Kajabi Pricing 2024 – Which Plan Suits Your Business Best?

kajabi pricing review

Selling online courses with Kajabi is trending among course creators in 2024.

If you’re here, you may know Kajabi pricing plans are costlier than other online course platforms, and unfortunately, they don’t offer a free plan. Yet, its value for money is a more than fair tradeoff for successfully selling online courses.

This article is an in-depth pricing review of the various plans Kajabi offers.

If you’re in a hurry, here’s a quick Kajabi pricing overview: Kajabi’s pricing starts with the Basic Plan at $149 per month. Higher up, the Growth Plan is $199 per month, and the Pro Plan is $399 per month.

Editor’s Note: Kajabi now has a new starting plan – the Kajabi Kickstart plan starting at $69 per month!

Kajabi offers a 20% discount if you go with its annual billing.

Each plan has a 14-day free trial, and a money-back guarantee is included if you cancel your chosen subscription within 30 days of your first payment.

Note: You can get a 28-day Kajabi trial with their Kajabi Hero Challenge.

Now that we’re done with the basics let’s go for the deep dive!

Kajabi Pricing

Kajabi Kickstarter Plan

In mid-2024, Kajabi introduced an exciting addition to their pricing structure aimed at new creators looking for an affordable way to launch their online business—the Kajabi Kickstarter Plan. This new plan is a direct response to feedback from potential customers seeking a more accessible entry point into the Kajabi ecosystem.

What’s Included?

The Kajabi Kickstarter Plan is designed to help you start small but with all the essential tools at your disposal. Here’s what you can expect when you sign up for this plan:

  • 14-Day Free Trial: Get full access to the platform without any upfront payment and test out its capabilities to ensure it fits your needs.
  • Customer Limit: Manage up to 50 active customers. This cap makes the plan ideal for creators who are just beginning to monetize their content or services.
  • Contacts: Grow your community with the ability to add up to 250 contacts.
  • Single User Access: This plan allows for one user account, perfect for solo entrepreneurs.
  • Content Creation: Launch one active product and prepare up to four draft products.
  • Sales Funnel: Build one comprehensive pipeline to streamline your customer’s journey from awareness to purchase.
  • Website Management: Develop and manage one site under this plan, making it easy to maintain a professional online presence.
  • Marketing Emails: Engage your audience with up to 1,250 marketing emails per month, allowing for effective communication and promotion.
  • Landing Pages: Create up to 50 landing pages, providing ample opportunity to test different marketing strategies and optimize for conversions.

Ideal For New Creators

The Kajabi Kickstarter Plan is tailor-made for new creators who are just stepping into the digital product space. Whether you are a coach, educator, or creative, this plan provides you with the tools to start building a customer base without a significant initial investment. It’s also perfect for those who prefer to start small and scale as their business grows.

Kajabi Basic Plan

The Basic Plan is the lowest-priced Kajabi pricing plan, allowing you to create up to 3 products. 

A product refers to what you’re offering your customers, using Kajabi as your platform. Since Kajabi is an all-in-one platform, you’re not limited to online courses.

You can sell other products such as memberships, digital products, coaching services, etc. (all Kajabi plans include Wistia video hosting). However, you’re limited to creating only 3 products.

The Basic plan also makes you eligible for 3 sales Pipelines. A sales pipeline is simply a sequence of sales content that a marketer can use to nurture and convert cold leads to customers. 

Think of it as Kajabi’s own sales funnel builder (you get 3 sales funnel blueprints essentially), which integrates with its native email marketing tools.

With Kajabi, the sales funnel process is fully automated, and you have access to pipeline blueprints, so you wouldn’t need to build anything from scratch.

The Basic plan limits you to 1 website and 1 admin user. But this should be sufficient if you’re starting to build a successful online course business. 

Kajabi’s website builder is powerful and comes with high-converting and intuitive website themes suitable for your online course, membership, coaching business, etc. 

However, you’re limited to 10,000 contacts and 1,000 active members at this price point.

Active members refer to contacts who have signed into their accounts with your online business within the last 30 days. 

While this might seem like a tight restraint, you might take some time to hit that limit, and by the time you do, you’d probably not have a problem spending the extra 50 bucks on upgrading to the Growth pricing tier.

Kajabi charges zero transaction fees across all pricing tiers. You also have access to unlimited landing pages for your website and unlimited marketing emails for your email marketing campaigns. 

Other basic features available with this plan include Assessments (Quizzes and Surveys) and basic automation. You also get access to basic customer support via chat.

Kajabi Growth Plan

The Growth plan bumps you up with more volume and a few extra features.

With this pricing plan, you get access to 15 products and 15 sales pipelines, giving you extra flexibility to achieve more with your content marketing. You get up to 25,000 contacts and 10,000 active members at this level.

You’re still limited to 1 website, but you can have up to 10 admin users on the site this time.

The extra benefits you get on the Growth plan include advanced automation, white-labeling, and affiliate programs. 

Advanced automations allow you to perform more targeted email marketing tasks. For example, you can include the ‘Only If’ filter, which will enable you to specify what action the system should take depending on your campaigns’ specific outcomes.

The affiliate program associated with the Growth plan is a game-changer because, with this affiliate marketing feature, your students can partner with your business by bringing more signups for you.

There is also improved customer service on the Growth plan as users at this level get access to 24/7 chat support.

With the white-labeling privilege, you get the ability to remove Kajabi watermark from your pages.

Kajabi Pro Plan

With the Pro plan, Kajabi offers more volume on existing features within the growth plan.

This Kajabi plan gets you 100 products, 100 sales pipelines, 2 million marketing emails, 100,000 contacts, and 20K active members. More notably, the Pro plan gives you access to 3 websites, and you can add up to 25 admin-level users across these websites.

One extra feature found on the Pro plan is the Kajabi code editor. The custom code editor allows you to fully customize everything on your website, product, and pages. This is a great option for Kajabi custom themes.

Kajabi recently released an add-on called Kajabi Access. This allows you to get one-on-one guidance from a Kajabi Customer Success Manager.  And early access to new features through Beta launches.

As your business grows, you can easily add extra features and get more flexibility without moving to the next pricing plan. This is a pretty interesting inclusion and is available at $99 per month.

Signing Up is a Simple Process

For every pricing plan you choose, Kajabi starts you off on a free trial stage, and the signup process is super straightforward. The first page requires you to input your full name and email address.

success session
Get Kajabi Access Today Here!

Afterward, you’re taken to the next page, where you’d need to input your credit card details. 

Kajabi accepts all major credit cards, including Visa, Mastercard, Discover, and American Express. Upon signing up for the free trial, you won’t be charged until the 14-day free trial period expires.

payment processing

Kajabi Pricing Summary

pricing tiers
Pay Month to Month Or Pay Annually.

This guide has addressed the question How much does Kajabi cost? But in this section, we will run a recap on the most important details of this Kajabi pricing guide.

Let’s take a look below:

  • Kajabi Kickstarter Plan costs $69 per month.
  • Kajabi Basic Plan costs $149 per month.
  • Kajabi Growth Plan costs $199 per month.
  • Kajabi Pro Plan costs $399 per month.

Note: You can pay annually and save money on your Kajabi subscription.

Recall that there is also the opportunity to add Kajabi Access, which you can add to any of these pricing plans at an extra $99 per month.

Kajabi Access Addition

Kajabi Access is an additional subscription that costs $99 per month, doubling all bandwidth limits for your chosen plan. is a supplement to any subscription that costs an additional $99 per month that gives you coaching perks to get you started, an increase on plan limitations, and more perks!

Save BIG With This Discount

Currently, there are no one-off discounts for the Kajabi pricing options. However, there may be a Kajabi Black Friday deal this year. Only time will tell.

Pros and Cons


  • Offers unlimited sales pages and emails.
  • Highly responsive customer support team.
  • Charges zero transaction fees.
  • Offers a professional onboarding procedure.
  • Impressive ease-of-use, suitable to non-techy people.
  • Includes all business needs such as email/content marketing, data analysis, customer support, etc., in one platform.
  • They are regularly improving with new features.


  • A little more expensive than other platforms.
  • It doesn’t let you natively create certificates like other course platforms.
  • Minimal customization is available with the Basic plan.

How Much Does Kajabi Cost (Video Breakdown)

Watch our Kajabi pricing video, where I explain each of the Kajabi pricing plans and more.


Now that you know everything about Kajabi’s pricing plans, the next step would be to determine the most suitable plan for you. In this section, we will help you figure that out.

If you’re starting as a new business owner, the Basic Plan is a great fit for you. This is because it has all the basic stuff you need to grow a business. 

Realistically, whether you’re an online course creator, a business coach, or a membership site owner, the 1000-active-user limit on the basic plan will probably not affect you.

If you already own a business that’s beginning to see some growth and want to scale, then Kajabi’s Growth plan should work for you.

This plan offers you a higher threshold, and you’d probably remain on this plan for a long time. 

The growth plan remains Kajabi’s most popular plan because most people stick to it as it has everything you need with more volume and flexibility.

Finally, the Pro Plan is best for you if you run multiple brands and need to run different websites and communities for them on one platform.

That said, the Kajabi pricing plans are pretty straightforward. 

Your choice would probably depend on what stage your business is at and what you’re looking to achieve in the near future.

Although there’s no free plan, you can try the Kajabi platform free for a few weeks with a Kajabi free trial!

Get a 30-Day Kajabi Trial with this Link!

Kajabi Frequently Asked Questions:

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