Table of Contents

11 Best Email Marketing Services of 2021 Compared & Reviewed

Constant Contact

Great Small Business Value

The best value for small businesses. The combination of price and functionality is hard to beat for a marketer on a budget.

ActiveCampaign

Best Overall Email Marketing Service

The best all-rounder. Great for simple & complex email marketing automation. No fuss, easy to use, includes a CRM, and you can even operate it from your Gmail account.

ConvertKit

Best for Bloggers

The best for bloggers. ConvertKit is ideal for a single blogger or creative who wants to build an audience and extend their reach.

If you’re not up-to-your-neck in implementing email marketing into your business right now,  then you’re missing out. 

Email marketing consistently shows a high ROI when compared to other digital marketing channels, and your email contact list is yours to keep for good. 

Google could deindex you, and Amazon could remove you from its platform. But the email addresses you collect and nurture are yours to sell products to over and over again.

Successful email marketing requires you to use a software service to automate the process and keep you on the right side of spam laws. But which is the best email marketing software for you to use? 

Of the hundreds of email marketing platforms available on the market, which one is right for your circumstances?

This guide looks at 11 services we feel are the best email marketing services you can use today. We’ll conclude with our top 3 picks and let you know which use cases they suit best. 

We’ll look at each tool’s strengths and weaknesses and give you an indication of the price you can expect to pay. We’ll also let you know if any of the tools offer a totally free account to get your email marketing up and running. 

Ready?

Let’s go.     

Top 11 Best Email Marketing Services

1. Constant Contact ― An all-in-one email marketing and eCommerce tool. 

2. ActiveCampaign ― The best email automation, in a nicely designed package. 

3. ConvertKit ― Best email marketing service for content creators. 

4. GetResponse ― The well-developed all-rounder with a webinar feature too.

5. Drip ― Email marketing services for eCommerce brand operators. 

6. AWeber ― The affordable all-rounder for marketers on a tight budget. 

7. MailerLite ― Easy to use, stripped back email marketing at an affordable price.

8. Sendinblue ―  An email marketing service with SMS, transactional emails, and webchat. 

9. Moosend ― Beginner-friendly email marketing with an attractive interface.

10. HubSpot ― The do-everything hub for lead generation and marketing automation. 

11. Mailchimp ― One of the most popular email marketing services, but is it the best? 

It seems like there are a zillion email marketing tools you could choose from to manage your email campaigns. We think the above email tools are the best eleven available. Next, we’ll look at each in more detail, so you can decide which email marketing service is right for you. 

Email Marketing Software Reviews

#1. Constant Contact

constant contact offers

Constant Contact is a well-established email marketing platform, launched back in 1995. As you’d imagine, their service is polished and well-refined by now. And today, hundreds of thousands of marketers rely on their service for their email marketing requirements. 

There are two levels of subscription available, Email and Email Plus. The standard Email package offers straightforward email marketing, allowing you to create an email series using a drag and drop email builder quickly. 

There is a wide selection of templates to work from, and you can also create landing pages using the drag and drop builder. 

You get an analytics package to understand campaign performance, and you can optimize your email subject lines with A/B testing. 

Included in both subscription levels are a range of other services that are useful for email marketing businesses as well.  There is a graphics package for designing a logo and marketing tools to grow your email list.

You can segment your list into sub-groups to send them more targeted messages, and you can organize your campaigns with a useful marketing calendar. 

Unfortunately, the most advanced email marketing tools are only available on the Email Plus package, such as automated behavioral tools and engagement aids like polls and surveys. 

Things we like.

Constant Contact provides a single solution to host an eCommerce website, build an email marketing list, and market to them with an email autoresponder. This is an excellent service for someone just starting out and saves you the time assembling all this yourself from other tools. 

Things we would improve. 

The Email Plus package’s behavioral automation is a little basic, and some alternatives offer more advanced features. The reporting functions also provide only surface-level insights. If you want to dig deeper, you’ll need to export your data into a spreadsheet. 

What’s the price, and does Constant Contact offer a free plan?

There is no free version with Constant Contact, but they do offer a 30-day free trial period. Like many email marketing services, Constant Contact charges based on the number of contacts you have in your database. 

For less than 500 contacts, the standard Email package is $20 per month, and the Email Plus package $45.

If you have between 5,000 and 10,000 contacts, then the price is $95 per month for standard and $125 for Plus. 

Once you get over 50,000 addresses in your database, you need to contact them for a custom price.  

Final Word. 

Constant Contact is a fantastic all-round tool for marketing to your email subscribers. Plus, if you would like to launch an eCommerce site and track your advertising on social media, it can also do that. 

#2. ActiveCampaign

email marketing service providers

ActiveCampaign prefers it if you would call it a customer experience tool rather than an email marketing service. 

ActiveCampaign aims for simplicity in its email marketing service, so if you’re a marketeer who just wants to get on and send messages out to your list, then this is a tool worth trying.

The drag and drop builder makes it easy to create complex personalizations for your emails, which can mean a better response from your campaign.

There is a decent email address form/landing page generator, and most should find it easy to quickly create attractive minimalistic designs. 

As you start building your list of contacts, you’ll want to group your contacts into smaller groups of people.  You can segment your list on general characteristics like age, gender, and location, and you can also use tags to group people by interest. 

ActiveCampaigns USP is its in-built sales CRM solution.  You can automate everyday marketing tasks like notifying other team members when a prospect completes a form. You can also switch contacts between separate nurture campaigns depending on their actions and potential value.  

You can also connect ActiveCampaign to your Gmail account and manage all of your sales communications directly in your Gmail tab. 

Things we like.

ActiveCampaign has a reputation for having brilliant automation capabilities. The in-built CRM solution is also a nice feature too. But if you already use a CRM, you can link it to your account with their many integration options. Read more of the features we like in our ActiveCampaign review.

Things we would improve. 

Some real-world users claim they find ActiveCampaign slow to load and operate on their machines. So if you have older hardware, you might want to bear this in mind. 

What’s the price, and does ActiveCampaign offer a free plan?

There is a 14-day free trial available so you can check out all the email marketing and automation tools.  From there, you need to choose between 4 ActiveCampaign subscription levels ― Lite, Plus, Professional, and Enterprise. 

For 500 contacts, Lite is $9, Plus $49, Professional $129, and Enterprise $229 per month.  

For 5000 contacts, Lite is $79, Plus $135, Professional $199, and Enterprise $359 per month.   

Small business users will likely only ever need to go as high as Plus, the Professional and Enterprise levels are for those that need advanced automation tools. 

Final Word. 

An attractive package with great automation capability, which is priced competitively too. 

#3. ConvertKit

email marketing provider

Launched in 2013 by a blogger who wanted a better way to communicate and sell to his audience, ConvertKit is an email marketing platform that now sends over 500 million emails per month for its customers. 

Rather than attempting to be the best email marketing service for everyone, ConvertKit is an email service aimed squarely at people working in the creative sphere.  

If you want to build an audience for the content you create or the art and music you make, ConverKit has all the tools you need. With ConvertKit, you can grow your email subscriber base, keep your fans in the loop with email newsletters, and sell digital products directly from your own page. 

You can design a sales funnel that nurtures your contacts along the buyer’s journey and automate the process using an email series. 

As ConverKit’s customer base is not necessarily the most technical, the platform is easy to use and free of hyper-advanced tools. You can still achieve essential email marketing practices like automation, segmentation, and A/B testing, but simplicity and ease of use are ConvertKit’s goal. 

If the thought of having to spend time learning an email marketing tool sends shivers down your spine, then you have to consider giving ConvertKit a trial run. 

Things we like.

The totally-free package for up to 1000 contacts. The drag and drop email tool is simple to use and can produce decent results in a short space of time. If you sell digital products, then following a sale, ConvertKit will deliver your product to the customer automatically. More details in our ConvertKit review.

Things we would improve. 

There are not that many templates available for customization, and the visual editor for automation is still a little fiddly. 

What’s the price, and does ConvertKit offer a free plan?

ConvertKit offers an always free version for content creators with less than 1000 contacts. You don’t have access to some of the more advanced features, but if you are just starting out, it’s definitely an option for those on a limited budget. 

For over 1,000 email subscribers, you have to sign up for the Creator or Creator Pro package.  Both ConvertKit pricing plans have automation and the ability to sell digital products. If you want to create a custom Facebook audience or score your subscribers, you need the top package. 

For 1,000 subscribers, the Creator level is $29 per month and Creator Pro $59.

Step up to 5,000 subscribers; then Creator is $79 per month and Creator Pro $111.

You can save the equivalent of two months’ charges if you take out an annual subscription. 

Final Word. 

While ConvertKit may cost a little more than others, it is definitely one to check out for creatives who are less technologically inclined.  It’s perhaps the best email marketing service for anyone who is not confident with marketing technology.

#4. GetResponse

email lists

GetResponse is one of the Granddaddies of email marketing software. Launched in 2000, they make it into most people’s list of top 5 best email marketing software. 

As you’d expect for a service that’s been in the market this long, the typical tools and features found in most email marketing services are present and well developed. 

One feature not found in every email marketing platform, though, is a webinar feature. You can present your services to your audience over a live webinar of up to 1,000 attendees. You can nurture subscribers interested in the webinar with an email sequence and promote it to a broader audience with an SEO’d landing page.

If you regularly use Social Media advertising for your business, then you can create Facebook and Instagram Ads without leaving the platform as well. 

GetResponse helps you to grow your audience, engage with subscribers, and increase your online sales, all in one handy email marketing service. 

Things we like.

The drag and drop email flow builder is intuitive to use and makes building sequences a breeze. The webinar feature also sets GetResponse apart from other email marketing software.  

Things we would improve. 

The reporting could be better, and the inability to create emails directly inside the email flow builder seems like an oversight. As your contact list grows, the price is a little expensive. 

What’s the price, and does GetResponse offer a free plan?

GetResponse offers a 30-day free trial on any of its plans.  So you can try out all the features in the top-level Professional plan if you like.

There are three GetResponse pricing tiers; Basic, Plus, and Professional (four if you include a custom pricing tier for uber-power users). 

For up to 1,000 contacts, GetResponse costs  $15 for Basic, $49 for Plus, and $99 for Professional. 

For 5,000 contacts, the prices are; $45 for Basic, $79 for Plus, and $139 for Professional.  

Final Word.

GetResponse is a well-developed email marketing solution with masses of templates and support for 20 languages. 

#5. Drip

drip campaigns

Whereas some email marketing services try to be all things to all people, Drip aims to be the best email marketing software in one sector ―helping eCommerce businesses market their online store to customers. 

As the saying goes, ‘it’s easier to sell to an existing customer than it is to find a new one,’ so Drip gives you an armory full of tools to achieve just that. 

You can use data from your eCommerce store like purchase history and how a customer navigates your eCommerce store for email personalization. And you can neatly segment your contacts based on their shopping activity too. 

The automatic revenue attribution feature allows you to match sales to specific adverts, so you get to understand which marketing assets are working for you. 

You are also not solely restricted to email either. There is an SMS bolt-on where you can market to contacts who have given you their cell number. 

The reporting feature is nice and granular, so you should get the information you want from your data. 

Things we like.

The email templates are designed attractively, and the whole site is easy to navigate and relatively intuitive.  The SMS feature is an excellent add-on for a different way to win sales from your contacts.

Things we would improve. 

For an eCommerce specific email marketing service, it’s actually a bit of a pain to schedule campaigns based on a calendar date, like Black Friday, for example. 

What’s the price, and does Drip offer a free plan?

Drip offers a 14-day free trial, and it’s refreshing to see that there is only one subscription level, so you get access to every feature when you sign up. 

Pricing is based on the number of contacts on your email list and starts at $19 per month for less than 500 people. For 5,000 people, the price is $89 per month, and for 25,000, it’s $369.

Final Word. 

Drip is the email marketing service for eCommerce businesses and integrates with all the popular eCommerce platforms like Shopify, Magento, and WooCommerce. 

#6. AWeber

email marketers

Aweber has a drag and drop email design tool, powered by AI, to put together attractive and effective branded email templates. The inbuilt landing page designer has also recently been overhauled, which helps you create smart looking pages without the need for any code. 

There is the usual large repository of templates for you to start your designs from, and you can create the individual email marketing campaigns using a drag-and-drop design tool. 

For analytics, there is a reporting dashboard with pre-built reports and a smartphone app to check your stats on-the-go. 

A/B testing goes beyond just the subject line as well; you can A/B test images, buttons, email copy,  even the time you send out a message, too. 

Aweber may have been around forever in internet time, but it can still compete with the best email marketing services out there. 

Things we like.

Aweber is easy to use and has all the functionality most will ever need. 

Segmenting your list is a critical activity, so Aweber’s ability to tag contacts by either action or behavior is a useful feature that allows for flexible segmentation. 

You can send your latest blog post as an email using the block broadcast function. 

Things we would improve. 

Aweber is only available in the English language, so if English is not your first language, it could pose a problem. 

Some users have claimed a steep learning curve to get going. 

What’s the price, and does Aweber offer a free plan?

Aweber does offer a free plan for those with fewer than 500 contacts, which is excellent for those starting on a tight budget. However, the free plan is restricted to a maximum of 3,000 email sends per month, and you won’t get access to A/B testing or automation. 

The only other option is the Pro subscription, which has access to all features. Prices start at $16.50 per month for up to 500 contacts. For 5,000 contacts, the price is $69 per month, and for up to 25,000 contacts, the price is $146.15 per month. 

Final Word. 

Aweber is a solid all-rounder, attractively priced, with decades of experience operating in the email marketing sector.  If you only want to send emails with little fuss, this could be the best email marketing service. 

#7. MailerLite

live chat support

If you find yourself saying ‘but I just want to send out emails’ when researching which is the best email marketing service to use, then you might want to give MailerLite a closer look. 

Aimed at those who need a simple, intuitive user interface, MailerLite is a low-cost autoresponder with a free plan for people with a smaller contact list. 

Most email marketing services users won’t ever make full use of all the fancy, advanced features of the programs they sign up for. MailerLite’s USP is to strip away all the super-advanced stuff and just provide a no-nonsense autoresponder. 

You can still optimize your campaigns with A/B testing, and there are segmentation and tagging features to organize your email contacts logically. 

MailerLite also comes with a drag and drop email builder, landing pages, and there are plenty of templates for email newsletters too. 

But there is no advanced behavioral automation possible, and the analytics package only provides basic numbers about your campaign. 

However, MailerLite performs well in all the critical areas that an email marketing service should deliver, and they offer their service at a competitive price. 

Things we like.

The free plan even includes advanced segmentation and planning, a feature not offered on free plans by most competitors. 

Things we would improve. 

The drag-and-drop interface can create nice-looking templates, but if you want advanced functionality from your emails, you need to add HTML code, which could be tricky for a novice.

What’s the price, and does MailerLite offer a free plan?

MailerLite offers a free plan for those with a contact list of less than 1,000 email addresses. It’s restricted to only 12,000 messages per month, but if that’s what you’re looking for, it might be all you ever need. 

If you want to send unlimited emails, then the price is $10 per month for unlimited messages for less than 1,000 subscribers.  For 5,000 contacts, the price is $30 per month, and for 10,000, it’s $50 per month.

Final Word. 

Mailerlite aims to be the best email marketing software for the market segment that just wants a simple autoresponder at a reasonable price. 

#8. Sendinblue

for bulk emails

Sendinblue sends 100 million emails daily for its 175,000 global users. And they work with some big names too, like Fujitsu, Greenpeace, and Amnesty International. 

These sorts of businesses don’t have small email subscriber lists, so you can be confident that the service offered by Sendinblue can work for your contact list.

There is a decent email designer that is mobile-friendly, and it has plenty of templates to start out from. You aren’t limited to solely promotional messages either; Sendinblue can also automatically send transactional emails for you, such as order confirmation emails.

All the basic functionality of an email marketing service is present, like automation and A/B testing. But Sendinblue steps it up with SMS messages and other features useful for eCommerce websites, like transactional emails and webchat. 

Things we like.

There is an excellent selection of automation templates for you to work from, but you can create your own from scratch if you like too. Sendinblue has an SMS feature, which not that many autoresponders offer. Sendinblue is also offered in six languages. 

Things we would improve. 

There is not much to dislike about Sendinblue; it does what it does well, though if you want to speak to a support person on the phone, you need to subscribe to the Premium package.

What’s the price, and does Sendinblue offer a free plan?

Sendinblue has a totally free version.  You can have unlimited contacts on the plan but can only send up to 300 emails per day. 

Sendinblue has three levels of subscription past the free tier ― Lite, Premium, and Enterprise. 

Rather than price its service on the number of contacts on your subscriber list, Sendinblue charges based on the number of emails you send every month. 

For 10,000 emails per month, the price is $25 for the Lite package and $65 for the Premium. 

For 100,000 emails per month, the price is $99 for the Lite package and $124 for the Premium. 

The Enterprise subscription package is only for those who need to send over 1,000,000 emails a month.    

Final Word. 

Sendinblue is a feature-rich email marketing service for general use that also offers the option of using SMS messages too.  It could be the best email marketing service for those that want to pay based on the number of messages sent rather than the number of contacts.

#9. Moosend

one of the best email marketing platforms

Despite the comical name, Moosend is actually a seriously capable email marketing platform.

You can quickly create email newsletters, sign-up forms, and landing pages with the drag-and-drop email editor.  The interface is attractive, simple to use, and you won’t need to understand HTML coding.

There is a range of automation templates to set up email flows based on subscriber actions, and email personalization is possible to increase recipient engagement. 

The analytics package provides you with real-time information to see precisely how your campaign is running at any point. If you want to integrate Moosend with other software, plenty of common ones are supported, like blogging and eCommerce platforms, plus your CRM. 

Things we like.

Moosend is very user-friendly, with clear, easy-to-understand screens, making it ideal for the novice and those who just want to get on with email marketing. The free plan is perfect for those who are new to email marketing.

Things we would improve. 

The automation feature lacks a wide range of triggers and conditions, and it would be nice to see a few more. The free plan doesn’t offer the landing page feature, though you can create sign up forms. If you want custom reports, you need to contact them to organize a custom pricing plan. 

What’s the price, and does Moosend offer a free plan?

Moosend has a free-forever plan for up to 1,000 email contacts. You can send unlimited emails, deploy email capture forms, and you also have access to analytics reports.

The other plans available are Pro and Custom. The Pro plan starts at a reasonable $8 for 1,000 subscribers, and even for 5,000 subscribers, Moosend is only $24 per month. 

Final Word. 

An affordable email marketing service, without too much compromise on features. 

#10. HubSpot

hubspot email marketing solution

HubSpot is more than just an email marketing service; it’s also a fully-fledged inbound marketing service aimed primarily at larger businesses.

Their inbound marketing hub can not only handle your email marketing needs but also provides a single tool to manage your SEO, Blog, CRM, and Social Media advertising. 

HubSpot makes sense when you need all of these features for your business, preventing the need to assemble your own marketing stack from various tools. Whether you’ll need everything they provide is another matter. 

But, their email marketing service is capable and has all the elements you need to run successful email campaigns across a wide range of web and mobile assets. 

Things we like.

HubSpot is the digital marketing suite that other tools are compared against. It does everything you’ll probably ever need, and it does them well. Be prepared for a steep learning curve, though, if you try to implement HubSpot into your business. 

Things we would improve. 

While we like all the features and functionality of the HubSpot tools, if you a smaller operator who wants to do email marketing and have over 1,000 email contacts, then you have to take out one of the paid plans, meaning you’ll likely end up paying for tools you’ll never use. 

What’s the price, and does HubSpot offer a free plan?

There is a free plan for up to 1,000 marketing contacts, but you can store as many non-marketing contacts as you want too. After this, Hubspot gets pricy.

There are three subscription levels ―Starter, Professional, and Enterprise. You switch between the plan as your number of marketing contacts grow. 

For 1,000-2,000 subscribers, the price for the Starter plan is $50 per month.  The Professional plan is for between 2,000-10,000 marketing contacts and costs $890 per month. 

Get over 10,000 marketing contacts, and then you’ll need the Enterprise plan, which costs a hefty $3,200 per month.  

Final Word. 

HubSpot is the premier inbound marketing hub for established businesses. 

#11. MailChimp

good for ecommerce sites

MailChimp has been around since 2001. But it wasn’t until the owners launched a free-forever service in 2009 that MailChimp rapidly grew.  Today, it’s one of the most popular email marketing services on the market.

Many people start email marketing with MailChimp because of the generous free-pricing plan, which is hard to resist when starting out. But, we think you are better looking at some of the alternatives that have better functionality and still at a reasonable price. 

The form-builder is a little clunky, but there are many templates to choose from, and you can integrate them quickly on your website. 

It’s easy to add in automation with a wide range of standard automation templates to choose from.  The segmentation and tagging features are well-developed, so you can split up your email list into smaller, logical groupings to enable more appropriate messaging.

MailChimp can also host your website for you using a custom domain, and you can design an attractive website with the new site-builder, even on the free plan. 

Things we like.

It’s hard to overlook the free plan.  You get up to 2000 contacts, and it’s simple to integrate with your website. 

Things we would improve. 

The reporting functions are not the best available, and the essential task of contact list management can be a laborious task in MailChimp.

A/B testing to optimize a campaign for better performance is not available on the free plan. 

What’s the price, and does Mailchimp offer a free plan?

MailChimp famously has a free plan for up to 2,000 contacts. But to get the best results from your email marketing, you will need to sign up for a paid subscription. 

There are three levels of subscription ―Essentials, Standard, and Premium. Standard and Premium offer more advanced automation and segmentation, plus the ability to have bigger contact lists. 

The Essentials level starts at $9 per month for 500 contacts, rising to $270 per month for 50,000 contacts.

The Standard package starts at $14.99 per month for 500 contacts, rising to $540 per month for 100,000 contacts. 

Finally, the Premium package starts at 10,000 contacts and costs £299 per month. For an email list exceeding 200,000 addresses, you can work out a custom plan with MailChimp.

Final Word. 

MailChimp is a world leader in email marketing services, they have an attractive free plan, but once you start to pay for the service, the costs can rapidly rise as your email list grows. 

Why Choosing The Best Email Marketing Service is Essential

Don’t worry if you are confused about which email marketing service to choose. There are so many email marketing tools available today that you can soon find yourself lost amongst the options.  

At a basic level, you want to make sure that your emails hit your subscribers’ inboxes. Now, this won’t be possible for every email that you send ― not for any of the email marketing services available. 

In the battle against unscrupulous email spammers, ISPs use automated tools to filter out the sort of emails that self-proclaimed Nigerian Princes and Russian hackers send. Invariably, some genuine marketing emails get caught in these SPAM traps too.  

The best email marketing services publish the percentage of emails they manage to deliver to inboxes. It’s called the delivery rate and is shown as a percentage figure. No tool will reach 100%, so look for those with delivery in the high 90s, and you can’t go too wrong. 

At the end of the day, the best email market service for you will be the one you find easy to use and delivers the vast majority of your marketing messages to your subscribers’ inboxes. 

What To Look for in a Good Email Marketing Tools

Email tools often specialize nowadays, as each email service competes for market share, email tools ‘niche down’ to find their place. Some tools target large businesses, others at solopreneurs who just run a blog.

This section explains the three critical elements you should be aware of before deciding which email service to use ―pricing, features, and customer support. 

Pricing

The free accounts that some email marketing software offer should really be considered a short-term option. They are great to get you up and running and provide time and space to learn the software. But to squeeze out the maximum revenue from your list, you need to pay for more advanced features. 

So, how much should you pay for your email marketing platform?

If you have a responsive email list you have nurtured well, then the prices charged by most of the tools are negligible when you consider the bigger picture.  The competition is fierce for your business, and many tools price accordingly. 

For example, for 5000 contacts, most email tools charge between $30 – $70 per month. If you send out campaigns using email marketing best practices, then this cost should be more than manageable.  

Features

Whichever email marketing service you choose to use, a good email marketing tool should provide several core elements.

  • A drag-and-drop design tool for you to create sign-up forms, landing pages (email marketing providers recently started including landing page software in their feature lists), and feature-rich HTML emails like a newsletter. 
  • The ability to edit the details of the contacts on your subscriber list for data hygiene purposes. 
  • A method of segmenting your list into relevant groups so you can send them messages more suited to their interests.
  • A way to A/B test your subject lines, emails, and even button styles in your email content. 
  • A reporting function showing the analytics of how your campaigns are performing. 
  • Ideally, if you can find a tool with behavioral automation, too, then this helps you manage your email list more effectively. 

Customer Support

When setting up a new software service, you rarely get everything right the first time.  You can navigate the learning curve quicker if the email marketing service you choose provides accessible customer support. 

On free packages, you’re unlikely to have access to any phone, even email support. However, you should get to use an extensive knowledge-base help section. 

Once you start paying for an email service, it’s helpful if the tool you choose has access to phone support. It’s more reassuring having the ability to speak directly to a human when you are having difficulties. 

Many services now offer web-chat support as standard for paid accounts if you don’t have access to phone support.  Some web-chat support services have an instant response; other services will get back to you in 24 hours or so. 

If you take out some of the top subscription packages of the email tools mentioned above, then you are likely to get a dedicated account manager to assist you with any technical difficulties.       

Our Top Picks

OK, now it’s time for the big reveal. 

We’ve personally investigated all of the tools mentioned above, and the following are the ones we consider are the best three tools you can use as an email marketing service. 

  • Constant Contact – The best value for small businesses. The combination of price and functionality is hard to beat for a marketer on a budget. 
  • ActiveCampaign – The best all-rounder. No fuss, easy to use, and you can even operate it from your Gmail account. 
  • ConvertKit – The best for Bloggers and Creatives. ConvertKit is ideal for a single blogger or creative who wants to build an audience and extend their reach.  

We hope you have found this guide helpful and that you now have a deeper understanding of the things you need to look out for when choosing the best email marketing service.

If you happen to be an affiliate marketer reading this, make sure to check out our list of best email marketing autoresponders for affiliates. That article will help you traverse which email service platforms are affiliate-friendly.

Note that some of the links on this page are affiliate links & will not cost you any extra.

Our Top Picks

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