Kajabi Vs Udemy in 2024 – Where Should You Sell Your Online Courses?

Kajabi Vs Udemy - Blog Image

You’ve finally decided to share your expertise with the world by selling online courses. However, you’re stuck figuring out which platform can help you do it effectively.

Do you go with the popular option like Udemy? Or choose Kajabi, which is known for its incredible features and support for online entrepreneurs?

This blog post will compare Kajabi vs Udemy to show you which one comes out on top in different areas.

Kajabi vs. Udemy: An Overview

Kajabi and Udemy are online platforms that allow instructors to sell their courses. Although very few, some similarities they have are:

  • They offer a mobile app for course consumption.
  • They cater to beginners and experts.
  • Both tools are user-friendly.

These two platforms offer the same type of service, but they are very different. Let’s see how in the next section.

Critical Differences Between Kajabi and Udemy

When it comes to features, pricing, and support, Kajabi and Udemy differ a lot.

Kajabi New 2022 Landing Page

Kajabi is an all-in-one business solution that helps online entrepreneurs launch and grows their business. From developing and selling courses to marketing and engaging with students, you can do everything on Kajabi.

In contrast, Udemy is a marketplace for courses. It’s a great platform if you want to sell your courses, but you’re on your own regarding other aspects of online business, such as email marketing and creating a sales funnel.

Udemy course marketplace

Here are some other significant differences you should know of:

  • Web-building tools: Kajabi comes with a powerful web builder that allows you to create a high-converting website. Udemy, on the other hand, doesn’t offer any of that.
  • Marketing: Kajabi has advanced marketing tools like email automation and sales funnels. Udemy does the marketing for you and charges a commission.
  • Pricing: Kajabi charges a monthly fee of $149, while you can upload courses on Udemy for free.
  • Integrations: Kajabi integrates with some popular software. Udemy doesn’t provide built-in integrations.
  • Customer support: Udemy gives access to a knowledge base for common issues, while Kajabi provides 24/7 chat support.

This is just a snapshot of the key differences between Kajabi and Udemy. Let’s talk take a closer look at them in the following sections.

Kajabi vs Udemy – Pricing & Plans


Kajabi offers three plans for online course business – Basic ($149/month), Growth ($199/month), and Pro Plan ($399/month).

Editor’s Note: Kajabi introduced the Kickstarter plan, which now starts at $69/month – check it out here.

kajabi pricing table

The prices might not be the lowest in the market, but you need to consider the features you’re getting.

With Kajabi, you’re not only paying for course software. You’re also getting tools for:

  • building your own website and landing pages,
  • creating membership sites and other digital products,
  • producing unlimited marketing emails,
  • setting up an online shopping cart,
  • and more.

You’re paying for an entire online business solution in one monthly fee.


On the other hand, Udemy doesn’t have monthly plans. It’s free to create and host your courses on their platform.

So what do they get from you in return?

Udemy deducts 3% to 63% of your course sale, depending on how your sales occurred.

For example, if your student bought the course using your link or coupon, you’ll get 97% of your net sales.

However, if your student clicks the Udemy advertisement or purchases directly from the course marketplace without going through your link, you’ll only get 37% of course sales.

On top of the massive cut, you don’t get any of the other business features that Kajabi offers.

Kajabi vs Udemy – Online Course Creation Tools

Since the primary purpose of these two platforms is to help you create and sell online courses, it’s essential to see how they compare in this area.


Kajabi makes it easy to create and launch your courses. The platform’s course builder is well-organized, intuitive, and responsive. Assuming you already have content, you upload courses and publish them in a matter of hours.

Kajabi Course Builder Dashboard

The platform provides blueprints and tips to guide you through the process.

Inside your lessons, you can add videos, audio, assessment, images, and links with a few clicks. These media formats allow you to provide engaging content for your students.

Aside from a thorough course blueprint, Kajabi also provides a blueprint for a drip course, mini-course, membership sites, and community.

When it comes to customization, Kajabi gives you some control over the look and feel of your courses. You can change colors, fonts, and layouts to match your brand.


Udemy also offers an easy way to create courses. Their platform is user-friendly and allows you to upload videos, images, and articles for your lessons.

Udemy Course Creation Dashboard

In addition, Udemy provides resources to help course creators produce high-quality courses. These resources include guides, recommendations, and tips.

But here’s the drawback. Getting your content approved by Udemy can be a challenge.

Their content guidelines are stringent, and they have a team of reviewers who check every course submitted to their platform. Until it meets all their standards, it will not be published.

Furthermore, Udemy doesn’t give you much room to change the look and feel of your courses. The platform has a particular layout and design that’s unchangeable.

Winner: Kajabi is the clear winner for course creation tools. The platform provides everything you need to create a high-quality course.

Kajabi vs Udemy – Web Building Tools

The website builder is only available on Kajabi and not on Udemy. Since Udemy is a marketplace, it doesn’t allow you to create your own website like other course platforms.

Kajabi’s website builder is one of the best features of the platform. It allows you to create premium and fast-loading websites without coding. The drag-and-drop editor makes adding and rearranging elements on your own course website easy.

Plus, the website builder allows customization, so you can change colors, fonts, and layouts to match your brand.

Winner: Kajabi. Consistency and simplicity are two of the most important aspects of a good website. Kajabi’s builder lets you create a consistent website that flows well and is easy for your visitors to navigate.

Kajabi vs Udemy – Themes and Templates

Your website needs to look good to attract and convert visitors into paying students.

Kajabi offers a wide range of themes and templates that are modern, responsive, and stylish. Their designs are also conversion-optimized, so you can be sure that your website is designed to get results.

Kajabi Themes

The platform offers 17 customizable themes divided into two categories; Premier and Legacy themes.

Kajabi Pre-Made Themes

The Legacy themes are old themes and are no longer updated by Kajabi. However, they’re still available to use if you want.

The Premier themes are the latest themes offered by Kajabi. These themes are constantly updated and improved by the platform.

Kajabi Templates

Besides the overall theme for your website, Kajabi has over 50 landing page templates you can use separately. With these templates, you can create standalone pages like:

  • sales pages;
  • coming soon pages;
  • thank you pages;
  • podcast;
  • and opt-in pages.

Winner: Kajabi. It gives you the freedom to customize these templates based on your needs and preferences.

Kajabi vs Udemy – Marketing Tools


To succeed in selling your online courses, you have to run marketing campaigns. They allow you to reach your target audience, build relationships, and close sales.

Although both platforms provide some marketing features, Kajabi has more to offer in this department.

Kajabi has built-in pipelines and email marketing features that make it easy to launch and automate marketing campaigns. I’ll discuss them with you soon.

It also has a wide range of integrations with popular marketing tools like ConvertKit, ClickFunnels, and MailChimp.


In contrast, Udemy doesn’t offer these tools. But it provides options for course creators like signing up for its Marketing Boost program or providing Instructor Coupons.

The Marketing Boost program will allow you to promote your course across their network of affiliate partners.

Instructor coupons are discount codes that you can generate and give to your students or use in your marketing campaigns.


Kajabi Pipelines are a series of marketing steps that you can take to convert your leads into customers. In another business platform, they equal sales funnels.

Kajabi allows you to create pipelines from scratch or use its built-in blueprints. Either way, you can use the drag-and-drop editor to customize the pipeline.

Kajabi Product Launce Pipeline Blueprint

Let’s say you’re launching your course next month. You can use the Product Launch Pipeline to promote the course and increase sales. That pipeline includes:

  • Opt-in: A landing page or form where interested people can sign up.
  • Value: A series of free resources, emails, or lead magnets in exchange for the email they provided.
  • Offer: A checkout page for the course you’re selling.

Email Marketing

All Kajabi plans provide all the basic features of email. That includes unlimited marketing emails, email automation, and contact list management.

You can enjoy all these features at no additional cost.

Kajabi also offers beautiful email templates for your email broadcasts or sequences. Like the other templates on the platform, they are fully customizable.

Kajabi vs Udemy – Student Engagement

Both learning management systems offer features to make your courses more interactive. Kajabi and Udemy allow you to create quizzes and insert them into your course curriculum.

However, you can only create a multiple choice quiz on Udemy. The feature is also lacking in terms of customization.

On Kajabi, you can create different types of quizzes like:

  • Multiple choice;
  • True or false;
  • And essays.

You can also make assessments or survey forms for your students to fill out.

Kajabi Assessment or Survey Creation

Besides that, Kajabi allows you to create a private online community for your students. In that community, they can interact with you and with each other, ask questions, and discuss.

Kajabi vs Udemy – Customer Support

Customer support is something that you should consider when choosing a course platform. I mean, who wants to be left alone when things go wrong?

Kajabi and Udemy have different approaches to customer support. Udemy provides a resource library with articles and tutorials on using the platform. They also attend to the FAQs inside this library.

Other than that, you won’t get much help from Udemy. You can submit a request form, but you’ll need to wait for a response. If you’re dealing with something urgent, this is not ideal.

Kajabi, on the other hand, provides 24/7 customer support. They offer live chat, email support, and a help center.

The Kajabi Help Center is handy because it contains a search bar and categories. With that, you can easily find the answers to your questions without waiting for a reply.

Aside from these three support, Kajabi also has live webinars from Mondays to Fridays and their own Kajabi University.

You can attend the live webinars and enroll in courses at Kajabi University to learn more about the platform features and how to grow your business.

Who Won the Comparison Test, Kajabi or Udemy?

After reading the comparison, the answer is quite clear. Kajabi won the round by a landslide.

It’s more versatile in terms of features and tools. You can do everything you need to launch and market your online courses in just one platform.

Udemy is excellent when it comes to the variety of courses that you can find on the platform. But when it comes to selling online courses, Kajabi is the better option.

If you haven’t yet, claim your 14-day free trial of Kajabi to experience its features yourself.

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