Are you new to live webinars? Or are you simply combing the internet for a more suitable platform?
In any case, we’ve written quite a lot of articles about Kajabi’s abilities as an all-in-one platform, and one of its most impressive features is its webinar functionality.
To be clear, you cannot host a live webinar on Kajabi. But you can integrate third-party webinar platforms like Zoom, WebinarJam, and EverWebinar into your Kajabi Webinar Pipeline, and that’s where things get more interesting.
This guide aims to show you how Kajabi’s tools can help you drive sales to your online business through webinars. Let’s jump into it!
Table of Contents
Promoting Webinars In Kajabi
Kajabi allows its users to market and sell products through webinars, irrespective of the pricing plan they’re on.
As already established, you can’t exactly upload and host your webinars directly on the Kajabi site. You’d need to make use of dedicated webinar platforms (Zoom, WebinarJam, EverWebinar, etc.)
Kajabi allows you to use any platform as long as you can paste the link into your Pipeline.
Now, getting your webinar up is probably the easy part. To hit your goals with your webinar, your marketing needs to be on point, and that’s where Kajabi waxes strong.
Kajabi provides a robust, well-structured Pipeline to help you promote your webinar. This Pipeline is structured based on the OVO approach, allowing prospects to opt-in, access value, and get sold an offer.
The following section will take a better look at Kajabi’s webinar Pipeline.
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Kajabi’s Zoom Webinar OVO Pipeline
Kajabi’s Zoom Webinar OVO Pipeline comes with a bunch of modules to help you achieve success with your webinars.
Here’s how it works:
The live webinar blueprint starts with a registration page for capturing data like names and emails of people interested in your live event. Registration is followed by a confirmation page, including details like the date and time for the upcoming event.
The registrants will be fed a series of emails leading up to the date, by Kajabi’s built-in email tool.
By default, the pipeline allows you to send four emails to keep your prospects in the loop and also get them adequately prepared.
On the day of the event, you will have a virtual event with them as scheduled, provide the value you promised, and at the end, present your special offer.
Your offer will mainly be presented via your sales page. But prospects will also receive an email containing a link that goes directly to your checkout page to purchase your offer if they’re interested.
Creating a Zoom Webinar OVO Pipeline is pretty straightforward because Kajabi provides several customizable pages and pre-written email copies to help you achieve your business objective of getting new customers.
Kajabi provides a guide on how to create a Zoom Webinar OVO Pipeline here. It is also important to note that the webinar functionality is a paid upgrade in Zoom. But if you’re not ready to upgrade, you can improvise by using the platform’s meeting feature.
Running An Evergreen Webinar On Kajabi
Evergreen webinars are webinars that can be replayed. You can use your preferred webinar host to set up evergreen webinars. But most Kajabi users prefer to use Zoom.
Setting up an evergreen event on the Kajabi site is easy. After building your Zoom Webinar OVO Pipeline, you only need to toggle on the Repeat Event button, as shown below.
The evergreen feature is helpful because, now, you do not have to keep repeating the same process. You simply get your prospects on your Pipeline, and everything else will be automated.
Event Countdown Timer
A countdown timer is a great tool for accelerating your marketing efforts. It shows the days, hours, and minutes left before kickoff. This is effective because it inspires the FOMO (Fear Of Missing Out) effect on your prospects while keeping the upcoming webinar fresh on their memory.
The timer is also customizable to match your business needs. When you create the countdown timer, you can link it to live events or even existing ones. You can also place the timer within your sales pages or simply embed it within your email.
Final Words
Kajabi, as an all-in-one platform, has a lot of impressive tools that compete with some of the best platforms in the industry.
If you want to host webinars to market your products and services, Kajabi can easily combine with any third-party platform to help you give your prospects the best experience while making them happy to take your offers.
Want to learn more about Kajabi? Feel free to go through our in-depth Kajabi platform review here.
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