As more businesses begin to recognize the importance of having their entire tools and systems in one place, all-in-one platforms are getting increasingly popular.
With that said, there are dozens of such platforms sprawled over the internet, with Kajabi and Squarespace among the most popular ones.
If you intend to sell courses online, you’ve probably heard about Squarespace and Kajabi. Both platforms come with a ton of features that can help you launch and manage your business without necessarily requiring third-party tools.
Kajabi focuses more on letting its users have an easy time selling digital products, such as online courses and memberships, while Squarespace allows entrepreneurs to sell both physical and digital products. But that doesn’t necessarily mean that Squarespace is the better option for everyone.
In this blog post, we will be comparing the two platforms, focusing on major features like marketing tools, website builders, integrations, customer support, and more, to help you determine which all-in-one platform is more suitable for your business.
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Summary Of Differences Between Kajabi And Squarespace
Before we go in-depth, here’s a quick rundown on the main differences between Kajabi and Squarespace:
- Key Functionalities: Kajabi’s tools are designed mainly for digital products like online courses and memberships, while Squarespace’s tools are designed for broader categories, including digital and physical products.
- Usability: Because Kajabi is focused mainly on digital products, it is relatively easier to use. Squarespace has a longer learning curve because of its wider scope.
- Pricing: Squarespace is significantly less expensive than Kajabi.
- Marketing Tools: Kajabi’s marketing tools are more superior to the ones found on Squarespace.
- Website Building Tools: Kajabi and Squarespace both have excellent website building tools suitable for people who can’t code.
- Integrations: Squarespace has a broader range of third-party integrations. But Kajabi offers a less complicated setup process.
Kajabi offers a three-tiered pricing structure. Its pricing plans include:
- Basic: $149/month and $119/month when you pay annually
- Growth: $199/month and $159/month when you pay annually
- Pro: $399/month and $319/month when you pay annually
Squarespace, on the other hand, offers four pricing plans:
- Personal: $16/month and $12/month when you pay annually
- Business: $26/month and $18/month when you pay annually
- Basic Commerce: $35/month and $26/month when you pay annually
- Advanced Commerce: $54/month and $40/month when you pay annually
As you can see, Squarespace costs way less than Kajabi. But there is a catch.
Kajabi justifies its costs through its robust collection of features and native integrations. Squarespace, however, sells some of its important features separately as add-ons. This can result in higher accumulated costs.
Ultimately, both platforms offer a 14-day free trial that allows prospective customers to test out their features for free before making a full commitment.
Kajabi’s developers built the service with marketing in mind. Thus, it comes with all the tools you need for launching high-converting marketing campaigns. This includes email automation, sales funnels, customizable forms, affiliate programs, and more.
One of the platform’s most impressive features is its “Pipeline builder,” its unique version of a sales funnel builder.
This sales funnel building tool comes with a suite of templates for different purposes like webinars, product launches, lead generation, and more.
The platform also offers tools that let you create automated email sequences based on well-defined triggers.
Squarespace, on the other hand, offers a good number of software tools for eCommerce analytics along with a ton of payment services. These are super-helpful because they make it easier to close sales.
However, Squarespace doesn’t natively provide tools for email marketing campaigns. You would need to purchase this as an add-on from the platform.
Furthermore, Squarespace does not offer any affiliate program functionality. You can make up for these lacking features through integrations, but this can be complicated sometimes.
Website Builder & Interface
Both Squarespace and Kajabi come with superb website builders. They allow users to build web pages without code, using intuitive drag-and-drop tools and templates.
Where Kajabi wins by a narrow margin is in its landing page building functionality. The platform allows you to build landing pages easily.
Squarespace is limited in this area because you can’t get rid of the navigation panel for your landing pages, as doing this will affect the entire website. To get around this, you’ll need third-party tools like Unbounce or LeadPages.
While it isn’t mission-critical, having some coding knowledge under your belt would help make extra design changes to your website that are not by default included in the templates provided by both platforms.
Both Squarespace and Kajabi follow a theme-based approach to website design. This saves time and energy as users won’t have to stress over designs and layouts anymore.
Squarespace offers a more comprehensive library of website themes and templates, thereby offering more design choices. While the templates are customizable, you can’t change the theme once you’ve made a selection.
On the other hand, Kajabi has shifted its approach to focus on its Premier Theme.
The Premier Theme contains six customizable layout presets that you can modify to achieve the look and feel you want for your brand.
For more Kajabi theme options check out our latest article where we go over them.
Overall, both platforms have impressive themes and templates and offer reasonable levels of customizability that enable you to tweak each design to match your unique needs.
Course Creation & Student Engagement Tools
Kajabi completely blows Squarespace out of the water in terms of course creation and student engagement. In fact, Kajabi has been among the most popular online course platforms in the last few years, ranking high in the league of learning management systems.
Online course creation on Kajabi is a cakewalk because the platform offers an easy-to-use, visual course builder and supports multiple content formats, including PDFs, images, audio files, and videos.
Video hosting is done using Wistia (included). This allows you to upload video content as part of your online course material without limitations.
Other impressive features you would get on the platform include content locking, content dripping, automated assessment, and more.
Online course creation is completely different on Squarespace. With Squarespace, you would have to improvise if you want to sell online courses on the platform.
Here’s usually how it works:
Each course would be locked behind a password-protected page. When you receive payment from a student, you give them access to the course content.
The problem with this is that everybody will use the same password to access your courses. This poses huge security risks to your courses.
A better solution would be to use Kajabi for course creation, or one of many online course platforms, alongside your Squarespace site. Unfortunately, Squarespace is not like WordPress, where you can simply install a learning management system course plugin.
Both Squarespace and Kajabi offer integration to third-party applications. But in this regard, Squarespace has a more comprehensive library of integrations.
The platform offers integration to almost any popular app, including eCommerce tools. This makes it more conducive for selling physical products.
While Squarespace has several integrations, access to some of these integrations requires extra subscription fees.
On the other hand, Kajabi natively integrates with ten third-party applications, including Google Analytics, MailChimp, Aweber, Clickfunnels, Zapier, and more.
Zapier allows you to integrate thousands of third-party software into your Kajabi account.
Squarespace offers live chat support during working days (Monday to Friday) from 4 AM to 8 PM. You also get access to 24/7 email support, a help center, and community support.
There is no phone support. However, responses to support requests are usually swift, and the experience is decent overall.
Squarespace also provides an option called “Circles,” a collection of courses teaching you how to build websites using the software tools provided by the service.
The only problem is that you won’t have access to this until you own at least 3 Squarespace sites.
Kajabi currently offers live chat support to everyone regardless of the plan they purchased. Live chat was only available on the Growth and Pro plans in the past, but it has become accessible to every customer.
Kajabi also provides email assistance, a community, and a vast library of resources within Kajabi University. Kajabi University contains over 350 training videos, downloadable resources, expert instructions, and more, all for free.
The Kajabi team occasionally hosts webinars and live training events.
Our Kajabi Vs Squarespace Verdict
Having gotten to this point in our Squarespace vs. Kajabi comparison, this is our advice on both platforms.
Squarespace is more suitable for business owners who sell physical products or a combination of digital and physical products. Squarespace is also a good option if you’re on a tight budget, but we don’t recommend it for course creation.
If your business focuses on selling online courses and memberships, then Kajabi is the better option for creating courses and gives you all the tools to sell, market and deliver your digital products.
Is Kajabi compatible with Squarespace?
Yes, Kajabi is compatible with Squarespace. Both platforms can be integrated using Zapier. Zapier makes it possible for two unrelated applications to communicate with each other. This doesn’t require any coding knowledge.
Should I use Kajabi for my website?
If you want to create a clean website, build high-converting sales funnels, and launch product pages with zero technical knowledge, then you should use Kajabi.
Why should I use Kajabi?
Kajabi is a great choice for entrepreneurs who want to earn money selling online courses, coaching, and memberships. The all-in-one platform offers a wide array of features that can help you build websites and landing pages, launch marketing campaigns, engage students, and much more to help you sell courses and create memberships more efficiently.
More Frequently Asked Questions About Kajabi:
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