Builderall vs Clickfunnels – Which is Best to Create High Converting Marketing Funnels?

Builderall vs Clickfunnels – which is the better sales funnel software? 

This is a question I’ve seen a lot lately in online marketing Facebook groups. This article will give you a FULL comparison of the actual differences between the two.

First, a confession, a year ago I thought about replacing Clickfunnels with Builderall because it was the more affordable choice.

After all, every YouTube video about this comparison overhyped Builderall as it being a Clickfunnels Killer.

I found out that most of the people reviewing and comparing Builderall were just affiliates trying to make a commission based on Builderall’s two-tiered affiliate program.

I didn’t fall for the hype, but I did test Builderall for myself after being a long-time Clickfunnels user.

So, full disclosure, I’ve used both these software for affiliate marketing and local online marketing to create online sales funnels before. You’re getting the real deal here.

In this article, you’ll:

  • Discover the key differences between both funnel building software.
  • Know definitively which software is more user-friendly.
  • Get examples of funnels, templates, and other features these two offer.
  • Understand the pros and cons of both software.
  • Ultimately know which software is better to build your business with.

Once you’ve chosen your sales funnel software, you’ll be on your way to creating high converting funnels.

Would you rather listen to this comparison? Click the play button below!

What Do Sales Funnel Software Do?

Sales funnel software have many names like landing page builders, funnel builders, page builders etc.…

For the uninitiated, online marketing funnels are just a series of pages (or funnel steps) that guide a visitor, step-by-step, down the funnel that the marketer has already planned out.

Example of  an Online Marketing Funnel

builderall vs clickfunnels

In this example, Brandon Carter (a Clickfunnels user) is collecting leads for his new book launch. When a visitor signs up for his lead generation waiting list above, they’ll get taken to the next step of the funnel which is known as a thank you page.

But, the story doesn’t end there. 

Now that the visitor has converted into a lead, Brandon and his team can email market to the lead before the book launches and have a six-figure plus launch day. As you can tell, email marketing is also part of the online marketing sales process.

This is a book publishing/fitness industry example, but online marketing funnels are used in every industry every day.

Before we address which software, Clickfunnels or Builderall, is best equipped to build simple and complex sales funnels I want to be open with you. Some of the links in this article are affiliate links, but don’t worry; clicking on them will not cost you any extra.

Actually, you’ll get a lot more by getting your account started through this article.

If you decide to get Clickfunnels or Builderall through any link on this page and send me a copy of your receipt, I’ll send you my Clickfunnels for Beginner’s video course (a Builderall course is still in progress) and do a 30-minute consultation on your marketing funnel strategy with the specific service you chose.

Features: Builderall vs Clickfunnels

Let’s start this comparison by looking at what both software bring to the table.

Above we discussed what an online marketing funnel can do, but in the chart below you’ll see exactly how the two funnel software differentiates from a feature point of view.


Builderall (Business Plan)

Clickfunnels (Start Up Plan)

Starting Price

$49.90 / month

$97 / month

Free Trial

7 Days

14 Days

Drag-&-Drop Funnel Builder



A/B Split Testing



Optin Funnels



Sales Funnels



Membership Site Funnels



Quiz Funnels



Funnel Templates



Custom Domains



Built-In Email Autoresponder


No, only with Etison Suite





Note: In the table above, we’re comparing the core features these two have in common. However, Builderall has a lot of extra tools offered that Clickfunnels doesn’t provide.

As you can tell, some of the information above is subjective, and it’s based on my experience using both software.

I’ll explain my reasoning later and I'll address each one.

WinnerBuilderall  this one was close, but Builderall edges Clickfunnels here because it offers extra tools that Clickfunnels would have you pay extra for. 

However, pay attention to this next round. You'll realize that Clickfunnels could've easily won this round.

Ease of Use: Builderall vs Clickfunnels

The ease of use of any software is an essential factor to consider for technical and non-techy people. However, even for tech-savvy people, ease of use can be crucial. 

Having to jump through hoops to get your optin page just the way you want it can be a drag for a beginner or veteran digital marketer.

That’s why in this round we’re going to compare the ease of use when it comes to building funnels with these two software. 

To build a funnel, a tool must offer a page builder. A page builder should be as user-friendly as possible to create little to no friction for the end-user.

 I'll examine both Builderall and Clickfunnel's page builder individually.

Builderall’s 3 Page Builders

I’ve used multiple drag-n-drop page builders in my day, but honestly, building a simple lead generation (optin) funnel was a challenge with Builderall.

Here’s why:  Builderall has 3-page builders!

Builderall Funnel Builders

I started with the Drag n Drop Responsive Builder thinking it shouldn’t be a big deal (it sounded safe enough). That is until it came to making my optin funnel mobile friendly.

I couldn’t get my funnel to look the way I wanted it to on both desktop and mobile. So, I started researching the pros and cons of each of the 3 page builders and found that the best one of the 3 was the Drag and Drop Pixel Perfect page builder.

Here’s a video I recorded a while back after I discovered how to properly use Builderall. It's on how to create an optin funnel in Builderall with the Drag and Drop Pixel Perfect builder from start to finish.

Why Builderall didn't just stick with one page builder like Clickfunnels is beyond me. 

It was a tad frustrating for me to get the ball rolling with Builderall, I couldn’t imagine how it’d be for a beginner just starting to build online marketing funnels.

Clickfunnel’s Single Page Builder

Unlike Builderall, Clickfunnels has one page builder to build every type of funnel.

Although Clickfunnel’s is less of a "drag and drop" than Builderall, it's simple enough to use once you understand the page builder's "building blocks" such as the Section, Row, and Element. Once you grasp those "building blocks," you can build beautiful sales funnels.

The following video demonstrates the simplicity of the Clickfunnels page builder and more! It's a video of how Russell Brunson built Tony Robbin's sales funnel.

Winner: Clickfunnels - Clickfunnels makes it easy to build mobile-friendly funnels with their simple, yet robust, page builder.

Don’t get me wrong, Builderall and Clickfunnels both have a learning curve, it’s just Clickfunnels has a smaller learning curve and it's much easier to pick up.

Pricing: Builderall vs Clickfunnels

The price of monthly service software may be one of the most important factors for online marketers.

Both Builderall and Clickfunnels vary in monthly cost. The cost depends on what you want from your service. For example, if you want an “all-in-one” funnel software solution (i.e., a funnel builder and an email autoresponder), you’re going to need to get the most expensive plan either of these software offers.

If you want Builderall’s funnel building capabilities and it’s built-in autoresponder, Mailing Boss, you’ll need to purchase the Builderall Business plan at $49.90/month.

Builderall Pricing Table

However, if you just want to build funnels and get most of the extra tools Builderall gives you then I’d recommend the Digital Marketing plan for $29.90/month.

On the other hand, if you want an “all-in-one” solution with Clickfunnels, it’ll cost you $297/month with their Etison Suite plan.

Is it worth that much per month?!

You’re getting two extra software and unlocking unlimited funnels/pages/custom domains and more with the Etison Suite.

The two extra software you get with the Etison Suite are:

  • Actionetics (Clickfunnel’s built-in email autoresponder software)
  • Backpack (Clickfunnel’s built-in affiliate management software)

This plan is worth it if you're "all in" with Clickfunnels.

clickfunnels pricing chrat

If you just want the Clickfunnels software to build sales funnels, that’s not a problem. The Start Up plan is right for you and costs $97/month.

Not sure if you need an “all-in-one” solution for either of these two?

Don’t worry; you can always start with the Digital Marketing plan (Builderall) or the Start Up Plan (Clickfunnels) and use a 3rd-party email marketing service. Both of these software have top-notch integrations. These are the plans I’d recommend for beginners.

Winner: Builderall - Builerall wins this round because of its pricing.

Which is Best for Affiliate Marketing?

Builderall, along with Clickfunnels, gives you the tools needed to run a successful affiliate business from a funnel perspective.

An affiliate funnel usually looks something like this:

Traffic -> Squeeze Page -> Bridge Page/Thank You Page -> Affiliate Offer

You’ll need this type of funnel and a 3rd-party email autoresponder like Getresponse, to put all the pieces together for an affiliate marketing funnel (unless you’re getting the plan that includes Mailing Boss or Actionetics).

Either of these tools can get this job done. It’s just a matter of which page builder you prefer most (recall the Ease of Use section above) and the pricing.

If you’re looking to promote Clickfunnels or Builderall as an affiliate, there are fundamental differences:

  • Clickfunnel’s affiliate program is free to join and is your traditional recurring affiliate program.
  • Builderall’s affiliate program requires you to be a Builderall Business customer (the $49.90/month plan) to be able to promote it and is a recurring two-tier affiliate program.
  • Clickfunnels provides you, the affiliate, with affiliate tracking IDs, so you know what traffic source is bringing you your commissions. If you have affiliates selling your products, via the Clickfunnel’s Backpack software, they’ll also have access to this.
  • Builderall doesn’t currently provide tracking IDs for their affiliates. If you wanted to track where your affiliate sales are coming from with them, you’d have to create a custom thank you page for people who buy through your link and put a pixel on that page with software like ClickMagick to make it work.
  • Clickfunnels and Builderall both provide free affiliate training. Clickfunnels has its Affiliate Bootcamp Training, and Builderall has three levels of affiliate training for Beginners, Intermediates, and Advanced. The intermediate and advanced lessons are locked unless you’ve sold a certain amount of subscriptions.
  • Clickfunnels gives you a wide array of products you can promote, besides Clickfunnels, making it one of the most popular affiliate programs online.

Winner: Clickfunnels - Although both of these tools can handle the job, Clickfunnels comes ahead here because it provides both affiliate marketers and affiliates for vendor’s affiliate sub tracking IDs.


Backpack Explainer

The Builderall Marketplace

Online Marketing Influence: Builderall vs Clickfunnels

Although these two are competitors in a sense, they’re not direct competitors. They're not both going after the same markets. Let me explain.

Builderall started in 2016 and Clickfunnels in 2014. However, Builderall started in Brazil and focused in the international markets. They made their software available in 50+ different languages. Clickfunnels wasn’t like that.

Clickfunnels aimed to be the #1 sales funnel building software for the English speaking audience. This is why I never considered Builderall to be what some gurus call a Clickfunnels killer. And although Clickfunnels has language settings in their software too, they don’t push as hard on international markets.

So, who has the most clout in the online marketing community?

It’s well known that big names in the online space use Clickfunnels. Here’s a few of the top performing entrepreneurs who use Clickfunnels.

Tony Robbin clickfunnels user
 Grant Cardone clickfunnels user
Dan L.
Sam Ovens

With names such as these isn’t the answer obvious?

I tried researching for the biggest names in the online marketing world using Builderall and couldn’t find much but I did find this sort of lame video on the Builderall USA YouTube channel.

Builderall has some catching up to do.

Winner: Clickfunnels - The entrepreneurs in the online marketing industry aren’t dumb. They use Clickfunnels because of its simplicity when it comes to building funnels. Recall the “ease of use” from earlier (hint: this keeps coming up).

Let’s start wrapping this Clickfunnels versus Builderall comparison by summarizing the pros and cons of both software.

Builderall Pros and Cons

Builderall Pros

  • It comes with a funnel builder, site builder, email autoresponder & more online marketing tools that will help your business grow - all on one platform.
  • There are lots of templates for each kind of funnel.
  • There are plenty of tutorial videos to help you get started.
  • Builderall’s affiliate program offers a two-tiered affiliate program. As an incentive for affiliates, they will help you pay for your car for after 100 leads.
  • It’s pricing is more affordable when compared to Clickfunnels.

Builderall Cons

  • Builderall is a less user-friendly tool when it comes to building responsive funnels and landing pages.
  • Mailing Boss, their email autoresponder, doesn’t have the best deliverability from what I’ve hear in the online marketing community (I'd recommend a 3rd-party email autoresponder).
  • Their support is a bit slow, and live chat can be hit or miss.

Clickfunnels Pros and Cons

Clickfunnels Pros

  • It’s a lot more user-friendly when it comes to creating simple and complex sales funnels. From their page builders to drag and dropping your funnel steps in the correct order, Clickfunnels is the king of simplicity.
  • Clickfunnels can be your all-in-one marketing platform with their Etison Suite. It’ll provide you with Clickfunnels (funnel builder), Actionetics (email autoresponder), and Backpack (affiliate platform for vendors). They also offer Actionetics MD if you want to have Actionetics also be a Facebook messenger bot (and a lot more) for you.
  • They offer share funnels which are when a Clickfunnels user shares a funnel with you, and you can get Clickfunnels for $19/month! (If you’re interested in this plan, contact me here as I have multiple funnels I can share - just give me details on what type of funnel you’re looking for).
  • Clickfunnels makes it easy to create a digital product that’s membership protected once a user goes through a funnel. Depending on upsells or downsells a customer purchases, Clickfunnels membership software gives the right access to them. Additionally, content can be dripped or unlocked after a specific period of time.
  • Clickfunnels has one of the best affiliate marketing programs for affiliates because not only can you promote Clickfunnels, but you can also promote their other products like Funnel Scripts, Dotcom Secrets, Funnel Builder Secrets, and more. They also have a dream car reward for affiliates. If you maintain over 100 leads, you get $500/month for your car. Double that if you can maintain 200 leads every month.

Clickfunnels Cons

  • Clickfunnels starts at $97/month which is a tall order for online marketers on a shoestring budget.
  • With the $97/month Clickfunnels Start Up Plan, you’re limited to 20 funnels, 100 pages, and 20,000 visitors per month. Unless you’re driving more traffic than 20k visitors/month, you’re in the clear with the Start Up Plan.
  • Live chat support is available for Etison Suite users only (their live chat has a surprisingly long queue). Start Up plan members have email support (their email support is surprisingly fast).

Clickfunnels vs Builderall - Final Thoughts

Concluding this comparison, and tallying up the score thus far, Clickfunnels is the champion, however, it’s not black and white.

What pushed Clickfunnels over the edge for was it’s responsive page editor and simple drag and drop funnel steps navigation.

funnel adjustment

Additionally, after personally giving Builderall a shot, I realized that people were coming across the same Builderall complaints I had.

They just had the nerve to vent and post their frustration on Facebook (unlike me who plowed through the techie madness involved with Builderall :P).

  1. Builderall Complaint Proof #1
  2. Builderall Complaint Proof #2

Some of these comments are a little rough, but you get the picture. 

Clickfunnels users who’ve been spoiled with Clickfunnel’s simplicity and gave Builderall a chance struggled to make their funnels mobile responsive. 

They most likely gave up too quickly with Builderall. However, this is a common theme when I see Builderall complaints in Facebook groups.

Here’s the bottom line:

  • If you’re looking for something easier to use, and pick up quickly, and Clickfunnels fits your budget, then I recommend Clickfunnel’s Start Up plan to start.
  • If money is tight and you’re willing to practice using a more complex software tool then go with Builderall. You can always make a switch later on.
  • An alternative “in-between” option is Clickfunnel’s $19/month plan.

I gave Builderall a fair shot and was looking forward to switching from Clickfunnels to Builderall as it would save me a $50-$200+ every month. However, Builderall didn’t live up to the hype or technical ease of use that I was used to in Clickfunnels.

To me, Builderall is a tool that tries to be everything to everybody. They include dozens of additional features that Clickfunnels doesn’t add (i.e., an app builder, heat tracking software, script generator and more). Clickfunnels does this to a much lesser extent.

Clickfunnels focuses on their One Thing - continually improving their funnel building software so that anyone can use it to start building their online marketing business with the least amount of friction possible.

Builderall, for those reasons...

loser is Builderall

There you have it guys.

A Clickfunnels vs Builderall duel! Which software are young to get?

Have you had experience with either of these tools? Let me know in the comment section along with any questions you may have!

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Hey guys, John here. I'm an online marketer who brings back the treasures and truths I find and share them with you right here on my site.