla, Wix, Squarespace, Shopify
  • Landing Page Software: Thrive Architect, Elementor, Unbounce
  • Sales Funnel Software: Clickfunnels, Builderall, LeadPages
  • Customer Relationship Management (CRM): Hubspot, Salesforce
  • Email Marketing: ActiveCampaign, GetResponse, Actionetics

Since I was using these tools daily at the agency and on some of them also on my affiliate website, Freedom Bound Business, I started reviewing and creating tutorials on these tools.

To get people to my site, I started with YouTube and later, the Google search engine as my traffic source. And just like my self-publishing success, I also stood on the shoulders of giants by taking affiliate marketing courses that helped me better understand how to create passive income websites.

Eventually, I ended up quitting my day job and focusing on my affiliate websites and doing client SEO and PPC work for local small businesses.

I think knowing this background is good because you know you’re getting content about digital marketing by actual digital marketers.

Enter Chris.

Bringing More Experience to the Table

Chris P.

My brother Chris is also a digital marketer who runs a fitness blog. He helps write content for this blog regularly as he’s been using marketing software on his blog that I don’t have experience with.

Over the years, we’ve immersed ourselves in the online marketing industry. We’ve gained skills and abilities on the job and our affiliate side-hustle projects that are hard to come by if you don’t love the industry as we do.

A few of these skills include:

  • Google and Bing Ads
  • Native Ads
  • Search Engine Optimization (SEO)
  • YouTube SEO
  • Pinterest Marketing
  • Sales Funnel Design
  • Web Design
  • Email Marketing and Automation
  • Amazon Ads
  • Self Publishing


That’s the short story of this blog! On this site, you can expect us to cover online business models, getting started with the tools of the trade, product reviews, comparisons, and more. Welcome!

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