Kajabi Basic Plan 2024: Is the Cheapest Plan Enough to Get Started?

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The Kajabi Basic plan is the entry-level option for online course creators.

It includes all the necessary features to get your courses up and running, including access to a customizable website, course templates, sales funnels, resources, and more.

The Basic plan also allows you to sell other digital products and access built-in marketing tools to help you promote them.

Let’s discuss some of the Basic plan’s essential features, pros, and cons so you can see if it’s the right Kajabi pricing plan for you.

Kajabi Basic Plan Pricing

The Kajabi Basic plan is the cheapest option available at $149/month. It’s suitable for course creators, on a budget, and with a few courses to sell.

Furthermore, Kajabi offers a 20% discount if you choose the annual billing option. That means you’ll pay $1,428 upfront, which is just $119/month.

Kajabi Basic Pricing Column

Unlike some e-Learning platforms, Kajabi doesn’t charge any transaction fees, and there are no hidden charges. So, what you see is what you get.

Kajabi Basic Plan Overview

Since the main offer of Kajabi is to host and sell courses, let’s talk about the features that support this.

The Basic plan allows you to sell three products. It refers not only to courses but also to a membership site, community, or coaching program.

Additionally, you can build three sales funnels, unlimited landing pages, and send unlimited emails with the Basic plan.

A sales funnel is a process that helps you convert leads into paying customers. It usually contains multiple landing pages (e.g., sales page, thank you page, and opt-in) and scheduled email campaigns.

Sales funnels are quite effective yet complex to set up. Fortunately, Kajabi makes it easy with their pre-built blueprints and drag & drop editor.

Let’s say you want to promote your coaching service. You can use and customize the Coaching Campaign blueprint, which includes a sales page, three emails, and a thank you page.

kajabi coaching campaign

With this plan, you don’t need to spend hours building a sales funnel from scratch.

Besides the fantastic tools mentioned above, Kajabi provides resources and assistance for its users. That includes Kajabi University, welcome call, and activation call.

kajabi university

The Kajabi University has a library of all the tutorials you need, whether you’re a beginner or a Kajabi expert user.

The welcome and activation calls are one-on-one sessions with the customer success team to help you get started and ensure that you’re on the right track.

However, besides the website, product, and funnel restriction, another downside of Kajabi is the people limitation.

The Basic plan only supports 10,000 contacts, 1,000 active members, and one admin user. So it won’t be suitable if you plan to scale your business in the future.

Pros and Cons


  • User-friendly and flexible website, landing page, and email editor
  • Premade premium templates and themes
  • PayPal and Stripe integration for easy payment processing
  • Basic automation and marketing features for better workflow
  • Two free 1:1 sessions with a Kajabi Expert
  • You can add your own domain name
  • Good customer support


  • No 24/7 live chat and email support
  • Very limited for medium to large businesses.
  • Kajabi branding can’t be removed (no white-label option)
  • Lack of access to advanced automation and affiliate program


Compared to the other Kajabi plans, the Basic plan is quite limited. It’s only suitable for small businesses or individuals with a small following and few products.

So before committing to the Basic plan, consider your current and future needs. If you plan to scale your business, you might want to consider other Kajabi plans with more features and support – like the Growth plan.

But if you’re still in the exploring stage of your online business, the Basic plan would do.

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