Who Founded Kajabi? (The People Behind the Multi-Million Platform)

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Kajabi is one of the well-known online course platforms available today. Over 100,000 businesses and creators use it, earning more than $4 billion in revenue.

Behind this successful platform are the people who build and continue improving it.

In this article, I’ll introduce you to the founders of this company and share with you some crucial events in its history.

The Founders of Kajabi

Contrary to what you see when you type “founder of Kajabi” in Google, the company has two co-founders: Kenny Rueter and Travis Rosser.

kajabi founder

They founded the platform in Irvine, California, in 2010, but the idea came a year earlier.

At first, Kenny and Travis planned to sell a physical product. It was a sprinkler toy that Kenny made for his kids, which became a big hit in his neighborhood.

It was a great idea. However, they discovered that manufacturing and assembling the toy would be too much work.

So instead of doing that, they decided to sell their knowledge and teach people how to make the sprinkler toy.

The struggle didn’t end there. Kenny and Travis soon realized how challenging creating and promoting digital products is.

This led them to create Kajabi, a platform that makes it easy for anyone to launch and market their online courses.

What started as a simple idea has become a successful business helping people worldwide achieve their dreams.

The Break-Up

For ten straight years, the two co-founders ran and grew the company together. But in 2017, they had a falling out and decided to go their separate ways.

It wasn’t an easy decision, but they felt it was the best thing for the company.

Travis Rosser is now a certified author of the book “You, Inc: The Step-by-Step Guide for Finding a Business Within You.” And from being a co-founder, he is now the founder of CoachSnap.

former coachsnap founder

On the other hand, Kenny continues to lead the company but is now an executive chairman.

Who is Kajabi’s CEO Now?

Ahad Khan replaced ex-CEO Kenny Rueter in 2021. He started as a COO/CFO in 2020 but was promoted after just a year.

Ahad has an impressive background and worked with popular brands like Microsoft and MileIQ.

He works closely with Sean Kim, the company’s president and Chief Product Officer.

The Present and Future of Kajabi

ahad khan kajabi

In 2021, the company received some great recognition:

  • Inc. 5000 Fastest-Growing Company
  • Best Workplace for Innovators by Fast Company
  • Best Place to Work by the Orange County Business Journal

It has indeed come a long way since its humble beginnings. But I believe that the best is yet to come for this course platform.

Besides being a good company where employees are cared for, this company is constantly improving its platform.

The team behind the platform listens to its customers and makes changes that are beneficial to them.

Kajabi is also very active at giving webinars and other content that can help business owners grow their businesses.

There’s no doubt that this platform will continue to evolve and help even more people in the future.


The story of this platform is an excellent reminder of how important it is to dream and persevere.

It wasn’t a smooth journey for the co-founders, but their struggles led to something great.

So if you’re planning to give Kajabi a try to create and sell your online courses or coaching program, know that you’re in good hands.

The platform is constantly improving, and its team is passionate about helping its customers succeed.


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