You might have heard your competitors boast about stellar call tracking with GoHighLevel while having little or zero knowledge about the platform. Well, you’re in luck since we’ve compiled answers to your questions here.
GoHighLevel is an all-in-one marketing and CRM platform offering powerful features designed to streamline your business operations. However, its call tracking features are a gold mine every business owner should consider using.
In this review, we will delve into the dynamic world of GoHighLevel and its call tracking features while providing a step-by-step guide on setting it up for your business.
Note: all HighLevel paid plans include call tracking features.
Table of Contents
How to Set Up The Call Tracking Feature Using Number Pools
This feature allows you to monitor your leads’ activity and calls generated in each marketing campaign by utilizing number pools or footer codes integrated into certain parts of your website, landing page, or Google ads.
Below is a stepwise guide to setting up number pools when tracking telephone calls.
1. Log in to your GoHighLevel account and navigate to Settings in the dashboard.
2. Click on “Phone Number(s)” within the Settings section to access the cell phone/telephone number and tracking configuration options for phone calls.
3. Click on “track visitor activity” and activate number pools to attribute calls accurately by tracking specific telephone numbers shown to leads on your website.
4. Enable the “All visitor” activity tracking option to gain insights into the effectiveness of your marketing efforts.
5. Upload all necessary information and click “next: Tracking options”
6. Select desired phone numbers
7. Configure whisper messages to provide agents with essential information before answering calls. Activate call recording to ensure quality control and training opportunities.
8. Integrate and copy the normal snippet provided by GoHighLevel onto your websites to enable seamless tracking functionality for incoming calls.
9. Click and open “Sites” and select your websites or funnels.
10. Locate the bottom of your Body tracking code, and paste the normal snippet there. Be sure to click “Save” after pasting the normal snippet
11. Conduct thorough testing of number swap calls to ensure the effectiveness of number swapping and verify that telephone numbers for swap calls are accurately attributed.
12. Utilize GoHighLevel’s tracking feature to identify the origin of calls and keywords that result in lead conversions.
Setting Up GoHighLevel Keyword Tracking
GoHighLevel tracking feature provides a powerful solution for businesses looking to optimize their marketing efforts. In fact, the ability to identify and analyze keywords can significantly impact the success of your Google ads and other marketing campaigns.
By tracking the keywords that drive telephone calls to your business, you can gain valuable insights into customer behavior, identify high-performing keywords, integrate them into your marketing strategy, and optimize your marketing efforts accordingly.
Also, remember that tracking and analyzing your keyword performance is an ongoing process.
Here’s How to Generate Keywords for Each Call:
- To begin, you’ll need to log in to your GoHighLevel account. Once you’ve logged in, navigate to the “Call Tracking” section, where you’ll find a range of powerful features to help you monitor and analyze your keywords effectively.
- Create a New Campaign: Click on the “New Campaign” button and give your campaign a name that reflects its purpose.
- Assign a unique contact to your campaign. This number will be used to track and identify calls generated by specific keywords.
- Next, define the keywords you want to track. These can be specific terms related to your business or industry. All you have to do is add “?keyword={keyword}” to your Google ad URL in Google ads. Only then will GoHighLevel display the keyword your lead searched before the call was made.
- Call Routing: Choose how you want calls to be routed. GoHighLevel offers various options, such as forwarding calls to a specific telephone number or an IVR system.
- Once you’ve configured all the necessary settings, activate the tracking feature for your campaign.
- You can analyze the performance of your keywords once your campaign is up and running.
- Over time, you can optimize your marketing strategies by identifying top-performing keywords. Even better, you can tailor your landing pages to align with the keywords that are driving the most calls.
- This will improve user experience and boost conversion rates. Be sure to experiment with different keywords and variations to find the optimal combination for your target audience. How to Test Number Swapping for Call TrackingThe GoHighLevel number swapping refers to the dynamic replacement of a telephone number displayed to a caller. It allows businesses to monitor the effectiveness of their marketing campaigns and improve lead generation. You can test that your number swapping is functional by opening an incognito browser tab or browser after you’ve added the tracking script to the body of your webpage. Next, enter your website.com/landing-page into the incognito browser and hit the enter button.
Frequently Asked Questions [FAQs]
1. Does GoHighLevel Have a Call Recording Feature?
Yes, GoHighLevel offers a powerful call recording feature that enables users to enhance customer interactions and streamline operations! Try HighLevel call recording and tracking with your free HighLevel trial to take these features for a test spin!
2. Why Must You Set Up Number Pools to Track Calls for Websites?
Setting up number pools on a website helps you attribute calls to specific marketing campaigns or sources. With a good number pool setup, you’ll be able to analyze the performance of your call activities by tracking metrics such as call volume, duration, and conversion rates, thereby gaining insights into the effectiveness of your campaigns.
You can set up one-off tracking numbers as well.
3. Is GoHighLevel Better Than Other CRM Platforms?
Unlike most CRM platforms, GoHighLevel contains an array of various data and tools in just one platform, as well as a user-friendly interface. It’s an excellent CRM and all in one marketing platform choice. Check out our HighLevel review for more information.
