Kajabi Review Summary
Kajabi is a premium all-in-one course platform that offers everything an online business needs to market and sell online courses and products.
With 50,000+ users who’ve made over eight billion dollars in sales, chances are you’ve heard of the Kajabi platform.
It’s one of the premium all-in-one online course platforms to start selling online courses and memberships.
This updated Kajabi review will cover its OG and new features, common questions, the pros and cons, and more so you can ultimately decide if Kajabi is right for you.
Table of Contents
- What is Kajabi?
- Course Creation & Student Engagement
- Site Design & Customization
- Sales & Marketing Features
- Reporting & Admin Management
- Kajabi Customer Support & Training
- How Much Does Kajabi Cost?
- Limited Time Extended Trial
- Kajabi Pros and Cons
- Kajabi Review – Is it Ultimately Worth Paying For?
- Kajabi Alternatives
What is Kajabi?
Kajabi is an online platform for users to create, sell, and market digital products, build an entire website, run a community, do email marketing, & more.
With Kajabi, you have complete control over your course pricing, student data, checkout, and other key features.
What makes Kajabi different from other online course platforms is that you can run your entire business without needing 3rd-party tools. And you can grow more with the 2025 updates.
Kajabi markets itself as the all-in-one course platform to REPLACE tools like:
- Teachable/Thinkific
- WordPress/Wix/Squarespace
- Kit/MailChimp/AWeber
- ClickFunnels/LeadPages/Kartra
- ThriveCart/SamCart
- And more.
They do a pretty good job at it, as you’ll soon see. But check out their video before you continue.
To summarize, here are things Kajabi does that creators love:
- You can build a website, create landing pages, and publish blogs for your brand.
- You can create engaging experiences for students with videos, downloadable files such as PDFs, audio files, CSVs, and quizzes.
- Sell other digital products like podcasts, newsletters, coaching programs, and downloadable items.
- Wistia hosts your course videos.
- Create a community for your online business.
- Create marketing funnels, including lead-gen funnels, webinar funnels, product launch funnels, and more.
- Capability of creating checkout pages with order bump capabilities.
- Email marketing software features such as autoresponders, automation triggers, tagging, & segmenting.
- Kajabi CRM: Built-in CRM tools.
- Kajabi’s internal team handles all online updates and security maintenance.
The in-depth Kajabi review sections below will analyze how the Kajabi features work.
Course Creation & Student Engagement
This section reviews how Kajabi handles course creation and student engagement.
Course Content Uploading & Organizing Structure
The Kajabi platform makes uploading content and organizing your lessons simple with its feature Product Blueprints.
After you provide some details, Kajabi will ask its creator AI to provide you with a detailed outline specific to your topic. I like how this feature removes that fear of blank space and gives a more relevant module and lesson ideas than their old blueprint model.
With the Kajabi course builder, you can re-organize your course curriculum with drag-and-drop functionality.
Click on the Post you want to edit, and you’ll be taken to its respective edit screen.
Here, you can update the lesson name, video, assessments, information text content, PDFs, other downloadable files, and more.
What we like about Kajabi is that they’re always committed to making things easy for you. In this case, they added sample text that you can use to get started with the topic. This is super useful for someone who suffers from writer’s block often.
Kajabi hosts all your video media on Wistia (unlimited video hosting), so students can see the sub-sections of videos, speed up the video’s speed, add subtitles (or closed captions), and more.
If your online course has a lot of video content, Kajabi has a bulk import feature.
Kajabi also lets you send push notifications to your students when you add a new lesson to your course!
Lastly, what do students love to receive when they finish a course? Certificates! Kajabi now offers that feature, and you can automate it with the course builder. Your students will receive a personalized certificate once they finish the course.
Besides the popular online courses, Kajabi also allows you to offer the following:
- Coaching Programs. Offer personalized, goal-focused sessions to guide your clients and get more revenues with premium coaching tiers.
- Kajabi Podcasts. Publish and monetize podcasts directly from your dashboard, turning listeners into loyal customers.
- Kajabi Newsletters. Create subscriber-based newsletters to grow your audience and add a profitable revenue stream.
In summary, Kajabi makes uploading and organizing content headache-free and straightforward.
Look, Feel, & Content Delivery
Most course platforms usually offer one theme for their course member area — Kajabi gives you multiple professionally designed themes to choose from.
They offer themes based on traditional courses, membership sites, coaching, and more.
Kajabi themes allow you to streamline your course’s look quickly with customization options.
A common favorite among users is the Premier theme.
The Premier theme looks clean, professional, and elegant and has multiple course thumbnails, seamless course continuation, and branding options.
The Premier theme lesson pages are structured similarly.
This theme’s lesson page provides areas for your:
- Video
- Video playlist (next lessons playlist)
- The content area below the video section
- A sidebar for downloadable files (not shown in the example image above)
- An Instructor box (optional)
- A comment section for student &/or instructor interaction (not seen in the image above)
For an overview of all themes available, read our Kajabi themes article.
Additionally, users can consume courses on the go with the Kajabi mobile app. With the latest update, you can now create your branded mobile app! Your students can now see a consistent brand throughout their experience.
Customize your home screen, onboarding process, and login page to reflect your unique brand identity.
Kajabi does a phenomenal job with its course creation tools and gives course creators professional-looking course theme options, supported in multiple languages, that look like a pro designer made them.
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Drip & Locking Course Content
Kajabi offers drip content. It lets you choose how many days after a student’s enrollment a new category will be released.
Content locking ensures students pay attention to what you’re teaching and don’t skip ahead.
The rules for this are up to you!
Community
The Kajabi Community feature can be offered alongside your course or as its own product.
Students can engage on existing topics or start new discussions within the dashboard. Kajabi notifies students when an instructor or fellow student responds to said forum activity with which they interacted.
To increase engagement inside the platform, Kajabi offers a “Leaderboard” feature where you can give challenges and reward active students. I like this added feature and the new look, as it’s more appealing.
The Community feature by Kajabi is excellent for those who prefer avoiding Facebook groups.
Quizzes & Certificates
Kajabi lets you offer quizzes with their Assessment feature.
You can use Assessments to create quizzes or tests that have:
- Multiple-choice,
- Paragraph-answer questions,
- Multi-option.
You can grade them automatically based on your answer criteria.
You can add quizzes to any part of your curriculum.
You can also create assessments that accept File Uploads. This comes in handy if you want your students to submit a project.
Additionally, you can use Assessments to take surveys of your students instead of relying on 3rd-party tools. You can also use them on your Kajabi landing pages.
Related: How Kajabi Quizzes and Assessments Work.
Automation Triggers
Kajabi automation triggers are ideal for creators who want to engage with their students when they take action on specific activities or when they’re inactive.
Automation triggers let you create When & Then Rules. For example, when a student has been inactive for 7 days post-purchase, then send them an email.
Another example is offering a cheat sheet after students have finished a challenging module. You can get creative with Kajabi automation.
Course Creation Features Summary
Kajabi does a fantastic job at course creation.
Whether you’re looking to host your course or create a membership site with Kajabi, it gives you the essential tools for you and your students.
Kajabi packs major features for building course architecture, uniqueness, and engagement tools for courses and membership websites.
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Site Design & Customization
Kajabi lets you design a branded website where visitors can check out your company, info, products & services, blog posts, and more.
In this part of our Kajabi review, you’ll see how Kajabi handles site design and customization.
Site Themes
Kajabi offers pre-designed website themes, which will give the framework and style of your website.
Kajabi has 11 current themes and 6 “Legacy” themes.
The themes provide a clean and modern look no matter which style you choose.
If you’re a Pro user or you want more options, you can hire a web developer to create a custom Kajabi theme with the code editor, or check out the Templates marketplace for more unique designs.
Kajabi Website Builder
Once you’ve chosen your site theme, you’ll be able to customize each of your site’s pages with the Kajabi page builder.
The page builder is a standard drag-and-drop editor.
The left-hand side of the editor lets you pick what page level you want to edit.
Removing or adding sections is a breeze, too – as you’d expect with Kajabi. There are over 40 pre-designed sections for all themes, and they’re desktop and mobile responsive.
Editing elements within sections is intuitive as well. Hover over any section of your page and click the edit button, and you can configure said inner section settings.
All your element building blocks are on the left-hand side once you’ve selected the section you want to work on.
You can preview exactly what your page looks like on mobile and tablet from within the same page builder.
Kajabi’s page builder is simple, and it gets the job done.
Overall, Kajabi’s website creation features are superb. The pre-designed frameworks shorten the time it takes to traditionally build websites, and the editor allows for countless customizations.
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Blogging Capabilities
In addition to your front-end website, Kajabi gives you the option of creating a blog.
Kajabi creates a customizable blog index page listing your blog posts when you publish new posts.
Note: If you’ve been wondering about Kajabi’s SEO capabilities, it works perfectly with search engine optimization.
Blog posts are written in the blog editor, where you can update your thumbnail, insert media, organize with tags, optimize your SEO metadata, add an opt-in form on the sidebar, and more.
Kajabi’s blogging capabilities are good but don’t rival blogging platforms like WordPress.
However, this isn’t a big con because most users are not trying to rank for prominent keywords on Google.
Kajabi users use their blogs to share current news and updates about their business or talk about topics their users want to hear.
Below is an example of how James Wedmore uses Kajabi’s blog capabilities for his podcast show notes.
Note:
Website Creation Features Summary
With Kajabi, web design has very little friction from start to finish.
For instance, you don’t have to install a page-building plugin, an SEO plugin, etc. (although Kajabi has some of its own optional plugins).
With Kajabi, things are simple. You pick a pre-designed theme option, Kajabi builds out the default pages of your site, and you customize the site pages to your brand messaging & content with their tools.
Kajabi handles site design well, but there is an opportunity for them to start offering additional free and paid themes.
The advantages outweigh the disadvantages, as Kajabi gives you everything you need to build a great-looking front-end website without having to be a tech expert.
Related:
- Examples of Kajabi Websites
- Examples of Kajabi Membership Sites
- Kajabi Email Templates
- Kajabi Fonts & Styling
Sales & Marketing Features
Some of Kajabi’s competitors provide you with essential sales & marketing tools; Kajabi takes the stance of giving you all the tools.
Pricing Options for Offers
In Kajabi, your course pricing is referred to as an Offer.
You have four options for pricing: Free, One-Time Payments, Multi-Payments, and Recurring Subscriptions.
Note: you can set up multiple currency offers, and Kajabi accepts major currency options such as USD, CAD, AUD, GBP, and more.
If you’re offering a subscription, you can set up a trial period (optional) and set your recurring charges to yearly, monthly, or weekly.
Along with your Offer pricing, you’ll assign which of your Kajabi products your new customer has access to when they purchase your Offer.
Kajabi is flexible when it comes to assigning products to Offers. You can assign single products or multiple within one offer. Lastly, if you’re a fan of offering discounts for your product, you can create single coupons or bulk coupons for your offers.
I like the charging capabilities Kajabi offers because they unlock marketing creativity that can ultimately lead to more sales.
Checkout Pages & Payment Processing
By default, Kajabi creates a checkout page for your product(s). Like landing pages, Kajabi allows you to customize your checkout pages.
You can add multiple elements to your checkout pages, such as logos, a video, testimonials, module & lesson details, guarantees, and similar settings & customizations.
Customer input fields are in your control. If you sell digital products, you’ll typically need the same inputs (email, name, credit card details).
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Furthermore, Kajabi provides three advanced checkout features that you’d find on 3rd-party online shopping platforms:
- Cart Abandonment. send follow-up emails to people who don’t finish paying at checkout.
- Bump Offers. add an optional add-on product or service to your checkout page.
- 1-Click Upsells. offer an “upsell” product or service to your customers once they’ve purchased your “front-end” product with just a click of a button.
More Kajabi Checkout Page details here.
As for Kajabi payment processing and gateways, Kajabi integrates with Stripe and PayPal — the gold standard payment integrations and Kajabi does not take transaction fees.
That said, Kajabi currently doesn’t automatically handle EU VAT taxes (but it now offers sales tax processing). You can use checkout software like ThriveCart or SamCart — two popular software Kajabi integrations that handle VAT.
Alternatively, you can read this guide on how to handle EU VAT taxes with Kajabi.
With the added Kajabi Payments feature, you can now manage payments directly within the platform. This includes accepting payments, handling refunds, and managing subscriptions from your dashboard.
This solution is only available for creators based in the United States, Canada, Australia, and the United Kingdom.
Kajabi Creator Studio
You might have heard that repurposing saves time and extends the value of your content, and I agree with that. That’s why when Kajabi introduced Creator Studio, I got excited!
This tool transforms your videos into marketing content in just a few clicks. Use your course videos, uploads, or YouTube links to create social media clips, blog posts, emails, and more.
The features allow you to generate up to 15 types of content from a single video, making it easier to reach your audience across different channels.
Marketing Campaigns & Funnels
Kajabi has pre-designed funnels with all the steps mapped out and built for you with one click. They call it Kajabi Funnels (formerly Kajabi Pipelines and referred to as the Sales Pipeline Builder), providing multiple funnel templates/blueprints based on use cases.
Kajabi will build out the required pages to create a funnel for the conversion goal. For instance, if you want to register people for a webinar you’re hosting soon, you can select the Zoom Webinar OVO blueprint, and Kajabi outlines the funnel steps.
Kajabi creates each of the required landing pages (i.e. sales pages, email marketing campaigns) and allows you to edit them to your liking.
Related: How Creating Kajabi Evergreen Webinars Work
In addition to landing pages, Kajabi Funnels builds email campaigns, opt-in forms, offers, and it’s all plug-and-chug from there. If you prefer to add more landing pages and/or emails to your funnel, you can.
Moreover, you never have to leave the Sales Pipeline Builder to edit your funnel steps — you can build it all without traversing to different dashboard sections.
Kajabi has over 20 editable landing page templates in its arsenal. They also offer a quick and easy way to build a lead generation page with its use wizard feature! It’s a simple builder that helps you collect email addresses and build your list.
Kajabi covers a lot of ground here, leaving many of its competitors behind in this department.
Email Marketing Tools
Most platforms offer the ability to send off broadcast emails to students, but with Kajabi’s email marketing tools, you get an advanced tool.
Here are a few things Kajabi’s built-in email tool can do:
- Tag & segment.
- Email automation.
- Send broadcast emails to new leads and current members.
- Create automated email sequences.
- Send discount codes to new subscribers.
Let’s start with tags, segmenting, and email automation. Here’s an example.
When you get a new subscriber on your list because of a lead magnet, you can configure Kajabi’s email automation to tag them with a label (i.e., X Lead Magnet Subscriber).
When they purchase your digital product, you can set up an automation workflow that tags that subscriber with the label X product customer.
Another example. Imagine you created a Kajabi email sequence, with 7 emails spread out over two weeks, when someone signs up for your lead magnet.
The email sequence aims to nurture new leads and get them to buy your course. They buy your product on email #2. Should this new customer continue to get emails #3-7?
No. If they’ve already purchased your course on email #2, you will set an automation that takes the new customer out of your email sequence when tagged with a customer tag label.
You can put those new customers into a new sequence — which you’d need automation for. You can also segment them into another sequence if they never purchase your offer.
Luckily, Kajabi makes it easy for even the least tech-savvy among us to do advanced email marketing.
Aside from email automation, if you like pre-designed templates, Kajabi has professional email templates.
Third-Party Integrations
Besides Google Analytics, your Facebook pixel, and tracking software like Segment, you can connect to your external email service providers (ESPs). Kajabi has direct integrations with the following ESPs:
- ActiveCampaign,
- AWeber,
- ConvertKit,
- Drip,
- Mailchimp.
If your ESP or other tools are not listed above, you can use Zapier to fulfill the integration.
Affiliate Marketing
If you’d like others to help you promote your course in exchange for an affiliate commission, you can do so with Kajabi!
Kajabi automatically creates an affiliate registration & login page for your affiliate program. Once affiliates are in their private dashboard, they’ll have access to their unique affiliate link(s) for your respective product(s).
Affiliate Links in Kajabi Affiliate Admin Area.
On your end, you’ll see which affiliates are performing best and send them payments.
There are a few improvements I’d like to see Kajabi’s affiliate program improve on (even on their own affiliate program).
For one, Kajabi does not provide affiliate tracking IDs. Secondly, you can’t change the 30-day cookie duration.
Sales & Marketing Features Summary
Kajabi has little competition when it comes to sales and marketing tools.
Their built-in email marketing tool has modern features and isn’t limited to contacting your students but also your new email subscribers.
Kajabi is hands down the leader in this department, and they know it — which is why they charge a pretty penny.
Reporting & Admin Management
How many website visits, sign-ups for your freebie, purchases of your Kajabi courses and/or membership sites, and student progress are just a few analytics that Kajabi reports.
And then there’s the internal management of students and team members. How does it all work? Let’s dive in.
Analytics & Reporting Tools
Kajabi provides internal website analytics such as page views, email list opt-ins, pages that generate sales, affiliate sales, and more.
Below, you can see an overview report of your revenue & purchases and drill down to specific reports.
You can filter down by offer and dates and see your revenue & refunds by offer.
As for course reporting, Kajabi tracks your student’s progress in the course, individual video performance, and Assessment scores.
Student progress can be analyzed at the Member or Post levels.
Kajabi video analytics provides an in-depth breakdown of which video lessons perform best.
Video metrics include average engagement, total plays, and play rate. Visual video analytics include an engagement viewer and video heatmaps.
Contact Management
Kajabi’s Contacts section of the dashboard is for contact list management.
Managing your member list is simple with Kajabi’s filters. You can segment to people who’ve purchased X offer, engaged members but who aren’t customers yet, used a coupon, etc.
This is the same part of Kajabi you’d use to revoke access from bad actors and add people manually to specific offers.
Furthermore, you can see each member’s lifetime value and cycle by clicking on any member.
You’ll see how they first subscribed to your email list, what messages were opened when they purchased, how much they spent, and more.
User Roles
Whether you have one or multiple team members, you can assign the proper user role and privileges.
Kajabi has three user role types:
- Administrators have the same permissions and view as the owner, except for the internal Stripe connection & other payment gateways.
- Assistants can delete and modify site content, but they cannot view financial reports and most of the analytics.
- Support Specialists can only moderate comments and manage contacts.
How many users you get is based on the Kajabi plan you pay for. More details here.
Kajabi Customer Support & Training
Although Kajabi is easy to use, it’s good knowing your course platform has your back any time of the day with its customer support.
Furthermore, Kajabi has a thorough knowledge base of support articles with video walkthroughs.
You can also use Kajabi’s official Facebook group to get support from fellow users on how to use Kajabi.
As for Kajabi training, they have you covered, too. They offer Kajabi University, which teaches the fundamentals of building a course. And if you ever need expert help, hire a Kajabi expert or consultant.
Additionally, Kajabi offers a Hero reward system to incentivize Kajabi users to continue selling courses and increasing revenue.
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How Much Does Kajabi Cost?
Kajabi offers multiple pricing plans as of 2025, and they all include the following:
- Landing Pages
- Marketing Emails
- Website Builder
- Digital Product Creation
- Video Hosting by Wistia
- 0% transaction Fees
- A Welcome Call with an Onboarding Specialist
All the paid plan features scale as you upgrade plans.
They now offer a more reasonable plan for new users called Kickstarter plan at $69/month. It gives you the puddle to get your feet wet and play with the course creation, landing page, and marketing features. Read more about it here.
The Basic Plan starts at $149 per month and allows you to have up to 3 Products, 3 Pipelines (sales funnels), one website, and one admin user. Additionally, you’re limited to 10,000 contacts and 1,000 active members.
As you upgrade to the Kajabi Growth Plan ($199 per month) or the Pro Plan ($399 per month), the feature limitation counts increase, and you get some new features.
View the Kajabi pricing plans here. There’s also Kajabi Access for more perks alongside any of Kajabi’s plans. Kajabi Access is an additional $99/mo.
Kajabi pricing plans are steep, yet the Kajabi subscription is justifiable based on what you get. You can get a 20% discount on Kajabi by paying annually, which makes the Basic Plan $119 instead of $149 per month.
Limited Time Extended Trial
If you’re an established course creator, you may be interested in selling courses with Kajabi’s full feature set by trying out a free trial.
We’ve secured an extended trial for our readers. Get immediate access to Kajabi’s special trial deal.
Kajabi Pros and Cons
Pros – What I Like About Kajabi
- Business Owner Simplicity. You can build your entire business on Kajabi without integrating other marketing tools.
- 0% Transaction Fee
- Built-In Sales Funnel Software. Get started selling online courses with several pre-designed marketing funnel blueprints.
- Built-In Email Marketing Tools. You’ll no longer need to pay for other email marketing tools.
- Automation. Allows for simple automation rules such as triggering marketing emails based on student engagement, completion, free trial notices, etc.
- Custom Domain (or Subdomain). Kajabi lets you assign a custom domain name.
- Engagement Tools. You get powerful engagement tools like Community, Assessments, and more.
- 24/7 Customer Support: chat and email support.
Cons – What I Dislike About Kajabi
- Usage Cap. The limitations it has on products and websites are quite restrictive for the price.
- Not Ideal to Sell Physical Products. You have to connect it with Shopify and figure out how that works in order to sell goods.
Kajabi Review – Is it Ultimately Worth Paying For?
Is Kajabi worth it?
In short, yes. It’s a one-stop shop where you can run a successful business.
The cost of Kajabi is justifiable. Take a typical course creator who uses multiple tools for their business.
A typical online course business tech stack:
- Teachable for course hosting & delivery: $99/month
- Website Hosting & Plugins decent host for front-end brand website & blog: $25+/month
- ClickFunnels for sales funnels: $97/month
- Kit for email marketing: $29+/month
This tech stack added up to $250/month, whereas a Kajabi account offers all the tools above on its Basic Plan for $149/month!
Bottom Line: Kajabi is worth it, and the value for money is high.
Is Kajabi right for you? The only way to find out is to take Kajabi for a test drive with a free trial. Click the button below and start your Kajabi journey.
That’s it for my Kajabi review. I recently found ways to get extended trials of Kajabi if you’re interested.
Related Kajabi Reading:
- Kajabi for Nonprofits
- Need to See More? Check Out These Kajabi Demos!
- Is Kajabi a LMS?
- Kajabi Promo Deals
- Kajabi Special Offers
Kajabi Alternatives
Our Kajabi review wouldn’t be complete without addressing Kajabi alternatives. An all-in-one solution isn’t for everyone. Below are the top alternatives to consider.
Teachable
- Read our review of Teachable.
- Read our Kajabi vs Teachable comparison guide.
Thinkific
- Read our review of Thinkific.
- Read our Kajabi vs Thinkific comparison guide.
Kartra
- Read our review of Kartra
- Read our Kajabi vs Kartra comparison guide
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