Kajabi and Keap (formerly known as Infusionsoft) are both cloud-based marketing platforms that offer a variety of marketing tools such as online course creation, a landing page builder, and email marketing automation for a sales pipeline.
Integrating all of these functions into one platform can save you time and money, and when all your data is in one place, it makes for a seamless reporting dashboard.
But which one is better? The answer depends on your business’ needs, so to help you figure out which one is best for you, we’ve compared Kajabi vs Infusionsoft or Keap and outlined the pros and cons of each platform.
Table of Contents
- Kajabi vs Infusionsoft – Key Similarities
- Kajabi vs Infusionsoft – What’s the Difference?
- Pricing of Kajabi vs Infusionsoft/Keap
- Kajabi vs Infusionsoft – Comparing Marketing Tools
- Kajabi – What’s the Use (Case)?
- Keap/Infusionsoft – What’s the Use (Case)?
- The Bottom Line
Kajabi vs Infusionsoft – Key Similarities
Both Kajabi and Keap/Infusionsoft advertise themselves as all-in-one platforms to manage all your marketing processes in one place.
Both options have valuable tools for engaging with your target audience, and in both platforms, you can create web forms, sales pipelines and automate email sequences.
Kajabi vs Infusionsoft – What’s the Difference?
One of the key differences is that Kajabi is more focused on online courses, and Keap/Infusionsoft is more focused on CRM (customer relationship management).
One of the reasons Kajabi is better for course creation is that it has additional features such as student engagement tools and the ability to track student progress, and it allows different payment options such as subscriptions for continuous income from your online courses.
Keap is primarily a customer relationship management platform. Its marketing tools are excellent, and it’s great for email marketing and creating sales pages and landing pages, but its course creation tool is not as advanced as Kajabi.
Pricing of Kajabi vs Infusionsoft/Keap
Both Kajabi and Infusionsoft offer three different pricing plans.
Kajabi has a higher starting point even for the Basic Plan but offers a 20% discount for annual plans.
Keap offers the first month free; an additional 1,000 contacts can be added to any plan for $30 per month.
Both platforms offer a 14-day free trial for new customers, so you can try it before you buy.
Kajabi Price Plans
Each plan includes unlimited landing pages, and there’s no cap on the number of emails you can send, but the price point varies for the number of contacts.
- Basic Plan – $149/month for up to 10,000 contacts and 1,000 active members. This plan is most useful for those with smaller databases and only a few products.
- Growth Plan – $199/month for 25,000 contacts, 10,000 active members, 15 products and pipelines, and access for 10 members.
- Pro Plan – $399/month with 100,000 contacts and 100 product pipelines, plus the ability to use the code editor.
All plans give access to Kajabi University, webinars, events, and chat support, but the Growth and Pro plans also include advanced automations, affiliate programs, and the ability to remove Kajabi branding.
Keap/Infusionsoft Price Plans
- Lite – $79 per month. This plan includes appointment scheduling, email marketing, lead capturing, and some automation features like text messaging.
- Pro – $149 per month for access to the landing page builder, sales pipelines, A/B testing, and more advanced automations.
- Max (formerly known as InfusionSoft) – $199 per month. This option includes access to all of the marketing tools like sales funnels, Shopify integration, performance and engagement analytics, and promo codes.
All Keap/Infusionsoft plans include 500 contacts, and additional contacts must be purchased separately.
Kajabi vs Infusionsoft – Comparing Marketing Tools
Web Page Builder
Both platforms have a builder tool for creating fully customizable landing pages.
Kajabi’s web page builder has free templates for every type of page and a drag-and-drop editor, which makes it easy to add your own branding.
Related: Kajabi Landing Page Examples
Keap also has customizable templates for creating landing pages; however, it’s more complicated than Kajabi, and the templates are not as impressive.
Integrating third-party applications such as Google Analytics, Shopify, or affiliate partners is essential for any modern business, especially e-commerce.
Keap/Infusionsoft has over 25 native integrations within the platform for every kind of app, including:
- Email – Microsoft Outlook and Gmail
- E-commerce – Typeform, ThriveCart, and WordPress
- Landing Pages – Leadpages, Instapage
- Lead Generation – OptinMonster, AdEspresso
- Reporting – Graphly
- Scheduling – AppointmentCore, ScheduleOnce
- Membership – Memberium, CustomerHub
It also has native integration with Zapier, meaning you can connect to more than 2,000 other apps to automate your workflow and get more done.
This may seem overwhelming for those who don’t need all of those connection points, and Keap can sometimes charge extra for non-native integrations, but with so many options in the platform, it’s excellent for those who use lots of plugins.
Kajabi offers built-in integrations for popular services such as MailChimp, Google Analytics, Stripe, and Clickfunnels, but it doesn’t have nearly as many options as Keap.
It also connects with Zapier, so you can easily access more than 500 other apps.
Kajabi aims to be a fully-integrated digital marketing platform, so it’s not so much that there’s a lack of integration with other apps, but that third party connections aren’t required to keep track of all your functions, including subscriptions to your membership sites, online courses, landing page visitors, and conversions.
Kajabi’s Premier Theme is a new skeleton design that can be customized to suit any business. Click here to see more Kajabi theme examples.
There are pre-formatted templates that can be set at the product level so that you can change the look of your membership site for subscribers.
Keap also offers themes categorized by page types, such as order form or checkout page, but these aren’t as versatile as the Kajabi Premier Theme.
However, if you have advanced design skills and want to create your own themes from scratch, Keap allows you to start with an empty template and add your own sections and rows.
Building Online Courses
If you’re in the business of selling online courses, Kajabi is second to none.
There are other platforms with similar offerings, but Kajabi is one of the best online course platforms because of its advanced features.
Kajabi has a detailed course structure and provides video hosting, and you can import content from other places like Google Drive or Dropbox.
Kajabi has features that make it easy to track student engagement and progress throughout your courses: online quizzes and assignments give automatic grades, and you can develop a drip feed to let users access content in a certain order or create membership sites to share exclusive content with a community.
With Kajabi, you have full control of subscription options. You can even charge different pricing levels for access to each membership site and charge memberships based on the interval of your choice, e.g., weekly, monthly, or annually.
As Keap is more focused on CRM, it lacks a lot of the course building tools that Kajabi offers. It doesn’t have video hosting, student progress tracking, or a membership site, so if you plan to create and sell online courses, Kajabi is the better option.
With Kajabi, it’s easy to segment your audience and create customized email content for different customer groups.
You can optimize your emails for mobile viewing, add personalized greetings, and include interactive elements, customized forms, offers, and landing pages.
Kajabi offers unlimited landing pages at every price point, and there’s no cap on the number of marketing emails you can send, even for the lowest-cost plan. The main difference between the plans is the number of contacts and user logins.
It also offers fully automated Kajabi pipelines so that you can create a unique campaign sequence for each product line with a custom landing page and sales campaign.
Because the templates are already designed for you, you can spend more time on these aspects of your campaign, which is a sure way to improve your performance and drive more effective results.
Keap/Infusionsoft’s campaign builder tool includes all the key features for email marketing, like customization, scheduling, and sequencing.
It has a great CRM feature that makes it easy to track where your customers are in your pipeline, and with Keap, you can specifically target customers based on their web-behavior.
The email builder tool in both platforms allows you to automatically welcome new sign-ups, follow up with previous leads, but only Kajabi offers advanced features with the entry-level plan.
With Keap, pipeline analytics and A/B testing can be accessed at the middle price point, but if you want to see engagement analytics or use an affiliate program to refer to other online businesses, you’ll have to purchase the most expensive plan.
Kajabi has a live chat feature, but it’s only available during business hours for those on the lowest price plan. If you have the Growth or Pro plan, you can access 24/7 live chat.
Any Kajabi customer can access the platform’s University, which has blogs, videos, partner programs, and courses for creating and growing your online business.
Keap doesn’t have 24/7 support, but it has email support, and a live chat option, available from 6 am-7 pm on weekdays.
There’s also the Customer Hub, a help center with information on topics including marketing, eCommerce, and workflow administration, and a large community and lots of helpful tips and suggestions.
Additionally, Keap has the option to submit known issues for troubleshooting, and @KeapGrowing is active on Twitter, so overall it has more interactive support.
Kajabi – What’s the Use (Case)?
Kajabi is one of the best marketing tools for those who offer courses of any kind.
It streamlines course creation, membership, progress tracking, and feedback, and you can tailor your subscription options to maintain a consistent income.
If you send a lot of emails to your customers, Kajabi simplifies email broadcasting, sequencing, automation, and optimization so that you can get the most from your campaigns.
The in-platform reporting dashboard makes it easy to monitor and analyze data over time and across campaigns, so you’re always moving towards more effective marketing.
Keap/Infusionsoft – What’s the Use (Case)?
Keap/Infusionsoft is an excellent customer relationship management tool.
If you have a lot of plugins, everything you need can be connected, so even if you use a different platform for online course creation or video hosting, Keap can help you manage your user base.
It has all of the key features for email campaigns, too. Additional contacts can always be purchased, so for those with design experience, it may be worth the extra cost to have full control over the design aspects rather than using a pre-formatted template.
The customer support is top-notch, and with so many possible integrations, Keap is a great platform for those whose businesses are more geared towards e-commerce or lead generation or those that use other plugins to connect online and offline services like appointment scheduling, event registrations.
The Bottom Line
Both platforms offer marketing automation, page customization, and email scheduling.
Small businesses that are more focused on CRM than marketing campaigns may find more functionality in Keap.
However, as mentioned earlier, even the most expensive plan only offers 500 contacts, and additional contacts cost $30 per month for every 1,000 addresses, so the cost can quickly add up!
If you’re a business owner who wants to create online courses, Kajabi may be exactly what you need. As one of the most user-friendly online business platforms, it’s easy to create professional-looking marketing materials.
So, if you want an all-in-one platform for creating courses, web pages, and emails, choose Kajabi.
Still need more info about Kajabi? Check out our Kajabi review here.
But if you want to create your own pages from scratch, or require a lot of third-party integrations, choose Keap.