Kartra vs ClickFunnels — Which Platform Is Best for Digital Marketing in 2021?

Kartra vs Clickfunnels

Kartra and ClickFunnels are two of the biggest names in the digital marketing SaaS industry – but which is best?

That’s what we’re going to be finding out today as we compare Kartra vs Clickfunnels

In this battle of the funnel builders, we’ll be putting both platforms through their paces and trying out all of their main features to see how they stack up against each other. 

We’ll weigh up their pros and cons, compare pricing, and ultimately, see if we can reach a verdict about which one is the better choice for your business. 

Let’s get started!

Kartra vs ClickFunnels Overview

We’re going to start with a quick overview of Kartra and ClickFunnels and the main differences between them. But if you’d prefer to cut straight to the chase, here’s the short version.

TL;DR: 

Kartra and ClickFunnels are both complete digital marketing solutions that provide you with all the tools you need to launch, market, and sell products online. 

The main difference between them is that while ClickFunnels is a dedicated sales funnel builder, Kartra aims to be an all-in-one ‘business management’ platform that provides literally everything you need to run your business.

As such, it has a broader feature set and a few extra built-in functions that ClickFunnels lacks, like built-in video hosting and analytics.

Now that’s out of the way, let’s take a closer look at each platform.

ClickFunnels

ClickFunnels is a complete sales funnel builder that provides businesses and entrepreneurs with all the tools they need to set up campaigns that convert visitors into leads and leads into customers. 

high quality sales funnels

This includes a landing page builder, sales funnel builder, email marketing tools, checkouts and upsells, automation tools, affiliate marketing suite, and more. Check out our ClickFunnels review for details.

The platform was founded in 2014 by Russell Brunson, a thought leader in digital marketing who helped to popularize the concept of sales funnels. Since then, it’s grown rapidly and has been used by over 104,000 entrepreneurs to date.

It’s now arguably the most popular sales funnel builder in the world.

At the very least, it’s much more well-known than Kartra, as we can see by looking at the Google Trends data

digital marketers trend search

While ClickFunnels is an excellent sales funnels builder, it isn’t a true all-in-one platform like Kartra. It misses out on some crucial features, as we’ll see next.

Kartra

Kartra is another popular digital marketing platform. It’s the new-er kid on the block, having only been founded a few years ago in 2018 by parent company Genesis Digital (which also owns webinar platforms WebinarJam and EverWebinar).

established business

Unlike ClickFunnels, Kartra doesn’t market itself as a sales funnels builder. Instead, it’s marketed as an all-in-one business management solution.

The idea is that Kartra can completely replace your entire marketing and sales software stack by providing all the different tools and features you need to run and grow your online business in one unified ecosystem, all of which work together seamlessly.

To that end, it has a much broader feature set than ClickFunnels. Read our recent review of Karta for more details.

In addition to everything ClickFunnels has to offer (i.e. landing page builder, email marketing tools, checkout solution, automation sequence builder, and affiliate marketing tools), Kartra also provides you with built-in analytics and reporting features, video hosting, calendar tools, and even a helpdesk.

Kartra vs ClickFunnels Comparison

Now that we’re familiar with each platform, we can get into the nitty-gritty details. We compared Kartra vs ClickFunnels in several areas. Here’s what we found out.

Their Free Trial and Sign Up Process

Both platforms have hassle-free sign-up processes that shouldn’t take more than a few minutes.

To sign up for Kartra, head to their Plans and Pricing page and click Get Started under your chosen plan. You’ll then have to fill out a form with some basic details and your billing/payment information.

14 day trial

Unfortunately, Kartra doesn’t offer a free trial. However, if they’re currently running a promotion, you might see a popup window (see below) inviting you to sign up for a $1 14-day trial on the Plans & Pricing page.

online marketing for one dollar

To get started with ClickFunnels, all you have to do is head to the homepage and click Try for free, then complete a short sign-up form. It should only take a minute or so.

14 day trial

Although the first 14 days with ClickFunnels are free, you still have to put in your payment details in order to activate your free trial.

This is a little annoying, but it’s better than no free trial at all! Just make sure you remember to cancel before the 14-days are over if you don’t want to get charged.

The bottom line: Both platforms offer an equally easy sign-up process, but ClickFunnels wins in this category as it offers a 14-day free trial, whereas Kartra doesn’t.

Ease of Use & Customizing

It’s important to make sure you choose a platform that’s both easy to use and flexible enough that you can customize it to fit your needs.

Fortunately, both ClickFunnels and Kartra are designed to be as easy to use as possible. They’re beginner-friendly and come with intuitive, no-code page editors, customizable templates, and simplified funnel builders to make your life easier.

Let’s take a closer look at each and see how they compare.

Kartra

Kartra has an intuitive central dashboard that provides easy access to all the features you need to run your business. From the left-hand sidebar, you can navigate to all the main tools in one click, including Kartra Pages, Forms, Videos, Calendars, etc.

run entire business from here

When you first access your dashboard, you’ll be greeted with a short welcome video. You’ll also be directed to the tutorial progress bar.

online businesses setup wizard

You can click this to open up a to-do list that will show you the ropes and walk you through everything you need to do to set up your business step-by-step.

It’s a really neat feature that’ll come in handy if you’re a complete newbie to this and need a little guidance to get started.

We won’t cover everything you can do from your homepage, but you can click:

  • My Pages to start building your first landing page
  • My Forms to design and publish opt-in forms to help collect leads
  • My Campaigns to create email broadcasts, set up email marketing campaigns, and manage your list
  • My Products to create your website or funnel

Clicking any of the above will open up the Kartra builder. You can start from scratch or by selecting a template (there are tons of page and email templates for every kind of campaign) and then open it up in the front-end visual builder.

build sales funnels from scratch

In the builder, you can drag and drop different elements onto the page and customize everything from text to colors, backgrounds, and much more.

The landing page builder, in particular, is very powerful and flexible – we’ll take a closer look at it later.

ClickFunnels

ClickFunnels dashboard is similarly easy to navigate. It’s laid out a little differently than Kartra, with links to training materials on the right and a few quick links at the top that you can click to start building funnels and sending email broadcasts. 

online marketing software dashboard

Click on Build a Funnel to open up the funnel builder. Here, you can add different steps and build them out. 

pre designed templates

For example, you can add an Optin Form as your first step and then create it from the same page. As with Kartra, you can choose from dozens of different page and form templates, then customize them as necessary via a drag-and-drop editor. 

To make things even easier for beginners, ClickFunnels asks you to fill out a short questionnaire about your business during the ‘getting started’ process. 

targeted awareness

They’ll ask you a few questions about your industry, goals, products, marketing experience, and design preferences, then use that information to automatically deliver a funnel template that’s tailored to your needs.

The bottom line: Both platforms are easy enough to get the hang of, with no-code page builders and plenty of templates for every step in your funnel.

We personally found Kartra’s dashboard to be a little less cluttered, while ClickFunnels’ funnel builder was easier to use. Overall, it’s a tie.

Funnels and Campaigns

The primary use case of both Kartra and ClickFunnels is to build funnels, and each comes with plenty of tools to make this process as easy, quick, and painless as possible.

Kartra

To build funnels on Kartra, you can use the sequence builder. The sequence builder is a visual canvas on which you can drag and drop different actions and events, then connect them with arrows to create a simple sequence flow or define alternative paths using yes and no booleans.

email automation

Once you’ve defined the sequence flow, Kartra will automatically run it for you around the clock and track the flow of users through your funnels in real-time.

At a glance, you can see how many people are in each particular step in the sequence at any given moment, find out where your most common drop-off points are, and gather other useful insights.

You can also create custom email automations using simple ‘IF X, THEN Y’ rules. For example, you can set up automations so that if a prospect doesn’t open your email within 24 hours, you resend it.

email automation

If you don’t want to build your funnels from scratch, you can simply plug in done-for-you campaigns with one click using pre-made templates.

Top marketers like Frank Kern and Andy Jenkins have already created incredible Kartra marketing campaigns for you, which you can import and tweak to fit your needs.

email marketing automation

Alternatively, you can browse Kartra’s marketplace to find ready-made funnels by other Kartra experts and online marketers that match your goals and objectives.

All of these funnels are completely set up for you, with finished opt-in forms, landing/sales pages, and email sequences.

ClickFunnels

The Funnel Builder is the heart and soul of ClickFunnels, so as you’d expect, it’s pretty good. In our opinion, the interface is a little more intuitive than Kartra’s sequence builder.

Instead of giving you a canvas on which you build a flow chart, you simply add each of your steps to the funnel builder in order on a classic interface. 

sales funnel builder

Once you’ve done that, from the same interface, you can change the settings, select templates for each step in the process, and open up the editor to customize the pages, emails, and forms used in each step.

As with Kartra, there are also plenty of pre-made plug-and-play funnel templates already. If you want to save time, I’d recommend starting with one.

You can browse tons of different pre-made templates in the marketplace by opening up the Cookbook Builder. 

sales funnel templates

There are literally hundreds of funnels, both free and paid, to choose from based on what you want to do. There are funnels for generating leads with a lead magnet, collecting registrations for a webinar, running a summit – you name it! 

The bottom line: Both tools have powerful sales funnel builders. Kartra is more advanced with its goal-based automations and trigger campaigns, but ClickFunnels is the easier to use of the two.

Page Builder Tools

ClickFunnels and Kartra both come with built-in page builders that allow you to create and customize website pages to use in your campaigns. Here’s what you need to know about each of them.

Kartra

Kartra’s page builder is one of the most powerful and flexible we’ve come across. It felt much more flexible than ClickFunnels and is almost on par with dedicated page builders like Elementor or Thrive Architect. 

web pages

You can access it from your dashboard by clicking My Pages > New Page. From there, you can choose from one of over 500 templates or start from scratch.

There are tons of templates for landing pages, squeeze pages, product review pages, video pages, checkout pages, thank you pages, and much more. In addition to pages, you can also use the builder to create opt-in forms. 

Once you’ve chosen a template, you can customize it in the editor. 

In Column Mode, you can change the layout of the page by adding, rearranging, and removing different sections and components. There are tons of different blocks you can pull in, including product carousels, videos, paragraphs, pricing tables, social buttons, popups, and more. 

In Component Mode, you can edit individual elements (blocks) to change the settings, colors, styling elements, etc.

You can also get really creative and implement modern web design trends like parallax scrolling and dynamic backgrounds, set up personalized content for different customer segments, edit how your page appears on different devices independently, and more. 

After publishing your page, Kartra will even track metrics like page visits and scrolling behavior automatically, which you can use to inform your strategy. 

ClickFunnels

ClickFunnels’ page builder is known as the Etison Editor (at least it was back in the day). Like Kartra, it’s a no-code visual editor that allows you to drag and drop different elements, sections, rows, and columns onto the page and then customize them with no code required. 

corresponding landing pages

Also, like Kartra, you can start from a professionally-designed template or from scratch.

The bottom line: Overall, we preferred Kartra’s page builder. ClickFunnels’ Etison Editor may be more straightforward and simple than Kartra, but we found that it wasn’t quite as advanced or flexible. 

Checkout Pages

There’s not a lot of difference between the two platforms when it comes to checkouts. Both offer a range of fully-customizable checkout page templates designed for maximum conversions. 

Each also has its own abandoned cart recovery tools, which allow you to automatically follow up with users that add items to their basket but don’t complete the checkout process in order to recapture sales you’d otherwise miss out on.

Kartra provides support for PayPal and credit card payments out of the box, but that won’t work; you can also integrate it with various third-party payment gateways, including Stripe, Braintree, and Authorize.net.

ClickFunnels also integrates well with plenty of third-party payment gateways, including PayPal, Stripe, JVZoo, Clickbank, and many more.

The bottom line: It’s a tie.

Split Testing

Both platforms support split testing, with integrated A/B testing tools that allow you to compare variations of your marketing materials and find out which performs best.

With ClickFunnels, you can compare two page variations at once and adjust the rotation by selecting what percentage of your visitors to show each page to (for example, you can direct 40% to page A and 60% to page B). 

conduct split tests

It’ll then monitor the performance and give each page a confidence score. You can implement the page with the highest confidence score and archive the other. 

With Kartra, you can create and test up to four page variations at the same time. As with ClickFunnels, you can define custom rotation percentages for each page.

split tests

Once you’ve chosen your test’s main parameter, Kartra will automatically select the winning variation for you and switch to it, so it’s completely hands-off for you. Aside from pages, Kartra also allows you to split test opt-in forms and more.

Bottom line: It’s another tie! Both platforms offer powerful and flexible A/B testing tools.

Membership Sites

ClickFunnels and Kartra both offer membership site-building options. Like many things with Kartra, building a membership site is straightforward and accessible for beginners. 

Kartra offers everything you need, from video and audio hosting to content scheduling options to a membership site builder.

However, it’s the analytics features that really set it apart. Kartra allows you to analyze every aspect of your membership site and track important metrics such as subscribe and unsubscribe rates. 

create membership sites

ClickFunnels also has tools available that make building membership sites quick and painless. You can select one of the membership site templates and have a site ready to go in no time. 

Unfortunately, though, ClickFunnels doesn’t offer a video hosting option like Kartra for their membership site capabilities, so you will need to use YouTube, Vimeo, or another similar platform to embed video content on your site.

Similarly, ClickFunnels lacks when it comes to analytics for memberships sites, so you’ll need to rely on a 3rd party analytics tool for these insights. 

The bottom line: Both tools allow you to build membership sites, but Kartra’s system is more intuitive and provides more options when it comes to content publishing and analytics. 

Email Marketing Automation

With Kartra, email marketing is super simple and centers around behavior-based automation.

You can easily create automated campaigns in just a few clicks. Kartra builds its automation using an ‘if and then’ system, which makes it super simple to segment your leads based on actions and create automations for following up and lead nurturing. 

You can also use Kartra’s {Custom_Tags} to add personalized touches to your emails in an efficient way. With Kartra, you can automate just about every aspect of your campaigns, from initial emails and follow-ups to subscription and list management.

personalized email marketing

ClickFunnels also offers some pretty useful automation features that they call Follow-Up Funnels.

This tool was previously called Actionetics, and it allows you to create a second funnel or Follow-Up Funnels by automating sequences that aim to help you build relationships with customers that didn’t make a purchase when they were in the first funnel. 

By creating smart lists, you can segment leads and send out exactly the right messages at exactly the right time using ClickFunnels automations. Follow-Up Funnels ingrates with Twilio for SMS follow-ups and major email marketing tools. 

The bottom line: Both tools perform well when it comes to automating email campaigns, but Kartra’s automation tools are a little more straightforward and more suitable for beginners. 

Affiliate Management Systems

Both ClickFunnels and Kartra offer affiliate management systems. With Kartra, you can build a custom affiliate program from the ground up.

You can use Kartra to do everything from building your affiliate landing pages and portals to managing your payment structure and paying your affiliates. 

Kartra integrates with Paypal so you can easily stay up-to-date with your commission payments using Paypal’s adaptive payment technology.

Kartra’s centralized affiliate dashboard means it’s super simple to manage a fully-fledged affiliate program without too much hassle. 

affiliate management system

Similarly, Clickfunnels has recently introduced a useful affiliate management system known as BackPack. 

Just like Kartra, ClickFunnels BackPack can help you to build your affiliate program, manage your network, make payments, and more. It can also help you to stay on top of affiliate tracking. 

However, the main drawback of BackPack is that it’s only available for platinum members. That means if you opt for the more affordable ClickFunnels plan, you won’t have access to any affiliate management features. 

The bottom line: ClickFunnels and Kartra both offer extensive affiliate management features. However, Kartra offers these features to customers at every price point, making it more affordable than ClickFunnels Platinum. 

Reporting & Analytics

Kartra comes with a selection of useful analytics features built-in. One of the standout analytics features Kartra offers is the Analytics Heatmapping tool.

This tool allows you to create a clear picture of how users are interacting with your page and which areas of your landing pages are the most engaging. 

creating heatmaps

You can also use Kartra to closely track metrics like page views, new leads and highlight issues within your funnel.

You can also easily create analytics reports to share with team members or clients. One of the main benefits of Kartra is that there’s no need to integrate any additional analytics tools as it has everything you need built-in. 

Unlike Kartra, ClickFunnels doesn’t come with any dedicated analytics features. To track important metrics and gain insights about your funnel, you’ll need to integrate a 3rd party tool such as Google Analytics. 

The only saving grace here is that integrating 3rd party tools with ClickFunnels is quite straightforward, so you should have much trouble hooking it up. 

The bottom line:  Kartra is by far the best analytics tool out of the two. Although it’s easy to integrate analytics tools with ClickFunnels, it doesn’t measure up to Kartra’s advanced heat mapping and reporting features that are available straight out of the box. 

Calendars

Staying organized is key when managing your funnels, which is why a good calendar is essential. Unfortunately, ClickFunnels doesn’t offer a calendar feature out of the box, but you can integrate it with your Google calendar and manage it that way. 

Kartra, on the other hand, has an extensive calendar feature that can also be synced with your Google Calendar to help you stay on top of meetings, webinars, and other lead generation and sales events. Some of the most useful features of the Kartra Calendar include: 

  • Realtime booking management
  • Time-zone conversion
  • Calendar customization

You can also embed your calendars into any page using the drag-and-drop page builder. In addition to this, Kartra calendars can be accessed from tablets, desktop computers, or smartphones, making it easy for you to stay on top of your schedule, no matter where you are. 

The bottom line: When it comes to calendar features, Kartra is the clear winner, as it’s the only tool with its own native function.

Not only that, but Kartra calendars are well-thought-out, and when synced with Google Calendars, they can be used as a central hub for all of your meetings and appointments. 

3rd-Party Integrations

When it comes to integrations, both Kartra and Clickfunnels offer a wide range of options. 

The whole point of Kartra is that you don’t need any 3rd party integrations. However, if you want to hook it up with other tools in your marketing stack, you can.

Kartra provides native integrations with payment gateway apps, including Stripe, PayPal and Authorization.net, and Braintree.

It also provides integrations with membership platforms like Kajabi, OptimizePress, 52 Member, and Wishlist. And if there’s anything else you want to hook up with that isn’t included in their native integrations, you can connect via Zapier too. 

The main thing you might want to integrate Kartra with is webinar solutions, as this is one of the only features Kartra doesn’t include out of the box. Fortunately, it plays nicely with WebinarJam and EverWebinar as these are both owned by the same parent company as Kartra. 

ClickFunnels provide a good selection of native integrations so you can easily get set up. The long list of Clickfunnels integrations includes popular email marketing solutions like ActiveCampaign, Drip, and ConstantContact.

It also easily integrates with Webinar solutions like EverWebinar and GoToWebinar. Many of these features are available straight out of the box with Clickfunnels, but one of the main integrations you’ll need to set up is analytics, and this isn’t included with the ClickFunnels package.

Thankfully, you can easily integrate with Google Analytics and tools with analytics features like Salesforce. 

The bottom line: Kartra pips Clickfunnels to the post when it comes to integrations, simply because you don’t need too many 3rd party tools to get started.

However, ClickFunnels does offer a good variety of integrations, so if you already have a decent stack, it’s likely you’ll be able to hook it up to most of your other tools. 

Customer Service & Support

Customer support is important when it comes to choosing a funnel-building tool. Thankfully, both Kartra and Clickfunnels offer a wide range of customer service and support options. 

Kartra has the most extensive range of options. For general queries and tech support, there are two options: ticket support and live chat support.

At the right time of day, you can expect fast responses from Kartras live chat team. However, they aren’t available 24/7. The operating times for live chat are 8 AM to 12 PM PT, and 12 AM to 4 AM PT.

Kartra also has a private Facebook group that’s available for Kartra customers, and it’s a great way to find information and answers to questions when the support team is ‘out of hours.  It’s also a great way to chat and network with other Kartra users. 

Another useful support option offered by Kartra is their concierge service. For an additional $150 one-off fee, Kartra’s concierge team will set up all the automations, email sequences, and landing pages your businesses needs.

If you’re short on time or unfamiliar with how to use the tools, this can be a useful and hassle-free option. 

According to a Clickfunnels blog, Clickfunnels also offers ticket and live chat support. Their live chat agents are available 24 hours a day, Monday-Friday, and ticket support is available 24/7.

However, when I tried to access live chat support within the opening hours, I was only provided with the option to create a ticket. 

priority support

Perhaps this was due to high demand or other factors, but it didn’t seem to match up with the information provided in the article. 

Like Kartra, Clickfunnels also has an active official Facebook group that can be used as a support network when live chat support is unavailable.

In addition to this, Clickfunnels has an extensive range of blogs and tutorials that can help you troubleshoot most issues. 

The bottom line: Overall, the two offer fairly similar support options, but Clickfunnels live chat is a little more accessible for customers outside of the US due to its longer opening hours. 

However, if you have the money and you’d rather take a more hands-off approach, then Kartra’s concierge option may be just what you need.

Pricing Plans

For most people, pricing is the most important factor to consider when choosing a funnel management tool. Here is a rundown of how ClickFunnels compare when it comes to price.

Kartra Pricing 

Kartra offers four paid pricing plans: Starter, Silver, Gold, and Platinum. Here’s a breakdown of each plan:

  • Starter (starts from $79/month when billed annually) – Up to 2,500 leads, 1 custom domain, 15,000 emails per month, 50 GB bandwidth, 100 pages, 50 videos, 2 membership sites, 20 products, 1 helpdesk, 1 team member. 
  • Silver (starts from $149/month when billed annually) – Up to 12,500 leads, 3 custom domains, Unlimited emails per month, bandwidth, pages, videos, membership sites, products, helpdesk, and team members. Kartra Agency features included. 
  • Gold (starts from $229/month when billed annually) – Up to 25,500 leads, 5 custom domains, unlimited emails per month, bandwidth, pages, videos, membership sites, products, helpdesk, and team members. Kartra Agency features included. 
  • Platinum (starts from $379/month when billed annually) – Up to 50,00 leads, 10 custom domains, unlimited emails per month, bandwidth, pages, videos, membership sites, products, helpdesk, and team members. Kartra Agency features included. 

The great thing about Katra’s pricing model is that no matter the plan you choose, you’ll get access to all of Kartras features.

For most businesses, the Silver plan offers the best value for money, as you don’t need to worry about limits on important elements like emails and team members.

Also, Silver memberships and above include Kartra Agency which can be used to manage client accounts. 

ClickFunnels Pricing 

Clickfunnels offer three different pricing plans to suit all types of businesses. Here’s a rundown of what they include:

  • Clickfunnels Plan (Starts from $97/month) – Up to 20 funnels, 100 pages, 1 sub-user, 3 payment gateways, 3 domains, chat support, FunnelFlix, and funnel sharing  
  • ClickFunnels Platinum Plan (Starts from $297/month) – Unlimited funnels, Unlimited pages, 3 sub-users, 9 payment gateways, 9 domains, priority chat support, FunnelFlix and funnel sharing + Follow-Up Funnels and peer-review hackathons. 
  • TwoCommaClubX Plan (Starts from $2497/month) –  Unlimited funnels, Unlimited pages, 10 sub-users, 27 payment gateways, 27 domains, priority chat support, and VIP phone support, FunnelFlix, and funnel sharing + Follow-Up Funnels and peer-review hackathons. 

In order to access the Follow-Up Funnels marketing automation features, you’ll need Clickfunnels platinum or above. 

The bottom line:

Of the two tools, Kartra offers the best pricing plan model. Not only can you access all of Kartra’s features for as little a $79/month, but you can also get access to an unlimited feature set including automations for as little as $149/month.

To access automation features with Clickfunnels, you’ll need to opt for the Platinum plan, which starts at the much higher price point of $297/month. 

Kartra vs ClickFunnels Pros and Cons

We’ve covered a lot of ground so far, so let’s recap with an overview of the pros and cons of each platform.

Kartra Pros and Cons

Pros

  • Powerful page builder
  • Fully integrated solution (everything works together seamlessly)
  • Built-in video hosting with behavioral tagging and interactive video player
  • Built-in calendar tool (ideal for online coaches, consultants, and anyone who needs to schedule meetings)
  • Wide variety of professionally-designed templates and done-for-you marketing materials
  • SMS integration
  • Advanced split testing tools (up to 4 variations and custom rotations)
  • Robust analytics and reporting features
  • Course creator could be better

Cons

  • No integrated webinar function (you’ll need a third-party integration to host webinars)
  • Kartra’s sequence builder has a steeper learning curve than the ClickFunnels funnel builder.

ClickFunnels Pros and Cons

Pros

  • Powerful funnel builder
  • Very beginner-friendly
  • Extensive integration options
  • Free trial available
  • Built-in webinar support
  • Beginner-friendly
  • Mobile-friendly
  • Excellent email autoresponders

Cons

  • The basic plan offers limited features
  • No built-in analytics, video hosting, or calendars

Which Is Best for Your Business? Kartra or ClickFunnels?

And that concludes our in-depth comparison of Kartra and Clickfunnels. Both tools have a lot to offer, but deciding which one is right for your business will depend on your specific needs. 

If you’re looking for a simple but effective tool that specifically focuses on funnel building, ClickFunnels may be the right option. It’s a great choice for businesses that already have a pre-existing tool stack that they want to integrate with their funnel builder. 

If you’d prefer an all-in-one tool that can offer analytics, funnel building, automations and, calendar features right out of the box, then Kartra could be the tool for you.

Overall, Kartra is the most affordable and full-featured tool of the two, which is why we’d highly recommend it. However, it may not be the right choice for everyone. 

If you’re still undecided, be sure to take a look over the article again and assess all of the features against your own business needs, and this will hopefully help you to make an informed decision and the right one for your business.

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Featured Image Credit: ClickFunnels.com, Kartra.com

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