What is GoHighLevel? Is It Good for Agencies in 2024?

In today’s fast-paced digital landscape, marketing agencies, and freelancers must have cutting-edge tools to stay competitive and efficiently run client-focused businesses.

GoHighLevel is an all-in-one marketing platform created specifically for these needs.

In this article, we’ll explore what GoHighLevel is and how it can help your business.

What is GoHighLevel Used For?


GoHighLevel is a comprehensive, all-in-one solution to help you succeed online while minimizing costs and efforts.

It’s used to simplify and enhance your entire process by helping you build and automate a solid system for your agency.

Moreover, it allows you to do white-labeling and offer the features it has to your clients under your own brand.

This user-friendly platform enables you to manage interactions; nurture leads, optimize marketing campaigns, and drive better results.

You’ll know more about this tool later as I discuss its core features.

Who is it For? 

Digital marketing agencies are the ones who will benefit the most from GoHighLevel’s functionalities. After all, it’s created for them. 

They are the ones who primarily use sales funnels, landing pages, and marketing automation.

But the developers didn’t limit it to marketing agencies.

Here are other professionals who can benefit from this all-in-one platform. 

  • Coaches, consultants, and trainers offering memberships and online courses
  • Web design and development agencies
  • Freelancers catering to multiple clients
  • Businesses offering SaaS tools
  • Local businesses looking to improve their online presence and lead generation
  • E-commerce store owners aiming to streamline marketing efforts and boost sales

If you fall into any of these categories, you can find GoHighLevel useful. We discuss more of how we used HighLevel’s features in our GoHighLevel review.

Why Choose GoHighLevel? 

gohighlevel empire

“All-in-one marketing solution” 

We’ve all encountered this phrase countless times, with platforms like ClickFunnels and Kajabi making similar claims.

So, what sets GoHighLevel apart from the rest?

Frankly, among the ones I reviewed, GoHighLevel is the one that impressed me the most. 

Everything you can think of that you need for your digital marketing agency is here. 

  • Looking for an email marketing solution to replace your ActiveCampaign subscription? Check.
  • Want to host online courses and access landing pages or a website builder like Kajabi? Check.
  • Need an easy-to-use yet powerful funnel builder similar to what ClickFunnels offers? You got the GoHighLevel funnel builder!

But that’s not all. Unlike the three platforms mentioned and other popular alternatives, GoHighLevel doesn’t charge you for extra users, websites, contacts, or funnels.

Talk about value for money.

This unique pricing structure allows you to scale your business without worrying about incurring additional costs, making it perfect for growing agencies and freelancers.

Key Features of GoHighLevel

GoHighlevel offers so many great tools for your disposal. But here are some things you can do with this platform.

  • Access a simple, easy-to-use dashboard that displays vital information for better efficiency.
  • Streamline and standardize your processes in getting leads and clients with a customizable marketing automation system.
  • Gain access to a comprehensive suite, including email marketing, social media, and affiliate management, to optimize online presence and reach.
  • Plan and schedule social media content efficiently with a built-in social media planner.
  • Manage all communication channels for seamless client interactions, including GMB (Google My Business), Facebook Messenger, Instagram DMs, emails, calls, and SMS.
  • Optimize marketing campaigns and close deals with a feature that helps you track sales progress.
  • Easily create unlimited, high-converting sales funnels and websites using a drag-and-drop editor.
  • Add as many custom domains as possible.
  • Design and embed versatile forms on websites or sales funnels to collect valuable audience data.
  • Engage website visitors and capture leads with an installable chat widget.
  • Gain valuable insights with advanced reporting that integrates with Google Ads, Facebook Ads, and more.
  • Track, respond to, and showcase client reviews to increase your credibility and authority online.
  • Create and manage online courses and memberships and replace platforms like Kajabi or Thinkific.
  • Set up individual user accounts and control permissions by toggling feature access on or off.
  • Efficiently manage payments, taxes, and client subscriptions.
  • Simplify consultations and meetings with your clients using the built-in appointment scheduler. 
  • Rebrand GoHighLevel as your SaaS solution for added revenue and enhanced client services.
  • Artificial Intelligence throughout the platform (New)

How GoHighLevel Works

Before accessing its dashboard, you’d need to choose a plan and click the 14-day free trial button on its landing page. 

GoHighLevel Pricing Plans

GoHighLevel offers three main pricing plans, but the highest one is only visible inside the dashboard.

  • Starter – $97/month (unlimited users, one account) 
  • Freelancer – $297/month (unlimited users and business accounts) 
  • Agency Starter Account- $497/month (unlimited users, unlimited accounts, and SaaS)

You’ll get all the core features for the Starter plan and create sales funnels, landing pages, automated workflows, and marketing campaigns. But it only allows you to handle one business. 

On the other hand, the Freelancer plan will give you more freedom in managing multiple client accounts.

It will also provide white-label desktop access, basic API features, course builders, and better support.

This is what we recommend for growing marketing agencies. 

Lastly, the Agency unlimited account suits you if you maximize revenue by offering SaaS. 

With access to unlimited SaaS capabilities, white-label mobile app, A/B testing, advanced API, and conversational bot, this plan helps you scale your operations and deliver exceptional client results.

Now, if you’re looking for more juice from GoHighLevel, there are add-ons you can purchase alongside your subscription.

One of the most popular add-ons GoHighLevel offers is its WhiteLabel Mobile features.

whitelabel mobile

Since most customers use their mobile devices to reach out to businesses, your clients may be interested in expanding their reach to this channel as well.

This GHL feature allows you to do this for them. You can set up a white-label mobile app that your clients can download on their Apple or Android phones.

From the app, your clients can schedule appointments with their customers, ask for reviews to boost their ratings, create invoices, and more.

This powerful feature simplifies client relationship management, resulting in them staying with your agency indefinitely!

GoHighLevel Integrations and API

Though GoHighLevel may not have an extensive list of integrations, it still offers a good selection to enhance your digital marketing efforts.

The platform supports integrations with popular services like QuickBooks, Shopify, Zapier, Facebook, TikTok, Zoom, and Google My Business (GMB).

What makes the tool more worth it is its API Access available for Freelancer and Agency Pro users.

gohighlevel basic vs advanced api access

Although it provides all tools necessary for your business, it still gives you the advantage of integrating your system with various other tools and apps.

This feature allows you to make more business automation and run your agency smoothly.

GoHighLevel vs Other Marketing Tools

GoHighLevel distinguishes itself from other marketing tools by providing comprehensive features that address various digital marketing aspects. 

Unlike other tools focusing on specific areas, the GoHighLevel platform offers an all-in-one solution perfect for marketing agencies and their clients.

Moreover, the platform’s all-in-one approach is both convenient and cost-effective. 

You can access numerous marketing tools within a single platform, lowering expenses and simplifying budget management.

And since you can track your marketing efforts in one place, you can reduce errors or inconsistencies that may arise when managing multiple platforms.

Some platforms that GoHighLevel can replace include.

  • ClickFunnels (funnel builder)
  • ActiveCampaign (email marketing)
  • Calendly (appointment scheduling)
  • Kajabi (course creation)
  • Hootsuite (social media management)
  • Tidio (chatbot)
  • Pipedrive (CRM and sales pipeline management)
  • Leadpages (landing page builder)


Who founded GoHighLevel?

GoHighLevel was co-founded by Shaun Clark, Varun Vairavan, and Robin Alex in April 2018.

Does GoHighLevel have a CRM?

Yes, GoHighLevel is a CRM and is known for having all the tools a good CRM platform offers. It lets you manage all your communication channels, including SMS, emails, phone calls, and social media platforms, in one place. Besides that, it enables you to build comprehensive pipelines, create surveys and forms, and schedule meetings with your clients and prospects.

Does GoHighLevel Have a Lifetime Deal?

Unfortunately, HighLevel does not offer a lifetime deal.

Is GoHighLevel hard to learn?

GoHighLevel may require some initial setup and configuration. However, the platform is designed to be user-friendly and intuitive, with a simple drag-and-drop interface that even those without a strong technical background can easily use.

Is GoHighLevel good for eCommerce?

Yes. GoHighLevel is a flexible platform that can be used for various industries, including eCommerce. Its features, such as funnel and landing page builder, marketing automation, and CRM, can help eCommerce companies optimize their online presence, manage customer relationships, and increase sales. Additionally, the platform integrates with popular tools like Shopify, which makes it even more helpful for online stores.

What are the benefits of using GoHighLevel?

GoHighLevel is a comprehensive and user-friendly marketing software to help businesses consolidate their marketing resources and streamline their operations. Instead of using multiple tools for email marketing, SMS marketing, call tracking, voicemail drops, and booking software, people can sign up for any of GoHighLevel’s subscription plans at an affordable price.

Is GoHighLevel worth it? 

Yes. With GoHighLevel, you can access various tools that help you streamline your workflow and boost efficiency in one place, saving time and money. Moreover, there’s no limit on the number of sales funnels, landing pages, and websites you can create.


Overall, GoHighLevel is still an excellent option for agencies, professionals, and freelancers.

Because it combines all the tools needed for streamlining marketing efforts, you won’t have to worry about managing different platforms. At the same time, you can save money while having a solid system.

And since you can view all key metrics in one place, you can plan and execute better email, social media, and SMS marketing campaigns.

Try GoHighLevel and see how powerful this platform is and how it can help your marketing agency or business.

Claim your free trial today!

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