Leadpages Vs Kajabi – Which Platform Is The Best for You In 2024?

leadpages vs kajabi blog image

Figuring out which software is best for course creation and promotion can be overwhelming.

Not only do you have to worry about the right platform, but you also have to think about how to market and sell your online courses. It can bring a lot of pressure, and you might prolong making a decision.

This guide will help you reach a decision you won’t regret. We’ll compare two leading platforms in the market, Leadpages vs Kajabi.

What is Kajabi?

Kajabi New 2022 Home Page

Kajabi is an all-in-one business software that allows you to create, market, and sell your online courses. Kajabi is an excellent option for those who want to access everything in one place.

Some of the features included in Kajabi are:

  • Customizable website and landing page builder;
  • Pre-made themes and templates;
  • Community, membership, and course creation feature;
  • Sales and marketing tools;
  • Email automation;
  • Customer management tools;
  • And data and analytics.

What is Leadpages?

Lead pages landing page

Leadpages is a powerful platform that allows you to create high-converting landing pages.

This landing page platform is perfect for those who already have a website and online course but want to drive more leads and sales.

Some of the features included in Leadpages are:

  • Drag-and-drop interface;
  • Templates for every type of landing page;
  • Third-party integrations with email tools and CRMs.

Check out more features in our 2024 LeadPages review.

Kajabi and Leadpages: Similarities

  • Both platforms offer templates for websites and web pages.
  • They are used as digital marketing software to increase leads and sales.
  • Both platforms have a drag-and-drop builder and user-friendly interface.
  • They are SEO-friendly.
  • They both have fantastic customer support.
  • Both platforms are customizable and allow integrations with other tools.
  • Kajabi and Leadpages offer a 14-day free trial (credit card required).

Kajabi vs Leadpages: Differences

  • Features: Kajabi has more tools, automation, and integrations than Leadpages.
  • Value for money: Leadpages is more affordable than Kajabi. Its lowest plan cost is $37/mo compared to $149/mo of Kajabi.
  • Marketing tools and pipelines: Kajabi offers more advanced tools for marketing than Leadpages.
  • Digital product creation: Kajabi is made for creating online courses, membership sites, etc. In contrast, Leadpages is only used to create landing pages and website creation.
  • Built-in automation and integrations: Leadpages doesn’t have automation and only offers third-party integrations. Kajabi wins in this category.

Let’s discuss them in more detail.

Kajabi vs Leadpages: Features and Functionality

Kajabi Features and Functionality


kajabi plugin and integration

Kajabi has plenty of marketing tools. Besides forms and pages, this platform offers built-in sales blueprints – aka. Kajabi Pipelines.

They help promote a new product, create an automated webinar, build a coaching campaign, etc.

kajabi marketing tools

You can access an entire marketing and sales process and just edit it to your needs in just one click.

Email Marketing

You can build an automated email sequence and set it on autopilot. Kajabi will take care of the rest.

Kajabi email campaigns section

Kajabi has a visual email builder that makes creating beautiful emails easy, even for non-designers.



Integrations refer to the ability of two software to communicate with each other.

If you’re looking for a platform with built-in and third-party integrations, Kajabi is a great option.

Kajabi third-party integrations

Kajabi integrates with everything you need to run your business, including email providers like Aweber and analytic tools like Google Analytics.

Web Design Widgets

Widgets are like pre-made content blocks that you can add to your pages. They help you save time and create interactive pages without coding. Kajabi has around 43 widgets available in the page builders.

kajabi widgets

Some widgets inside Kajabi are:

  • countdown timer;
  • form;
  • call-to-action;
  • pricing tab;
  • and assessment.


Student Engagement and Analytics

You can track your students’ progress, completion rates, and areas of improvement with Kajabi’s in-depth reports.

Kajabi in-depth analytics

This information can help you improve your courses and products.

Kajabi also lets you see which offers are selling the most and what’s working (and what’s not) in your sales funnels.

Leadpages Features and Functionality

Marketing tools

leadpages marketing tools

Leadpages doesn’t have sales funnels and email marketing software, but you can add lead magnets and pop-ups on your web page.

A lead magnet is an opt-in offer (usually a PDF, ebook, or checklist) that you give away in exchange for an email address.

screenshot of healthy home home page

You can use Leadpages to create beautiful lead magnet pages and pop-ups without coding.

You can also create different premium pages and use them to drive leads and sales.

Some of the web pages you can create with Leadpages are:

  • landing pages;
  • sales pages;
  • opt-in pages;
  • and thank-you pages.


Although Leadpages lacks built-in marketing tools, its third-party integrations make up for it.

lead pages native integration

This platform can connect with over 2,000 apps, including major email providers, eCommerce platforms, and the Zapier app.

Web Design Widgets

Leadpages has 18 available widgets, and it lets you add custom ones through HTML code. This gives you more freedom and flexibility when creating your pages.

leadpages widget

Some of the widgets inside Leadpages are:

  • Calendly;
  • Socials and icons;
  • Videos;
  • OpenTable;
  • and a progress bar.


This feature is something that Kajabi doesn’t have. It allows you to test different versions of your pages to see which one performs better.

leadpages split testing page


Here’s another exclusive tool on this platform. Leadmeter can help you improve your pages by predicting how well they’ll perform and offering suggestions on what to change.

Leadmeter Bar from Leadpages


I’d vote for Kajabi in this round because it’s more inclusive than Leadpages. And although most of its features are accessible through third-party integrations, they won’t be as smooth compared to the built-in ones.

Kajabi vs Leadpages Pricing – Value for Money

Kajabi Pricing Plans

kajabi pricing table
Check the Latest Pricing Table Here!

Kajabi is a bit more expensive than Leadpages. It has four plans – the Kickstarter (New), Basic, Growth, and Pro Plan. The cheapest plan starts at $69/month, and it goes up to $399/month.

You can either pay monthly or annually. If you have the money and can pay for the yearly subscription upfront, you’ll get a 20% discount.

The price is worth it if you consider all the features, resources, and support you’re getting.

Leadpages Pricing Plans

leadpages pricing

Leadpages’ price plans make it attractive to small businesses and solopreneurs.

You can either choose from the Standard or the Pro Plan. The Standard Plan is quite limited, and it doesn’t allow online sales and payments. However, even if you choose the Pro Plan, it’s still cheaper than Kajabi.

Leadpages’ cheapest plan starts at $49/mo. While the Pro plan costs $99/mo. If you want to save up to $300/year, you can pay annually.


Leadpages is more affordable than Kajabi. In addition, you can also get a free custom domain if you opt for the annual billing.

However, you need to remember that Leadpages’ features are quite limited. If you need more powerful tools, you’ll have to pay for third-party integrations. For example, if you decide to sell digital products, you’ll need to invest in another platform and pay more.

Unlike in Kajabi, you only need to pay for one platform, but you can enjoy many features without additional costs.

Kajabi vs Leadpages: Customer Support

We should never forget to check the customer support feature of any platform before deciding whether to buy it or not.

Kajabi Support

Kajabi’s customer support is available 24/17 through live chat, email, and phone. The company also has a vast knowledge base where you can search for answers to your questions. It provides how-to articles, webinars, video tutorials, blogs, and step-by-step guides.

screenshot of kajabi customer support

Leadpages Support

Like Kajabi, LeadPages also offer live chat, phone, and email support. You can also find free marketing content under the Leadpages’ resource library. The platform also provides webinars and articles about landing pages, digital marketing, and case studies.

leadpages email support


The two platforms are tied when it comes to customer support. The only difference is that Leadpages has more free marketing content than Kajabi.

Although there’s a Kajabi University, all the content is strictly for Kajabi users. So you can’t access it if you don’t renew your subscription.

Kajabi vs Leadpages: Ease of Use

The two platforms are user-friendly, clean, and organized. I love the minimalistic look of Kajabi and Leadpages. They make navigating around the dashboard effortless.

Kajabi and Leadpages also both use a drag-and-drop feature, as mentioned above. But they are not entirely the same.

Kajabi Ease of Use

Kajabi’s drag-and-drop editor only works at the sidebar. You can’t move around the elements inside the main content area.

kajabi drag and drop editor

The only thing you can do inside the main area is click the “edit” button on the section you wish to change. All changes and customization are available on the sidebar.

Leadpages Ease of Use

Leadpages, on the other hand, gives you more freedom when it comes to its page builder. You can move around the elements inside the main area however you want.

leadpages customization page

In my opinion, Leadpages has one of the well-developed drag-and-drop editors. Most platforms have laggy and hard-to-control ones. I was honestly amazed by how smooth the tool was.


Tie. Both are excellent. It will all come down to preference. I like the drag-and-drop editor of Kajabi because it’s much more straightforward, and I don’t need to scroll up and down just to move sections around.

Kajabi vs Leadpages: Website and Page Builder

Since the drag-and-drop editor also works for these features on both platforms, you’ll be able to create your dream site in no time!

Kajabi for Website Creation

Kajabi’s page builder is quite powerful. You can create websites, standalone pages, and pipelines with it. It is also fully integrated to easily connect and automate email campaigns, products, and offers.

kajabi page builder

Kajabi is known for its professional and modern website and web page designs. Depending on your needs, you can choose from a wide range of pre-made templates and themes.

All of them are highly responsive and can be easily customized to match your brand.

In addition, Kajabi also offers free hosting and free security certificates for sites.

Leadpages for Website Creation

Before using Leadpages, I thought it only had templates for landing pages. Little did I know that it also offers complete website templates.

leadpages landing page templates

Just like Kajabi, all Leadpages’ templates are excellent and customizable. It offers more variety than Kajabi. It has over 500 templates based on data from over 40,000 Leadpages users.

You can easily create a professional and modern website with this platform.


Tie. Both platforms offer users powerful website and landing page builders. They also have an excellent selection of pre-made templates to choose from.

Kajabi vs Leadpages: Course and Digital Product Creation

Kajabi for Course and Digital Product Creation

This is where Kajabi shines.

kajabi landing page under all products section

Kajabi offers a complete solution for creating and selling digital products, from courses to membership sites. You can do all this without having to leave the Kajabi platform.

The course creation process is very intuitive and easy to use. You can easily add sections, lectures, and quizzes.

Leadpages for Course and Digital Product Creation

There’s no built-in way to create courses or digital products on Leadpages. You can create landing pages that lead to an external solution like Thinkific, Kajabi, or Teachable.

leadpages integration with zapier


Kajabi wins this round. Besides being a leading online course platform, Kajabi lets you launch podcasts, membership sites, communities, and webinars inside the platform. Unlike Leadpages, you don’t need to pay additional costs to build your online business.

Another thing to note is that Kajabi has a course builder. You can customize the look and feel of your courses.

Kajabi vs Leadpages: Cons of Each Platform

There is no perfect software out there. And although Kajabi and Leadpages are great, they each have their own set of cons.


  • It is more expensive than other platforms.
  • You need to pay for your custom domain.
  • Although the platform is relatively easy to use, having many features may be overwhelming for some users, and it can take some time to get familiar with all the features.
  • It’s still not as flexible as WordPress.


  • It uses third-party integrations, which can affect the performance of your site.
  • It has no built-in integrations.
  • It doesn’t have online courses and a membership site builder.
  • It lacks some necessary tools for automating your sales and marketing process.

Kajabi vs Leadpages: Who is the Winner?

I love both tools, and I think they are good. You can’t go wrong with Kajabi and Leadpages.

But if I had to choose one, I would go with Kajabi. It’s an all-in-one platform that lets you create online courses and build a landing page or website without leaving the platform.

However, if you’re someone who just wants to build a landing page for your online business and you already have a website, then Leadpages would be a better choice for you.

Leadpages vs Kajabi: FAQs

Do I need a website if I use Kajabi or Leadpages?

No, you don’t need to buy a separate website if you use either platform. They offer customizable templates for websites.

Why is Leadpages cheaper than Kajabi?

Leadpages is cheaper than Kajabi because it doesn’t offer as many features as Kajabi. For example, Leadpages doesn’t have a built-in course builder as Kajabi does. If you only need a landing page for your business,

Can I use my domain name with Kajabi or Leadpages?

Yes, you can use your domain name with both platforms. Unfortunately, Kajabi doesn’t offer a custom domain. But Leadpages provide a custom domain if you choose annual billing.

Which is easier to use, Kajabi or Leadpages?

They are both user-friendly. You won’t have any issues using any of the two.

I’m a course creator, and I want to start selling online courses. Which platform should I use for course creation?

Kajabi is the better choice for you. It has all the tools you need for creating and selling online courses, membership sites, and webinars.

Do I need to hire someone to use Kajabi or Leadpages?

You can create your website with these platforms without others’ help. They both have drag-and-drop builders that are easy to use.

Do I need to subscribe to another hosting service if I use Kajabi or Leadpages?

You don’t need to subscribe to another hosting service if you use either platform. Both platforms offer hosting services for your website or landing pages.

Final Thoughts

Digital marketing is here to stay. It will constantly change and evolve, but it won’t go anywhere. If you’re not using digital marketing to grow your business, you miss out on many potential customers and sales.

As a business owner or creator, the best way you can do is to invest in tools that will make your life easier and help you run your business more efficiently.

Kajabi and Leadpages should be at the top of your list. Although I prefer Kajabi, I’d still recommend Leadpages, especially those just starting.

If you’re still undecided after reading this, I suggest that you try and compare the tools on your own. Having a hands-on experience is always the best way to make a decision.

Both platforms offer a 14-day free trial (Kajabi has extended trial options). Test them out and see which one works better for you and your business.

Related Comparisons:

If you didn’t find your comparison above, check out our Kajabi competitor alternatives list and our LeadPages alternative list!

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