When you’re starting out with an online business, there will always be expenses for the tools of the trade. Yet, with so many options, it’s challenging to choose the right one that suits your business best.
This can be overwhelming for anyone who just wants to get started! We’ve decided to review the online business software we’ve used (and had to choose from) over the last 5+ years of our blogging and client-agency businesses to help you find the software tools that will help you get a head start!
Online Course Platforms
If you’re going to start a course/info product business, you’re going to need a software that can host your courses.
There are different types of course platforms. Some can do it all (i.e. platform can do email marketing, sales funnels, build a website, and more). While other platforms, like Teachable, can only host your course, have minimal student engagement features, and require you to have a tech stack.
Our "Best All-In-One Platform" Choice of 2023:
Email Marketing Software
Communicating with your list and customers is essential, and email is still one of the best ways to “own your traffic.”
Did you know there are email marketing services that are tailored more towards one audience?
For instance, ConvertKit is an email service more tailored for bloggers and affiliate marketers, while others are more generalist email marketing software.
Our "Best Overall" Choice of 2023:
Sales Funnel Software
Sales funnel builders are great tools for selling digital products, physical products, memberships, and even courses.
They can be used as all-in-one platforms, or some business owners/marketing teams only use them for launching new products because it’s easy to create bump offers, upsells, and downsell all on one platform.
ClickFunnels led the way in this category, but stiff competition has come up over the last few years.
Our "Best Value" Choice of 2023:
Landing Page Software
Landing page builders are great for lead generation and advertising campaigns.
They’re often confused with sales funnel software as they have some cross-over features.
There are, however, different types of landing page software. Leadpages is a robust all-purpose software, while Unbounce and Instapage cater to marketing and advertising audiences.
Our "Best Overall Value" Choice of 2023:
Best Shopping Carts to Sell Digital Products
Sometimes online course platforms, sales funnel software, and landing page software fall short when it comes to their checkout cart features.
This is where digital product e-commerce checkout carts come in.
There are checkout carts for digital product sellers (i.e. not Shopify or Woocommerce) that can improve your conversions at checkout — here are our picks.
Our "Best Overall Value" Choice of 2023:
Businesses eventually tend to go beyond Google and Facebook advertising. They want free traffic — who doesn’t?
SEO, or Search Engine Optimization, has certainly gotten harder over the years, but the tools have evolved, making some things, such as on-page optimization, easier!
Our "Most Useful SEO Tool" Choice of 2023:
Books are never going out of style, and business leaders, such as Russell Brunson of ClickFunnels, have utilized them to grow their businesses like no one has before.
In 2023, marketers use books as a valuable portal to their sphere of influence.
One of the most prominent marketing places to sell your books is Amazon.com! And as you may have guessed, Amazon bookselling is competitive, and analyzing the competition with tools is recommended to rank higher in their search engines!
Our "Most Useful S.P. Tool" Choice of 2023:
More Online Course Platform Reviews
More course platforms we’ve reviewed thus far!
More Email Marketing Software Reviews
More email marketing services we’ve reviewed thus far!
More Sales Funnel Software Reviews
More sales funnel platforms we’ve reviewed thus far!
More Landing Page Software Reviews
More landing page builders we’ve reviewed thus far!
More Checkout Cart Software for Digital Product Reviews
More checkout software we’ve reviewed thus far!