Kajabi vs Builderall (2024): Choosing The Right Platform for Your Business

kajabi vs builderall - Featured Image

Are you on the fence about which all-in-one platform to use for your online business?

We’ll pit Kajabi against Builderall to see which one comes out on top.

Kajabi has served course creators since 2010 and is a well-established player as an all-in-one platform for business online.

Builderall, on the other hand, is a newer entrant but has quickly gained traction with its feature-rich offering.

So, which one should you go for? Let’s find out!

Similarities Between Kajabi and Builderall

As two leading online marketing platforms, Kajabi and Builderall share many similarities.

Both platforms offer email marketing and landing pages, allowing businesses to reach and convert their target audiences effectively.

They provide CRM features so you can track and manage customer interactions. 

Moreover, they have powerful website builder tools that enable you to create mobile-friendly and professional websites. 

If there’s one crucial thing that an online platform should provide, it’s the ability to automate your sales and marketing strategy. 

Sales funnels help you do just that. And these two software deliver well in that area. They allow you to capture leads, educate buyers, and generate sales for your business. 

In addition to these incredible tools, Kajabi and Builderall let you create webinars and online courses that you can sell.


Kajabi and Builderall offer the following features: email marketing, landing pages, CRM, website builder, sales funnels, webinars, and online course builder.

Kajabi vs Builderall – Key Differences

Even though they have a lot of similarities, Kajabi and Builderall are different in the following ways:

  • Focus: Kajabi is known for its powerful course creation tools, while Builderall is famous for its wide range of digital marketing features.
  • Price: Kajabi is in the expensive range, while Builderall pricing is more affordable.
  • User Interface: Both platforms have clean interfaces, but Kajabi is more intuitive, fluid, and easier to use.

If your main goal is to sell online courses and membership sites in no time, Kajabi has the tools for you. You just got to have the budget to start.

But if you’re focused on creating complex funnels, Builderall provides the best features at a lower price.

Kajabi vs Builderall – Battle of the Main Features

Now, it’s time to look at the platforms closely.

Discussing everything will take forever, and we don’t want to swamp you with too much information. So, we’ll focus on the essential tools only. 

You can check the list of all the features on Kajabi’s and Builderall’s websites. 

Builderall vs Kajabi – Website Builder and Page Customization


Builderall and Kajabi have various pre-built templates that you can use to create your own professional website.

builderall page customization templates

Moreover, the website builders of both tools are solid yet easy to use.

They allow you to modify your pages by changing the colors, font styles, and sizes. Or by adding sections or elements such as images, videos, custom codes, and blog posts. 

Although their drag-and-drop editors work differently, you can immediately grasp the idea and build your site in no time. 

There’s no doubt that these tools can help you save so much effort and money in building your dream website.


I’ve noticed that Builderall is sometimes laggy. After I filled out the information for my first website, I was given two choices: to go to the website or edit the website. I tried clicking both, but nothing happened.

In the end, I went back to the home dashboard and clicked the Cheetah Builder so I could modify my website.

Another one I experienced was when I tried layering my texts to add some effects. There’s an option just above the text, so I clicked that. It didn’t work again.

This might not be a big issue, especially if it doesn’t often occur. But it can be pretty annoying.

The second difference that I saw was the pre-made templates. Kajabi’s templates are more detailed and well-designed than Builderall’s.

Kajabi Pre-Made Themes

When you pick a website theme, Kajabi will apply it to all primary pages. That includes Home, About Us, Contact, and Blog.

builderall page

In Builderall, however, you need to add your pages manually. So the theme is only applicable on that page.

On a bright note, Builderall’s website builder is more flexible than Kajabi. It offers more advanced tools for designing your pages.

For instance, you can add personal elements inside Builderall. And this allows you to create your section design, save it, and reuse it whenever you want.

builderall personal elements

Best choice: KajabiIt’s much easier to use, responsive, and provides more and better themes for different parts of your online business. That includes your landing pages, emails, and courses.

Builderall vs Kajabi – Online Courses and Other Digital Products


Kajabi and Builderall possess all the essential tools of great online course platforms.

builderall course

Although their interface and layout are pretty different, I didn’t find any difficulties with both platforms. It’s a matter of preference on what you want to see inside the course builder.

You can create drip courses, add engaging media like quizzes, videos, downloadables, and links, and do more. These features give you control over how you deliver your knowledge.

drip content - rukuzu vs kajabi

They also provide short descriptions of course builder tools, so navigating your way through them is simple.


When it comes to engagement, Builderall has better tools than Kajabi. This might come as a surprise, but Kajabi doesn’t have certificates or badges.

builderall certificate

Aside from the Builderall platform, most competitors like Thinkific and Podia offer them. So I can’t understand why Kajabi still lacks these tools.

That’s the only issue I have with Kajabi. And here’s what I love about it.

  • More digital products. Besides online courses, Kajabi lets you offer membership sites, coaching sessions, podcast episodes, downloadables, and communities. It gives you more ways to earn money with your business online.
create course title
  • Blueprints with tips. You can create all the products mentioned above in just a few clicks. Thanks to Kajabi’s blueprints. Besides that, you’ll get tips on what content you should include in your modules or lessons.
  • Course builder layout. The tabs make reviewing your clients and products easier inside Kajabi without being distracted by too many things.

Best choice: KajabiExcept for the certificates and achievements, Kajabi provides more course builder tools for creators and entrepreneurs.

Builderall vs Kajabi – Sales & Marketing Features


I have praise for these two platforms’ sales and marketing automation.

They help you streamline the process of your buyer’s journey – from building lead generation and nurturing your audience to making them your customers.

I can say that Builderall and Kajabi are both robust and fantastic.

Some of the best tools they offer are the following:

  • Affiliate marketing. Build a program where your members can receive referral payments or commissions by personally promoting your business.
  • Sales funnels. Guide your customers through the entire buying process by creating a series of pages and forms that lead your buyer to the final purchase.
  • Email marketing. Nurture your leads by sending email broadcasts, creating email campaigns, and automating your email messaging.
  • Customer Relationship Management. Keep track of your customers and their progress through a great CRM system.
  • Payment Integration. Accept payments from your customers in the form they prefer: credit cards, debit cards, PayPal, etc.


Although they are both excellent sales and marketing platforms, Builderall has the advantage in this aspect. 

It basically offers EVERYTHING you can think of. And this can be seen as a good or bad thing, depending on how you view it. 

Again, I can’t share with you all the things it has because there’s a lot. It has over 1,000 features, and I believe half of that is for sales and marketing. 

But I’ll highlight some of the best ones it has. 

First is the sales funnels. I mentioned that Kajabi also has this, but the Builderall platform offers more templates that you can choose from. And it gives you more flexibility when designing your sales funnels. 

builderall sales funnel

For example, you can build a complex funnel from Facebook to your website’s landing page. Or connect the thank you page of your webinar registration to a product launch page. 

Next is chatbots. Chatbots allow businesses to automate the process of answering customer questions, supporting customers, and promoting products and services.


They are available 24/7, so they can help you engage with your customers even when you’re offline. 

Builderall knows how useful chatbots are, so it offers website and messenger chatbots. 

You can easily customize your message and connect it with the buttons that your customers can click. 

Last is the valuable tool that can help you track your landing page’s conversion rate – the A/B split testing. 

With this tool, you’ll be able to compare two versions of your sales page easily and monitor which one converts better. 

Some other useful features you can use for marketing are: 

  • SMS, WhatsApp, and Telegram messaging. You can reach your prospects even when they’re offline. 
  • Social Proof Pop-up. Increase conversion by showing successful buyers. 
  • Script Generator. Provides effective copywriting scripts you can use for your pages. 
  • Online Store Builder. This allows you to create an eCommerce store where you can sell physical and digital products.

Best choice: Builderall. With the number of tools you can use for sales and marketing, it’s the absolute winner.

Builderall vs Kajabi – Customer Support and Online Resources

Besides the chat and email support that Kajabi offers, it besides two 1:1 coaching sessions to help you get started. 

I think that’s valuable, especially for those who are just starting out. 

Additionally, the platform has a Kajabi University, Help Center, and daily webinars to help its users learn the best practices. 

On the other hand, Builderall only offers customer support for Premium and Funnel Club subscribers. But they provide training and step-by-step tutorials for new users. 

Best choice: KajabiSome things can’t be solved by recorded video training. So having customer support that you can contact is very crucial. 

Builderall vs Kajabi Pricing


builderall price

Builderall offers a much lower introductory price of $16.90/month. And the highest plan only costs $87.90/month.

They don’t provide any annual discount, but regardless, they already offer a terrific deal.

For the cheapest plan (Cheetah), you already get unlimited courses, full SEO setting, blogging, A/B split testing, website builder, and other crucial tools to build your online business.

The same goes for their second cheapest plan (Marketer) at $76.50/month. However, with the Marketer plan, you can add up to three domains, accommodate unlimited subscribers, and store up to 5GB.

The higher plans, the Premium and Funnel Club, provide other valuable features that aren’t necessary but very helpful in engaging and growing your business.

These include chatbots, live streaming tools for Facebook and Youtube, quizzes, evergreen webinar, and more.

The difference is that Funnel Club provides more sales funnel templates to help you create better-converting strategies.

You can view the full feature lineup on our Builderall Pricing page.

In addition, if you want to integrate Builderall into your WordPress, you can subscribe to the plugin version.

The pricing is just a little higher for the Cheetah and Marketer plan, but they are still affordable.


kajabi pricing table

Kajabi’s pricing, on the other hand, is much simpler.

It offers four plans – Kickstarter ($69/month), Basic ($149/month), Growth ($199/month), and Pro ($399/month).

You can get the essential features in all plans.

The most significant difference between these three plans is the limitations.

You can create more products and funnels for the higher plans. And you can store more contacts, add more active members, and have more admin users as the price increases.

In the Basic plan, you can build landing pages, create online courses, send emails, and more.

The only tools missing are the Affiliate Marketing Program and Code Editor. If you want your members to receive referral payments in exchange for promotion, you can get the former on the Growth Plan.

If you want both features, go for the Pro Plan.

Kajabi offers 20% off the annual billing if you want to save money.

Best choice: Builderall. It’s ideal for beginners and those who are on a budget.

Builderall vs Kajabi – The Good and the Bad

Kajabi: The Good

  • 14-day free trial
  • Fantastic user interface
  • Great customer support and comprehensive knowledgebase resources
  • Powerful online course builder with solid marketing features

Kajabi: The Bad

  • Quite expensive
  • Lacks sales and marketing features that work outside the Kajabi website.
  • Limited advanced automation
  • Lacks certificates and achievements for student engagement

Builderall: The Good

  • 14-day free trial
  • Comprehensive sales and marketing platform
  • Advanced sales funnels
  • More affordable pricing plans
  • WordPress plugin version

Builderall: The Bad

  • It can be a little laggy
  • Some of the tools aren’t necessary and can only overwhelm users
  • Customer support for the lower plans needs some improvement
  • It might take some time to learn how to use everything

Conclusion: Which is the Best Choice?

So, which all-in-one platform should you use for your business? I honestly had a hard time deciding. 

They are both great tools and useful for anyone who wants a scalable online business platform. 

I think many people will benefit from Builderall as their marketing platform because it’s comprehensive.

However, I vote for Kajabi due to its ease of use

Kajabi has the power to help you scale your online course creation business, but it also keeps you focused on the important stuff. 

Creating funnels is simple and doesn’t require complex steps. And you don’t need to worry about designing your pages as it provides detailed and professional-looking templates.

The most important factor for me is that it’s easy to offer your clients more digital products and make more money. 

So there you have it. I hope this comparison helps you choose the right platform.

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