If you’re a business owner or marketing manager, you’ll know that email is one of the most effective ways to interact with your audience. From newsletters to feedback surveys, it’s one of the few strategies that can be applied at any stage of the marketing funnel.
Marketing emails can be used to find new customers as well as re-engage existing ones, but as your business grows, your marketing efforts often become increasingly complicated, and it can be difficult to keep track of all the moving parts. Enter Kajabi email marketing.
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What is Kajabi?
Kajabi is a cloud-based platform that offers all-in-one marketing services. In addition to email, it offers tools such as an online course-builder, landing page creator, automation, and analytics.
So, if you’re currently paying for several different platforms, Kajabi could save you time and money by integrating the functions from several digital products into a single platform.
In a previous article, we covered Kajabi as a course-builder, but now we’ll take a closer look at Kajabi for email marketing.
How Is Kajabi Different From Other Email Marketing Platforms?
There are many tools for scheduling emails, but most stop there. Kajabi goes above and beyond to integrate and automate marketing tactics to give you a seamless experience, and all without the use of plugins or integrations.
With Kajabi, you can create landing pages or an online course and send users there directly. It’s all hosted in one place, so you don’t have to worry about connections or permissions. Kajabi tracks all your results in-platform, making it much easier come reporting time!
Using Kajabi for Email Campaigns
Some businesses use email for brand awareness, lead nurturing, or feedback surveys, whereas others may prefer only to send necessary emails.
With Kajabi, you can choose what works best for your business and manage all of your email strategies in one place. Here are a few examples of the types of email campaigns you can run:
Email Broadcast
An email broadcast, like a newsletter or announcement, is sent to a large group of recipients. Many brands also use this to promote a new blog post or course module or link to other content that might be relevant to readers.
Email Sequencing
An email sequence is a series of emails sent after a customer completes an action, for example, a welcome message to new subscribers or confirmation after a completed purchase.
You can create automations in Kajabi by adding triggers and defining the parameters for each event.
Event Emails
Event emails notify users and encourage them to register for events such as webinars, virtual meetings, or in-person events.
Kajabi can schedule a single email for a specific date, and you can even create a countdown timer, which is a great way to build excitement for a product launch or notify customers of a flash sale!
Transactional Emails
These are purely informational and, according to the CAN-SPAM standards, must not contain any marketing content.
Examples include access notifications or password resets, and they are sent to users whether or not they are subscribed.
Transactional information is an essential part of customer service for any online business, so it’s an important part of an email marketing strategy.
What Else Can I Do with Kajabi Email Marketing?
Email has the highest return on investment for small businesses, so taking steps to optimize for higher click-through rates can pay off. However, it often takes a lot of trial and error and a huge investment of time.
Kajabi helps you run more effective campaigns. Fully customizable, pre-formatted templates mean your emails will always look professional, and additional tools and features such as personalization and interactive elements will make your content stand out.
Kajabi also increases the effectiveness of your campaigns by making it easier to optimize every email you send.
Did you know that only 2% of marketers use personalization in emails, but it can boost open rates by up to 50%? Kajabi templates are easily designed for mobile viewing, so you can reach users on any device.
Kajabi makes it easy to create customized forms, offers, and checkout pages for different customer groups and easily segment your audiences. Marketers who use email segmentation noticed a revenue increase of up to 760%, so this could have a huge impact on ROI!
How Do Kajabi Email Templates Work?
Kajabi has 15 pre-formatted templates to which you can add your brand colors, logos, and content to make it your own.
They are designed for readability, so even those who only skim your emails will get the most out of your content. Having templates that you know are effective saves you hours of manual work on design, so you can focus on creating more engaging content for your customers.
FAQs About Kajabi Email Marketing
Can Kajabi be used to send and schedule emails?
Yes! You can send emails to all recipients or only some subscribers.
List segmentation is the process of splitting your email lists so users will see different messages, like if a certain offer is only valid in some regions, you may want to send a specific email to those in that area.
Event emails can be scheduled for a particular date or time (up to 3650 days ahead!), or sequenced emails can be set to deliver after an action is performed, like when a user signs up to your mailing list or a certain number of days after purchase.
How much does Kajabi cost?
Kajabi offers plans for all businesses sizes. Each plan includes unlimited landing pages, and there’s no cap on the number of emails you can send, but the price point varies for number of contacts.
The Basic Plan starts at $149/month and allows up to 10,000 contacts and 1,000 active members, so it’s most useful for those with smaller databases and only a few products.
The Growth Plan is the most popular option at $199/month. This includes 25,000 contacts, 10,000 active members, 15 products and pipelines, and access for 10 members.
The Pro Plan is $399/month with 100,000 contacts and 100 product pipelines, plus the ability to use the code editor.
All plans give access to Kajabi University, webinars, events, and chat support, but the Growth and Pro plans also include advanced automations, affiliate programs, and the ability to remove Kajabi branding.
Kajabi offers a 20% discount for annual plans, and if you want to try before you buy, check out the 14-day free trial.
Can users unsubscribe from some parts of my emails?
Yes! All emails sent from Kajabi include a button with a link to an unsubscribe trigger automation.
Users can choose to be removed from all marketing communications or only certain lists. For example, a clothing brand might have newsletters for both Menswear and Womenswear, so users that are only interested in one product category complete the form to select exactly what they want to receive.
Of course, even if they unsubscribe, users will still receive necessary emails, such as notifications.
Is Kajabi worth it for an email marketing campaign?
Simply put, yes!
Kajabi is one of the best tools in the business (check out our in-depth review). It streamlines email broadcasting, sequencing, automation, and optimization so you can get the most from your campaigns.
The in-platform reporting dashboard makes it easy to monitor and analyze data over time and across campaigns, so you’re always moving towards more effective marketing.
If you use other email marketing tools, programs to build online courses, landing pages, or forms, Kajabi could save you a lot of time and money switching between platforms, but even if you only use it for email campaigns, it could make your job a whole lot easier!
More Frequently Asked Kajabi Questions:
- Does Kajabi Have Tag Management?
- How Do Kajabi Websites Look Like?
- Can Anyone Participate in the Kajabi Hero Challenge?
- Can You Size Images with Kajabi?
- Does Kajabi Support Various Fonts?
- Aside From Kajabi.com, Where Can I See a Demo?
- Can You Use Kajabi to Schedule Coaching Calls?
- What Video Hosting Does Kajabi Offer?
- Can I Use My Own Domain with Kajabi?
