GoHighLevel Reputation Management – Manage and Send Review Requests With Ease in 2025

Your credibility as a marketing agency or business owner rests on what clients say about you. 

About 95% of customers consult reviews before making a purchase. Almost half of consumers also consider reviews as critical as personal recommendations from friends or family. 

These stats show how online reviews can affect the future success of your new services, so you have to manage them actively.

The GoHighLevel Reputation Management feature helps you collect and store testimonials from your clients and put them where potential customers can see them. In this article, we’ll discuss this tool in detail, its benefits, and how you can get started.

GoHighLevel Reputation Management Overview

Asking for reviews and testimonials typically involves a manual process. You might set up Google Forms or similar tools to get and store these responses. 

Google also provides a direct link in your Google Business Profile (aka. Google My Business) that you can share with customers to gather reviews quickly.

Because of these great methods, managing reviews feels like a light task. However, the effort required to send individual requests, follow up with non-responders, and manage the collected data quickly adds up.

GoHighLevel Reputation Management removes all these complexities. It can automate your entire process – from sending review requests to tracking responses and following up with clients.

It’s also not limited to Google Business Profile (aka. Google My Business). The platform integrates with Facebook and connects with Yext to gather reviews from various listings.

So whether you’re busy running your marketing agency or dealing with day-to-day business challenges, you can keep on top of securing positive reviews with GoHighLevel Reputation Management.

Why Use GoHighLevel Reputation Management

Here are some reasons why this feature is an excellent choice for marketing agencies and business owners like you. 

• Ease of Use. It’s perfect for non-tech-savvy users. You can quickly find contacts, send review requests, and track their responses. Plus, adding reviews to your website is also as effortless. 
• Automation. You can set up a workflow to send a review request automatically via SMS or email once you deliver a service or product. It sends requests and follows up without needing your constant attention, saving you time and keeping your efforts consistent.
• Integration with Listings. GoHighLevel works with Yext to manage your brand info across over 70 sites. Yext ensures your business details are correct everywhere your customers might look and helps you monitor reviews on different platforms. 
• Review request options. You can send review requests by SMS, email, or both. This allows you to reach people in the best way for them so they’re more likely to respond. In addition, GoHighLevel lets you choose the optimal timing for sending these requests.
• Customization. You can personalize each message, add your logo, and adjust the design (for emails only) to match your brand. This helps reinforce your brand identity with every new review request. 

What’s Inside the Reputation Management Tab in GoHighLevel

Reputation Overview

The Reputation Overview provides a central dashboard to monitor and analyze your review management activities.

You can understand how many new reviews you’re generating at a glance, which can inform your broader reputation management strategy.

The ability to see both the ‘Invite Trends’ and ‘Review Trends’ side by side also allows you to quickly identify discrepancies between the number of requests sent and the number of reviews received, which could lead to actionable insights for improving your approach.

Requests Management 

The Requests tab lets you see all the review requests you’ve sent out and other important information, such as who sent the request, when it was sent, and its current status.

It gives you a complete, at-a-glance understanding of your outreach activities. So you can easily track which requests have been successful and which might need a follow-up.

Review Management 

The Reviews section is quite similar to the Requests tab. But instead of focusing on outreach, it displays the feedback you’ve received.

Here, you can sort your reviews by rating, source, date, and more. This tab is essential because it shows the reviews in one place and lets you quickly respond to them. Promptly replying to reviews can show customers you value their feedback, enhancing your credibility and customer satisfaction.

Widget Customization 

Lastly, the Widget tab lets you choose how your testimonials will look on your web pages.

Customizing your review widgets helps ensure they fit seamlessly within your site’s design and effectively showcase positive customer experiences. This, in turn, can help increase trust and credibility among your site visitors.

How to Get Started with Reputation Management in GoHighLevel

Connecting Google My Business and Facebook Account in GoHighLevel

First, choose one of your sub-accounts and click “Settings.” 

Connect your Google and Facebook accounts to the “Integrations” tab. It’ll be easier if you’re already signed in to the respective platforms, so you only have to choose from the available accounts. 

Once successful, your integration dashboard will look like this. 

Click the “Select a GBP page” and choose the right business page. Do the same with your Facebook page.

Customizing Review Requests in the GoHighLevel

Click “Reputation Management” under the “Settings” tab.

Select whether you want feedback from your GMB, Facebook page, or a custom link you created. The third option is great if you have a specific page where you want to collect testimonials. But let’s choose GMB for this example. Click “Save.”

Next, decide on the method you’d like to use. Do you prefer to send the request via email or SMS? Once you activate an option, the grayed-out section (indicating it is not accessible) will change to its normal color (indicating it is accessible).

• If you opt for email, you’ll need to specify the subject line and decide on the timing, how often to resend it, and the maximum number of retries to obtain a review from your client. You can also tailor the email’s appearance using the “Open Email Builder” button.
• If you choose SMS, which surveys suggest might be more effective than emails, you can add an image for the logo or review preview, craft your message, set the timing for sending the SMS, and determine how often to repeat it.

Once satisfied with the adjustments, click “Save” for each section where you made changes.

How to Manually Send Review Requests from GoHighLevel

Go to the “Reputation” tab and hit “Send Review Request.” 

Inside the pop-up form, choose one of your contacts from the drop-down, add their email or phone number, and then choose whether to send the request via SMS or email. You can only choose one. 

Click “Send.” Your client will receive the message you set inside the “Settings” tab.

To check whether you successfully sent the request, click the “Reviews” tab under “Reputation.” 

Managing Review Requests via the HighLevel Mobile App

The GoHighLevel mobile app is incredibly useful for managing your customer relationships while on the go.

You can access your reputation metrics and easily send review invitations through email or SMS.

When new reviews are received, you have the option to quickly respond directly from the app.

How to Automate Requests for Reviews and Follow-Up Messages Inside the GoHighLevel Platform

While it’s great to be able to manually send your reviews, having the option to do it automatically can provide you with even more efficiency and consistency in your review management process. 

Fortunately, GoHighLevel provides a template you can use for this automation for your Google Business Profile, courses, or other platforms where customers/clients can leave reviews.

Click “+New Workflow” inside the “Automation tab. 

Scroll down and choose “Recipe – Send Request Review.” 

Modify and customize your Workflow triggers and actions. You can add, edit, or replace the triggers in this template. 

For instance, if you want to send the review only when you receive your client’s payment, you can choose “Payment Received” as a trigger. 

If you want to add more actions, such as a follow-up email or SMS, click the “+” icon and select the action you want.

Lastly, you can also lengthen or shorten the delay if you want. For instance, if you think one hour is too short to follow up or send the review request, you can edit the number of hours or days.

Click “Save action” for each change or additional action you make. Then, click “Save” and “Publish” to activate the workflow.

Customizing GoHighLevel Review Widget for Your Website 

What if you want to add the reviews you gathered on your website? You can do that with GoHighLevel without manually copying, pasting, and updating your testimonial sections. 

Moreover, you can edit its design and layout slightly to match your web pages’ look and feel. 

Here’s what you can do. Select “Widgets” inside the “Reputation” tab and select the “Create New” box. 

These four tabs will appear. 

• Layout section. You can choose how your reviews will appear and where the reviews will come from. It can be from your GMB pages, your Facebook pages, or all reviews from both platforms. You can also decide the maximum number of testimonials on your page. 
• Content section. This area lets you add your heading, such as “What our clients say about us.” 
• Appearance section. You can change your testimonials’ fonts and colors here. 
• Settings. This part provides you with the code you can embed on your website or landing pages.

Apply all the changes you wish to make inside each section. Then, click “Save.”

Editor’s Note—You don’t have to use the code to add the review widget to your GoHighLevel website. You can add it as an element using the page builder.

FAQs

Can I Send Review Requests to Multiple Clients in GoHighLevel?

Yes. You can do this inside the “Contacts” tab by selecting multiple contacts and clicking “Bulk Actions.” However, you’ll need to create an automation to add your chosen clients to the workflow manually.

Is It Possible to Delete Reviews Inside GoHighLevel?

You’re not allowed to delete any reviews inside the platform. You’ll have to send an appeal to Google for this. Meanwhile, the same goes for Facebook reviews. You’ll have to report it to Facebook customer support. Only your clients have the power to remove their testimonials.

Is the Yext Listing Integration With GoHighLevel Available Globally?

Currently, integration with Yext is only available to GoHighLevel users in the U.S. See more HighLevel integrations here.

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Conclusion

Now that you know how GoHighLevel’s Reputation feature works (only one of HighLevel’s many features), you can use it to enhance your marketing efforts, showcase your business’s abilities, and sell your services more effectively.

Manage your reviews and send requests by logging in to your account or signing up for its free trial.