Wondering whether to sign up for Clickfunnels or Leadpages? We’ve got you covered.
In this post, we’re going to be comparing ClickFunnels vs Leadpages to find out which (if any) of these conversion marketing platforms is the best – and who each of them is best for.
We’ll be reviewing each tool in detail, looking at what they can do and what they can’t, comparing their main features, weighing up their pros and cons, and much more.
By the end of this article, you’ll know which platform is the right fit for your business.
Ready? Let’s get started!
Table of Contents
- Key Differences Between Landing Pages and Funnels
- Leadpages vs ClickFunnels Feature Comparison
- How Leadpages Is Used Most In Online Business
- How ClickFunnels Is Used Most In Online Business
- Leadpages Pricing
- Leadpages Pros and Cons
- ClickFunnels Pricing
- ClickFunnels Pros and Cons
- Who Should Use Leadpages?
- Who Should Use ClickFunnels?
- The Final Verdict on ClickFunnels vs Leadpages
Key Differences Between Landing Pages and Funnels
ClickFunnels and Leadpages might look similar on the surface, but they’re actually two very different platforms, each built for distinct purposes.
While it’s true that both share certain features (namely, both enable users to build high-converting landing pages and collect leads), there’s one important difference between them:
Leadpages is primarily a landing page builder, whereas ClickFunnels is a marketing and sales funnel builder.
I know what you’re thinking: what’s the difference between landing pages and funnels?
Let’s find out.
What Are Landing Pages?
Landing pages are standalone website pages that your potential customers ‘land on’ after clicking through from another location (e.g. a paid ad, email link, CTA button, etc.).
They typically look something like this:
The goal of the landing page is to convince the visitor to take a specific action. That action might be to join your mailing list, make a purchase, register for a webinar, or something else.
However, landing pages are most commonly used to generate leads. That means getting visitors to opt-in to your mailing list so you can continue to communicate with and nurture them until they’re ready to make a purchase.
The best landing pages are laser-targeted to your conversion goals and optimized to convert as many visitors to leads (or leads to customers) as possible. This is what Leadpages specializes in.
What Are Funnels?
Sales funnel is a marketing term that refers to the journey customers go through from their first contact with your brand all the way to conversion.
Funnels typically consist of a series of pages, email sequences, and forms that all work together to usher your customer along this journey until they’re ready to take action.
You can think of your funnel as a chain of steps that guide your customer to conversion. Each individual landing page is just one link in that chain.
Depending on what action you’re trying to get your visitors to take, there are many different types of sales funnels you might want to implement.
For example, if you’re trying to build your mailing list, you might want to use a standard two-step squeeze page funnel consisting of a landing page and a thank you page.
You might use a more complex funnel with more steps to nurture your leads if you’re trying to drive sales. Here’s what that might look like:
- The visitor lands on your squeeze page (a type of landing page)
- They opt-in to your mailing list in exchange for a freebie
- This triggers an email automation sequence. You send the prospect three emails over the next few days with more information about the product you’re selling, a discount offer, and an invitation to purchase.
- The prospect clicks through the link in the final email and lands on a sales page.
- They click the buy button and go through to an order page where they complete the purchase.
- This brings up a confirmation page with details of the order or a thank you page.
See how that works?
Clickfunnels provides users with a funnel builder that you can use to create all of these pages, forms, and automated email sequences and connect them all together.
The Bottom Line
ClickFunnels provides the tools you need to craft your entire sales funnels from start to finish, all in one place. It enables you to create the pages and email sequences used in each step in the process and link them all together in a visual funnel builder.
Leadpages also lets you build the website and landing pages you need (plus a few other conversion-focused elements, which we’ll cover later). However, you can’t visualize these pages as funnels like you can in ClickFunnel.
You also can’t set up email sequences within Leadpages like you can in ClickFunnels. Therefore, you’ll need to integrate it with other third-party tools in order to create complete funnels.
To put all that another way, Leadpages mainly helps you to capture leads, while ClickFunnels helps you to both capture and nurture leads to conversion.
Leadpages vs ClickFunnels Feature Comparison
Now that we’ve covered the key differences let’s take a closer look at all of the main features of each platform and how they compare.
Landing Page Builder
The heart of both ClickFunnels and Leadpages is their landing page builders, so we’ll start there. First, let’s talk about what both tools have in common.
Both Leadpages and ClickFunnels provide users with WYSIWYG drag-and-drop visual editors. These editors are designed to be as beginner-friendly as possible.
Users can drag and drop to add or move elements around the page and see a preview of the results in real-time. No coding whatsoever is required, and it’s all very intuitive.
Another thing they both have in common is the page structure. Both platforms page editors’ use a row-and-column structure to organize elements on the page, which should be familiar if you’ve ever used WordPress page editors like Elementor.
This means that everything on the page has to fit neatly into the space within a row or column.
As such, you don’t have as much freedom when it comes to placing things on the page as you do with other tools like Instapage.
Anything you move will automatically ‘snap’ into position in the nearest row or column to where you drop it.
Both page builders also offer a wide selection of widgets, are very easy to use, and allow you to add/edit HTML code directly.
Now we’ve covered the similarities, let’s talk about the differences.
Each platform’s page builder has its own strengths and weaknesses, but below, we’ve outlined what we think are the most important differences to be aware of.
Leadpages Comes With An Integrated Optimization Checker
One of the coolest features of Leadpages is the Leadmeter. This is a bar located at the top of the editor that tells you how well-optimized your page is for conversions and provides you with suggestions on how to improve.
For example, it lets you know if your CTA text isn’t up to scratch or if your buttons aren’t easily readable. ClickFunnels doesn’t provide anything similar in its page editor as far as we could see.
ClickFunnels Gives You More Control Over How Your Pages Look On Different Devices
With ClickFunnels, you can edit how your pages look on different devices independently. For example, you can change your settings to ‘desktop only,’ ‘tablet only,’ or ‘mobile only.’ Once you’ve done that, any edits you make should only apply to the device you chose.
This is useful as around half of internet traffic goes through mobile. And while ClickFunnels pages are responsive by default (which means they should automatically look good on any screen size), it helps to have as much control as possible.
Leadpages are also fully responsive, but you have less control over how they look on different devices.
You can preview your pages in different device views, but you can’t edit them independently. As far as we could see, all you can really do is choose to hide individual sections on specific devices in the section edit screen.
The Bottom Line:
Both platforms offer straightforward, easy-to-use visual editors. On the whole, we found the Leadpages drag-and-drop editor to be a little easier to use, but it sometimes felt sluggish.
On the other hand, we felt that the ClickFunnels editor was more flexible and provided more control. The best choice will depend on what you value more highly: ease of use or flexibility.
If designing landing pages from scratch seems like a lot of work, don’t worry – you don’t have to! Both platforms provide a ton of pre-built, high-converting landing page templates for you to choose from.
Starting from a template means the foundations of your page are already in place. All you have to do is open it up and customize the content and design, so they can save you a lot of time.
The question is: which platform has the best selection of page templates?
Let’s take a closer look to find out.
Leadpages has a huge catalog of over 200 free landing page templates, plus additional website templates.
There are templates for most different kinds of pages, including capture pages, webinar pages, checkout pages, giveaway pages, and others.
You can sort the templates by page type, industry, style, collection, color, or – our personal favorite – conversion rate. Each page template has been tested extensively by Leadpages to determine which generates the most conversions, then ranked accordingly.
Clickfunnels also provides users with a huge template library. We don’t have an exact figure, but it looks like there are at least hundreds of templates to choose from for both single pages and whole funnels.
Like Leadpages, these are separated up into categories. There are templates for sales funnels, opt-in funnels, membership funnels, product launch funnels, and more.
There are also templates for many different page types, including order form pages, sales pages, squeeze pages, membership area pages, etc.
The Bottom Line:
Neither platform will let you down when it comes to templates. On the whole, we liked Leadpages page templates the best (they’re all stringently tested and optimized for maximum conversions).
However, ClickFunnels was the only platform of the two to also provide whole funnel templates.
Both Leadpages and Clickfunnels make it easy to build high-converting website pages – but what if you want to build your entire website on the platform? Which is best? Let’s find out.
Leadpages released a new website builder feature a few years back, which you can use to put your entire site together.
You can start from scratch or from a pre-built website template, then customize it in the editor. The website editor interface is pretty much the same as the landing page builder, with the addition of some site-wide settings and customization options.
You can add up to 100 pages to your Leadpages website and choose which ones appear on your primary navbar in the Pages tab.
Overall, it’s not quite as advanced or flexible as true page builders like Wix or CMS solutions like WordPress, but it’s getting there.
I’d only really recommend building a website on Leadpages if you want to set up a conversion-focused site quickly to test your business concept. In all other cases, it’s probably a better idea to stick to a traditional CMS like WordPress.
ClickFunnels doesn’t provide users with a website builder tool like Leadpages. However, you can still use it to build a ‘sales funnel’ website using the funnel builder (which we’ll look at next).
The funnel builder lets you build multiple pages and link them together with forms, checkouts, and fulfillment, so you could, in theory, use it to develop a complete website – but that’s not what ClickFunnels was really intended for, and there will be certain limitations.
For example, it’s very difficult to blog from a Clickfunnels website.
You can add a blog post as a step in your funnel, but this process isn’t nearly as intuitive as it is on CMS platforms like WordPress, and it’s not going to be a viable solution if you plan on blogging multiple times per week.
One good thing about building your website on ClickFunnels is that you won’t need to purchase hosting from a third-party provider. You can register your domain and host your sales funnel through your ClickFunnels account directly.
The Bottom Line:
Neither platform is as flexible or powerful as traditional website builder platforms like Wix, Squarespace, and WordPress. However, you can use either to put together a simple, conversion-focused website to test out your concept.
Here’s what you need to know if you plan on using Leadpages or ClickFunnels to build sales funnels.
Leadpages doesn’t include a funnel builder tool like ClickFunnels does, but you can still use it to create funnels manually.
To do so, you’ll have to start by creating all the pages you plan on using in your funnel separately.
For example, for a simple three-step funnel, you might want to build an offer page, upsell page, and thank you page.
Next, to turn those individual pages into a funnel, you need to connect them together.
To do that on Leadpages, you’ll have to open the pages in the editor then edit the click event of your CTAs, buttons, and forms so that when users click or submit them, they’re sent to the next page in your funnel.
This isn’t a difficult process, but it isn’t as easy or intuitive as it is with ClickFunnels.
Unlike Leadpages, ClickFunnels offers a built-in funnel builder that lets you visualize your pages as funnels right from the get-go.
It’s super easy to use. All you have to do is add each of your steps to the funnel builder in order. Then, from the same interface, you can select templates for each page or form in the process and open them up in the editor to customize.
There are also a ton of pre-made funnel templates that you can start from in order to save time. You can browse these templates in the Cookbook builder marketplace. There are hundreds of free and paid templates for all different types of goals.
The Bottom Line:
As you probably guessed, ClickFunnels wins when it comes to building funnels. It’s the only platform of the two to offer a visual funnel builder and hundreds of pre-made funnel templates to make this process as straightforward as possible.
However, ClickFunnels is the only platform of the two to provide email marketing tools right out of the box.
It’s email tool is called Follow-Up Funnels (formerly known as Actionetics).
It’s possible to create autoresponders and set up automated email sequences from within ClickFunnels, so you don’t necessarily have to rely on third-party software (though you certainly can hook it up to a different service if you want to).
Unfortunately, the same can’t be said for Leadpages. It’s great for helping you build your email list – but that’s all. If you want to actually follow up with your leads by email, you’ll need to connect Leadpages to a third-party email service provider.
Checkouts and Payments
Both Leadpages and ClickFunnels provide a good selection of customizable checkout and sales page templates, plus easy integration with the most popular third-party payment gateways.
To process payments through Leadpages, you can add the checkout widget (powered by Stripe to your page. It’s simple to set up and can be used to make both one-time and recurring payments.
ClickFunnels can also be used to set up high-converting checkout processes. Users can add products to their cart and make purchases directly from your ClickFunnels site.
Like Leadpages, it offers easy integration with Stripe and other payment gateways like PayPalStripe, JVZoo, Clickbank, and many more.
Both Leadpages and ClickFunnels have a built-in A/B split testing tool.
You can use this to create different page variations, control how much traffic gets sent to each page, and find out which page performs better.
The main difference between the two platforms is that split testing is included in every ClickFunnel plan, whereas with Leadpages, split testing is only available on Pro and Advanced plans.
Popup and Alert Bars
One of the coolest things about Leadpages is its ‘conversion toolkit,’ which enables users to build landing pages, pop-ups, and alert bars.
Both the pop-up and alert bar builders use the same interface as the Leadpages page builder. You can drag and drop elements on the screen, change the design, and pull in widgets from the left.
Once you’re done designing your pop-ups and alert bars, you can publish them on your Leadpages pages or on your external website – just grab the code snippet and paste it in.
You can also choose how to trigger your pop-ups. For example, you can choose to trigger the pop-up after a certain amount of time, when a button or text link is clicked, or when the user is about to exit the page.
ClickFunnels doesn’t come with a built-in popup builder or alert bar builder like Leadpages, but you can still add popups to your ClickFunnels pages from within the page editor.
All you have to do is open the page editor and select Pop Up > Show Pop Up from the top bar. This will add a pop-up to the page, which you can then edit. You can set it to trigger when the user tries to exit the page, like Leadpages.
With ClickFunnels, you can create an “alert bar” by adding a new section and designing it to your liking (i.e. inserting web copy, a form field, and having it float at the bottom or top of both desktop and mobile screens).
Analytics & Reporting
Both platforms provide in-dashboard analytics that you can use to keep track of your conversions and other important metrics.
With ClickFunnels, you can see how your funnel’s performing via the Stats tab. Here, you can view metrics like page views, opt-in rates, earnings per click, average cart value, and more.
Leadpages also provides analytics, which you can access from the Landing Pages tab on your dashboard. You can see a graph showing visitors, unique visitors, conversions, and conversion rates for each page.
If you need more data than that, both platforms integrate with 3rd party analytics tools like Google Analytics.
If you want to provide member-only content to your customers, ClickFunnels is probably the way to go from these two.
ClickFunnels’ Membership funnels allow you to set up gated pages filled with members-only content.
Users who purchase memberships can access the page content securely by logging into their password-protected accounts.
You can’t do this on Leadpages as it doesn’t provide any feature to build members’ areas. The only way to set up a membership site via Leadpages is to use a workaround by integrating Leadpages with a 3rd-party tool like Memberful.
For more membership site options, check out our top-rated platforms for membership sites.
While neither platform is a true webinar hosting software solution, they both provide tools that can help you to run and manage your webinars.
With Leadpages, you can use webinar page templates and registration forms to market your live event to potential attendees and collect sign-ups. You can even embed your presentation within certain webinar page templates as a Google Hangouts broadcast.
With ClickFunnels, you can build your whole webinar funnel from start to finish. Simply navigate to Create New Funnel > Host Webinar > and choose whether you want to set up a live webinar or webinar replay.
You can then start building your sign-up page, confirmation page, and live event page.
Both Clickfunnels and Leadpages integrate with a ton of other tools you might have in your marketing stack.
Leadpages has 21 native integrations, 36 compatible integrations, and 33 more third-party integrations. Plus, you can hook it up to Zapier to get access to 2000+ more apps.
Supported integrations include the most popular analytics tools, CRM software, shopping cart tools, CMS and eCommerce platforms, email service providers, paid ad tools, marketing automation software, payment gateways, webinar tools, and more.
We won’t list all Leadpages’ supported apps here – that would take way too long. But if you want the full list, you can find it in the Integrations tab in your dashboard.
ClickFunnels offers a similarly broad range of integrations. We don’t know the exact number of apps that are supported, but it seems to be in a similar ballpark to Leadpages.
Like Leadpages, supported integrations include popular email marketing tools like ConvertKit, AWeber, and Constant Contact, webinar tools, automation solutions, etc. ClickFunnels also has a broader selection of payment gateway integrations than Leadpages.
Both tools also have their own WordPress plugins. You can install and activate these plugins to use Leadpages and ClickFunnels pages directly on your WP sites.
Finally, let’s take a look at the customer support provided by each marketing platform.
Leadpages has a huge knowledge base full of helpful tutorials about how to use the software. If you need help with something, this is the first place to check.
Aside from that, you can also get tech support via email, live chat, or – if you’ve signed up for a Pro plan – telephone.
Unfortunately, live chat isn’t available 24/7. It’s only available during office hours (9 AM to 5 PM).
The good news is that their support reps are very responsive during live chat hours. I tested it out and had a response to my query in seconds. It usually takes up to 24 hours to receive a response to email queries.
Side note: I used chat support to ask how to use the opt-in texts feature – an SMS marketing feature that a lot of other blog posts comparing Leadpages vs ClickFunnels mention.
Unfortunately, the support rep I spoke to confirmed that this feature has been retired and is no longer available – so disregard anything you might have read about that!
Clickfunnels reportedly also offers both live chat and ticket support, with live chat agents available 24/7 during weekdays.
However, I couldn’t access live chat support through their website. It only gave me the option to submit a ticket, so I can’t comment on their average response times.
Like Leadpages, ClickFunnels also has an extensive help center full of guides and tutorials. You can also reach out to other users for support on their official Facebook group.
How Leadpages Is Used Most In Online Business
Now we’ve compared all the main features, let’s recap what you can do with each platform and how they fit into your marketing stack.
Leadpages is mainly used to create high-converting landing pages, but that’s not all it can do. Online businesses can use it to do all of the following:
- Grow your email list. Squeeze page templates, opt-in forms and offers, and digital file delivery can all help you to capture more email opt-ins and grow your list.
- Sell products. The built-in checkout widget (powered by Stripe) and high-converting sales page templates allow you to sell products directly through Leadpages.
- Drive webinar registrations. Use one of Leadpages’ many webinar page templates to start collecting sign-ups for your online event, or integrate it with WebinarJam or EverWebinar for a complete webinar solution. You can even embed your live webinar stream (Google Hangouts broadcast) within the page and host it directly through Leadpages.
- Create opt-in boxes and alert bars. Use Leadpages to create high-converting popups and notifications, then integrate them on your existing website pages to maximize conversions.
- Build your entire website. You can use Leadpages to create your entire website from scratch (or from pre-existing templates) using the built-in website builder.
That being said, there are some things Leadpages can’t do.
For starters, unlike ClickFunnels, it can’t be used to send out email sequences or autoresponders to your leads. You’ll need to integrate it with a third-party email marketing solution for that.
It also has very limited automation capabilities and can’t be used to create whole funnels.
How ClickFunnels Is Used Most In Online Business
ClickFunnels isn’t just about landing pages – it can do a whole lot more than that. Here are some of the things you can do with ClickFunnels:
- Create funnels. Use funnel templates to put together entire sales funnels in no time. There are tons of pre-made funnels to choose from, including opt-in funnels, product launch funnels, webinar funnels, and more. This is the main USP ClickFunnels has over Leadpages.
- Sell products. ClickFunnels can power your customer’s online shopping cart. Add buy buttons within your site so customers can checkout.
- Track conversions. You can use the ClickFunnels Stats dashboard to track important metrics and measure your performance.
- Set up autoresponders. You can create automated email sequences within ClickFunnels and use them to nurture leads, so there’s no need to rely on a third-party tool.
- Create membership sites. ClickFunnels provides you with the tools you need to create subscription-based sites and members-only content.
- Host your site and register your domain. You can register a new domain within your ClickFunnels account and even use it to host your sales funnel.
Leadpages offers three pricing plans to choose from. Here’s a breakdown of what’s included in each of them.
- Standard plan ($37/month billed annually): 1 site, unlimited everything (traffic, leads, popups, pages, and alerts), 1 free custom domain, free hosting, site templates, lead notifications, over 40 standard integrations, and email and chat support.
- Pro plan ($74/month billed annually): all of the above plus 2 more sites (3 total), online sales and payments, unlimited A/B split testing, and phone support.
- Advanced plan (Contact Leadpages for custom pricing): everything in the Standard and Pro plans plus 5 client accounts, advanced integrations, and a 1-on-1 quick start call.
Of the above, we’d recommend the Pro plan. It includes unlimited A/B testing, which is a must-have feature if you’re serious about conversions.
Both the Standard and the Pro plan are a lot cheaper than ClickFunnels entry-level standard plan, and they include unlimited pages and funnels (ClickFunnels caps both of these in its standard plan).
This makes Leadpages a much more affordable solution, all things considered.
Unfortunately, Leadpages doesn’t offer a free trial. However, they do offer a $1 trial.
Leadpages Pros and Cons
- Very easy to use interface.
- Huge library of professionally-designed, pre-made templates
- Advanced conversion toolkit (build popups and alert bars)
- Build-in page optimization wizard (Leadmeter)
- Lightning-fast page load speeds
- Easy integration with WordPress, Stripe, and many third-party tools
- Much more affordable than ClickFunnels
- Unlimited pages and leads included with all plans
- No integrated email marketing service
- No funnel builder
- Doesn’t support membership sites
- Sluggish drag and drop editor
- Only limited/basic analytics
- Unlimited A/B testing not included with all plans
- Mediocre website builder (very limited flexibility)
Like Leadpages, ClickFunnels offers three pricing plans, but they’re a lot more expensive. Here’s an overview of your options:
- ClickFunnels Standard Plan (Starts from $97/month): Funnel builder, 100 pages, 20 funnels, 1 sub-user, 3 domains and payment gateways, FunnelFlix training courses, funnel sharing, chat support.
- ClickFunnels Platinum Plan (Starts from $297/month): All of the above plus unlimited funnels and pages, 3 sub-users, 9 domains and payment gateways, priority chat support, follow-up funnels, and weekly peer-review hackathons.
- TwoCommaClubX Plan (Starts from $2497/month): All of the above plus 10 sub-users, 27 domains and payment gateways, VIP phone support.
If you plan on building a ton of funnels, or you want to be able to remarket to your visitors with follow-up funnels, we’d recommend the Platinum plan.
As you can see, ClickFunnels cheapest plan is almost 3x as expensive as Leadpages, and unlike Leadpages entry-level plan, it doesn’t even come with unlimited pages or funnels.
However, while ClickFunnels might be more expensive, you are getting much more for your money.
ClickFunnels is really several tools rolled into one (a landing page builder, email marketing software, and automations platform). If you were to pay for all of those tools separately, you’d probably end up paying a similar figure.
Whether or not it’s worth the cost will ultimately depend on your goals and what features you need.
If you’re not sure, you can try ClickFunnels before you buy with a 14-day free trial.
ClickFunnels Pros and Cons
- All-in-one tool
- Integrated email marketing
- Easy-to-use funnel builder
- Hundreds of pre-made funnel templates
- Powerful analytics
- Supports memberships and subscription sites
- Much more expensive than Leadpages
- The lowest-priced plan doesn’t include unlimited pages or funnels
- The dashboard can feel a little ‘cluttered’
Who Should Use Leadpages?
We’d recommend using Leadpages if:
- You just want to build landing pages (and don’t need to build complete funnels).
- You’re only interested in building your mailing list.
- You already have an email marketing solution and don’t mind integrating several different tools together.
- You’re looking for an affordable landing page builder and want to keep costs as low as possible.
Who Should Use ClickFunnels?
You should use ClickFunnels if:
- You want to build your entire sales funnel from one platform.
- You’re interested in both capturing and nurturing leads.
- You need other services like email marketing, autoresponders, and membership tools (not just landing pages).
- You’d prefer to use an all-in-one platform rather than integrating various tools together.
- You’re an established business and don’t mind paying a little more.
The Final Verdict on ClickFunnels vs Leadpages
So, let’s get to the big question: which is best?
The honest answer is: there is no simple answer.
Comparing ClickFunnels vs Leadpages is a lot like comparing apples to oranges. They’re both great in their own ways, but they’re not the same thing, so it’s impossible to pick a blanket winner.
ClickFunnels will be the best choice for some businesses; Leadpages will be best for others.
With all that said, there if you’re still not sure which one to choose, here’s what we’d suggest:
- Leadpages is the best value-for-money choice if you just want to create and test multiple landing pages. It’s simple, powerful, and affordable but doesn’t offer as broad a feature set as ClickFunnels.
- ClickFunnels is the best choice if you have a larger budget to work with and you’re looking for an all-in-one sales funnel solution. It gives you a ton of tools rolled into one, has a more flexible landing page builder, and is the only platform of the two to provide integrated email marketing and automation sequences.
We hope this helped with your decision. Good luck!