Kajabi Pricing 2021 – Which Plan Suits Your Business Best?

You’re probably reading this Kajabi pricing page because you’re trying to find out which Kajabi pricing plan is suitable for your business. This article is an in-depth insight into the various plans this online course platform offers.

If you’re in a hurry, here’s a quick Kajabi pricing overview: Kajabi’s pricing starts with the Basic Plan at $149 per month. Higher up, the Growth Plan is at $199 per month and the Pro Plan at $399 per month.

Kajabi offers a 20% discount if you decide to go with its annual billing.

Each plan has a 14-day free trial, and there is a money-back guarantee included if you cancel your chosen subscription within 30 days of your first payment.

Note: You can get a 28-day Kajabi trial with their Kajabi Hero Challenge.

Now that we’re done with the basics let’s go for the deep dive!

Kajabi Pricing


$ 149
Per Month

(Save $360/year When Billed Annually)

  • 3 Products
  • 3 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 10,000 Contacts
  • 1,000 Active Members
  • 1 Website
  • 1 Admin User
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • Chat Support
  • Automations


$ 199
Per Month

(Save $480/year When Billed Annually)

  • 15 Products
  • 15 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 25,000 Contacts
  • 10,000 Active Members
  • 1 Website
  • 10 Admin Users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program


$ 399
Per Month

(Save $960/year When Billed Annually)

  • 100 Products
  • 100 Pipelines
  • Unlimited Landing Pages
  • 2,000,000 Marketing Emails
  • 100,000 Contacts
  • 20,000 Active Members
  • 3 Websites
  • 25 Admin Users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program
  • Code Editor

Kajabi Basic Plan – $149 per Month ($119 per Month When Billed Annually)

The Basic Plan is the lowest-priced Kajabi pricing plan, and it allows you to create up to 3 products. 

A product refers to what you’re offering your customers, using Kajabi as your platform. Since Kajabi is an all-in-one platform, you’re not limited to online courses. You can sell other products such as memberships, digital products, coaching services, etc. However, you’re limited to creating only 3 products.

The Basic plan also makes you eligible for 3 Pipelines. A pipeline is simply a sequence of sales content which a marketer can use to nurture and ultimately convert cold leads to customers. 

With Kajabi, the process is fully automated, and you have access to pipeline blueprints, so you wouldn’t need to build anything from scratch.

The Basic plan limits you to 1 website and 1 admin user. But this should be sufficient if you’re starting your online business. 

Kajabi’s site builder is quite powerful and comes with high-converting and intuitive website themes suitable for your online course, membership, coaching business, etc. 

At this level, however, you’re restricted to about 10,000 contacts and 1,000 active members.

Active members refer to contacts who have signed into their accounts with your business within the last 30 days. 

While this might seem like a tight restraint, you might take some time to hit that limit, and by the time you do, you’d probably not have a problem spending extra 50 bucks on upgrading to the Growth plan.

Kajabi charges zero transaction fees across all pricing tiers. You also have access to unlimited landing pages for your website and unlimited marketing emails for your email marketing campaigns. 

Other basic features available with this plan include Assessments (Quizzes and Surveys) and basic automation. You also get access to basic customer support via chat.

Kajabi Growth Plan – $199 per Month ($159 per Month When Billed Annually)

The Growth plan bumps you up with more volume and a few extra features.

With this pricing plan, you get access to 15 products and 15 pipelines, giving you extra flexibility to achieve more with your content marketing. At this level, you get up to 25,000 contacts and 10,000 active members.

You’re still limited to 1 website, but you are allowed to have up to 10 admin users on the site this time.

Some of the extra benefits you get on the Growth plan include advanced automation, white-labeling, and affiliate programs. 

Advanced automations allow you to perform more targeted email marketing tasks. For example, you can include the ‘Only If’ filter, which will enable you to specify what action the system should take depending on your campaigns’ specific outcomes.

The affiliate program associated with the Growth plan is a gamechanger because, with this feature, your students can partner with your business by bringing more signups for you.

There is also improved customer service on the Growth plan as users at this level get access to 24/7 chat support.

With the white-labeling privilege, you get the ability to remove Kajabi watermark from your pages.

Kajabi Pro Plan – $399 per Month ($319 per Month When Billed Annually)

With the Pro plan, Kajabi offers a lot more volume on existing features within the growth plan.

You get 100 products, 100 pipelines, 2 million marketing emails, 100,000 contacts, and 20,000 active members. More notably, the Pro plan gives you access to 3 websites, and you can add up to 25 admin-level users across these websites.

One extra feature found on the Pro plan is the code editor. The code editor allows you to fully customize everything on your website, product, and landing pages.

Kajabi recently released an add-on called Kajabi Access. This allows you to get one-on-one guidance from a Kajabi Customer Success Manager. 

As your business grows, you can easily add extra features and get more flexibility without moving to the next pricing plan. This is a pretty interesting inclusion and is made available at $99 per month.

Signing Up With Kajabi is a Simple Process

For every pricing plan you decide to choose, Kajabi starts you off on a free trial, and the signup process is super straightforward. The first page requires you to input your full name and email address.

Afterward, you’re taken to the next page, where you’d need to input your credit card details. 

Kajabi accepts all major credit cards, including Visa, Mastercard, Discover, and American Express. Upon signing up for the free trial, you won’t be charged until the 14-day free trial period expires.

Kajabi Pricing Summary

This guide has addressed the question How much does Kajabi cost? But in this section, we will run a recap on the most important details of this Kajabi pricing guide.

Let’s take a look below:

  • Kajabi Basic Plan costs $149 per month.
  • Kajabi Growth Plan costs $199 per month.
  • Kajabi Pro Plan costs $399 per month.

Recall that there is also the Kajabi Access, which you can add to any of these pricing plans at an extra $99 per month.

Save BIG With This Kajabi Discount

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Pros and Cons


  • Offers unlimited sales pages and marketing emails.
  • Highly responsive customer support team.
  • Charges zero transaction fees.
  • Offers a professional onboarding procedure.
  • Impressive ease-of-use, suitable to non-techy people.
  • Includes all business needs such as email/content marketing, data analysis, customer support, etc. in one platform.
  • Regularly improving with new features.


  • A little more expensive than other platforms.
  • It doesn’t let you natively create certificates for online courses.
  • Minimal customization is available with the Basic plan.

How Much Does Kajabi Cost (Video Breakdown)

Watch our Kajabi pricing video where I explain each of the plans and more.

Editor’s Note: Video coming soon!


Now that you know everything about Kajabi’s pricing plans, the next step would be to determine the most suitable plan for you. In this section, we will help you figure that out.

If you’re starting as a new business owner, the Basic Plan is a great fit for you. This is because it has all the basic stuff you need to grow a business. 

Realistically, whether you’re an online course creator, a business coach, or a membership site owner, the 1000-active-user limit on the basic plan will probably not affect you.

If you already own a business that’s beginning to see some growth and want to scale, then Kajabi’s Growth plan should work for you.

This plan offers you a higher threshold, and you’d probably remain on this plan for a long time. 

The growth plan remains Kajabi’s most popular plan because most people stick to it as it has everything you need with more volume and flexibility.

Finally, the Pro Plan is best for you if you run multiple brands and need to run different websites and communities for them on one platform.

With all that said, you can see that these pricing plans are pretty straightforward. 

Your choice would probably depend on what stage your business is at and what you’re looking to achieve in the near future.

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