Kajabi Analytics for Your Business: The Ultimate Guide

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As a business owner, you must monitor your progress and KPIs (key performance indicators) to ensure that you’re in the right direction.

After all, what gets measured improves.

Thankfully, with Kajabi, it’s easy to stay on top of your analytics and ensure you’re always hustling toward your goals.

In this blog post, we’ll give you a crash course about Kajabi analytics so that you can make the most of this feature.

Kajabi Analytics at A Glance 

Kajabi Analytics is a powerful tool that helps Kajabi users understand and interpret their traffic, sales, subscribers, and members. 

It’s a built-in feature, and it’s included in all Kajabi plans. 

Kajabi Analytics is a good feature because it only provides information for actionable metrics.

Meaning to say, it gives you information that can help improve your strategy and create a better action plan for your business. 

Inside the Kajabi Analytics dashboard, you’ll find these three sections: 

  • Quick Overview. This section contains the number of purchases, net revenue for the past 30 days, and total net sales. 
kajabi analytics quick overview
  • Recent Activity Sidebar. This shows current activities made in your account in real time. That includes refunds, charges, and subscriptions. 
kajabi recent activity sidebar
  • Analytics Reports. These are the clickable tabs that give you more detailed and specific data. I’ll discuss each tab to help you understand them better. 
kajabi analytics report

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Net Revenue

Net revenue is a crucial metric for any business, as it measures your total sales by subtracting any refunds or discounts from your gross revenue.

net revenue

This information is essential for understanding how your business is doing and where you need to make changes.

For example, a lower net revenue number may indicate a problem with your product or service or that your marketing efforts aren’t resonating with your target market.

Inside the analytics dashboard of net revenue, you can find line and pie graphs.

The line graph shows your daily net revenue and how much you’re making for your top five offers.

In comparison, the pie graph breaks down your net revenue and refund by product.

Subscription Analytics

This tool is useful if you’re running a subscription-based community or membership site.

subscriptions metrics

The subscription metrics provide four important analytics:

  • Monthly Recurring Revenue (MRR). Refers to the total amount of subscriptions you have every month.
  • Average Revenue Per User (ARPU). Refers to the average amount of money the user pays for a subscription. 
  • Churn Rate. Shows how many customers cancel their subscription in a given period. A high churn means you’re losing many subscribers, which is not good for business.
  • Forecast. This tool makes projecting future sales and cash flow easier for Kajabi users.

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Opt-ins Report

This report shows you how well your forms perform and which ones get the most leads. You can filter it by forms, landing pages, and date.

Inside this analytic dashboard, you’ll see the following:

  • Total Opt-ins. Refers to the total number of submitted forms. It includes both single and double opt-ins, whether confirmed or not.
total opt ins
  • Opt-in forms by submissions. This shows your top five forms and how many submissions they have.
opt in forms by submission
  • Pages by form submissions. This presents your top landing pages ranked by how many opt-ins they’ve received.
pages by form submission

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Page Views Analytics Reports

This metric tracks which pages are performing well and getting the most traffic.

page views

You can use this information to improve your website design and copy or create more targeted landing pages.

You’ll see two types of page view metrics in your analytics dashboard – normal and unique.

Normal pertains to the total number of times a page has been loaded. It includes multiple views from the same person.

For example, if one person views a page three times, it will be counted as three views.

On the other hand, unique page views are the number of people who have viewed a page.

In the example above, it would only be counted as one unique view, even if the person viewed your page ten times.

Like the other reports inside your analytics dashboard, you can filter the page view data and also export a report for a specific period.

Product Progress

The product progress report lets you monitor your student’s status in various ways. You can see where they are in the course, their start date, the number of logins, and even the last login.

You can also filter the report by name, email, or custom segments. These filters give you more control over the data and allow you to focus on specific groups.

The product progress report is a great way to monitor your student’s engagement and retention.

For example, you’ve created a digital marketing course, and you see a drop in students on the social media module. You can add quizzes or make your lessons shorter and simpler.

Offers Sold

Do you want to see whether your marketing campaigns are working or not? The offers sold analytics dashboard can give you that information.

This report lets you see which offers are purchased and when. It’s useful in measuring the response to your marketing campaigns.

For example, if you’re running a Black Friday sale and have more customers than the Summer sale. Then that means your offer is better, or people are more inclined to buy during this season.

You can also see your gross revenue, products sold, first purchases, and regular purchases.

Affiliates Analytics Dashboard

Affiliates are people who promote your products and get a commission for every sale they make.

This analytics lets you see your affiliate’s performance. Some metrics available are the total revenue earned commission, total clicks and conversions, and their last sale.

Besides your affiliates’ analytics, you can also see the members’ names and the products they bought using the affiliate’s link.

Third-Party Integrations

As you can see above, Kajabi provides everything you need to monitor your marketing efforts and members’ behavior. But what if you want to use other tools?

Luckily, Kajabi integrates with popular platforms such as Facebook Pixel, Google Analytics, and Segment.

Let’s discuss them a little so you can know when and why to use them.


segment homepage

Segment is a platform that helps you gather data about your customer’s interactions in one place. You can use them to build targeted marketing campaigns and informed decisions.

In addition, connecting Segment to Kajabi allows you to deliver those data to other data warehousing and analytics tools.

Google Analytics (GA)

GA is a free web analytics service that allows you to track the number of views, where they came from, page bounce rates, your audience’s behavior, and many more.

These are essential insights because they let you know whether people engage with your site.

Facebook Pixel

Facebook Pixel is a code you insert on the Kajabi site that allows you to monitor your advertisement’s performance.

Some of the data you can track are your page views, leads, and sales.

You can then use that data to create more effective ads and save money on your ad spend.

What to Do With Your Metrics?

Knowing the numbers isn’t enough. Here’s what you can do with all the data and metrics that Kajabi provides:

1. Set SMARTer Goals. 

Use the forecast tool under subscription metrics to create a feasible target for your subscription-based business.

2. Identify what’s working and what’s not. 

Look at your marketing channels and see which ones generate the most leads and sales. For instance, you can compare opt-in forms, page views, and affiliate analytics side-by-side.

3. Check for customer churn.

Regularly check your subscription metrics to see if you have more cancellations than usual. This could signify that you need to improve your product or offer more value to your customers.


With Kajabi Analytics, you can track your business progress, marketing campaigns, and student engagement all in one place.

Its simplicity makes it easy to use for businesses of all sizes. But it’s significant enough to provide valuable insights for your online business.

If you’re not using Kajabi Analytics yet, I highly encourage you to start today. It’s the best way to track your progress and ensure your business’ success.

Are you not a Kajabi user yet? Try it out for more than the regular 14 days!

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