What is Thinkific? A 2024 Platform Overview

thinkific homepage 2023

You’re probably here because you searched out “What is Thinkific?” Congrats! You’ll find all your answers right here. The name “Thinkific” shines brightly in the realm of online course creation platforms. Unveiling an all-encompassing toolkit, Thinkific empowers you to coordinate your online course journey, all from a single, streamlined platform. 

This power-packed online learning platform places you in the driver’s seat, granting authority over every facet of the process – from the genesis of your course to the rewarding moment when you reap the fruits of your efforts. Let’s delve into the rich tapestry of Thinkific, where managing learning content transforms into an art form.

Thinkific’s Features: What Makes Thinkific Unique

You might have thought, “What is Thinkific amongst so many learning platforms?” Think of Thinkific as having all the tools you need to create and showcase your online courses with exceptional skill. Here are the key features that make a Thinkific course stand out:

1. Course Builder:

thinkific courses

At the heart of Thinkific’s artistry lies the core features of the Course Builder – a sophisticated tool designed to architect your Thinkific course curriculum. Guiding you step by step, this intuitive feature ensures that your content is impeccably structured, fostering a coherent and engaging learning experience.

If you haven’t seen Thinkific courses before, check out our Thinkic Course Examples article.

2. Seamless Payment Integration:

Commerce meets convenience as Thinkific integrates seamlessly with major e-commerce platforms. This harmonious fusion ensures that accepting payments for your courses becomes an effortless endeavor, enhancing the learner’s journey from selection to enrollment. It has both a free plan and a paid plan.

3. Forging Connections Through eCommerce:

In the digital learning ecosystem, connecting is as essential as the content itself to generate leads. Thinkific acknowledges this by providing integrated Marketing CRM and an array of tools that transcend traditional boundaries. The platform equips you with all the tools to reach out, resonate, and captivate potential students.

4. Brand Identity Elevation Through Website Design:

thinkific theme library

Elevating your brand identity is paramount, and Thinkific ensures this through customizable course website-building tools. Like an artisan shaping clay, Thinkific provides all the tools you need to align your custom domain seamlessly with your brand’s aesthetic, leaving a lasting impression on learners. With a simple drag-and-drop builder, you can get a custom domain in no time.

5. Business Scalability:

As your business flourishes, Thinkific’s applications and resources empower you to market and sell more effectively and construct seamless online courses that effortlessly expand alongside your clientele, workforce, and collaborators. You can depend on the flexibility and dependability you require precisely when needed.

Advanced Reporting: A Special Feature to Sell Online Courses Easily

The Advanced Reporting feature offers a wealth of valuable information to guide your decisions. It’s tailored to provide insights into generated revenue, student enrollments, engagement levels, and orders. This feature is divided into four main sections.


The Revenue section comprehensively tracks all revenue generated up to the present. You have the flexibility to customize revenue analysis by various factors, including product name, product type (bundle or course), payment provider, and payment method.


thinkific market sell orders

In the Orders section, you can access a detailed record of all courses ordered to date. You’ll also be able to monitor specific details such as courses purchased with coupons, categorized by product type, purchases from returning students, payment types, and sources through affiliates.


thinkific users

The Enrollments feature provides a detailed overview of course registrations, highlighting essential insights based on various criteria. This breakdown includes course name, product type, the percentage of course completion, a comparison between new and repeat student enrollments, and group-based statistics (which will be elaborated on later).

Student Engagement:

thinkific student engagement

The Student Engagement feature offers a comprehensive view of how effectively students engage with your online courses. A graph depicts the count of student enrollments and their completion rates over a specified time span. Moreover, you gain access to a concise overview of lesson-related statistics.

How to Get Started With Thinkific

Are you interested in trying out Thinkific? Making a profile is a good way to see if Thinkific is right for you. The best part is that they have a free plan. Here’s how to start your free trial:

  • Begin Your Free Trial: Start by clicking the provided link to begin your free trial.
  • Enter Your Details: Provide your first name, last name, email address, and create a password.
  • Verify Your Humanity: Check the “I’m not a robot” box and then click “create your free account.” You don’t need to enter any payment information.
  • Confirm Your Email: Look for an email from Thinkific and click the “confirm my account” button to verify your account.
  • Answer Questions: On the “tell us about yourself” page, you’ll find questions. Use the drop-down menus to choose your answers.
  • Start Creating Courses: Once you’ve answered all the questions, click the “start creating courses” button to proceed.
  • Platform Access: You’ll be redirected to the platform where you can begin testing and exploring.

Thinkific Welcomes all Online Course Creators

thinkific course creators

Thinkific doesn’t stick to just one type of music. It welcomes all kinds of creative people – whether they’re starting new businesses or brave entrepreneurs – who have something important to teach. Thinkific’s stage is open to various ideas, like explaining tricky computer stuff or getting better at serving customers. It’s a place full of exciting opportunities.

We believe that anyone eager to share their knowledge and with the enthusiasm to do so will find value in Thinkific. Our specialists have uncovered that Thinkific has aided over 25,000 course creators in providing education across 164 countries. Let’s explore some instances of individuals who utilize Thinkific:

  • Creators of Digital Courses
  • Online Educators
  • Virtual Coaches
  • Bloggers
  • Business Advisors
  • Product Owners aiming to offer tutorials about their products

Thinkific’s Payment Processor and Pricing Options For Users

To handle course payments, Thinkific partners with the card payment system Stripe. If you require specific payments, PayPal is available for contact. Another option is connecting your course website to Shopify, which grants access to all their e-commerce features. Different payment options are available for creating online courses. 

You can sell them as one-time purchases, offer yearly memberships, or even create bundles when you have a comprehensive course collection. Additionally, you can provide free memberships that give unlimited course access.

Thinkific’s Pricing Options

thinkific pricing

Thinkific’s Free Plan – $0

  • Host your content
  • Limited number of courses
  • Unlimited students
  • Quizzes and surveys to vet training courses
  • Instant access to funds.

Thinkific’s Basic Plan – $36 per month

  • Unlimited courses and students
  • Drip Content release
  • E-mail students
  • Integrations and Zapier
  • Custom Domain

Thinkific’s Start Plan – $74 per month

  • Unlimited courses and students
  • Two site admin spots
  • Five-course author spots
  • Advanced pricing
  • Memberships and Bundles
  • Certificates
  • Advanced support
  • Enhanced customization

Thinkific’s Grow Plan – $149 per month

  • Unlimited courses and students
  • Five site admins
  • 15 group analysts
  • 50 course admins/authors
  • Single sign-on feature

Thinkific vs. Other eLearning Platforms

In the world of online learning platforms, there are many options to choose from. Thinkific is one of these platforms, known for its special features.

We will compare what Thinkific offers with alternative platforms to see what makes it different and why it might be a good choice for teachers and businesses looking to create online courses.







Get Started for free

Get Started for free

Get Started for free

Create courses with any content type

Community Spaces

Expert Customer Support

Email and chat support

Email and live chat only

Email and chat support

Email and chat support

Live events in communities

Student course reviews

Pros of Thinkific:

  • Create, market, and sell multiple courses easily.
  • Keep all earnings from course sales on plans above Free.
  • Use drip content to control content release.
  • Design quizzes and assignments for interactive learning.
  • Utilize a range of tools to engage students effectively.
  • Provide certificates of completion for course finishers.
  • Access marketing tools to promote your courses and generate leads.Cons of Thinkific:
  • Limited to only four site themes.
  • Potential for improvement in marketing and sales features, especially for funnel creation.
  • Course accreditation is not available.
  • Third-party app integrations are limited.
  • Email support can take up to five hours, potentially causing delays in course setup.

Conclusion: Embrace the Symphony; Sell Your Online Course Without Stress

Going back to the question, “What is Thinkific?” We hope we’ve been able to provide some insight.

In the grand symphony of both online learning and course creation, Thinkific emerges as the conductor that transforms ideas into harmonious learning experiences and, consequently, generates leads.

Whether you’re nurturing a corporate dream or an entrepreneurial endeavor, Thinkific is a great online course platform for you. 

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