25 Best Kajabi Features of 2024 That Help Online Business

Kajabi Features Featured Image 7.15

Kajabi is an all-in-one platform with everything you need to launch, promote, and sell online courses. It’s currently used by over 100,000 businesses and creators worldwide.

Besides course creation, it has the best tools for building landing pages, membership sites, email campaigns, and much more.

This post compiled all the great Kajabi features of this online business software. 

1. User-Friendly Interface

Kajabi is designed with the users in mind. The interface is intuitive and easy to navigate.

When you open your Kajabi dashboard, you’ll see an organized view of features, special announcements, resources, and a business performance summary.

screenshot of kajabi dashboard

It shows you everything you need at a glance so that you can get started right away.

Although most platforms make their interface as user-friendly as possible, Kajabi is genuinely in a class of its own. It’s smooth, highly responsive, and straightforward.

2. Intuitive Website Builder

Your website is the foundation of your online business. It’s where you drive traffic and the first thing that potential customers see.

preview of kajabi website builder

Kajabi web builder makes creating a beautiful and responsive site easy. It’s suitable for people who have no patience or time for coding. And for those who can’t afford a web developer.

This editor allows you to add and edit text blocks, change layouts, upload videos, and images, and more with a few clicks and the drag-and-drop tool.

Kajabi site builder also lets you choose default fonts, colors for buttons, and error messages, plus font sizes for desktop and mobile views. The purpose of this feature is to help you maintain brand consistency.

3. Blog Post Editor

A blog is a great way to attract organic traffic to your website and build trust with potential customers.

Kajabi makes posting articles possible without adding any plug-ins or installing WordPress.

Although the blog post editor of Kajabi is simple, it’s still powerful. It’s enough for you to create content and share knowledge that will direct traffic to your site.

The platform allows you to add videos and audio for each post. They are good if you want to cater to different types of learners.

You can also add images, headings, links, and bullet points to make your content more engaging and easy to read.

Kajabi new blog post under blog section with arrow pointing to save button

Additionally, Kajabi allows you to post your content immediately or schedule it. The latter is helpful if you want to write a bunch of blog posts and have them automatically posted on your website.

4. Landing Page Builder

A landing page is a gateway between your audience and your offer. There are different landing pages, but sales pages are the most common.

Sales pages are designed to get customers to buy a product or sign up for a service—often by appealing to their emotions. If your sales page isn’t effective, you’ll lose potential customers.

Kajabi won’t let that happen. It has a powerful page editor that allows you to create beautiful and responsive pages without touching a line of code.

It works the same way as the Kajabi website tool, so you’ll have no problem building and editing your pages. You can drag-and-drop sections, duplicate text blocks, and add content, widgets, or custom codes.

With Kajabi, you can create as many pages as you want and select from various landing page templates, which we’ll discuss next. If you’d like to see examples, click here for landing page Kajabi examples.

5. Premium Themes and Templates

Besides the user-friendly editors, Kajabi also offers its users a wide range of themes and templates.

Kajabi Pre-Made Themes

They are all premium-looking and responsive, so you don’t have to worry about how your website will look on different devices.

Moreover, all of them are customizable, and you get control over every element on your website.

The best part here is all of the themes and templates in Kajabi are free. The developers also promised to add more regularly.

Oh, and mind you, Kajabi’s themes and templates aren’t only for your websites and pages. They have course and membership themes, email campaigns, and landing page templates.


6. Unlimited and Reliable Hosting

Hosting is where you store all the files and data related to your website. An excellent hosting service ensures that your website is always up and running.

Kajabi provides reliable hosting for your business. So no matter how much traffic your website gets, you don’t have to worry about downtime. Besides that, its team also takes care of the maintenance and security for you.

Just last year, Kajabi partnered with Cloudflare for enhanced protection. Your online business and students are safe from DDoS attacks, malware, and other online threats.

Furthermore, the platform provides unlimited video hosting. This video hosting allows you to upload and store as many videos as you want without worrying about storage space.

7. Custom Domains

A custom domain is your website’s address on the internet. It’s how people find your site. Having a custom domain adds credibility to your online business.

Kajabi allows you to add a custom domain for your website and email. Although you can’t buy directly from Kajabi, you can easily connect it by following their instructions.

So if you want to use your own domain, you must buy one from Go Daddy or other platforms.

After that, you can go to “Settings” and connect your new domain under the “Domain” tab.

Kajabi Domain Settings Page

8. SEO-Optimized Platform

SEO stands for Search Engine Optimization. In layman’s terms, it’s a process of making your website rank higher on search engines like Google.

The higher your website ranks, the more exposure it gets. And the more exposure it gets, the more traffic you’ll generate.

Kajabi is an SEO-optimized platform. Kajabi websites are rankable on search engines because of their fast loading speed, mobile-friendliness, and uptime.

In addition, Kajabi provides basic SEO features that you can use to optimize your website further. These features include adding meta tags, custom titles, and descriptions.

seo and sharing on kajabi

9. Course Creation Tools

Besides the website builder, this feature is what Kajabi is known for. Creating and selling online courses is their primary specialty.

Kajabi’s online course creation tools are powerful yet simple. You can easily create professional and high-quality courses without any prior experience.

The course builder lets you add different types of content such as text, audio, video, image, and more. The unlimited video hosting of Kajabi enables you to upload and store as many videos as you want from your Google drive or computer.

Kajabi Course Creation or Builder Page

And to make things even better, Kajabi provides course blueprints. These are pre-designed templates that you can use to create your courses faster.

Kajabi Create a Product Page

What we also like about Kajabi is that students can view courses on their mobile app.


10. Membership Site Builder

Although courses and membership sites both sell access to content, there’s a big difference between the two.

A membership site is like an online library where members can access all your digital content such as videos, e-books, audio, and more.

It’s usually recurring, meaning members will pay you monthly to access your content.

On the other hand, an online course is a guided learning experience where students progress from one lesson to another. Students usually pay for the whole course upfront.

Although it looks more complicated than courses, you can easily build a membership site using Kajabi.

The membership site editor looks precisely like the other builders. That’s why you won’t have a hard time. And unlike other platforms, you don’t need to add codes or use any plug-ins.


11. Coaching Program Builder

This platform has a coaching program builder for consultants and coaches who want to sell their services online.

Although the features are basic, they provide everything you need to start your online coaching business.

You can either choose to offer a single session or a package where students can have access to a series of coaching sessions.

Kajabi Coaching Program Builder

The coaching program allows you to accept appointments through Calendly, a custom link, or manual booking.

Some minor yet essential features are also available such as adding an agenda and description and providing links and files. They can help your clients get the most out of your coaching sessions.

12. Multimedia Support

Kajabi offers support to different types of multimedia content such as PDF, digital downloads, images, videos, and audio files. You can simply connect your Dropbox or Google Drive account and easily import your content to Kajabi.

Because the platform provides unlimited storage space, you don’t have to worry about limits when uploading videos and other large files on your Kajabi site.

So you can add as many files as you want and provide a better learning experience to your students by adding different types of content.


13. Native Payment Integrations

Payment processors are essential for online businesses since they make receiving money more convenient.

The platform provides Stripe and Paypal as their native integrations. Since these two are popular and widely used, your paying customers will likely have no problem using either of these Kajabi payment options.

Kajabi Payment Integration

Setting them up is effortless, too. But you must first have a Stripe or PayPal account before connecting and activating it.

14. Coupons, Offers, and Flexible Payment Plans

These features are handy in increasing your sales and providing an enticing offer for your target market.

You can give coupons to encourage buyers. Additionally, you can create promos, combine products into a bundle, and then sell them at a discounted price.

Flexible Payment Options

Kajabi Flexible Payment Options

You can also offer payment plans to make your products more affordable and accessible to your prospects. Some payment options that Kajabi allows are one-time, multiple, subscription, and free.

Multiple payments are beneficial if you’re selling an expensive course or product.

In comparison, a subscription is more suitable if you’re selling an online membership site or a coaching program with recurring payments.

The free option is great if you want to offer free trials to your digital products for a period.

15. One-click Upsells and Downsells

An upsell is an offer to buy an additional product or service related to the original purchase.

For example, if you’re selling a course on social media marketing, an upsell can be a mini-course about copywriting.

If your upsell didn’t work, you could offer the same product at a discounted price or a different but related product. This is what you call a downsell.

With Kajabi’s one-click upsells and downsell feature, you can easily create these offers and present them to your customers after making a purchase. Adding them is pretty simple and gives you the power to increase your sales.

16. Abandoned Cart Recovery

Not everyone who adds a product to their cart ends up buying it. And this can be considered a lost sale.

Kajabi has a feature called Abandoned Cart Recovery to decrease the number of lost sales. With this feature, you can send automated emails to people who have added a product to their cart but didn’t complete the purchase.

What’s good is that the platform provides a default message, but you can customize it to match your brand’s voice.

17. Affiliate Program Management

Word of mouth is a powerful marketing tool, and with an affiliate program, you can tap into this power to reach a wider audience.

With Kajabi’s affiliate program management, you can easily set up and manage your affiliates and system.

Here’s what you can do with this feature:

  • Track your affiliate’s performance and conversion through the dashboard
  • Manage your affiliate’s account
  • Set up the commission percentage of your products
  • Generate detailed reports
  • Calculate the affiliate’s commission automatically

This feature isn’t available on the Basic pricing plan, but you can get access to it on the Growth and Pro Plan. Learn more about Kajabi’s plans here.

Additionally, you can recommend Kajabi and get paid to do so by being an affiliate Kajabi partner.

18. Email Marketing Tools

Kajabi email marketing campaigns allow you to stay in touch with your leads and customers. It’s a great way to nurture your relationship with them and build trust.

You can also use emails to promote your products or services or upcoming events, which helps boost your sales.

With this platform, you can make and send beautiful emails that are responsive and mobile-friendly.

screenshot of kajabi in the process of creating email marketing tool
A Kajabi Email Marketing Template.

You’re allowed to choose between creating email broadcasts or email sequences.

The first one is ideal for sending a one-time email to your entire list. For example, to promote a webinar or an event. In comparison, email sequences are more suitable for sending a series of emails like a 7-day email course or a welcome series.

You also have the freedom to create modern-looking emails using the visual editor or the classic editor for HTML codes.

19. Event and Forms Builder

Usually, you’ll need an extra plug-in or separate platforms like Eventbrite or JotForm to manage event registrations and build opt-in forms. But with Kajabi, you don’t need any of those.

Inside the “Event” tab, you can:

  • Create a one-time or recurring event
  • Add emails for reminders
  • Set up automation
  • Monitor the registrations

These features make managing your event hassle-free.

As for the “Forms” section, you can use it in many ways. You can create a signup form for the event, make opt-in forms for freebies, or a contact/billing address form for the product’s sales page.

Once you create a form, Kajabi lets you do some customization to make sure it meets your needs.

Some examples are:

  • Choosing a single opt-in or a double one for your user’s security
  • Editing the form fields
  • Adding automation to your form builder
  • Adding custom emails or directing your audience to a confirmation page after filling out the form

20. Marketing Pipeline Generator

Pipelines refer to moving your leads from the awareness stage to the purchase or conversion stage.

Although it’s an effective marketing strategy, it can be complicated for some businesses to set up. Fortunately, Kajabi has a built-in pipeline tool that can help you with that.

Kajabi Sales Page Marketing Pipeline Generator

You can choose from the available Kajabi Pipeline Blueprints under the “Marketing” tab. Some available pipelines are:

  • Sales page
  • Zoom webinar
  • Coaching campaign
  • Freebie
  • Product launch

After generating your desired pipeline, the platform will show you a visual representation of your sales funnel. Then, you can start customizing it to match your business’s needs.

You can also add automations to each stage to make your marketing campaign more efficient.

If you want to design your own, the platform also gives you the freedom to do that. You can add as many stages as you wish and edit them according to your preferences.

21. Useful Automations

I’ve been talking about automations a lot in this article, but what and why do they matter?

You set up these workflows once and then run automatically based on certain conditions or triggers.

Automations are crucial because they make your marketing and sales process more manageable by eliminating repetitive tasks.

Kajabi provides access to basic automations that follow the “When” and “Then” format on their lowest plan. If you want an advanced feature, you can get the higher plans.

22. Quizzes and Assessments

You can add quizzes and assessments with Kajabi to make your courses more interactive and engaging. This way, your students can test their knowledge and see which areas they need to improve.

Once your student completes a quiz, Kajabi can automatically grade it and show your students their results. You can also edit the texts they see when starting the test and when they fail or pass the test.

23. Insights and Analytics Dashboard

Kajabi’s insights and analytics dashboard is located under the “Analytics” tab. You can see the overview and detailed reports of your revenue, subscriptions, affiliates, and more here.

You can also filter them by period to see a more specific and accurate report. If you want to save a copy, you can print or export it in just one click.

24. Third-Party Integrations

Integrations are tools or software you can connect with your Kajabi site for efficiency.

Kajabi makes all features available to its users, but you can always integrate it with other software. Some integrations include ConvertKit, Google Analytics, and Click Funnels.

25. 24/7 Customer Support

Kajabi has a team of experts who are always ready to help you with your technical issues. You can reach out to them via live chat or email support.

Although the 24/7 chat is only available for the higher plans, Kajabi’s team is responsive in emails even if you’re on the basic plan.

Besides that, Kajabi provides other forms of support like their help center, Kajabi University, and daily webinars.


Overall, Kajabi is among the best platforms for coaches, business owners, and online creators. It’s an all-in-one solution, and you can do just about everything in your online business with it. Additionally, they keep providing new features, so you can expect more from them.

Its intuitive interface makes it very easy to use. You don’t need technical skills to create a stunning website and course with Kajabi. Furthermore, you can access email creation, sales funnels, and flexible pricing plans.

This platform also offers solid integrations, insights, analytics, and incredible customer support.

I could go on and on about Kajabi’s tools, but I think you get the point. So get your Kajabi free trial. You have nothing to lose by trying it out. We have an extended trial for our readers!

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