Best for Marketers & Agencies
Best for Course Creators
Having too many options when choosing the right tool for your online business can take time and effort. The market is flooded with numerous “all in one” marketing platforms, making it challenging to decide.
I’ve done the research to help you narrow down that endless list and discover what truly works. This post teaches you the nine best platforms to improve your workflow.
I’ll tell you what each software can offer, their pricing, and how you can use them for your marketing campaigns.
Table of Contents
- What Are the Best All-in-One Marketing Platforms of 2023?
- What is an All-in-One Marketing Platform?
- Which All-in-One Marketing Platform Should You Chose?
- All-in-One Marketing Platforms Frequently Asked Questions
What Are the Best All-in-One Marketing Platforms of 2023?
GoHighLevel is dedicated to agency owners. But because it’s a Swiss Army knife, it works for anyone needing marketing tools.
This platform finds its way to our top list for many reasons – well-rounded, user-friendly, and affordable.
So, what can GoHighLevel do for you? A LOT.
It can help you create advanced marketing automation, work on your email strategy, collect leads and subscribers, and create a branded desktop app for your business in one place.
You can also use it to increase your credibility and build solid multi-channel marketing campaigns.
But besides the impressive tools, GoHighLevel also comes with the SaaS feature. That means you can rebrand the platforms and sell it as your own.
Forget switching between different platforms because it has every crucial feature of a great marketing tool.
Here are some things you can do with GoHighLevel.
- Use SMS to keep your prospects engaged. It’s a direct and effective way to stay in their lives.
- Craft and schedule emails that your audience actually wants to open, all automated for your convenience.
- Design funnels with ease that not only capture leads but convert them into paying customers.
- Plan your outreach steps, then let automation take over. Focus on what you do best.
- Prompt satisfied customers to leave reviews automatically, elevating your online reputation.
- Resell GoHighLevel’s features under your own brand and generate a steady flow of passive income.
- Accept website queries with a chat widget and instantly respond via SMS.
- Manage all your appointment needs in one spot— including booking, scheduling, and monitoring.
- Agency Starter – $97/month
- Agency Unlimited – $297/month
- Agency SaaS – $497/month
The Agency Starter gives you access to all the core marketing tools and unlimited user seats. But if you want to offer your services to multiple clients, Agency Unlimited can provide that.
Meanwhile, the Agency SaaS lets you sell the platform as your own and get A/B testing as an additional feature.
GoHighLevel offers a free trial for new users and discounts for its yearly plans.
GoHighLevel is one of the best all-in-one marketing platforms to supercharge your marketing campaign without breaking the bank.
You can do all your marketing activities and replace all other software, including CRM, email marketing, and social media platforms.
Here’s another gem. You can think of Systeme.io as a budget-friendly digital marketing platform that won’t skimp on its features. It’s like getting ClickFunnels-level tools minus the expensive price tag.
This marketing automation software isn’t as high-octane as GoHighLevel but offers practical triggers and actions to simplify your workflow.
Now, what sets Systeme.io apart is its free plan. Systeme.io lets you get in there and mess around without a ticking financial time bomb.
The free plan is also generous. It gives you access to almost all the features, albeit with some usage limits.
Let’s get down to the nitty-gritty of what Systeme.io brings to the table.
- Create targeted sales funnels from scratch or from ready-made template options.
- Customize your site and landing pages to mirror your brand’s goals.
- Easily manage newsletters, follow-ups, and automated messages to turn leads into loyal customers.
- Handle your contact list without a hitch. Viewing your database, importing lists, or manually tagging new contacts is simple with Systeme.io.
- Create online courses for passive income or even client onboarding. It’s also a fantastic tool for internal team training or public education.
- Boost your sales game with upselling, downselling, and coupon capabilities.
- Test different funnel designs to see what resonates with your audience. Simply set up varying landing pages and measure their impact with split testing.
- Host evergreen webinars with ease. From registration funnels to attendee sign-ups, this is your one-stop webinar solution.
Systeme.io offers a free plan and three paid tiers to fit every budget and need:
- Startup – $27/month
- Webinar – $47/month
- Unlimited – $97/month
Newbies or small businesses might find the Startup plan suitable, while scaling businesses should consider Webinars or Unlimited for more bells and whistles.
And if you’re all about savings, you can pay annually and save 30%.
Systeme.io is the people’s champ of all-in-one marketing platforms, especially if you’re budget-conscious.
With a range of plans, it’s an incredible starting point for anyone testing online marketing.
From sales funnels to email marketing and even webinars, it’s packed with tools to bring your business to the next level.
While the first two platforms I mentioned are well-rounded for various users, Kajabi gears more toward a specific crowd. We’re talking coaches, course creators, and folks who want to monetize their knowledge.
Kajabi is your one-stop shop for crafting, marketing, and selling digital products. Think private or group sessions, online courses, memberships, and ebooks.
What’s incredible about Kajabi is how straightforward it is to use.
I found all the tools intuitive and responsive during my time with it. It’s designed in a way that erases all technical hurdles. You can focus on growing your business without feeling like climbing a steep mountain.
- Offer various digital products—courses, membership sites, or coaching sessions.
- Boost your leads and conversions with top-notch email, website, and landing page builders. It’s practically a lead magnet in platform form.
- With Stripe and PayPal integrations, get paid quickly, no matter where your customers are—no more payment headaches.
- Get answers via live chat, email support, a vault of video resources, and a supportive community.
- Whip up your course outline and landing page copy quickly with AI assistance.
- Manage your contacts effortlessly in one central hub and segment them your way. This is great to personalize your marketing campaign.
- Fine-tune your marketing strategies based on accurate marketing data with Kajabi’s marketing analytics and reporting.
- Easily integrate third-party tools with Kajabi natively or via Zapier.
- Basic – $149/mo
- Growth – $199/mo
- Pro – $399/mo
Much like Systeme.io, the differences between these plans are primarily in usage limits.
But if you go for the Growth or Pro plan, you unlock extras like an affiliate program and 24/7 chat support. And if you like to do custom editing, the Pro plan gives you access to a Code Editor.
Kajabi is unbeatable regarding ease of use for coaches and course creators. The digital product builder is one of the most intuitive and efficient tools I’ve ever tried.
If you want to monetize your knowledge without the tech headaches, Kajabi should be at the top of your list.
I bet you already heard about GetResponse before landing on this post, right? That’s because it consistently ranks among the top five email marketing platforms.
It’s been nailing it since 1997. And what was once a simple email tool is now a part of the versatile, all-in-one marketing platforms.
GetResponse doesn’t just help you grow your subscriber list. It also gives you the tools to engage with those subscribers and boost sales.
These added features can help you create multiple marketing campaigns across different channels.
- Craft compelling emails effortlessly using its user-friendly drag-and-drop builder.
- Choose from a variety of top-notch templates, free Shutterstock images, and a multitude of gifs. These features help you get your message across marketing campaigns more effectively.
- Utilize its adaptable email options to send and schedule emails that resonate with your audience’s needs.
- Design funnels that guide your audience through the buyer’s journey, enhancing your conversion rates.
- Boost your email open rates and deliverability by leveraging dynamic content and targeted segmentation.
- Easily manage Google and Meta ads right from your GetResponse dashboard. Use data from your email marketing campaigns to target your ads precisely.
- Grow your list and turn more browsers into buyers with attention-grabbing popups you can manage in one place.
- Create SEO-optimized landing pages to increase your online visibility and attract more organic traffic.
- Run split tests to discover the most effective versions of your emails and landing pages, optimizing your results.
- Use the mobile app to track your campaigns and marketing activities anytime.
GetResponse’s pricing is designed to cater to a wide range of needs. They have separate plans for casual users and larger businesses. As your contact list grows, expect the plan costs to increase.
- Email Marketing – starts at $19/mo
- Marketing Automation – starts at $59/mo
- ECommerce Marketing – starts at $119/mo
For Bigger Businesses
- Max and Max2 – price available upon request
GetResponse offers flexible billing. You can save 18% by paying annually or secure a 30% discount if you commit for two years.
And let’s not forget—it offers a free plan, not just a trial.
If you’re looking for a robust email marketing tool with excellent additional features for lead generation and sales conversion, GetResponse has got you covered.
ActiveCampaign shares a lot of similarities with GetResponse when it comes to core features. It’s a reliable choice if you’re looking for an autoresponder, CRM, and lead-generation platform but don’t need all the extra frills.
The real power of this digital marketing platform comes from its ability to send out mass newsletters and set up intricate workflows that personalize your customer’s journey through the sales funnel.
For instance, if you run a small e-commerce business selling handmade crafts, ActiveCampaign’s automation could help you segment your customer lists based on past purchases.
This way, you can send targeted promotional emails about new products more likely to interest them, boosting your sales.
Another thing to note is that ActiveCampaign excels in email deliverability. Of course, achieving high deliverability rates is a two-way street; you’ll also need to follow best practices.
- Build efficient workflows and conserve your precious time. With marketing automation, you can craft an email series, monitor customer engagement, remind users about their abandoned carts, and seamlessly integrate with your preferred third-party apps.
- Automate follow-up emails to keep your audience engaged and convert more leads into customers.
- ActiveCampaign makes it painless by offering free migration to quickly bring over your existing customer lists.
- Segment your contacts to target the right people with the most relevant content, thus improving your conversion rates.
- Upsell, offer discounts and employ order bumps to lift your revenue.
- Seamlessly link up with top-notch apps like Shopify, WooCommerce, Stripe, and PayPal. This helps you manage your online store, payments, and customer data all in one place.
- Get detailed reporting that can adapt to any metric you want to track.
- Connect with over 870 third-party apps to expand your capabilities from automation to analytics.
ActiveCampaign provides a more personalized pricing experience. You can go for marketing-centric or sales-focused plans or even grab a bundle with everything included.
For the Marketing plans:
- Plus – starts at $49/mo
- Professionals – kicks off at $149/mo
- Enterprise – custom pricing
On the Sales tab side:
- Plus – starts from $19/mo
- Professionals – from $49/mo
- Enterprise – custom pricing
If you’re in the mood for getting the bundle, you’re looking at:
- Plus – from $93/mo
- Professionals – from $386/mo
- Enterprise – custom pricing
A 14-day free trial lets you get your feet wet. But it’s limited to 100 contacts and 100 emails. Additionally, there’s a 20-30% discount waiting for annual subscribers.
ActiveCampaign is included as one of the top all-in-one marketing platforms because it nails the basics and then some.
From email marketing and CRM to advanced marketing automation, it’s got the tools you need to up your customer experience game.
HubSpot is a renowned name, especially if you’re into digital marketing. Not only has it been a generous resource for marketing tips and insights, but it’s also one of the most robust CRMs you’ll find.
HubSpot offers an all-in-one solution for inbound marketing, SEO, blogging, sales, and customer service.
Simply put, it’s a go-to tool to attract and keep customers happy.
The beauty of HubSpot is its modular and scalable design. What does that mean for your growing business? You can cherry-pick the features you need, paying for just those.
Plus, as your business scales, upgrading is hassle-free.
Even though HubSpot is loaded with features, it doesn’t overwhelm. It’s easy to navigate and offers a sleek, user-friendly design. You won’t feel like trading off power for ease of use; you get both.
What’s more, HubSpot plays nice with other platforms. Even if it’s feature-rich, it allows for integration with other services you might already use.
There are too many things that you can do with Hubspot. So, I did my best to include only the most useful ones.
- Generate more customers using its robust inbound marketing tools like email marketing, landing pages, and blogs.
- Tailor your website effortlessly with a straightforward drag-and-drop website builder.
- Get free yet premium website hosting for your pages.
- Monitor important metrics like revenue, page views, and subscription rates all in one place.
- Craft and track your ad campaigns within the platform, making your marketing efforts more cohesive.
- Arm your sales team with top-notch tools to manage customer relationships better.
When it comes to pricing, HubSpot’s got flexibility. It offers a free plan, which is a great starting point.
But for those wanting more, HubSpot has three main pricing tiers for each service hub—marketing, sales, customer service, CMS, or operations.
Price varies based on what you choose:
- Starter – $20-25/month
- Professional – $400-$800/month
- Enterprise – $1,200-$3,600/month
You also have the freedom to bundle services and add more contacts as your business grows.
If you’re looking for a marketing platform that adapts to your business needs at every stage, HubSpot should be on your shortlist.
It offers a seamless blend of usability and power and ensures you get the most bang for your buck while keeping things simple.
Kartra is a cloud-based marketing platform designed to be your all-in-one business solution. This platform is perfect for small business owners, coaches, and course creators who want to streamline online operations.
You’ll find a decent sales funnel builder, email marketing tools, video hosting capabilities, and various templates for every marketing need.
What’s more, Kartra offers a shopping cart feature that simplifies your sales process, allowing you to manage transactions and inventory more efficiently.
- Kartra lets you upload videos directly to your landing pages, giving you complete control over the look and feel of how your content is presented.
- With its drag-and-drop builder and over 500 templates, creating stunning landing pages, blogs, and membership sites has never been more accessible.
- Kartra’s powerful email builder and marketing automation tools make it simple to keep your audience engaged and coming back for more.
- Leverage the influence of brand ambassadors with the affiliate feature, giving your sales a much-needed boost through word-of-mouth.
- Sell physical products globally quickly, thanks to the platform’s built-in sales tax, shipping features, and currency conversion.
Kartra’s pricing is tiered and leans on the expensive side, catering to businesses at different stages:
- Starter – $119/mo
- Silver – $229/mo
- Platinum – $549/mo
Unique to this platform is a 14-day free trial and a 30-day money-back guarantee, offering you a safety net to decide if Kartra is the right fit for you.
If you’re not already tied to a different marketing platform, Kartra is a fantastic all-inclusive option. It offers all the essential tools to run and scale your online business efficiently.
This platform is particularly beneficial for small business owners, coaches, and course creators who require many features but don’t want the hassle of stitching together multiple systems.
8) ClickFunnels 2.0
ClickFunnels has been a significant player in the digital marketing for a while. But guess what? They’ve upped their game with the introduction of ClickFunnels 2.0.
The new version boasts a much sleeker, user-friendly interface that has caught my eye.
Not just a pretty face, ClickFunnels 2.0 offers more than its renowned sales funnel capabilities.
With a subscription, you can access tools for building websites, landing pages, email marketing, online courses, and marketing automation. And hang tight—additional features like a more robust CRM, shopping cart, and e-commerce tools are coming.
- Design eye-catching websites and sales pages with the intuitive drag-and-drop editor, offering advanced customization options.
- Control your email campaigns effortlessly. Send newsletters, blasts, and single emails without needing an external SMTP and integrate them seamlessly into your marketing automation.
- Manage your digital storefront effortlessly with inventory tracking, SKU management, and product variations.
- Boost inbound leads and nurture relationships through the blogging feature.
- Empower your customers by giving them a personalized dashboard to manage their accounts, see their products, and find exclusive offers.
- Efficiently oversee and manage all your products, selling them multiple times within any funnel.
ClickFunnels 2.0 offers three plans:
- Basic – $147/mo
- Pro – $197/mo
- Funnel Hacker – $297/mo
The good news is that all core features come with any plan.
However, as your list of subscribers grows or if you have a larger team, the higher-tier plans are more beneficial. Plus, you get a 14-day free trial, and annual payment offers a decent discount.
For me, ClickFunnels 2.0 is a marked improvement over its Classic predecessor.
It’s an all-inclusive platform, much like Kartra, and it offers a wealth of tools for anyone not committed to another marketing platform.
The most apparent beneficiaries are those with a growing business that demands various integrated, scalable solutions. So, if that sounds like you, ClickFunnels 2.0 could be your next best move.
Although it might not be as polished as the other tools, Builderall has vast potential.
They’re gearing up to launch Builderall 6.0, promising a better user experience, improved features, and enhanced data analytics.
Builderall aligns with other all-in-one platforms, offering the basics like email autoresponders, sales funnel builders, and website editors. It also has you covered for basic eCommerce needs.
What sets it apart? Builderall also provides tools for webinars, online courses, and booking appointments. These extras can be invaluable for anyone looking to deepen customer engagement and diversify their online offerings.
And here’s a neat feature – Builderall comes with a chatbot. This handy tool helps manage routine customer questions, freeing you up for more pressing tasks.
- Create your web pages and sales funnels effortlessly without coding.
- Visualize your sales funnel from start to finish with the Canvas feature. This makes planning more straightforward and effective.
- Upgrade your Facebook marketing with chatbots.
- Use the platform’s evergreen webinars to keep the leads coming. You can schedule, customize forms, and simulate a live audience for that “at the moment” feel.
- Reveal which areas on your site get the most attention from visitors with the click map feature.
Among the all-in-one marketing platforms on the list, BuilderAll is one of the most affordable:
- Starter – $37/mo
- Marketer – $77/mo
- Premium – $87/mo
- Funnel Club – $199 for the first payment, $87 for the following months
If you want access to more tools for Builderall, you’ll need to upgrade to the higher plans. The Starter and Marketer plans are pretty limiting, and I think the best one is the Premium plan.
Besides that, Builderall also offers separate pricing plans for those who want to use WordPress hosting.
And unfortunately, Builderall also doesn’t offer a 14-day free trial anymore.
Builderall is a diamond in the rough, especially considering its price. Its affordability and feature set make it a strong contender among the other all-in-one marketing platforms.
While it still needs to enhance its features, like the funnel builder, it’s a solid choice for various professionals.
What is an All-in-One Marketing Platform?
An all-in-one marketing software is your one-stop shop for everything related to digital marketing.
It combines various tools that help you manage, execute, and track your marketing campaigns. So, you get everything bundled in one unified marketing platform.
Standard features include email marketing, landing page builders, customer relationship management (CRM), and analytics.
These comprehensive platforms enable you to attract new customers, engage existing ones, and analyze results, all from a single interface.
While these all-in-one platforms offer many features, they aren’t full-blown e-commerce solutions like Shopify or WordPress WooCommerce. They’re pretty solid for creating standalone product pages for specific campaigns.
Which All-in-One Marketing Platform Should You Chose?
So, what do you think of this list? Do any platforms catch your eye? As the title suggests, these are the best all-in-one marketing platforms. But if you’re still curious about my top three picks, here they are.
- HighLevel. This one’s a godsend for agency owners and freelancers. It’s a comprehensive tool that helps you scale your business and set up avenues for passive income.
- Systeme. This is your go-to marketing platform if you’re on a budget but still want solid features like webinars. It’s user-friendly and ideal for business owners and professionals.
- Kajabi. For course creators, it doesn’t get better than this. The user experience is top-notch, and the platform itself is incredibly intuitive.
Remember, most of these all-in-one marketing platforms offer free trials or plans. Take advantage of those to get a feel for what each can do for you.
All-in-One Marketing Platforms Frequently Asked Questions
What is the best platform for digital marketing?
The “best” depends on your needs and goals. Are you looking for advanced marketing automation? Or perhaps your focus is on your social media or email marketing campaigns? Knowing what you need will guide you to the right software.
What are the different types of digital marketing platforms?
There’s a sea of options when it comes to digital marketing platforms. You’ve got:
- All-in-One Marketing Platforms (like the ones we’ve been talking about)
- Landing Page Platforms
- Sales Funnel Platforms
- Social Media Marketing Platforms
- Content Marketing Platforms
- SEO Tools
- Email Marketing Platforms
- Affiliate Marketing Platforms
Why should I consider using all-in-one marketing platforms?
Because they are more cost-effective in the long run.
The upfront cost might seem high, but think about the value. You’re essentially getting multiple tools into one platform.
That makes management more accessible and cheaper than subscribing to several platforms to run your marketing campaigns.