SamCart has to be one of the most innovative solutions for anyone that does e-commerce. But there’s one catch — there’s no native SamCart email marketing feature at this time.
So what do you do if you’re set on using SamCart but rely on email marketing to get leads?
No need to worry. In this post, we’ll tell you how you can make the most out of your email list using SamCart’s Integration Engine. We’ll also show you where to select and add integrations to your account.
Does that sound good to you? Then let’s begin.
Table of Contents
SamCart’s Integration Engine Explained
Integration Engine is a feature that lets a user add more functionality to a subscription by connecting third-party tools to your SamCart account. If you’re familiar with WordPress, you can compare integrations to plugins.
SamCart Integration Engine Trigger Events
SamCart’s Integration Engine will let you create custom commands when you connect a tool. These commands are only triggered when a user meets your set conditions.
These conditions are called Trigger Events. When a user triggers a command, SamCart will run it automatically.
For example, you can create a scenario where an action takes place after a user buys something from the store. There’s also a condition that triggers a command whenever a subscription is canceled.
In short:
Anyone with a SamCart account can integrate an email marketing tool and automate processes using Trigger Events.
Integration Engine Tools
The SamCart Integration Engine has several tools you can use to improve your online store or automate certain tasks. These tools range in function. For instance, integrations are available that will help you build landing pages and automate your marketing efforts.
And yes, there are tools here that are designed to help users with their email marketing.
As of this writing, there are seven email-based tools on SamCart’s Integration Engine. Installing any one of these will let you execute your email marketing campaign.
SamCart Email Integrations
Here’s a list of email marketing tools you can integrate with SamCart. Do note that you’ll need to create an account with whichever email service provider you use.
Below you’ll find a short overview of what each tool is all about.
Maropost
Maropost offers marketing solutions to help its users reach their target customers. Its offerings will allow you to engage an audience through email and SMS.
MailChimp
MailChimp is no stranger to email marketers everywhere. It’s an email automation tool that sends emails to your email list and monitors your progress.
This tool includes features that let you deliver personalized emails as well. You can automatically customize your email subject line. You can even automatically send emails that refer to each recipient by their first name, even if you’re using a template.
iContact
iContact does almost the same thing as other email marketing platforms on this list. However, this one is geared more toward small businesses and solopreneurs.
It lets users design their own emails and personalize their messages. This means you can deliver your message exactly how you want to. You also have the option of using one of their ready-made templates.
GetResponse
GetResponse is the ideal tool for lead generation. It allows you to be in constant contact with your audience. And you can have customers receive all the information they’ll need when they shop with you. You can even reengage customers long after they’ve made their purchase.
Learn more about GetResponse in our detailed review here.
ConvertKit
ConvertKit is more than just an email marketing tool. You can create landing pages and sign-up forms with it as well. It’s supposed to be a one-stop shop for all your marketing needs.
On top of that, it’s also a platform where you can sell digital products and subscriptions.
Learn more about ConvertKit in our detailed review here.
Constant Contact
Constant Contact is a digital marketing tool for beginners and advanced users alike. It’s also a lead-generation tool. It focuses on email marketing; however, Constant Contact uses SMS and social media marketing to get you in front of new users too.
This platform has its own set of marketing automation tools that you might want to check out.
AWeber
AWeber has been around a while and is still one of the best email marketing tools for those serious about launching an online business. It can handle email automation and web push notifications.
It just might be what you need to grow your email list and grow your business.
ActiveCampaign
ActiveCampaign is an all-in-one marketing solution that includes an email marketing tool. It enables you to create all sorts of email campaigns, including newsletters. You can create transactional emails with it as well.
It will even let you schedule emails if you want to send them on a specific day and time.
Learn more about ActiveCampaign in our detailed review here.
Drip
Drip is an email-focused marketing tool that allows users to automate their campaigns and create memorable experiences for their business leads.
Its main focus is helping users find their potential customers. Drip lets you create multi-step surveys and personalized thank-you emails to captivate new leads.
Klaviyo
Klaviyo promises to help its users stand out in inboxes. This platform lets you track clicks and purchases from emails to help you create better campaigns for your online business.
You can use forms to understand your potential customers better. And you can choose from over 100 templates if you need an email design that looks professional. There are even examples of high-converting email designs that you can look at for inspiration.
How to Integrate Third-Party Tools in SamCart
The good news is that the setup process is mostly the same regardless of which email platform you integrate. However, it is worth noting that some tools require additional steps.
Here’s how you do it.
Head to the SamCart Marketplace
The marketplace is where you’ll end up after signing up for a SamCart account and logging in. Think of it as your SamCart dashboard.
From here, you should be able to access all the features, including Integrations.
Go to Settings by clicking the gear icon on the upper right-hand side of the dashboard. Next, go to the sidebar and look for Integrations and click it.
Add a New Integration
Under the Integration Setup tab, you should find a button that says New Integration. Click it.
A new window will pop up. Here you can select the email marketing platform you want to use. Use the drop-down menu to find it. Click Next Step when you’re finished.
Name the Integration
SamCart will ask you to give the integration a name. You can give it any name you want. The name is only there for internal reference. You need not confuse it with other integrations if you decide to add more in the future.
You can hit the Connect With OAuth button when you’re happy with the name. At this point, you might get prompted to enter your login credentials for the tool you’re trying to integrate.
If the Connect With OAuth option isn’t available, it means you’ll have to accomplish additional steps before you can proceed. For instance, setting up ActiveCampaign will require you to enter an API URL and API Key.
Otherwise, you should receive a confirmation that you have successfully integrated the tool.
You’ll be redirected to the Integrations page. You can now set up your integration by creating conditions for triggers. Alternatively, you can add another integration. The same steps can be used to add the rest of the available tools on SamCart.
Conclusion
SamCart’s built-in email tools aren’t that powerful at this time. However, it shouldn’t be a problem if you can access one of the email marketing platforms on this list.
It’s so easy to add a platform on SamCart. And the platforms available are well-regarded by marketers — meaning any one of them would be a good option for you.
If you’re set on using SamCart to build an e-commerce store, select MailChimp, Constant Contact, or any other available native email integrations. Your email marketing campaign should be fine.
Frequently Asked Questions
Here are a few questions that often get asked about SamCart, its many integrations, and email marketing features.
Does SamCart Have Email Automation?
Yes, SamCart has an email automation feature that triggers whenever a user performs an action you set. You can enable the feature in Settings > Email.
Does SamCart Integrate With MailChimp?
Yes, it does. SamCart’s Integration Engine will let you add or remove customers on any of your email lists automatically.
What Are Integrations on SamCart?
SamCart integrations allow users to add more functionality through third-party apps and services. For example, you can connect an email marketing tool to refine an email list automatically.
How Do I Add Integrations to SamCart?
You can find the option to add integrations in the Marketplace Settings. Under Integrations, click New Integration. Select the integration you want to register from the drop-down menu. From here, follow the on-screen instructions and provide all the information asked of you.
The whole process shouldn’t take longer than a couple of minutes.
Does SamCart Integrate With Zapier?
Yes, you can add Zapier to SamCart and create custom automation using several different integrations.
Zapier is one of the most used and recognized third-party apps for business. Those that have a Zapier account would have access to other applications.
Is SamCart an e-Commerce Platform?
Yes, SamCart is a platform anyone can use to start an online business. It provides users with templates that are optimized for marketing and sales. It even lets creators host online courses via its SamCart Courses App.
Does SamCart Use Stripe?
Yes, SamCart does use Stripe to process payments. Not only that, using Stripe will unlock some of SamCart’s advanced features, such as one-click upsells, free trials, and subscriptions.
Does SamCart Use PayPal?
Yes, you can also use PayPal on SamCart. Integrating PayPal lets you accept payment and use the same features like one-click funnel upsells and more.
Is SamCart Worth It?
SamCart is a good option for anyone new to selling online or coming from a lackluster platform that could use a better checkout experience. Not only is it easy to use, but it’s also very customizable, especially with all the available integrations on the platform.
