Kajabi is an excellent platform for creating and promoting courses. But did you know that it also has powerful selling features to help you maximize your revenue?
With order bumps and upsells, you can offer a better value proposition and boost your sales.
Here’s an overview of upsells and how to set them up inside this platform.
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Upsell vs Order Bump – What’s the Difference?
Both upsells and order bumps are effective marketing techniques that you can use to drive more sales.
However, there are some differences that you should take note of.
For starters, upsells are typically higher-in-price items that are not essential to the purchase, whereas order bumps are lower in price and complement the original offer.
For example, if you’re selling a course on cooking, you could offer an upsell item like a physical cookbook or physical products such as pots and pans.
But with order bumps, you might offer something like additional cooking lessons.
Another key difference is that an upsell is presented post-purchase. Your customers will see it once they complete the transaction.
On the other hand, an order bump is visible pre-purchase, allowing your clients to see the order bump offer as soon as they land on the checkout page.
Consider these differences before choosing which to offer in your online business.
What Are Upsells and Downsells?
Upsells are additional products or services that customers can purchase in addition to their main order. As mentioned before, these are typically higher-priced items.
Downsells, on the other hand, are lower-priced versions of upsells. These are usually used when a customer declines your initial offer.
For instance, if you offered a physical cookbook at $50 and the customer declined, you can offer them a digital version at $20.
Another great example is when you offer a 2-hour training session for $200 as an upsell, then a 1-hour session at $100 as the downsell.
Downsells help you recover some of the lost revenue and make a sale when customers aren’t willing to pay the total price.
How to Create an Upsell on Kajabi?
Creating upsells on this platform is easy. However, you must have at least two products – your original offer and the product you’d like to upsell.
Additionally, your upsell doesn’t need to be another course. It can be community access, one-on-one coaching, or any other service you offer.
Once you’ve created the two products, you can do the following.
- Click “Offers” under the “Sales” tab.
- Select your main offer or product where you want to include an upsell. For this tutorial, I’ll use Digital Marketing for Beginners.
- Click the “Upsells” tab.
- Select “Get Started.”
- Select the upsell offer and add a title.
You can add content, like a description and video, to make the product more enticing. Moreover, you can also edit the proceed to purchase and cancel buttons.
- Once done, click “Add Upsell.”
- Choose Active on the dropdown menu so it will be visible to your audience.
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How to Create a Downsell?
Before creating a downsell, you must add another product similar to the upsell but a cheaper alternative.
For this tutorial, I created another community access. But instead of 12 months, it’s only six months, and from $20/month, it’s now $12/month.
Once you have a downsell offer, here’s what you can do.
- Go to the Upsell tab of your main product.
- Click “Add downsell” below the upsell offer.
- Add a description and video if you want.
- Select “Add Downsell.”
- Click “Active” on the dropdown menu.
That’s it! Now you have successfully created an upsell and a downsell.
How to Edit or Delete an Upsell?
If you wish to modify an upsell or downsell, you just need to go to the “Upsells” tab, choose which one you want to edit, then click it.
To delete or remove them, click the ellipsis icon next to the “Active” dropdown menu and select “Remove.”
Benefits of Having an Upsell and a Downsell
The income result of upsells depends on the industry you’re in. However, according to a research analyst, Sucharita Kodali, it can help you increase your sales by up to 10% to 30%.
That’s actually a good number for most businesses.
Moreover, upselling doesn’t require too much effort on your part. Unlike other sales techniques, you don’t need to contact customers regularly or run ads to increase sales.
Downsells are also beneficial as they give your clients more options and allow them to make purchases even if the first offer is too expensive for them.
Examples of Upsells and Downsells
If you’re looking for ways to apply upsells and downsells in your online business, here are a few examples that may help you.
1. Yoga Studio – an upsell of 10 yoga classes for $200, then a downsell of 5 yoga classes for $100.
2. Web Designer – an upsell of a complete website package with SEO services for $1,000, then a downsell of the same website package without the SEO services for $600.
3. Digital Photographer – an upsell of a one-hour outdoor photoshoot for $200, then a downsell of the same photoshoot with a 30-minute limit for $100.
What Is an Order Bump?
An order bump is available on the checkout page, and it can be a digital product like an ebook or online course or physical goods like apparel.
Because your customers can see the order bump as an opt-in on the checkout page, it’s less intimidating.
How to Create an Order Bump on Kajabi?
- Click the “Sales” tab from your dashboard.
- Create a new offer or choose from the existing one.
- Select “Edit Checkout.”
- Click “Order bump.”
- Choose which product you’d like to include as an order bump. You can only add one order bump.
- Once you have selected a product and added a description, click “Save.”
How to Edit or Remove an Order Bump?
You can simply change or remove the order bump by clicking another offer on the list or hitting the “x” icon.
Benefits of Having an Order Bump
An order bump is much easier to create as there is no need to make several offers. It’s also less intrusive, as you won’t bombard your customers with multiple upsells.
But aside from it being effortless and adding more value to your main offer, it also has the potential to increase your order value by 30%. This is from the data gathered by PayKickstart.
Conclusion
Upsells, downsells, and order bumps are just some effective tactics you can use to increase sales. With Kajabi’s easy-to-use platform, setting them up is a breeze.
So if your online business needs help improving revenue, consider adding order bumps and upsells.
Frequently Asked Questions
Are Upsells and Order Bumps Processed as One Transaction?
No. They are separate because order bumps are available pre-purchase, while upsells are post-purchase.
How Many Upsells Can I Make On Kajabi?
You can add up to 10 to your main offer. However, it’s best to keep it at two to four.
Can I Offer Upsells With a 100% Discount Coupon or Free Offers?
Upsells are only valid for paid offers, so if a user has applied a coupon or free offer when they order, they won’t be available.
