Builderall vs Clickfunnels – Which is Best to Create High Converting Marketing Funnels?

Builderall vs Clickfunnels – which is the better sales funnel software for internet marketing growth? 

This is a sales funnel question I’ve seen a lot lately in internet marketing Facebook groups. This article will give you a FULL comparison of the actual differences between the two.

First, a confession, a year ago I thought about replacing Clickfunnels with Builderall, a sales funnel platform founded by Erick Salgado.

I considered this transition because Builderall was more affordable and they could both create sales funnels and landing pages. But, they also offered:

  • a built-in email marketing service that lets you manage multiple email lists (Builderall also integrates with 3rd party email marketing services)
  • website creation capabilities
  • membership sites / membership site funnels
  • Builderall heat mapping
  • decent Builderall templates
  • an app builder

Basically all the marketing tools you need for online business.

Every YouTube video, at the time, about this comparison overhyped Builderall as a Clickfunnels Killer.

I found out that most of the people reviewing and comparing were just Builderall affiliate partners trying to make a affiliate commissions based on Builderall’s two-tiered affiliate program.

I didn’t fall for the hype, but I did test Builderall for myself after using Clickfunnels for a long time.

So, full disclosure, I’ve used both Builderall and Clickfunnels to create online sales funnels and landing pages. You’re getting the real deal here.

In this article, you’ll:

  • Discover the key differences between both sales funnel building software.
  • Know definitively which software is more user-friendly.
  • Get examples of funnels, templates, web pages, and the other many features these two offer.
  • Understand the pros and cons of both Clickfunnels and Builderall.
  • Ultimately know which software is better to build your online business with.

Once you’ve chosen your funnel software, you’ll be on your way to creating high converting funnels.

Want to know exactly what Clickfunnels offers and what Builderall offers? Watch this video!

What Do Sales Funnel Software Do?

Sales funnel software (aka. landing page builder, sales funnel builder, landing page creator, web page builder etc.) let you easily create online sales funnels.

For the uninitiated, online funnels are just a series of landing pages (or funnel steps) that guide a visitor, step-by-step, down the funnel that the marketer has already planned out.

Example of  an Online Funnel.

builderall vs clickfunnels

In this example, Brandon Carter (a Clickfunnels user) is collecting leads for his new book launch. When a visitor signs up for his lead generation waiting list above, they’ll get taken to the next step of the funnel which is known as a thank you page.

But, the story doesn’t end there. 

Now that the visitor has converted into a lead, Brandon and his team can email market to the lead before the book launches and have a six-figure plus launch day (not to mention future email campaigns). Email marketing is an important part of the internet marketing sales process.

This is a book publishing/fitness industry example, but funnels are used in every industry every day.

Before we address which software, Clickfunnels vs Builderall, is best equipped to build simple and complex sales funnels I want to be open with you. Some of the links in this article are affiliate links, but don’t worry; clicking on them will not cost you extra.

Actually, you’ll get a lot more by getting your account started through this article.

For those of you who decide to get Clickfunnels through a affiliate link on this Builderall vs Clickfunnels page I’ll be sending you my CF for Beginner’s video course (a Builderall course is still in progress).

Important Note: Please allow 24-72 hours to have bonuses delivered to your inbox. Also, to ensure you get your bonuses, please clear your browser's cookies before buying signing up through links/buttons on this page.

Features: Builderall vs Clickfunnels

Let’s start this comparison by looking at what Clickfunnesl and Builderall bring to the table.

Above we discussed what a funnel can do, but in the chart below you’ll see exactly how the two funnel software differentiates from a feature point of view.


Builderall (Business Plan)

Clickfunnels (Start Up Plan)

Starting Price

$49.90 / month

$97 / month

Free Trial

7 Days

14 Days

Drag-&-Drop Funnel Builder



A/B Split Testing



Optin Funnels



Sales Funnels



Membership Funnels



Quiz Funnels



Funnel Templates



Custom Domains



Built-In Email Autoresponder


No, only with $297/m plan




Note: In the table above, we’re comparing the core features these two have in common. However, Builderall has a lot of extra tools offered that Clickfunnels doesn’t provide (ie. Clickfunnels doesn't have a website builder - technically - but you can make separate landing pages to create sites within a funnel). Read more in our Clickfunnels review here.

As you can tell, some of the information above is subjective, and it’s based on my experience using both Clickfunnels and Builderall for to create sales funnels.

I’ll explain my reasoning later and I'll address each one.

WinnerBuilderall  this one was close, but Builderall edges Clickfunnels here because Builderall offers extra marketing tools that Clickfunnels has you pay extra for. 

However, pay attention to this next round. You'll realize that Clickfunnels could've easily won this round.

Ease of Use: Builderall vs Clickfunnels

The ease of use of any software is an essential factor to consider for technical and non-techy people. However, even for tech-savvy people, ease of use can be crucial. 

Having to jump through hoops to get your optin page just the way you want it can be a drag for a beginner or veteran digital marketer.

That’s why in this round we’re going to compare the ease of use when it comes to building funnels with these two software. 

To build a funnel, a SaaS marketing tool must offer a page builder. A page builder should be as user-friendly as possible to create little to no friction for the end-user.

 I'll examine both Builderall (a Builderall review is coming soon) and Clickfunnel's page builder individually.

Builderall’s 3 Page Builders

I’ve used multiple drag-and-drop editors to build sales funnels, but honestly, building a simple lead generation (optin) funnel was a challenge with Builderall's drag and drop editor.

Here’s why:  Builderall has 3-page builders!

Builderall Funnel Builders

Which drag-and-drop editor should is best? I started with the Drag n Drop Responsive Builder thinking it shouldn’t be a big deal (it sounded safe enough). That is until it came to making my optin funnel mobile friendly.

I couldn’t get my landing pages to look the way I wanted it to on both desktop and mobile. So, I started researching the pros and cons of each of the 3 page builders and found that the best one of the 3 was the Drag and Drop Pixel Perfect page builder.

Here’s a video I recorded a while back after I discovered how to properly do things with Builderall. It's about how to easily create an optin funnel in Builderall with the Drag and Drop Pixel Perfect builder from start to finish.

Why Builderall didn't just stick with one page builder like Clickfunnels is beyond me. 

It was a tad frustrating for me to get the ball rolling with Builderall, I couldn’t imagine how it’d be for a beginner just starting to build sales funnels.

Clickfunnel’s Single Page Builder

Unlike Builderall, Clickfunnels has one page builder to build every type of funnel.

Although Clickfunnel’s is less of a "drag and drop" than Builderall, it's simple enough to start using Clickfunnels  once you understand the page builder's "building blocks" such as the Section, Row, and Element. Once you grasp those "building blocks," you can build beautiful sales funnels.

The following video demonstrates the simplicity of the Clickfunnels page builder and more! It's a video of how Russell Brunson built Tony Robbin's sales funnel.

Winner: Clickfunnels - Clickfunnels makes it easy to build mobile-friendly sales funnels with their simple, yet robust, page builder.

Don’t get me wrong, Builderall and Clickfunnels both have a learning curve, it’s just Clickfunnels has a smaller learning curve and it's much easier to pick up.

Pricing: Builderall vs Clickfunnels

The pricing plans these software may be one of the most important factors for online business owners to consider.

Both Builderall and Clickfunnels vary in monthly cost. The cost depends on what you want from your service.

For example, if you want an “all-in-one” funnel software solution (i.e., a funnel builder and an email marketing tool), you’re going to need to get the most expensive plan either of these software offers.

If you want Builderall’s funnel building capabilities and it’s built-in autoresponder, Mailing Boss, to build your email list, you’ll need to purchase the Builderall Business plan at $49.90/month.

Builderall Pricing Table

However, if you just want to build funnels and get most of the extra marketing tools Builderall gives you then I’d recommend the Digital Marketing plan for $29.90/month. If you want simple, their base plan costs $9.90 per month. By the way, they don't require a credit card to start a free trial.

On the other hand, if you want an “all-in-one” solution with Clickfunnels, it’ll cost you $297/month with their Etison Suite plan. Clickfunnels pricing options are a bit more expensive.

Is it worth that much per month?!

With the $297 per month, you’re getting two extra software and unlocking unlimited funnels/pages/custom domains and more with Clickfunnels features with the Etison Suite.

The two extra software you get with the Etison Suite are:

  • Actionetics (Clickfunnel’s built-in email software)
  • Backpack (Clickfunnel’s built-in affiliate management software)

This plan is worth it if you're "all in" with Clickfunnels.

clickfunnels pricing chrat

If you just want the Clickfunnels software to build sales funnels, that’s not a problem. The StartUp plan is right for you and costs $97/month.

Not sure if you need an “all-in-one” solution for either of these two?

Don’t worry; you can always start with the Digital Marketing plan (Builderall) or the Start Up Plan (Clickfunnels) and use a 3rd-party email marketing software. Both Clickfunnels and Builderall have top-notch integrations. These are the plans I’d recommend for beginners.

Winner: Builderall - Builerall wins this round because of its pricing.

Which Is Best for Affiliate Marketing?

Builderall and Clickfunnels, gives you the marketing tools needed to run a successful affiliate business from a funnel perspective.

An affiliate funnel usually looks something like this:

Traffic -> Squeeze Page -> Bridge Page/Thank You Page -> Affiliate Offer

You’ll need this type of funnel and a 3rd-party email service provider like Getresponse, to put all the pieces together for an affiliate marketing funnel (unless you’re getting the plan that includes Mailing Boss or Actionetics).

Either of these tools can get this job done. It’s just a matter of which page builder you prefer most (recall the Ease of Use section above) and the pricing.

If you’re looking to make money promoting Clickfunnels or Builderall as an affiliate, there are fundamental differences:

  • Clickfunnel’s affiliate program is free to join and is your traditional recurring affiliate program.
  • The Builderall affiliate program requires you to be a Builderall Business customer (the $49.90/month plan) to be able to promote it and is a recurring two-tier affiliate program.
  • Clickfunnels provides you, the affiliate, with affiliate tracking IDs, so you know what traffic source is bringing you your commissions. If you have affiliates selling your products, via the Clickfunnel’s Backpack software, they’ll also have access to this.
  • Builderall doesn’t currently provide tracking IDs for their affiliates. If you wanted to track where your affiliate sales are coming from with them, you’d have to create a custom thank you page for people who buy through your link and put a pixel on that page with software like ClickMagick to make it work.
  • Builderall and Clickfunnels both provide free affiliate training. Clickfunnels has its Affiliate Bootcamp Training, and Builderall has three levels of affiliate training for Beginners, Intermediates, and Advanced. The intermediate and advanced lessons are locked unless you’ve sold a certain amount of subscriptions.
  • Clickfunnels gives you a wide array of products you can promote, besides Clickfunnels, making it one of the most popular affiliate programs online.

Winner: Clickfunnels - Although both of these tools can handle the job, Clickfunnels comes ahead. This is because it affiliate marketers with a great user experience by providing tracking IDs. And product owners can setup their affiliate link settings, affiliate commission, and more with their Backpack affiliate program.


Clickfunnels Backpack Explainer

The Builderall Marketplace

Online Marketing Influence: Builderall vs Clickfunnels

Although these two are competitors in a sense, they’re not direct competitors. They're not both going after the same markets. Let me explain.

Builderall started in 2016 and Clickfunnels in 2014. However, Builderall started in Brazil and focused in the international markets. They made their software available in 50+ different languages. Clickfunnels wasn’t like that.

Clickfunnels aimed to be the #1 sales funnel building software for the English speaking audience. This is why I never considered Builderall to be what some gurus call a Clickfunnels killer. And although Clickfunnels has language settings in their software too, they don’t push as hard on international markets.

So, who has the most clout in the online marketing community?

It’s well known that big names in the online space use Clickfunnels and have connections to Russell Brunson. Here’s a few of the top performing Clickfunnels users.

Tony is a clickfunnels user
 Grant Cardone clickfunnels user
Dan L.
Sam Ovens

With names such as these isn’t the answer obvious?

I tried researching for the biggest names in the internet marketing world using Builderall and couldn’t find much but I did find this sort of lame video on the Builderall USA YouTube channel.

Builderall has some catching up to do.

Winner: Clickfunnels - The entrepreneurs in this industry are smart. They use Clickfunnels because of its simplicity when it comes to building funnels. Recall the “ease of use” from earlier (hint: this keeps coming up).

Let’s start wrapping this Clickfunnels versus Builderall comparison by summarizing the pros and cons of both software.

Builderall Pros and Cons

Builderall Pros

  • Builderall provides a business builder, funnel & site builder, email service provider, & more online tools that can help your online business grow - all in one business platform.
  • Builderall offers a funnel template library and plenty of landing page templates.
  • There are plenty of tutorial videos to help you get started, understand their design elements and start your marketing campaigns.
  • Builderall offers a two-tiered affiliate program. As an incentive for affiliates, they will help you pay for your car for after 100 leads.
  • It’s pricing is more affordable when compared to Clickfunnels and offers a money-back guarantee.

Builderall Cons

  • Builderall is a less user-friendly tool when it comes to building responsive funnels and landing pages.
  • Mailing Boss, their email autoresponder, doesn’t have the best deliverability from what I’ve heard in Facebook communities (I'd recommend a 3rd-party email autoresponder).
  • Their support channels are a bit slow. and live chat can be hit or miss.

Clickfunnels Pros and Cons

Clickfunnels Pros

  • There are many Clickfunnels templates to choose from in their funnel library.
  • It’s a lot more user-friendly when it comes to creating simple and complex sales funnels. From their page builders to their funnel dashboard where you can drag and drop your funnel steps in the correct order, Clickfunnels is the king of simplicity.
  • Clickfunnels can be your all-in-one marketing platform with their Etison Suite. It’ll provide you with Clickfunnels (funnel builder), Actionetics (email autoresponder), and Backpack (affiliate program platform for vendors). They also offer Actionetics MD if you want to have Actionetics also be a Facebook messenger bot (and a lot more) for you.
  • They offer share funnels which are when a Clickfunnels user shares a funnel with you, and you can get Clickfunnels for $19/month! (If you’re interested in this plan, contact me here as I have multiple funnels I can share - just give me details on what type of funnel you’re looking for). This is no longer available.
  • Clickfunnels makes it easy to create a digital product that’s membership protected once a user goes through a funnel. Depending on upsells or downsells a customer purchases, Clickfunnels membership software gives the right access to them. Additionally, content can be dripped or unlocked after a specific period of time.
  • Clickfunnels has one of the best affiliate programs for affiliates because not only can you promote Clickfunnels, but you can also promote their other products like Funnel Scripts, Dotcom Secrets, Funnel Builder Secrets, and more. They also have a dream car reward for affiliates. If you maintain over 100 leads, you get $500/month for your car. Double that if you can maintain 200 leads every month.

Clickfunnels Cons

  • Clickfunnels starts at $97/month which is a tall order for online business owners on a shoestring budget.
  • With the $97/month Clickfunnels Start Up Plan, you’re limited to 20 funnels, 100 pages, and 20,000 visitors per month. Unless you’re driving more traffic than 20k visitors/month, you’re in the clear with the Start Up Plan.
  • Clickfunnels Support Team: Live chat support is available for all users, but Etison Suite users are first priority (their live chat has a surprisingly long queue). All members have email support (their email support is surprisingly fast) and access to the Clickfunnels knowledge base.

Clickfunnels vs Builderall - Final Thoughts

Concluding this comparison, and tallying up the score thus far, Clickfunnels is the champion even with it's hefty price tag, however, it is not a black and white situation.

What pushed Clickfunnels over the edge was its responsive page editor and simple drag and drop funnel steps navigation.

funnel adjustment

After personally giving Builderall a shot, I realized that people were coming across the same Builderall complaints I had (I really tried to like Builderall!).

Some  had the nerve to vent and post their frustration on Facebook (unlike me who plowed through the techie madness involved with Builderall :P) for Builderall vs Clickfunnels related posts.

  1. Builderall Complaint Proof #1
  2. Builderall Complaint Proof #2

Some of these comments are a little rough, but you get the picture. 

Clickfunnels users who’ve been spoiled with Clickfunnel’s simplicity and gave Builderall a chance struggled to make their funnels mobile responsive. 

They most likely gave up too quickly with Builderall. However, this is a common theme when I see Builderall complaints in Facebook groups.

Here’s the bottom line:

  • If you’re looking for something easier to use, and pick up quickly, and Clickfunnels fits your budget, then I recommend Clickfunnel’s Start Up plan to start.
  • If money is tight and you’re willing to practice using a more complex software tool then go with Builderall. You can always make a switch later on.
  • An alternative “in-between” option is Clickfunnel’s $19/month plan.

I gave Builderall a fair shot and was looking forward to switching from Clickfunnels to Builderall as it would save me a $50-$200+ every month. However, Builderall didn’t live up to the hype or technical ease of use that I was used to in Clickfunnels.

To me, Builderall is a tool that tries to be everything to everybody. They include dozens of additional features that Clickfunnels doesn’t add (i.e., an app builder, heat tracking software, script generator and more). Clickfunnels does this to a much lesser extent.

Clickfunnels focuses on their One Thing - continually improving their funnel building software so that anyone can use it to start building their online business with the least amount of friction possible.

Builderall, for those reasons...

loser is Builderall

There you have it guys.

A Builderall  vs Clickfunnels duel! Which software are you going to get?

Have you had experience creating sales funnels with these two online business tools? Do you have any Builderall success stories?

Leave a Builderall vs Clickfunnels comment below along with any questions you may have!

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Hi, I'm Chris, a digital marketer, and fitness author. I run a fitness blog, where I use a lot of digital marketing tools. I share my experiences with internet marketing strategies and tools I've used in my business right here on Freedom Bound Business!