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Thinkific Pricing (2021): Discover Which Plan is Right for You

thinkific pricing

If you’re an online course creator, Thinkific remains one of the best learning management system (LMS) platforms for gathering an engaged audience.

This cloud LMS system does it all. It hosts course creators’ content and delivers it through the native course player.

For your ease of use, Thinkific offers integrations with payment solutions like Stripe and PayPal, automatically keeps track of student enrollments, a small learning curve, and provides outstanding customer support via email.

Thinkific Pricing Plans

thinkific pricing plans
Thinkific Pricing Plans

Thinkific Pricing Plans:

  • Free Plan – $0 monthly
  • Basic Plan – $49 monthly or $39 per month when paid annually
  • Pro Plan – $99 monthly or $79 per month when paid annually
  • Premier Plan – $499 monthly or $399 per month when paid annually

Part of what makes the Thinkific platform so attractive is that, unlike many online LMS platforms, it offers multiple pricing plans, starting from a free plan.

The Core Features Thinkific Offers

It’s important to note that all the Thinkific pricing options, including the free plan, include the following core features:

  • Instant access to your funds
  • Student notifications
  • Content hosting (plus Wistia video hosting)
  • E-commerce capabilities
  • Upsells
  • Discussion forums
  • Website site theme design
  • Course building platform: an easy drag and drop course builder & page builder
  • Customer Service: phone support & email support
  • Secure cloud hosting (+ free SSL certificates)
  • Multiple instructor profiles & instructor payout reporting
  • No transaction fees!

Note: these are just Thinkific’s core features that come with any Thinkific plan.

Thinkific’s pricing plans meet course creators at every level, offering excellent opportunities for incremental and managed growth and expansion.

In this Thinkific pricing guide, we’ll delve deeper into the features of each Thinkific plan to help you pick the best one for your needs, budget, and future goals.

To get a deeper look into each of the Thinkific features and how they compare to other online course platforms, read our Thinkific review.

Thinkific’s Free Plan – Who Should Use It?

The Thinkific Free Plan offers only essential course creation features that allow you to host your content and deliver it professionally to your students.

On this plan, you can:

  • Create up to 3 courses
  • Support an unlimited number of students
  • Use quizzes and surveys
  • Content Hosting
  • Get instant access to your funds

It is important to note that this pricing option does not include notable features like content locking, content dripping, and the ability to issue completion certificates.

Similarly, the Free Plan doesn’t have integrated sales and marketing tools apart from payment processing solutions. With this plan, you cannot pass student data to an email service provider for email marketing campaigns, create coupons, or create an affiliate program. You can only promote your courses through sharing your link manually.

Additionally, your school features a Thinkific subdomain instead of a custom domain. As such, the uptake of your course will be affected by users’ perceptions of Thinkific.

Still, the Free Plan does allow you to have unlimited student enrollments, even though you can only create up to three courses. Additionally, you can develop quizzes and surveys to assess the progress of your students and gain valuable insights into how they perceive your courses.

The Free Plan allows instant access to your funds, so you won’t have to wait for days to withdraw your cash after a student subscription. It’s the perfect vehicle for beginner course creators that don’t have money to invest when launching a new course online.

Thinkific’s Basic Plan – Who Should Use It?

The Basic Plan is the first paid plan on Thinkific that allows you to drive sales of your course through powerful marketing tools.

This option goes for $49 monthly or $39 per month when you subscribe to the annual package.

Its main features include everything the free plan offers plus:

  • Unlimited courses and students
  • Ability to email students
  • Affiliate reporting
  • Bundles and memberships
  • Custom domains
  • Drip content
  • Email integrations
  • Manual student enrollments and exports
  • Scheduled classes
  • Zapier triggers

Unlike the Free Plan, this option comes with a custom domain that lets you customize your course website, establishing credibility with prospective and current students.

In addition, this plan offers unlimited course creation that enables you to create and upload any number of online courses. The content-dripping feature further allows you to schedule your content, ensuring that your students take the course in bits, instead of in one sitting.

With the Basic Plan, you also have the opportunity to market and promote your course. You can leverage numerous marketing tools that allow you to create coupons and affiliate marketing links, and boost your courses through email marketing with solutions providers like Aweber, ConvertKit, Constant Contact, and MailChimp.

You can also share your student data using tools that enable you to process payments when using third party carts and click funnels like Thrivecart and Clickfunnels.

However, this Thinkific plan does lack some key features, such as the ability to offer certificates of completion to students, host communities, or add admins to your page. Plus, you do not get to enjoy priority support.

The Basic Plan is a good option for those launching their first course and wanting to promote it on a shoestring budget. You can always scale up to the next level when the demand for your course goes up.

Thinkific’s Pro Plan – Who Should Use It?

If you are seeking a plan that offers the best value for money, then the Pro Plan is the right choice for you. This price point option goes for $99 monthly or $79 per month if you opt for the annual payment option.

It comes with additional features beyond those provided on the Basic Plan. These include:

  • Unlimited courses and students
  • 2 site admin accounts
  • 5 course admins or authors
  • Ability to edit the HTML/CSS
  • Bundles & memberships
  • Certificates
  • Advanced course pricing options
  • Subscription pricing and payment plans
  • Private and hidden courses
  • Host Storyline, Captivate & more
  • 1 Community section
  • Priority support section
  • Live lessons with Zoom

The first feature to note is the two admin accounts that allow you to share access to the site with a core admin. Also, this option allows you to add up to five course admins, allowing you to collaborate with other content creators.

You may wish to upsell your courses by offering them as a bundle. If so, the Pro Plan comes with membership and bundle features that enable you to set up paid memberships which guarantee recurring revenue generation. 

You can also offer flexible pricing for certain courses, giving students the option to pay for your courses in a one-time payment or in installments.

The Pro Plan also offers the ability to provide students with certificates of completion, valuable proof that they took your course. You can also create a community where the students can interact and seek help from one another.

There are several advanced customization functions on this plan that enable you to add custom themes, edit the HTML/CSS, and customize the user experience. You can also create a members-only page that initiates your membership subscription program, enable content locking, and enjoy priority support.

This Thinkific pricing option is suitable if you’re a solopreneur who wishes to offer online courses individually. The features also boost the management and marketing of your course site while enhancing the students’ experience.

The good thing is that it comes with a 30-day money-back guarantee, which gives you a chance to test the plan before committing to it.

Thinkific’s Premier Plan & Growth Package – Who Should Use Them?

Thinkific’s Premier plan is available for $499 monthly or $399 per month when you opt to pay annually. The Growth package is similar to the Premier plan, but we’ll get to that in a second.

The Premier pricing plan has advanced features over those available in the Pro Plan, including:

  • Unlimited courses and students
  • Advanced integrations
  • 5 site admin accounts
  • 15 group analysts
  • 50 course admins or authors
  • Bulk student emailer
  • Brillium exams integration
  • Groups
  • Onboarding package & onboarding call
  • Single sign-on
  • Unlimited growth packages
  • White-labeling
  • “Plus” API
  • Unlimited communities

The bulk emailing option enables you to communicate with your students effectively by sending bulk messages to multiple learners at once on the Dashboard.

Next, white-labeling lets you do away with the Thinkific branding on both the course player and your website, further cementing your own brand in your students’ minds.

This plan comes with advanced integration opportunities that enable you to connect upscaling marketing tools, like ActiveCampaign and Infusion.

The Premier and Growth Plan also has the Groups feature, crucial to student enrollment and communication. It enables you to mass-enroll students, communicate with them, and report their progress.

It is the ideal option for training organizational teams. You can add up to 5 site admins and 50 course admins, which is useful if you want to share access with multiple admins or course instructors.

Onboarding packages are the next vital feature on the Premier and Growth Plan. They enable live training, receiving onboarding calls with a dedicated onboarding specialist, and running a preparedness review when launching your courses.

Another notable feature is the single sign-on that allows users to sign into their Thinkific School and an external website in one action.

With the Premier and Growth Plan, you can once again integrate Zapier for easier payment processing when using third party carts such as Thrivecart and Clickfunnels.

This feature is especially crucial if you wish to grow the uptake of your courses, as the Thinkific checkout process is not optimized for conversions.

About the Growth Package

Thinkific Growth Package Calculator
Thinkific Growth Package Calculator

In particular, the Growth package helps you to scale your online course business on an as-you-grow basis.

In addition to the base cost of $99 per month, you can add unlimited advanced features at a rate of $0.10 per user, free for the first 100 users, capped at $499 per month.

As a further testament to Thinkific’s flexibility, you can decide to go with the Premier Plan alone or the Premier Plan with the Growth package included. Always pay attention to the costs involved before upgrading to the Premier Plan.

All in all, this pricing model is the best option for established solopreneurs or businesses aiming to grow an educational brand online.

Learn more about the Growth package here.

About Thinkific Plus

Recently, Thinkific introduced a new plan called Thinkific Plus, that focuses on providing infrastructure to manage more students. This plan focuses on fast-growing courses and targets enterprise-level businesses.

This Thinkific pricing model includes everything the Premier plan include, plus features like:

  • 3 Thinkific Instances
  • Course-specific branding
  • Ongoing customer support
  • Custom migration planning
  • A dedicated success manager
  • A sandbox site
  • reCaptcha traffic protection
  • Course duplication
  • Robus launch preparedness review

Thinkific Plus assigns users an Account Manager, offers enhanced hosting infrastructure, and features advanced integration and customization options.

This plan enables you to scale up your business by targeting the right customers. For instance, you can sell or upsell pre-packaged courses to colleges, universities, and B2B organizations, or create custom marketplaces that have guest instructors and contributors and guest instructors.

As you scale up, security and customer experience become essential considerations. Thinkific Plus prioritizes boosting your site security, allowing you to secure your online course through Rechapta, sophisticated and advanced passwords, Master Service Agreement (MSA), and Service Level Agreement (SLA), which protect your site from hackers.

To get started with Thinkific Plus, get in touch with Thinkific’s sales team on their website for a custom quote.

Thinkific Pricing Wrap Up

So far, this in-depth guide has given you a clearer picture of the various Thinkific pricing plans, their essential features, and how they can fit your business needs.

If you’re thinking of getting started with Thinkific and want to figure out how this eLearning platform works, then the Free Plan is a good plan to start out with.

Start Your Free Thinkific Plan here.

However, if you’re a course creator with a ready-made course that you want to launch and sell actively, you’ll be better off upgrading to one of Thinkific’s paid plans.

The Basic Plan is ideal if you’re on a shoestring budget; it doesn’t cost much but offers a whole host of features. Otherwise, for beginner course creators, we recommend the Pro Plan, which provides the best value for your money.

Additionally, if you need to create a membership site as opposed to an online course, you’ll need the Pro Plan at a minimum. This Thinkific pricing plan allows you to reliably scale your online course creation business by offering compliance documents and hard-to-beat security features.

For enterprise-level business, Thinkific offers the Premier Plan and Growth Package for the Pro Plan designed for established businesses.

Finally, if you’re a solopreneur with a large team or a large organization, the Thinkific Plus pricing plan is your best option to safely and reliably handle the large volume of students you’ll get, all on one learning platform.

We hope this guide has helped you to decide on which Thinkific pricing plan is best for you. Click the button below to get started for free on Thinkific today.

If you have any questions about Thinkfic pricing or wish to give us feedback, we’d love to hear from you! Let us know your thoughts by getting in touch with us.

Thinkific Pricing FAQs

There are several questions that we get asked that are related to signing up with Thinkific. 

Here, we answer some of these frequently asked questions, covering anything from signing up to the online course platform, Thinkific pricing structure, to course hosting.


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