A typical sales funnel takes buyers through a journey toward a purchase.
Traditionally, a successful sales funnel goes across many pages or emails before a consumer reaches a checkout page. The 1 Page Funnel shortens this entire process.
Brian Moran, the founder of SamCart, popularized this marketing method.
The 1-Page Funnel allows you to design one web page where your visitors become customers quickly and easily. You no longer have to worry about cart abandonment or failing to close on a sale.
Why Marketers Are Using the 1-Page Funnel Over Traditional Funnels
Many sales funnels use the “AIDA” method to get people to buy something. This method involves four steps:
- Capture consumer awareness (A)
- Get people interested (I) in the product
- Make them desire (D) and believe in the product
- Encourage them to act (A) and buy the product
Some marketing “gurus” tell you to get separate shopping carts and sales pages and then integrate them. This method can become convoluted and confusing.
A successful marketing plan allows you to launch different versions of your product quickly. With just one page, Brian Moran has made millions of dollars in online sales. The system is faster and more efficient than a complicated sales funnel.
When you update your product, you have to update your entire sales funnel. A one-page funnel speeds up the launching and testing process to put you ahead of competitors every time. Send your visitors to a page where they can read sales info and check out without switching pages.
How the 1-Page Funnel Helps Grow Your Business Efficiently
You may spend a lot of time optimizing your sales pages and landing pages. You think carefully about the copy, and you make strategic choices about color and placement. But then your site visitor clicks over to a blank checkout page and you lose the momentum you built.
But many business owners don’t (or can’t) optimize the checkout page. Many checkout page platforms have a strict design that does not help you get conversions.
Additionally, some checkout pages don’t let you change the required information you get from your customers. For example, you don’t need to collect shipping addresses if you don’t have a physical product. The more steps you require a customer to take, the more likely they are to give up on the purchase.
Brian Moran’s solution of a 1-page funnel allowed him to start selling quickly. It also allowed him to split test his checkout pages, which is a problem in traditional funnels.
You don't need a bunch of fancy steps to convert customers. Many major businesses, such as Amazon and Kickstarter, thrive via simplicity. As long as you can create a brief, one-page pitch, you can get sales.
Why Split Testing 1-Page Funnels Is Crucial
Split testing allows you to compare the effectiveness of different webpage designs. While you might split test your sales pages, you also need to test your checkout pages.
For example, let’s say you have a sales page that leads to a checkout page. We’ll assume that your sales page gets 25% of visitors to click through to make a purchase. Out of those people, only 10% actually make a purchase.
With these figures, you have a 2.5% conversation rate. Now, let’s say your traffic goes straight to a checkout page with a sales part above it. Any conversion rate above 2.5% is a significant increase with much less effort.
Split testing this one page will allow you to do the following:
- Get more significant results than a rigid checkout page
- Run tests more efficiently
- Double, if not triple, your conversions
Testing in this manner is all about finding what works for you specifically. One marketer may claim that they know the best colors to use, the best button placement, and the best headlines. Then you will most certainly find a different marketer who gives contradictory advice.
When it comes to getting conversions, only the numbers can tell you what’s right. Be sure to root your tests in your company data and not someone else’s. However, don’t waste time testing factors that are obvious.
Split testing should be a part of your optimization strategies. Pair your 1-page funnel testing with methods to boost traffic and ads for a comprehensive conversion strategy.
How to Create a Sales & Checkout Page On 1 Page
Most online checkout systems cannot do what you need to have a successful 1-page funnel. Brian Moran developed SamCart, which allows you to create your pages as well as split test them.
If you don’t have a coding background to create your own pages, SamCart is the best option to generate sales for your business.
The average 1-page funnel has a simple layout of the following components:
- Engaging headline. Your headline should grab your reader’s attention. Make them want to learn more about your offer, but don’t try to mislead them. The best headlines are specific and target your consumer’s pain points.
- Compelling video. Including a video is a great way to cut down your word count. Create an entertaining and informative video that makes people desire your product.
- Testimonials from customers. People like to hear about products from other people. Include quality testimonials on your page to let your consumer know they can trust you.
After these testimonials, you want to have a product guarantee. A buyer should know that they can get their money back or contact you with concerns. That way, they feel like they’re taking less of a risk when they spend their money.
Finally, include a clear “call to action.” Make the checkout process straightforward and don't overwhelm your customers with lengthy forms and unnecessary questions.
With the SamCart platform, setting up a one-page funnel is easy since they have multiple one-page funnel templates. You also get access to training modules and other handy tools to help you implement this process. To see a one-page funnel in action, check out Brian Moran's latest video demo.
Sales, Marketing, & Pre-Framing
While a 1-page sales funnel can convert cold traffic, pre-framing can help you increase your sales even more.
Pre-framing refers to the marketing process that happens before the audience reaches your sales page (your 1-page funnel). It is essential for continued success.
The ways you market to your audience can differ from the traditional ad route. For example, your prospective buyer may have already done the following:
- Seen a few of your YouTube videos
- Followed your social media pages
- Joined your email list months ago
With these interactions, you’ve gained their trust. Now, when you release a problem-solving offer, they will jump on it because they feel connected to you. All of these actions make the pre-frame for your prospect.
Pre-framing increases conversion because your audience already knows and likes you. They will go to your 1-page funnel and not need too much convincing.
For this reason, you want to use long copy ads in your cold traffic marketing. For example, you’ve probably seen long copy ads on Facebook for various businesses. These ads allow you to tell emotional stories that take your audience on a journey.
The ads tend to take the following path:
- Explain how you had a problem that matches the pain points of your audience.
- Tell the audience that you found a solution.
- Inform them that you can help them do what you did.
The long-form ad should read like a story and get your audience to believe in you. Then, you can link to the 1-page funnel where they can get your product.
You can use this approach for other methods of getting traffic to your page. Leverage your YouTube videos, blog content, and emails to tell a story and offer solutions. If your sales funnels have not been working, pre-framing may be your missing link.
1 Page Funnel Review – Less Is More
You may feel like you have to put in a lot of work when building your sales funnels. Look at everything that’s involved that you could spend weeks on:
- Different sales pages
- Constructing split tests for sales and checkout pages
- Buying and building a checkout system
- Building an auto-responder system
- And more
All of these steps make launching a sales funnel time-consuming and difficult. A 1-page funnel review demonstrates that you don’t have to take this long to launch successfully. Go for the simple route.
A 1-page funnel is all about the sales pitch. According to Brian Moran, you should keep this pitch to less than 500 words. You could complete your entire sales funnel in one afternoon, leaving yourself time to do countless other things.
In your pitch, you want to discuss the benefits of your product or service. Then, be sure to address any potential objections. Keep it concise, but tell your audience everything they need to know to feel confident in your offer.
Overall, one-page funnels can save you time and effort. The best part is, you don’t need to have tech experience to set one up.