Digital Marketing Career Blueprint Review

The Benefits of Starting a Career in Digital Marketing

Check out Seth’s YouTube channel for more student interviews!

The Odds Are In Your Favor

So, why should you be excited about a career in digital marketing?

Well, if you haven’t figured it out by now, digital marketing skills, like PPC and SEO, are highly in demand.

Have you seen Search Engine Optimization, Digital Marketing, or Digital Advertising offered as university degrees? Not really. If there are, they’re very few and far between, and most likely, they’re certificates. Certificates that cost a small fortune.

This puts the supply of qualified employees low for employers in the digital marketing industry.

I’m not saying that the supply is so low that they’ll hire someone that doesn’t know what they’re doing, but the demand is definitely there, which is great news for anyone new and interested in this industry.

A Lucrative Career Choice

Although you won’t start off making $60,000 per year, it’s possible to get there after one year in your career.

In Seth’s course, you’ll learn a term called “poaching.” Poaching in this industry is when recruiters start reaching out to you via LinkedIn and asking you if you’re interested in digital marketing positions at other companies.

I was shocked when I first learned this, but it’s true… These digital marketing positions have a low supply of qualified workers who know and have experience with PPC, SEO, and Social Media Marketing.

Seth goes on to explain that after one year of experience, you should start leveling up to a $60,000+/year job in digital marketing. You can start looking for a new job at the 1-year mark or have fun being poached 🙂

You Gain Priceless Skills You Can Use for a Career Or Business

If you’re lucky enough to enjoy digital marketing, or even the thought of it (if you have no experience yet), you’re in luck! Online advertising and ranking websites for small and big business is here to stay!

These are skills you’ll be using to be a rock star at your next online marketing position.

And before I forget, did I mention you can use these skills for your own projects? Projects like creating affiliate marketing niche websites or becoming a freelance digital marketing specialist that gets paid monthly by doing client work?

Seth’s course has a module dedicated to getting experience with client freelance.

Can the Digital Marketing Blueprint Actually Get You A Career?

As with most things, knowledge isn’t power. Knowledge is power if applied.

Digital Marketing Career Blueprint does work if you apply what you learned in the course.

In other words, this course is not a magic bullet that will land you a job. You’ll have to work for it by “diving” into the pool of online marketing.

You might be asking: Where or how am I going to apply what I learned?

Seth has an entire section of the course dedicated to getting experience before you ever show up to a job interview called the Bootstrapping Your Experience.

Here, Seth will teach you how getting Google Ads certified is one of the first steps you should take to gain experience. Plus, it helps your resume stand out when applying to an entry-level position.

Recommended Resource: Seth strongly recommends Perry Marshell’s Google AdWord’s book in his course. I bought it and found it helpful by my desk at my first digital marketing job.

Next up are Module 11 & 12, where you’ll be getting real-life experience with client accounts.

You’ll learn how to create a Google Ads manager account so that you can link client’s accounts to your account (with their permission). These clients can be friends or family, or you can get clients from freelancing platforms like Upwork.

You’ll be in good hands in this section of the course. Seth breaks down how to generate experience by:

• Creating your own WordPress website
• Showing you how to set up Google Analytics
• Practicing Search Engine Optimization
• Practicing Pay Per Click Advertising
• Practicing Email Marketing

In this section, you’re going to get your hands dirty and will start to get familiar with the skills you’ll need for a career in digital marketing.

Will this give you ALL the experience you need to land your first job? Most likely.

Some applicants might need to continue gaining experience to better grasp the topics taught in the course.

Other students might digest the course information and not do the hardest part: following the blueprint Seth lays out in the course to get experience.

On experience, let’s remember that Seth’s course is a “training wheels” (excellent training wheels) course for starting a digital marketing career.

“You’ll learn a lot more from your first entry-level job than you ever will in an online course.” a quote by Seth himself (from one of his course videos).

Now let’s move onto a common question that gets asked about Seth’s course!

Do You Need a College Degree to Get An Online Marketing Job?

As I previously said, some schools offer certificate programs or degrees in digital marketing, but they’re expensive and get outdated quickly.

In the world of digital marketing, things change swiftly. What you once learned a year ago may no longer apply in SEO because Google updated their algorithm. What was once Google Ad’s familiar interface and/or rules can get updated.

Are universities quick enough to adapt to these changes? Possibly, but from the low number of college degrees offered in digital marketing, chances are: probably not.

So, do you NEED a college degree to start a career in this industry? Well, sometimes.

It depends on the employer.

When employers write their job descriptions, they’re describing what they want in their dream candidate – sometimes, a college degree is a qualification.

But you have to remember that the employees, at least in this industry, have the most leverage because there are not enough qualified employees to fill these job positions.

If that means they have to bypass the university degree to get a qualified person for an entry-level position (in this case, you), then most employers will do it.

Will This Course Teach Me How to Apply for These Kind of Jobs?

A lesser course would have skipped out on this section and only taught you digital marketing skills. Seth goes above and beyond with the ins and outs of applying for entry-level digital marketing jobs in this industry:

This section of the course is my favorite because it gives you an insight into how the industry works from a veteran like Seth. Additionally, Seth provides resume and cover letter templates you can use when you start applying for jobs.

If you ever have any questions about applying for jobs, you can post them in the course forum. Seth and other members of the course are active in the forum (this is a priceless resource).

Pros & Cons of Seth’s Course​