The expression ‘the money is in the email list is one of the most often used expressions in internet marketing, and for very good reasons.
Your email subscriber list is a gold mine if used right, and is the main source of revenue for most internet marketers.
To help you make the most of an email list, you will need an autoresponder, but which one?
There are many to choose from and not all of them have what you need. There are even some that affiliate marketers should avoid altogether because of policies that don’t allow the use of affiliate links.
This will mean that some of the preferred options are not suitable for affiliates, but that's not a problem. There are still enough options available that will give you all that you need, and more.
Below is a brief guide on what you should be looking for to help you find the best email autoresponder for your affiliate marketing business.
How to Pick Affiliate-Friendly Autoresponders in 2020
In order to help you choose an affiliate friendly autoresponder, there are certain features you should be looking for. We have created a list of some of the most important and best email marketing features that will help you find what you need as an affiliate marketer.
Sending out emails is all very well, but what really matters is the deliverability rate – whether or not they actually arrive at the intended inbox or spam folders.
When looking for an autoresponder, make sure to look for one that has good delivery rates. Also, make sure that you continue to monitor delivery rates for as long as you are using your chosen autoresponder and start building your list.
Email Marketing Automation
After collecting email addresses, the typical affiliate marketing campaign involves sending an email sequence, and this could be very time-consuming.
This is one of the key benefits of using email autoresponders: much of the work is automatically done for you. When choosing an autoresponder, look for those that have the features that allow the software to do the work for you.
This will give you more time to spend on other aspects of your campaign, while also helping to maximize your conversion rates.
Ease of Use
Some email services can be very complex, and you might feel as though you need a degree in particle physics just to get started.
A good email autoresponder should ideally be easy to use. Ease of use means that you don’t have to spend a lot of your precious time going through the manual trying to figure out how to use the platform.
It also makes the more advanced features more accessible because you might otherwise choose to stick to the basics instead.
Reasonable Pricing Plans for Small &Big Email List Sizes
Of course, the price of your email marketing software is also a consideration.
If you're a beginner, then you are unlikely to need more advanced features, so it should not be necessary to pay for all the bells and whistles. You might also want to consider using a free autoresponder for affiliate marketing.
Also bear value in mind. Although something might cost you more money, the extra features might help you in ways that easily justify the extra cost.
Long Trial Dates Or Free Account Plans
It is always good to be able to try something else before you pay for it to make sure it’s a good fit for you.
Most autoresponders will give you free trial periods, but some of those will only give you a few days or so to try it out. It can be difficult to get to grips even with the basics in that time, so look for longer trial periods so you can really give the software a proper test drive.
Even better, you could try looking for a free autoresponder for affiliate marketing. More advanced features can usually be paid for at a later date as and when you need them.
Are Affiliate Links Allowed in Emails?
Some autoresponders do not allow affiliate links, which can be a problem for affiliate marketers.
If you do try to use affiliate links with autoresponder services that do not allow them, you can expect an account suspension.
Before you spend a penny on an email marketing service for your affiliate marketing business read our list of email marketing software recommendations below (and the upcoming avoid list of autoresponders for affiliates.
7 Best Autoresponder for Affiliate Marketing [Free and Paid]
Following the criteria above will help you to narrow your options down to a shortlist of suitable autoresponders. There is still some more decision making to be done, however, as there is a number of autoresponders that tick the right boxes.
Below are 7 of the best affiliate friendly autoresponders for affiliate marketing.
#1. ConvertKit (Top Pick for Affiliate Marketers)
ConvertKit is widely considered to be the best autoresponder for affiliate marketing.
The platform is packed full of features that help all types of marketers get the most from their email marketing campaigns.
It has all you could need, with marketing tools that help make your job easier, and those that help to improve the performance of your campaign.
One of the best features of ConvertKit is that emails will automatically be resent if the previous email remains unopened after a certain amount of time. This feature alone could help make a significant impact on your conversion rates.
The ability to categorize your lists with tags is another powerful feature of the platform. In selecting certain tags when sending emails, you can be sure that the right emails are reaching the right people.
As we went over in our ConvertKit review, the ease of use of the platform also makes it suitable for beginners. Unlimited landing pages make it a good option for users of all experience levels.
Another of the benefits of the ConvertKit platform is that the basic package is free to use.
This includes all the features that many beginner affiliate marketers will need, and the ability to manage up to 1,000 subscribers. The free package also gives you access to unlimited landing pages.
For just $29/month, you will get access to advanced features like automated funnels and email sequences. This package will also give you up to 1,000 subscribers, with the next package at $49/month giving access to all the features and 3,000 subscribers.
The packages then increase on a sliding scale, catering to up to 900,000 members for $4,000/month.
- Easy categorization of email subscribers
- Email automation sequences builder
- Form templates available for different types of forms
- Easy to read email marketing analytical reports
- Good customer support
- Unlimited landing pages
- Free account and free trial available
- Customization of email templates and forms is not as flexible as some competitors
- Limited information in reports
- Limited A/B testing features
GetResponse is another platform that is considered by many to be the best autoresponder for affiliate marketing.
It offers all that most people would need and represents very good value for money. It also has a good user interface, helping to make it a good option for beginners.
This platform really helps to deliver, and it provides comprehensive analytics even in the more basic packages. It also includes a basic funnel builder.
GetResponse offers a free 30-day trial, and the Basi package is available for only $15/month for 1,000 subscribers.
The Plus package, which is available for $49/month, offers more features including an automation builder, 5 sales funnels, and access to webinars. The Professional packages give you unlimited access to some of their more advanced features, in addition to some other perks.
Each package starts with servicing up to 1,000 subscribers, with more subscribers available at increased prices. A custom pricing feature is also available for pros that want access to all the platform has to offer.
- Plentiful features and automation tools
- Excellent webinar features
- Excellent categorization abilities
- Affordable and comprehensive basic packages
- Split testing features available
- Good customer support
- Email design features can be tricky to use
- Form pop-ups can be frustrating
- Only more expensive packages give access to DKIM authentication
- Phone support unavailable
Aweber has been in the business for a long time, so they know how to deliver a platform that does the business.
The platform has long been a favorite among beginners because of its easy to use interface. There is also a free package available that can manage up to 500 subscribers, and send up to 3,000 emails. You can also use unlimited landing pages (LPs), even if you are using the free package.
However, the deliverability is questionable, and limited customizability is another factor that some people might find frustrating.
The Free package could be ideal for people looking for a free autoresponder for affiliate marketing. However, more advanced users will likely need to use a paid subscription.
Paid subscriptions will give access to additional features such as split testing and advanced automation features.
Paid packages with all the features start at $16.15/month, which allows 500 subscribers. At the other end of the scale is the $149/month package, which allows up to 25,000 subscribers.
- Simple user interface
- Responsive email templates
- Analytical reports available
- Reasonable pricing
- Good customer support
- Poor RSS features
- Dated graphics on templates
- Limited functionality in comparison to other options
- Not as many features as other platforms
SendLane was created by an online marketer who was looking to create the best autoresponder for affiliate marketing, and the platform reflects this. Many of its features are just right for affiliate marketers and it even offers integration with ClickBank.
Deliverability is also very good, which is an obvious plus, and the pricing is another positive. The platform also has very good automation capability, and the ability to categorize your email list is another plus.
There is no free package for SendLane, but there is a 14-day trial that allows you to use up to 100 subscribers.
The basic ‘Growth’ package starts at $99/month if you pay monthly, but this allows you to have up to 5,000 subscribers. The Pro package, which starts at $150/month, gives you access to more email marketing features and advanced features such as VIP migration services and SMS automation marketing.
There is also a Starter package that costs less per month than the Growth package. However, this will need to be paid as a one-time payment of $497 for 6 months.
- Created with internet marketers in mind
- Features allow you to target niche groups
- Comprehensive analytical reports available
- Workflow automation
- Offers web form integration into emails and LPs
- Not as many features as some other platforms
- Limited landing page customizing options
- The basic packages will be beyond the price range of many beginners
#5. Follow Up Funnels (Formerly Actionetics)
The platform is tied to ClickFunnels, which offers a range of tools that affiliate marketers need, including LPs via their sales funnel builder.
Follow Up Funnels is not available as a stand-alone product and can only be used in conjunction with ClickFunnels. If you are also a ClickFunnels user, this may make Follow Up Funnels the best autoresponder for affiliate marketing.
Follow Up Funnels offers you a number of useful features such as being able to create responsive emails, a scoring system for your subscribers, easy storage for your subscriber list, and more.
Another plus is that you can have an unlimited number of contacts, although this is reflected in the price.
Follow Up Funnels Pricing
In order to have access to Follow Up Funnels, you must be subscribed to the ClickFunnels Platinum account plan. This will cost $297/month, which will likely put it out of the price range for beginners.
For that money, however, you will gain access to all of the features the platform has to offer, plus unlimited subscribers. Also, of course, the price will include most of the features that ClickFunnels has to offer.
Unlike with other autoresponders, there is only one set price for users of Follow Up Funnels.
- Unlimited number of subscribers
- High deliverability rates
- Useful subscriber scoring system
- Integration with, and access to, ClickFunnels
- Features that allow you to follow up on leads
- Pricing will likely be too high for beginners
- Lack of subscriber list customization fields
- Users are required to sign up to an SMTP service
#6. Constant Contact
Constant Contact is a platform that is aimed at smaller businesses. Despite this, it is still packed with features that are useful for affiliate marketers. It is an email service provider that caters to beginners as well as more advanced users.
The platform allows users to create LPs and impressive emails, and it has features that allow you to easily brand your emails in line with your website.
Constant Contact also gives you the option to use sign up forms, helping you to grow your subscriber list even further. Reporting is available that helps you to tell what is performing well, and what is not.
Constant Contact Pricing
Constant Contact offers a free one month trial; giving you time to determine if the platform is right for you.
Their most basic package, ‘Email’, starts at only $20/month, which will be attractive to many beginners. This will allow you to have 500 subscribers, although you can pay more to have more subscribers if needed.
An upgrade from the Email package is the Email Plus package. This gives you access to additional features such as customizable pop-up forms, advanced automation features, polls, and surveys. The platform also has a website builder.
- High deliverability
- Sign up forms
- Useful subscriber categorization features
- Useful reporting features
- Good customer support
- Limited automation features
- Limited flexibility with templates
- Limited categorization features
Drip is a platform that has largely been built with eCommerce in mind, but is still the best autoresponder for affiliate marketing to some people. With customizable opt-in forms, it is particularly useful for people that want help with growing their subscriber’s list.
The platform makes it easy for you to segment your subscribers based on various criteria, including their behavior.
If somebody has clicked on a sales page, for example, but has not bought anything, then a follow-up email can be sent. This email marketing solution has been gaining popularity over the years.
Drip offers a free 14-day trial, and the least expensive package starts at only $19 month. This will give you access to all of the features, including unlimited emails. This package will allow you to have up to 500 subscribers only, however.
The next package, which will cost $29/month, will allow you to have up to 2,000 subscribers. The highest level is $1,599 for 140,000 subscribers, although you can negotiate with Drip if you need more.
- Plentiful automation features
- Opt-in forms available
- Good deliverability
- Very good email analytics
- A/B testing available
- Comprehensive reporting
- Built more for eCommerce than affiliate marketing
- Some people have found the designs features buggy and awkward
- Email support only
- Not as good value for money as some other options
5 Autoresponders Affiliate Marketers Should AVOID in 2020
One platform that is perhaps notably missing so far is one of the biggest names of the email marketing services: MailChimp.
While MailChimp may be popular with e-commerce business owners, it's not friendly for affiliate marketing one simple reason: they don’t allow affiliate links.
Other autoresponders that also don’t allow affiliate links include ActiveCampaign, Benchmark, MailerLite, and SendinBlue.
Note: email marketing policies are often hidden away in the small print, so it is a good idea to read up on terms of services before you choose an email autoresponder service.
Our Top 3 Picks
To help you further, we have narrowed the options down to our top 3 picks.
In first place is ConvertKit. One reason is that their free plan makes it ideal for people that want to dip their toe in the water without investing anything up front.
It also has a lot to offer in terms of functionality, is easy and a joy to use, and has tools such as landing pages that many affiliate marketers will find very helpful.
For us, it is also the best free autoresponder for affiliate marketing.
In second place is GetResponse. This platform may not have a free plan, but it does have a very affordable plan that represents excellent value for money.
The interface is robust and its ease of use score is good too, which is another plus point for beginners. It has many useful features including landing pages, strong analytical features, and it also includes a funnel builder.
GetResponse offers a 30 day free trial with no credit card required.
If you end up debating between ConvertKit and GetResponse, make sure to read our GetResponse vs ConvertKit article.
AWeber is another platform that may appeal to beginners because of its free package. The least expensive paid package is also very affordable and great value for money. It is also robust, simple, and has lots of features that can help affiliate marketers.
This includes analytical reports that will help you to enhance your campaign. It is affiliate friendly, suitable for large and small companies, and the free package offers unlimited landing pages.