The Ultimate Guide to Kajabi University Courses

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Kajabi University is an excellent resource for anyone looking to learn more about Kajabi’s tools and features and grow their online business.

Whether you’re just starting or looking to expand and refine what you already know, Kajabi University has a course for you.

Kajabi University Course Overview

Kajabi University contains video lessons instructed by Kajabi heroes and experts. They also provide some downloadable resources and additional links in some modules.

You can find what you need inside this university, from creating your online course, coaching program, and other products to advanced digital marketing and legal topics.

Where Can I Access Kajabi University Courses?

kajabi university homepage

There are two ways you can access the Kajabi University courses.

First, you can go to the direct page at and enroll in the course you want.

Another way is to sign in from your Kajabi dashboard. Scroll down to the “Get More Out of Kajabi” section, then click “Visit Kajabi University.”

List of Kajabi University Courses

Currently, Kajabi offers over 350 training videos and 43 courses. Here’s a complete list and a sneak peek of their content to give you an idea of what you’ll learn from each.

Beginner Level Courses

Understanding Funnels

kajabi understanding funnels

This course will help you learn the fundamentals of funnels and how they can help your business succeed in getting clients. You will also get an overview of relevant Kajabi features you can use to create effective launch strategies. That includes the landing pages and emails.

How to Create and Edit Your First Video Lesson

kajabi create and edit video lesson

This course will teach you the fastest way to shoot video lessons, even without fancy gear. It will also debunk the three common myths in creating a video course and share tips on editing using iMovie and Adobe Premiere Rush.

Coaching Basics

kajabi coaching basics

Learn from a business coach and leadership expert, Ali Levin, how to use Kajabi’s coaching features to build your own coaching program. She’ll also share her journey and essential tips for becoming a great coach.

Build a Course

kajabi build a course

Understand the entire course creation process of Kajabi in this beginner-friendly tutorial. This course will also show you how to customize your emails, create an offer, set up pricing, and track your progress.

Build a Website

kajabi build a website

If you want to maximize the potential of Kajabi to create an engaging website, this course is for you. It will teach you the importance of having a website and creating one that resonates with your customers.

Run Your Whole Business Using Kajabi

kajabi run your whole business

In this short lesson, you’ll understand how this all-in-one solution works for new online business owners. You’ll also learn how to turn your visitors into subscribers and use Kajabi to deliver your content to your target audience.

Build a List

kajabi build a list

A solid email list can help build customer relationships and increase sales. Learn from this course how to build a lead magnet, opt-in page, and freebie funnel to attract and capture more leads.

Webinar Basics

kajabi webinar basics

Webinars are a great way to boost sales and grow your business. This course will teach you the webinar fundamentals and the best methods to make good video content.

How to Create an Audio Course

kajabi create audio course

This is your guide if you want to create a high-quality audio course. In it, you’ll find everything you need to know about structuring, recording, and editing your audio files. You’ll also learn how to upload it into Kajabi.

How to Migrate a Course

kajabi migrate a course

Kajabi doesn’t have a built-in migration feature to transfer everything over from another platform. However, this course will teach you the smoothest way to do so and the actionable steps you can follow.

How to Structure a Course

kajabi structure a course

This guide provides a complete blueprint for creating your course inside Kajabi, including tips on fixing your ideas and creating lessons. It also discusses the different types of online courses. With helpful tips and clear instructions, you’ll learn what you need to start.

How to Run a Successful Blog

how to run a blog kajabi

The course covers topics such as generating ideas for blog posts, writing engaging and informative blog content, branding your blog for maximum impact, and driving traffic to your site. This is the perfect guide for anyone who wants to use blogging as a marketing tool.

How to Launch via Email

kajabi launch email

If you’re looking to launch a product and want to know how to do it effectively via email, you should watch this one. It’ll walk you through personalizing your email marketing to build connections and trust with your audience.

How to Find Your Niche

kajabi find niche

This course is designed to help online business owners identify their ideal customer base and create a marketing message that will attract them. You’ll learn about the niche and its role in your business. Also, the instructor will share a successful niching down story to inspire and motivate Kajabi subscribers.

How to Create a Screen Share Course

create screen share course kajabi

This is a comprehensive yet easy-to-follow guide to creating an engaging and effective screen sharing course. It covers everything from using the right software to editing and uploading it on your Kajabi dashboard. It also provides helpful tips for ensuring a smooth experience for you and your students.

Kajabi Podcasts

kajabi podcasts

If you plan to host your own podcasts, check this course out. It’s divided into three sections covering different aspects of podcasting. The first section is about choosing a niche. In the second part, you’ll learn how to record and edit your podcast to ensure high quality. And lastly, you’ll get actionable tips on promoting your podcast and reaching a larger audience.

Intermediate Level Courses

Crafting Your Webinar Funnel

creating webinar funner kajabi

This course is packed with helpful information and actionable steps, making it easy for users to create a funnel that attracts and converts leads. Some topics covered in the course are setting realistic goals, creating a compelling title, and setting up a complete webinar funnel inside Kajabi.

Online Business Myth Buster

online business myth kajabi

Starting an online business can be daunting, but it doesn’t have to be. This online course will tackle and debunk the common myths and fears that online business owners face and provide tips on dealing with them. This course is a valuable resource for anyone who wants to have the right business mindset.

Legal BasicS

kajabi legal basics

This guide simplifies and explains some legal information that can be confusing or overwhelming for business owners. The course covers all the crucial legal terms like trademarks, copyrights, services, policies, etc. If you want to grow a business free from legal worries, this course can help.

How to Get Your Course Visible Online

get course visible online

The instructor of this course is Michelle Lewis, a Visibility Expert who has helped many entrepreneurs improve their online visibility. In this lesson, she’ll share how you can put yourself out there and be discovered by your audience in 90 days.

How to Market Your Course or Membership

course or membership

The course covers various topics, including how to stand out from the crowd, build relationships with potential customers, and use Kajabi marketing funnels for your efforts. The content of this video lesson is created by a strategic coach and successful marketing agency owner, Jodee Peevor.

How to Structure A Membership

structure a membership

This guide will teach you everything you need to build a successful membership program. That includes planning, creating a good user experience, communicating with your customers, and managing your subscriptions.

Business Accounting for Online Entrepreneurs

business accounting online entrepreneurs

This course tackles the business accounting and finance side. It discusses standard terms, budgeting tips, taxes, types of profit, and more. The instructor of this course, Katie, is a licensed CPA and a professional bookkeeper. At the end of the lesson, she’ll answer some common questions related to business accounting.

Partner Accelerator Lab

accelerator lab

The Kajabi Partner Program allows users to promote Kajabi and earn commissions. With this course, you’ll learn about the best ways to market the platform. For instance, providing offers to help you gain more referrals and using Kajabi’s features like Funnels and email marketing tools.

Marketing Courses (Advanced to Expert Level)

For Kajabi users who are already well-versed in the basics of running an online business and want to take their skills to the next level, Kajabi University offers a wide range of advanced and expert-level marketing courses.

Marketing Orientation – The Essentials of Knowledge Commerce Business Growth

marketing orientation

This course contains valuable worksheets and is presented by Russ Henneberry, author of Digital Marketing for Dummies. It covers topics such as defining your business, building a great home page, understanding who you’re serving, and establishing your values as a business.

Marketing Graduation – Strategically Developing Your Product Launch

marketing graduation

This is a continuation of the course above and tackles the second phase of the Kajabi Business Growth Framework. In this course, you’ll learn how to create a strategic plan to launch your product, finalize it, and create a Facebook campaign to sell it. The instructor for this lesson is Molly Pittman, a well-known online marketing strategist and entrepreneur.

Earning Attention – How to Build an Audience of Willing Buyers for Your Online Business

earning attention

As a business owner, gaining attention from your target market is crucial. This guide will teach you the different ways how to do that. It’ll also help you understand the impact of the Attention stage on your entire online business.

Blogging – How to Create Content that Will Attract and Engage an Audience

marketing attention blogging

A blog can help to position you as an expert in your field, build trust with potential customers, and drive traffic to your Kajabi website. With this course, you’ll learn the benefits of blogging, how to set your schedule, write the different parts of your blog, and apply SEO for maximum impact.

Facebook Ads – How to Generate Top-of-Funnel Awareness with Facebook Advertising

facebook ads

This course teaches you how to reach potential customers and build awareness for your product or service. You’d learn to create targeted Facebook Ads effectively, track your ads’ performance, and optimize for the best results. This course is great for anyone looking to start or expand their marketing efforts with Facebook Ads.

SEO Unlocked – Everything You Need To Know To Get Higher Rankings

seo unlocked

So far, this is the longest course at Kajabi University. SEO Unlocked covers everything from performing keyword research to understanding branding and data. The instructor of this course is no other than Neil Patel, a famous SEO expert, a New York Times Bestselling author, and a popular digital marketing influencer.

Content Marketing Unlocked – Learn How To Create and Promote Content

content marketing unlocked

Here’s another course taught by Neil Patel. It’s an excellent addition to the SEO Unlocked course, but the main focus is on launching and marketing your content. This course is a must if you’re looking for ways to improve and get more ROI from your content marketing efforts.

Generating Subscribers – How to Predictably Build an Email List of Buyers

generating subscribers

This course inside Kajabi University is for business owners who want to build a high-converting email list. It also shows how important having subscribers is and provides several examples of subscription-stage content, traffic, and more.

Lead Magnets – How to Predictably Generate New Leads and Subscribers

lead magnets

From understanding how effective lead magnets are, seeing examples, selecting the lead magnet type, to finally creating them, this course will cover everything you need to know about attracting leads through digital resources.

Facebook Ads – How to Generate Leads with Facebook Advertising

facebook advertising

This guide will discuss the creating, launching, and optimizing of Facebook Ads campaign to get more leads. It will also highlight the importance of running Facebook Ads in building a successful online business.

Email Marketing Follow-Up – How to Turn New Prospects into Lifelong Customers

email marketing followup

In this course, you’ll learn the benefits of Email Marketing Follow-up. This will teach you everything from understanding the eight permanent laws of email, and creating a welcome funnel structure, to setting up an upsell and cross-sell sequence.

Acquiring Leads & Customers – How to Build a List of Prospects & Buyers

acquiring leads

This course will clearly explain the Acquisition stage and its importance for your knowledge-commerce business. An expert hosts this, and she will also share some examples and actionable steps you can take to turn the leads you’ve already attracted into customers.

Facebook Ads – How to Acquire New Customers with Facebook Advertising

facebook ads acquire new customers

This Facebook Ads guide is an excellent addition to the last course about acquiring leads and customers. With this lesson, you’ll discover how to get more customers through an effective Facebook campaign. You’ll also learn to target the right audience, review your results, and optimize your efforts.

Monetization of Existing Audience & Customers – How to Increase Customer Lifetime Value

monitization of existing audience

Molly, the course instructor, will teach you how to create new products, increase your revenue, and grow your knowledge-commerce business. She’ll also share the importance of the Monetization stage, some actionable steps, real-life strategy examples, and her journey as a business owner.

Email Marketing Monetization – Running Promos for Re-Engagement & Revenue

email marketing monitization

This course discusses how beneficial email campaigns are in the Monetization stage of your business. It also tackles the qualities of a good email marketing promotion, how to write emails that convert, and best practices when creating a promotional calendar. You’ll also learn how to automate your campaigns using Kajabi.

Membership Marketing Formula – Learn the 3 Steps to Building a Profitable Membership Site

membership marketing formula

The instructor of this course is Graham Cochrane, a business coach, and an expert when it comes to Kajabi’s membership feature. He’ll help you understand membership marketing, why it is an excellent way to earn income as a business, and how to create and promote your membership site.

Facebook Ads – How to Monetize Your Existing Audience with Facebook Advertising

monitize existing audience facebook ads

Your existing audience is an invaluable asset to your business. With this course, you’ll learn how to use Facebook Ads to earn income from that asset and amplify your online business. It’ll teach you things like crafting the perfect offer, writing engaging copy and re-targeting your audiences.

Email Marketing – Winning with Your Most Profitable Marketing Channel

email marketing

The Kajabi University guide is divided into five modules that cover everything from the basics of deliverability to more vital copywriting skills and email analysis. You’ll also learn about email plays that can help you increase your chances of success.

Analytics & Measurement Fundamentals – From Data to Action to Business Growth

analytics and measurement fundamentals

In this course, you’ll learn how to use your gathered data and apply it to your business for better marketing, customer retention, and growth. You’ll understand the analytics process and learn how to track relevant metrics for your organization.


More than being a user-friendly platform, Kajabi provides all the necessary resources their users need to use the platform smoothly.

Note that the courses inside Kajabi University cost nothing for Kajabi subscribers. You should be a paid subscriber or on a free trial to access them.

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