Kajabi Review (2023) – Is It Really Worth the Money?

Kajabi Review

Kajabi Review Summary
Kajabi is the most premium all-in-one course platform in the industry that offers everything you need to market and sell online courses, a membership site, or products. It’s designed to give you all the course creation & sales and marketing tools for your online business with an ease of use that’s second to none.

Effectiveness: Kajabi offers an all-in-one platform that makes selling online courses easy.
Pricing: Kajabi pricing plans are affordable when compared to tech stacks.
Ease of Use: Course creators love that Kajabi is easy to use.
Support: 24/7 Customer Support (Email & chat support).

With 50,000+ users who’ve made over 1.5 billion dollars in sales, chances are you’ve heard of the Kajabi platform through word of mouth.

It’s one of the premium all-in-one online course platforms for building and selling courses and memberships.

Yet, with premium features all under one roof comes premium pricing. 

Will you need all of the tools Kajabi provides? Can you customize the look and feel of course delivery with Kajabi? Are their sales & marketing features up to snuff? 

In this Kajabi review, I’ll answer these questions, plus the pros, cons, how they can improve on some features, and more so you can ultimately decide if Kajabi is a fit for you.

What is Kajabi?

Kajabi is an online course platform used by online entrepreneurs to create & sell online courses, run a membership site, email market, & more. It’s not a marketplace like Udemy.

With Kajabi, you have complete control over your course pricing, student data, checkout, and other important data sets. 

What makes Kajabi different from other online course platforms is that you can run your entire business on the platform without the need for 3rd-party tools. You can create your own website for your business, create a blog, build marketing funnels, automation, and set up email marketing campaigns as well. 

Kajabi markets itself as an all-in-one course platform meant to REPLACE tools like:

  • Teachable/Thinkific
  • WordPress/Wix/Squarespace
  • ConvertKit/MailChimp/AWeber
  • ClickFunnels/LeadPages/Kartra 
  • And more.

And they do a pretty good job at it, as you’ll soon see. Check out their video before you continue.

To summarize, here are things Kajabi does that creators love:

  • You can build a website and blog for your brand.
  • Create a pleasant & engaging experience for students with videos, downloadable files such as PDFs and CSVs, and quizzes.
  • Wistia hosts your course videos for optimal user experience.
  • Create a community forum for your online business.
  • Create marketing funnels for your business, including sales funnels, lead-gen funnels, webinar funnels, product launch funnels, and more.
  • Capability of creating checkout pages with order bump capabilities.
  • Email marketing features such as autoresponders, automation triggers, tagging, & segmenting.
  • Kajabi CRM: Built-in CRM tools.
  • Kajabi’s internal team handles all online updates and security maintenance.

Thousands of creators use the Kajabi platform, including big names such as Brendon Burchard, Amy Porterfield, and Billy Gene.

The in-depth Kajabi review sections below will analyze how the Kajabi features work and if you should try Kajabi for free today.

Course Creation & Student Engagement

This section reviews how Kajabi handles course creation and student engagement.

Course Content Uploading & Organizing Structure

The Kajabi platform makes uploading course content and organizing your lessons simple with its feature Product Blueprints, which are pre-made blueprints.

create online courses easily
Create Online Courses Easily with Kajabi.

The Kajabi online course blueprint will build a sample course structure organized by Categories (aka. Modules) and Posts (aka. Lessons) by default when you generate a blueprint. 

If you have an in-depth course with multiple topics, Kajabi provides Subcategories for further organization.

With the Kajabi course builder, you can re-organize your course curriculum with drag-and-drop functionality.

online course course area
Drag-and-Drop Your Course Area.

Click on the Post you want to edit, and you’ll be taken to its respective edit screen.

editing area
Kajabi Lesson Editing Area.

Here you can update the lesson name, video, assessments, information text content, PDFs, other downloadable files, and more.

Kajabi hosts all your video media on Wistia (unlimited video hosting), so students will be able to see the sub-sections of videos, speed up (or slow down) the video’s speed, and more.

A small issue some Kajabi reviews have pointed out is that you can’t have multiple videos in a lesson at a time. This is true.

However, what you can do to have multiple videos, is embed a video within the body text content editor of the lesson.

If your online course has a lot of video content, Kajabi has a bulk import feature.

video marketing
Upload Videos to the Kajabi Site In Just a Few Minutes!

You can import multiple videos from your computer, Google Drive, Dropbox, or via a link.

Lastly, Kajabi lets you send push notifications to your students when you add a new lesson to your course!

In summary, Kajabi makes uploading content and organizing online course content headache-free and straightforward.

Look, Feel, & Content Delivery

most course platforms usually offer one theme for their course member area — Kajabi gives you multiple professionally designed themes to choose from.

What’s more, Kajabi has themes based on the different types of online products. They offer themes based on traditional courses, membership sites, coaching, and more.

course platform themes
Course Business Themes

Kajabi themes allow you to streamline your course’s look quickly with the ability to customize it.

A common favorite among Kajabi users is the Premier theme.

The Premier theme looks clean, professional, elegant and has multiple options for course thumbnails, seamless course continuation, and branding.

course area
Kajabi Online Course Example

The Premier theme lesson pages are structured similarly.

course area
Kajabi Online Course Lesson Example.

This theme’s lesson page provides areas for your:

  • Video
  • Video playlist (next lessons playlist)
  • Content area below the video section
  • A sidebar for downloadable files (not shown in the example image above)
  • An Instructor box (optional)
  • A comment section for student &/or instructor interaction (not seen in the image above)

Possibly the second most used Kajabi theme is the Momentum theme. Its design is similar to that of Kajabi’s competitors and has a more traditional online course look, with the module & lesson navigation on the left and the content on the right. 

online courses
Kajabi Momentum Online Course Theme.

Additionally, users can consume your Kajabi courses on the go with the Kajabi mobile app (which works for both iPhones and Android). Kajabi does a phenomenal job of giving course creators professional-looking course theme options supported in multiple languages — big kudos here.


Drip & Locking Course Content

If you’ve ever wanted to set up course compliance and strategically boost student engagement, you need to have drip and content locking or guarding features.

Like most platforms, Kajabi offers drip content. It lets you choose how many days after a student’s enrollment a new category should be released. Content locking is another feature that ensures students pay attention to what you’re teaching and are not just going through the motions.

lock content area
Lock Your Online Courses Based on Compliance.

Essentially, you’re guarding students against skipping from Module 1 to Module 2. Kajabi won’t let them watch Module 2 lessons until they’ve fully watched the lessons in Module 1. The rules for this are up to you!

Alternatively, you can require your students to take a quiz before moving on to the next module.


Comment sections below lessons are standard, but Kajabi takes it up a notch by offering its Community feature. The Kajabi Community feature is more than just a forum on your site (they recently acquired Vibely, so expect big things coming soon with this feature).

Your Community can be offered alongside your course or as its own product.

community area
Kajabi Online Course Community Editor.

Students can engage on existing topics like traditional forums or start new discussions within the Kajabi dashboard (or the Kajabi mobile app).

Kajabi notifies students when an instructor or fellow student responds to said forum activity they engaged in.

The Community feature by Kajabi is excellent for infopreneurs who prefer to stay away from Facebook groups.

Quizzes & Certificates

Kajabi lets you offer quizzes with their Assessment feature.

You can use Assessments to create quizzes or tests that have:

  • Multiple-choice,
  • Paragraph-answer questions,
  • Multi-option.

You can grade them automatically based on your answer criteria.

online course quizzes
Course Platform Quizzes.

You can add quizzes to any part of your curriculum.

get access to quizzes
Use Kajabi Quizzes.

You can also create assessments that accept File Uploads. This comes in handy if you want your students to submit a project (i.e., an essay submission).

Additionally, you can use Assessments to take surveys of your students to gather feedback from your course instead of relying on a 3rd-party tool like SurveyMonkey.

Also, you can use them on your Kajabi landing pages. 

For example, when visitors take a quiz on one of your landing pages, you can segment them on your email list based on their responses.

Related: How Kajabi Quizzes and Assessments Work.

Automation Triggers

Kajabi automation triggers are ideal for creators who want to engage with their students when they take action on specific activities or when they’re inactive.

Automation triggers let you create When & Then Rules. For example, when a student has been inactive for 7 days post-purchase, then send them an email to check in on them.

email marketing automation

Another example of an automated trigger is offering a cheat sheet after students have finished a challenging module. You can get creative with Kajabi automation.

Course Creation Features Summary

Kajabi does a fantastic job at course creation and leaves you with a digital product you can be proud of. 

Whether you’re looking to host your course or create a membership site with Kajabi, it gives you all the essential tools necessary for you and your students to have involvement.

The only limitation Kajabi currently lacks is the ability to offer completion certifications natively. And their Assessment feature can improve. Other than that, Kajabi packs major features for building course architecture, uniqueness, and engagement tools for both courses and membership websites.


Site Design & Customization

A website for your company’s brand is essential in 2023. 

Kajabi gives you the capability of designing a front-end site for your brand where visitors can check out your company, info, your story, products & services, blog posts, and more.

In this part of our Kajabi review, we’ll evaluate how Kajabi handles site design and customization.

Site Themes

Kajabi also offers front-end pre-designed website themes, which will give the framework and style of your website.

Kajabi has 11 current themes and 6 “Legacy” website themes (Legacy themes are no longer being improved).

building your website
Use Kajabi Front-End Layout Themes.

The new themes provide a clean and modern look no matter which style you choose.

When you install a theme, Kajabi builds out your website’s framework, and you can customize it with their page editor.

The new themes are great, but there is room for the Kajabi team to design more options. Compared to website platforms like WordPress, which has countless paid and free themes, Kajabi falls a bit behind here.

If you’re a Pro user, you can hire a web developer to create a custom Kajabi theme and import it to your account.

Kajabi Website Builder

Once you’ve chosen your site theme, you’ll be able to customize each of your site’s pages with the Kajabi page builder.

The page builder is a standard drag-and-drop editor that’s easy to use.

landing page
Website Creation.

The left-hand side of the editor lets you pick what page level you want to edit.

Removing or adding sections is a breeze, too – as you’d expect with Kajabi. There are over 40 pre-designed sections for all themes, and they’re desktop and mobile responsive.

Editing elements within sections is intuitive as well. Hover over any section of your page and click the edit button, and you can configure said inner section settings.

edit web page
Editor Design Options.

All your element building blocks are on the left-hand side once you’ve selected the section you want to work on.

design options

You can preview exactly what your page looks like on mobile and tablet from within the same page builder.

online course edit one place
Edit Your Pages for All Devices in One Place.

Kajabi’s page builder is simple, and it gets the job done. “Out of the box,” its page builder won’t rival a WordPress site builder like Elementor, but it can if you get your Kajabi website custom designed.

Overall, Kajabi’s website creation features are superb. The pre-designed frameworks shorten the time it takes to traditionally build websites, and the editor allows for countless customizations.

Related Guide:

Blogging Capabilities

In addition to your front-end website, Kajabi gives you the capability of creating a blog. 

Kajabi creates a customizable blog index page when you first start using its blog feature. Your blog index page is where your blog posts will be listed when you publish new posts. 

Note: If you’ve been wondering about Kajabi’s SEO capabilities, it does perfectly fine with search engine optimization, just like other platforms!

You’ll write your blog posts in their blog editor and can update your thumbnail, insert media, organize with tags, optimize your SEO metadata, add an opt-in form on the sidebar, and more.

blog post
Blogging Functionality.

Kajabi’s blogging capabilities are decent, but they don’t rival blogging platforms like WordPress. 

However, this isn’t a big con because most Kajabi users are not trying to rank for prominent keywords on Google.

Instead, most Kajabi users use their blogs to share current news and updates about their business or talk about topics their users want to hear.

Below is an example of how James Wedmore uses Kajabi’s blog capabilities for his podcast show notes.

blogging platform
Kajabi Has Blogging Features.

Having everything, including your blog, under one platform like James is advantageous because you don’t have to manage separate online properties. 


Website Creation Features Summary

With Kajabi, web design has very little friction from start to finish. 

For instance, you don’t have to install a page building plugin, an SEO plugin, etc. (although Kajabi has some of its own optional plugins). And you don’t have to deal with the hassle of configuring hosting with your domain registrar.

With Kajabi, things are simple. You pick a pre-designed theme option, Kajabi builds out the default pages of your site, and you customize the site pages to your brand messaging & content with their easy-to-use page builder. 

Kajabi handles site design great, but there is an opportunity for them to start offering additional free and paid themes.

The advantages outweigh the disadvantages, as Kajabi gives you everything you need to build a great looking front-end website without having to be a tech expert.


Sales & Marketing Features

Some of Kajabi’s competitors provide you with essential sales & marketing tools; Kajabi takes the stance of giving you all the tools. No 3rd-party tools are required (unless you want them).

Let’s evaluate each of Kajabi’s marketing & sales capabilities below.

Pricing Options for Offers

In Kajabi, your course pricing is referred to as an Offer.

These are easy enough to create, and you have four options for pricing: Free, One-Time Payments, Multi-Payments, and Recurring Subscriptions.

starting price
Pricing Options for Your Product Launch.

Note: you can set up multiple currency offers, and Kajabi accepts major currency options such as USD, CAD, AUD, GBP, and more.

If you’re offering a subscription, you’ll be glad to know that you can set up a trial period (optional) and set your recurring charges to yearly, monthly, or weekly.

Along with your offer pricing, you’ll assign which of your Kajabi products your new customer has access to when they purchase your Offer. Additionally, you can set the time their course/product will be delivered (which is useful for pre-selling campaigns).

Kajabi is flexible when it comes to assigning products to Offers. You can assign single products or multiple within one offer. This is great for creators with numerous products as it allows for bundling products together and creating different levels of a membership website.

Lastly, if you’re a fan of offering discounts for your product, you can create single coupons or bulk coupons for your offers.

one solution coupons
Coupon Creation Process.

I like the charging capabilities Kajabi offers because it unlocks marketing creativity that can ultimately lead to more sales.

Checkout Pages & Payment Processing

By default, Kajabi creates a checkout page for your product(s). Like landing pages, Kajabi allows you to customize your checkout pages with their page builder.

online course cart page
Checkout Page Design Options.

You can add multiple elements to your checkout pages, such as logos, a video, testimonials, module & lesson details, guarantees, and similar settings & customizations.

Customer input fields are in your control. If you’re selling digital products, you’ll typically need the same inputs (email, name, credit card details), but you can ask for an address and more if you’re selling physical goods.


Furthermore, Kajabi provides three advanced checkout features that you’d find on 3rd-party online shopping platforms: 

  • Cart Abandonment: send follow-up emails to people who don’t finish paying at checkout.
  • Bump Offers: add an optional add-on product or service to your checkout page (i.e., yes, give me one hour of coaching for $xx.xx amount).
  • 1-Click Upsells: offer an “upsell” product or service to your customer once they’ve purchased your “front-end” product with just a click of a button and quickly boost revenue.

More Kajabi Checkout Page details here.

As for Kajabi payment processing and gateways, Kajabi integrates with Stripe and PayPal — the gold standard payment integrations and Kajabi does not take transaction fees.

That said, Kajabi currently doesn’t handle EU VAT taxes. If this is a requirement, you can use checkout software like ThriveCart or SamCart — two popular software Kajabi integrations.

Alternatively, you can read this guide on how to handle EU VAT taxes with Kajabi. Other than that, Kajabi does an excellent job at setting your offer pricing, and the capabilities of designing a checkout page are good but can be improved.

Marketing Campaigns & Funnels

Kajabi is one of the few e-learning platforms that have pre-designed funnels with all the steps mapped out and built for you with one click. They call it their Kajabi Funnels (formerly known as Kajabi Pipelines and referred to as the Sales Pipeline Builder), providing multiple funnel templates/blueprints based on use cases.

sales funnel builder
Online Course Marketing Funnels at the Click of a Button.

Whichever blueprint you select, Kajabi will build out the required pages to create a funnel for said conversion goal. For instance, if you want to register people for a webinar you’re hosting soon, you can select the Zoom Webinar OVO blueprint, and Kajabi outlines the funnel steps.

marketing funnels
Webinar Marketing Campaigns.

Kajabi creates each of the required landing pages and allows you to edit them to your liking. This is the power of using Kajabi Funnels!

Related: How Creating Kajabi Evergreen Webinars Work

In addition to landing pages, Kajabi Funnels builds email campaigns, forms, offers, and it’s all plug-and-chug from there. If you prefer to add more landing pages and/or emails to your funnel, you can.

Moreover, you never have to leave the Sales Pipeline Builder to edit your funnel steps — you can build it all without traversing to different dashboard sections.

much easier editing

Kajabi has over 20 landing page templates in their arsenal, and you can customize them to your liking with their editor too. 

get access to templates

People often use Kajabi pages to build a standalone lead generation page or sales page. Note: Optin lead forms or sales forms can be embedded on landing pages and blog posts and can be used in popups.

We covered a lot in this sub-section, and as you can see, Kajabi covers a lot of ground, leaving many of its competitors behind in this department.

Email Marketing Tools

Most platforms offer the ability to send off broadcast emails to students, but with Kajabi’s email marketing tools, you get an advanced tool that does more.

Here are a few things Kajabi’s built-in email tool can do:

  • Tag & segment.
  • Email automation.
  • Send broadcast emails to new leads and current members.
  • Create automated email sequences.
  • Send discount codes to new subscribers.

Let’s start with tags, segmenting, and email automation. Here’s an example.

When you get a new subscriber on your list because of a lead magnet, you can configure Kajabi’s email automation to tag them with a label (i.e., X Lead Magnet Subscriber).

When they purchase your digital product, you can set up an automation workflow that tags that subscriber with the label X product customer

Kajabi infopreneurs commonly use the scenario above because it allows for effective email campaigns and keeps your list members happy. Another example. Imagine you created a Kajabi email sequence, with 7 emails spread out over two weeks, when someone signs up for your lead magnet.

email marketing sequences
Email Marketing Sequences.

The email sequence aims to nurture new leads and get them to buy your course. They buy your product on email #2.  Should this new customer continue to get emails #3-7?

No. If they’ve already purchased your course on email #2, you’d set an automation that takes the new customer out of your email sequence when tagged with a customer tag label.

email marketing rules
Email Marketing Trigger Rules | Image Source: Kajabi.com

You can put those new customers into a new sequence — which you’d need automation for. If they never purchase your offer, you can also segment them into another sequence.

Luckily, Kajabi makes it easy for even the least tech-savvy among us to do advanced email marketing. 

Aside from email automation, if you like pre-designed templates, Kajabi has professionally designed email templates.

Kajabi’s email tool is not perfect. I noticed you can not set sequences to send out a few hours after one another — for now; it’s only possible to separate email sends with days. This is not a dealbreaker for most, but other platforms can do this.

Third-Party Integrations

Besides Google Analytics, your Facebook pixel, and tracking software like Segment, you can connect to your external email service providers (ESPs). Kajabi has direct integrations with the following ESPs:

If your ESP or third-party platform isn’t listed above, you can use Zapier to fulfill the integration. 

Sign…Zapier — I’d love to see them add direct integrations with more services since Kajabi’s been around for years!

Affiliate Marketing

If you’d like internet marketers, influencers, or your students to help you promote your course in exchange for a commission percentage of the sale, you can do it with Kajabi!

Kajabi automatically creates an affiliate registration & login page for your affiliate program. Once affiliates are in their private dashboard, they’ll have access to their unique affiliate link(s) for your respective product(s).

affiliate marketing tools
Affiliate Links in Kajabi Affiliate Admin Area.

On your end, you’ll see which affiliates are performing best, change commission percentages, and send them payments.

There are a few improvements I’d like to see Kajabi’s affiliate program improve on (even on their own affiliate program). 

For one, Kajabi does not provide affiliate tracking IDs so the affiliate can track where their sales are coming from. Secondly, you can’t change the 30-day cookie duration. And unfortunately, you’re not able to upload digital assets such as logos, swipe files, banners, etc.

Sales & Marketing Features Summary

Kajabi has little competition when it comes to sales and marketing features (from a course platform perspective). It’s one of the few course platforms capable of building a lead-generation funnel to a sales funnel, and everything in between.

Their built-in email marketing tool isn’t limited to contacting your students but also your new email subscribers (which isn’t possible with other online course platforms).

Additionally, you have modern email features such as automation triggers, tagging, & segmenting capabilities to make your email campaigns effective. Kajabi is hands down the leader in this department, and they know it — which is why they charge a pretty penny.

Reporting & Admin Management

Reporting and admin management are valuable to platform users.

How many website visits, sign up for your freebie, purchases of your courses and/or membership sites, and how your students progress through your courses are just a few analytics that Kajabi reports on. 

And then there’s the internal management of students and team members. How does it all work? Let’s dive in.

Analytics & Reporting Tools

Kajabi provides internal website analytics such as page views, email list opt-ins, pages that generated sales, affiliate sales, and more.

Below, you can see an overview report of your revenue & purchases and drill down to specific reports.

analytics section
Image credit: Kajabi.com

You can filter down by offer, dates and see your revenue & refunds by offer. 

analytics tools

As for course reporting, Kajabi tracks your students’ progress in the course, individual video performance, and Assessment scores.

Student progress can be analyzed at the Member or Post levels.

membership site
Image Source: Kajabi.com

Kajabi video analytics provides an in-depth breakdown of which video lessons perform best.

Video metrics include average engagement, total plays, and play rate. Visual video analytics include an engagement viewer and video heatmaps.

training videos analytics
Image Source: Kajabi.com

Contact Management

Kajabi’s Contacts section of the dashboard is for contact list management.

If you’re coming from another platform, you can bulk import your contact list and contact tags so they can access certain products on your Kajabi account.

Managing your member list is simple with Kajabi’s filters. You can segment to people who’ve purchased X offer, engaged members but who aren’t customers yet, used a coupon, etc.

small business list
Source: Kajabi.com

This is the same part of Kajabi you’d use to revoke access from bad actors and add people manually to specific offers.

Furthermore, you can see each member’s lifetime value and cycle by clicking on any member.

customer user experience

You’ll see how they first subscribed to your email list, what messages were opened, when they made a purchase, how much they spent, and more.

User Roles

Whether you have one or multiple team members or you’re hiring a virtual assistant for the first time, you’ll be able to assign the proper user role and privileges.

Kajabi has three user role types:

  • Administrators have the same permissions and view as the owner, except for the internal Stripe connection & other payment gateways.
  • Assistants can delete and modify site content, but they’re not allowed to view financial reports and most of the analytics.
  • Support Specialists can only moderate comments and manage the People section of Kajabi.

How many users you get is based on the Kajabi plan you pay for. More details here.

Customer Support & Training

Although Kajabi is easy to use, sometimes you get stuck. It’s good knowing your platform has your back any time of the day with its customer support.

Furthermore, Kajabi has a thorough knowledge base of support articles with video walkthroughs.

You can also use Kajabi’s official Facebook group to get support from fellow users on how to use Kajabi.

As for Kajabi training, they have you covered too. They offer Kajabi University, which teaches the fundamentals of building a course. And if you ever need expert help, hire a Kajabi expert or consultant.

Additionally, Kajabi offers a Hero reward system to incentivize Kajabi users to continue selling courses and increasing revenue.


How Much Does Kajabi Cost?

Kajabi Pricing Table

Kajabi offers multiple pricing plans as of 2023, and they all include the following:

  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • Video Hosting by Wistia
  • 0% transaction Fees
  • A Welcome Call with an Onboarding Specialist

NEW: Kajabi released the Build Mode Plan starts at $0 per month (no credit card required)! This plan is perfect for beginners who don’t need all of Kajabi’s features out of the gate. It allows users to build their first online course, craft emails, create sales funnels, and more without having to pay. 

The “catch” with the Build Mode Plan is you have to upgrade to the Basic Plan to make your course go live on Kajabi. Totally fair in my book.

All the paid plan features scale as you upgrade plans. 

The Basic Plan starts at $149 per month. The Basic Plan allows you to have up to 3 Products, 3 Pipelines (sales funnels), 1 website, and 1 admin user. Additionally, you’re limited to 10,000 contacts and 1,000 active members.

As you upgrade to the Kajabi Growth Plan ($199 per month) or the Pro Plan ($399 per month), the feature limitation counts increase, and you get some new features.

You can have a closer look at the Kajabi pricing plans here. Additionally, you can sign up for Kajabi Access for more perks alongside any of Kajabi’s pricing plans. Kajabi Access is an additional $99/mo.

Kajabi pricing plans are a bit steep, yet the Kajabi subscription is justifiable with what you get. 

You can save 20% off Kajabi by choosing to pay annually, which makes the Basic Plan $119 instead of $149 per month.

Luckily, Kajabi now offers its free plan: Builder Mode. It provides users with unlimited time to build their courses while test-driving Kajabi.

Limited Time Extended Trial

If you’re an established course creator, you may be interested to sell courses with Kajabi’s full feature set by trying out a free trial.

We’ve secured an extended trial for our readers. Get immediate access to Kajabi’s special trial deal.

Kajabi Pros and Cons

Pros – What I Like About Kajabi

  • Business Owner Simplicity: You can build your entire business on Kajabi without integrating other marketing tools.
  • 10+ Website Themes: Professionally designed website templates that are customizable and give businesses an elegant look and feel.
  • 0% Transaction Fee
  • Built-In Sales Funnel Software: Get started selling online courses with several pre-designed marketing funnel blueprints.
  • Built-In Email Marketing Tools: You’ll no longer need to pay for other email marketing tools.
  • Automation: Allows for simple automation rules such as triggering marketing emails based on student engagement, completion, free trial notices, etc.
  • Custom Domain (or Subdomain): Kajabi lets you assign the custom domain name you want to continue building your brand presence.
  • Engagement Tools: You get powerful engagement tools like Community, Assessments, and more.
  • Mobile Apps: Has both an iOS and Android app.
  • 24/7 Customer Support: Not many online course platforms offer this level of chat and email support.

Cons – What I Dislike About Kajabi

  • No Native Certificates: You’ll have to resort to a third-party tool, Accredible, to offer completion certificates.
  • Pricing: Kajabi costs are more than other online course platforms (I’ll cover whether the steep prices are justified in the next section).
  • Only Offer Payment Processors: Kajabi currently only provides Stripe and Paypal integration.

Kajabi Review – Is it Ultimately Worth Paying For?

Kajabi is one of the best all-in-one platforms for creating and selling courses and memberships. The course creation process is incredibly intuitive, and the professional look of the courses you create makes your course look like a pro Kajabi designer created it. 

The course delivery is standard, but it also has a few bells and whistles other competitors don’t have. Kajabi has Wistia video hosting; you can create student quizzes, drip your content at desired times & dates, and more on the same platform.

Kajabi separates itself from other competitors by offering over 10+ course themes, the ability to create a community, having a mobile app for both iOS and Android users, and full control over students’ learning paths.

Furthermore, it’s a platform on which you can run an entire online business. Its native features let you create a front-facing website for your site, a blog, create landing pages, create marketing campaigns such with sales funnels that convert website visitors into paying customers, and create automated email sequences & broadcasts.

The cost of Kajabi can be daunting for some, but it’s justifiable.

Take, for instance, a typical course creator who uses multiple tools for their business (referred to as a “tech stack”). 

A typical online course business tech stack:

  • Teachable for course hosting & delivery: $99/month
  • Website Hosting & Plugins decent host for front-end brand website & blog: $25+/month
  • ClickFunnels for sales funnels: $97/month
  • ConvertKit for email marketing: $29+/month

This common example tech stack has already added up to $250 per month, whereas Kajabi offers all the tools above on its Basic Plan for $149 per month!

Bottom Line: If you have the budget for Kajabi, it’s a no-brainer. If you’re just getting started, you can sign up for their free Build Mode Plan.

Is Kajabi right for you? The only way to find out is to take Kajabi for a test drive with a free trial. Click the button below and start your Kajabi journey.

That’s it for my Kajabi review. I hope you found it helpful. Lastly, I recently found ways to get extended trials of Kajabi if you’re interested.

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Kajabi Alternatives

Our Kajabi review wouldn’t be complete without addressing the Kajabi alternatives. An all-in-one solution isn’t everyone’s cup of tea. Below are other platforms often compared to Kajabi.


Teachable is a Kajabi competitor that is easy to use and lets you create and sell online courses while providing an engaging user experience for your course members.

Why We Recommend It: If you already have a WordPress website and a third-party email provider for your business and you just need a platform to host and deliver your courses, Teachable is great!

For more comparison details, check out our Kajabi vs Teachable comparison guide. Lots of online businesses use these two giants.


Another competitor to both Kajabi and Teachable is Thinkific.

Thinkific course-creating features stand toe to toe with Kajabi in some regards and fall short in others.

To put it simply, if you just need a platform to host and deliver your course while integrating third-party marketing tools to handle your conversion-friendly checkout page, emails, and sales pages, then Thinkific may be for you.

Read our Kajabi vs Thinkific comparison guide for more detailed differences.


A different type of Kajabi competitor is Kartra, which is known for making sales funnels and selling all online products (not just courses). For more info on Kartra, read our review.

Katra is similar to other sales and marketing platforms, like Clickfunnels, that provide a solution for everything in your online business.

For more in-depth comparisons, read our Kajabi vs Karta and Kajabi vs Clickfunnels comparison guides.

Related Comparisons:

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