What Is Kajabi?

For anybody that’s ever dreamed of becoming a self-help coach, a digital teacher, a social media influencer, or any other type of knowledge-based entrepreneur, Kajabi was explicitly designed for you.

Welcome to your one-stop shop that allows virtually anyone to create, market, distribute, and get paid for creating online courses and other types of digital products. 

Whether you’re a rising entrepreneur or you’re already running a well-established business and looking to scale, Kajabi offers you all the tools you’ll need to connect with your audience on a deeper level and market and sell your products like never before! 

So, if you’ve been wondering just exactly what is Kajabi or whether it’s worth investing in, you’re in the right place! 

Keep reading, and we’re diving into everything there is to know about this unique platform, including Kajabi pricing, free trial, and more!  

Where Exactly Did Kajabi Come From? What Is Kajabi?

Kajabi is described as an aboriginal term that means “to take flight,” which indeed is the entire idea behind Kajabi: the platform was explicitly built to help entrepreneurs turn knowledge-based business ideas into reality.

Initially founded by Kenny Rueter and Travis Rosser in Irvine, California, the digital platform launched in 2010 as a relatively small tech startup.

Today, the company has grown to nearly 200 employees, working continuously to ensure that Kajabi offers experts, influencers, and digital entrepreneurs the best tools and digital products around! 

The Team Behind Kajabi 

What is Kajabi? Kajabi is the brainchild of Kenny Rueter and Travis Rosser, two best friends from Irvine, California. 

According to Rueter, the idea came to life after he had built a sprinkler toy for his kids to use while riding their bikes in the summer.

After being asked by all their neighbors where it came from, Rueter jokingly told his friend, Travis Rosser, that he would begin calling the device “Crazy Spray” and selling it online. 

And he tried! However, after some research, Rueter and his friend realized that manufacturing, producing, stocking, marketing, and shipping the device was far too much work. 

Rather than working to sell physical products, the due had the idea to create a platform that would enable anyone to create, market, and sell products online. 

And today, tens of thousands of experts and entrepreneurs use Kajabi every day to make the most out of their knowledge! 

What Is Kajabi Used For? 

In truth, Kajabi is used for a whole bunch of different reasons. But to keep it simple, Kajabi is most often used to help businesses keep everything they need to grow today, tomorrow, and into the future, all in one convenient place. 

When you use the Kajabi platform, you’ll have access to a professional website builder, course builder, professional website and digital products, lead generation tools, and so much more, and all from a single dashboard! 

Plus, Kajabi also provides its users with a range of real-time insights, including customizable reports, customer progress tracking, and user forecasts. 

These powerful analytics tools can help you dive deeper into your business’s data and make better, more informed decisions in the future. 

Before Signing Up To Kajabi – What You Should Know 

Before you rush in and sign up for Kajabi, it’s crucial to realize that the platform isn’t for everybody. 

So to help you decide if Kajabi is right to help you achieve your goals, let’s take a look at both the pros and cons of using it. 

The Advantages Of Kajabi 

• All-in-one platform for knowledge-based entrepreneurs and businesses. Offers everything from its online course, website, and landing page builder to lead generation, email marketing, and social integration tools.
• Allows you to not only build but also sell your digital products too! 
• Extensive library and resources are available with Kajabi University.
• One-on-one customer support is also available.
• Course building templates and Kajabi website themes are available.
• It’s SEO friendly.

The Disadvantages Of Kajabi 

• There is a slightly higher price range, which might not suit entrepreneurs and experts just starting. 
• Analytics and metrics are limited.
• Limited payment options – only compatible with PayPal and Stripe, which means international users may have trouble connecting to local payment gateways. 

Is Kajabi Worth Paying For And Using? 

Whether or not Kajabi is suitable for you depends entirely on what your goals are. However, if you’re looking to create an online course and sell it or scale your existing online course, Kajabi is most definitely a worthy investment. 

With Kajabi, you’ll have all the tools you need in one convenient place, including a powerful website builder for modern designs and landing pages, sales and marketing funnels (known as Kajabi Pipelines), email marketing tools, web hosting, blogging, and more.

In other words, you’ll have the freedom to create virtually any type of digital product imaginable. So, if you’re looking to build an online course from scratch or scale an existing online business, Kajabi is definitely worth paying for.

What Is Kajabi? – Frequently Asked Questions 

Now that we’ve explained exactly what is Kajabi let’s address some of your most pressing questions and concerns. 

Is Kajabi Expensive? What Does Kajabi Cost?

Kajabi offers several tiered pricing plans to choose from, ranging from as little as $149 to $399 per month or $119 to $319 when billed annually. Some might argue that these prices are a touch expensive. 

However, Kajabi provides a ton of value by giving you access to all your digital tools in a single place. So, for many busy business owners, paying to use Kajabi is worth every penny! 

Is Kajabi Available Via Mobile App?

Yes! You can download and try the Kajabi app today for free! Access all your digital products, tools, analytics, Kajabi University courses, and more via your smartphone or mobile device. 

What Exactly Is a Kajabi Hero?

No. According to Kajabi, a Kajabi Hero is any individual committed to turning their passion into a profitable online business.

So, whether you’re a freelancer looking to take on more work and scale up, or an established company looking for better ways to connect with your audience, you can be a Hero too! 

Should I Upgrade to Kajabi + Access?

We suggest starting with a basic Kajabi membership before upgrading unless you’re already confident that you’ll need the more advanced features and exclusive perks.

If you do upgrade, you’ll unlock a range of new tools and resources, such as one-on-one sessions with a Kajabi Customer Success Manager and the ability to do more with your account without upgrading to the next pricing plan. 

Does Kajabi Offer Any Free Trials or Discounts?

Yes, when you sign up for Kajabi, you’ll have 14 days to try out the software to see if you like it. If not, you’ll be able to cancel your subscription without paying anything.

On top of that, users can also save a 20% discount on Kajabi by choosing to pay for their plan annually rather than monthly. 

How To Get Started With Kajabi Today

If you’ve loved everything you’ve heard about Kajabi so far, you’ll be psyched to know that it’s super easy to get started. 

But the best part is that thanks to their 14-day free trial, it’s entirely risk-free to sign up and try Kajabi today. 

Does Kajabi Offer Hosting? 

Yes! Kajabi provides free, unlimited hosting, which means that you’ll be able to upload ALL your course videos, photos, infographics, and other files, without worrying about storage space available or bandwidth limitations. 

Can I Use Kajabi to Run My Brand’s Next Email Campaign? 

Yes! Unlike other platforms like MailChimp or ActiveCampaign, Kajabi is designed to bring all your marketing needs into one place.

Easily keep track of your customers and contacts using custom tags and notes, or go a step further and create an automated email campaign, so you can nurture leads without lifting a finger! 

You can easily get started with Kajabi email templates!

Will Kajabi Allow Me to Accept Payments? 

Yes, with Kajabi, you can quickly and safely get paid on your terms. Kajabi is fully compatible with Stripe, enabling you to accept payment via credit card, debit card, or PayPal.

So, whether you need to receive a single, one-time payment or you’re trying to set up recurring subscription payments, Kajabi can help! 

The Final Word – The Good, The Bad, And The Ugly

Overall, Kajabi is genuinely an excellent platform for experts and entrepreneurs looking to build a business around their knowledge. 

However, that doesn’t mean that it is the right platform for everyone! Be sure to do your research, test out its features using your 14-day Kajabi free membership, and get started building the online business of your dreams! 

Frequently Asked Kajabi Questions:

• How Is Kajabi Different Than WordPress?
• What Is Kajabi Access?
• Can I Use a Custom Domain Name with Kajabi?
• Is Kajabi a CRM Too?
• Can You Build a Community in Kajabi?
• Is Kajabi Really That Good?
• Does Kajabi Have Checkout Carts to Sell Products?
• Is There a Kajabi Tutorial?
• What is the Kajabi AI Creator Hub?