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Unbounce Pricing Plans (2024): How Much the Plans Cost and Our 20% Off Deal

Unbounce Pricing Plans

With many tools for creating high-converting landing pages, it’s best to equip yourself with the right information regarding the platform and plan that suit your needs.

By stumbling upon this post, you may already about the Unbounce landing page platform, known as one of the best landing page builders in the market.

In this post, we’ll be going through the next steps to take:

  • Learn about the different pricing plans
  • Find the best Unbounce deals to help lower your subscription costs
  • Answer common questions about the Unbounce’s pricing and trial

After reading this post, you should have all the information you need to decide which Unbounce pricing plans are best for you.

Best of all, we have an exclusive deal waiting for you in the end.

About Unbounce

When it comes to building landing pages, Unbounce is one of the first tools that come to people’s minds.

Its CEO, Rick Perreault, and five other co-founders decided to develop a software in 2009 that will allow users to create beautiful landing pages and popups without coding or design experience using its drag-and-drop builder and customizable templates.

Since then, the company has worked with over 15,000 brands worldwide and is responsible for half a billion conversions and counting. 

Its success has made it one of the fastest-growing tech companies, with almost 200 employees in Vancouver and Berlin.

Read our Unbounce Review for more feature details.

New Unbounce Pricing Plans

landing page software
New 2024 Unbounce Pricing Plans

Unbounce offers four paid plans to users.

All plans offer unlimited landing pages, popups, and sticky bars.

You can also use Unbounce with Zapier regardless of which plan you choose. This helps automate your workflow by integrating with different third-party apps.

If you’re not sure if Unbounce is the right one for you, take it to a free 14-day trial on your chosen plan. 

The free trial lets you play around with its features. This way, you can see for yourself if Unbounce can help you with your marketing efforts.

While there are similarities across all plans, there are lots of things that make each one different from the other.

Below are factors that differentiate each plan:

  • Conversions – Refers to a visitor completing the conversion goal of your landing pages or popups, i.e. signing up to a form, clicking on a button or link, etc.
  • Visitors – Counts the number of visitors your landing pages and popups receive in a month. Unbounce counts each visit as unique, even if it’s the same user.
  • Connected Domains – Allows a certain number of domains and subdomains per plan.

The higher and more expensive the plan gets, the higher the limits you get for these factors. Not to mention, higher plans possess exclusive features not available to lower plans.

Each plan includes:

  • Unlimited Landing Pages
  • Unlimited Popups
  • Unlimited Sticky Bars

To learn more information about each plan below is their respective breakdowns:

Unbounce Launch Plan

The Launch Plan is Unbounce’s lowest-paid plan at $80 per month ($72 per month billed annually).

Below are things that come with this plan:

  • Conversions – 500 max
  • Visitors – 20,000 max
  • Connected Domain – 1

Despite being the most basic, the Unbounce Launch Plan is more than powerful enough to boost the results of your marketing campaigns.

It begins and ends with the Unbounce Landing Page Builder. As mentioned, you can drag and drop elements onto the page and create stunning pages without writing any line of code.

If you’re not comfortable designing the page from scratch, there are customizable templates you can choose from. By using and editing any of the templates, you can get your campaign off the ground faster.

You can also leverage Unbounce’s platform on your website using its Popups and Sticky Bars

Popups appear on your screen when triggered by a specific action. Sticky bars have a ribbon appearance that shows at the top or bottom of the screen. 

Both are good ways to get the attention of visitors to your offer in case they weren’t able to see it on your site.

Given its limits, the plan is best for solopreneurs who want to leverage Unbounce’s landing page builder to generate more conversions from the moderate traffic they receive. 

Unbounce Optimize Plan

Optimize Plan is what Unbounce recommends to new users. The pricing for this plan is $120 per month. 

Below are the plan’s limits for the following:

  • Conversions – 1,000 max
  • Visitors – 30,000 max
  • Connected Domain – 3

In addition to the increased limits, there are new features for use by Optimize Plan users that aren’t available in the previous plan.

The first is Smart Traffic.

Upon creating different landing page versions, Smart Traffic uses the Unbounce Conversion Intelligence™, a machine-learning feature, to present visitors with the best variant that fits their attributes.

Therefore, you can expect the software to deliver the best landing page version without guesswork on your part.

In line with this feature is A/B Testing.

By running the A/B testing campaign over time, you will see which variant yields the most conversions. From here, roll out the better-performing page to improve your results.

Better yet, you can keep running more campaigns so you can keep finding ways to improve the performance of your Unbounce landing pages.

Since you can use Unbounce on multiple sites using this plan, this is ideal for small business owners ready to take their online business to the next level.

Unbounce Accelerate Plan

The second to the highest Unbounce pricing plan, Accelerate, has a pricing plan of $200 per month. It allows the following limits to its users:

  • Conversions – 2,000 max
  • Visitors – 40,000 max
  • Connected Domain – 7

This plan inherits the features available in the Optimize Plan, including A/B Testing and Smart Traffic. 

But it also has brand new features for users, starting with Accelerated Mobile Pages (AMP).

A factor that affects conversion rate is the page’s loading speed. The longer the landing page loads, the higher the chances that visitors will leave.

Therefore, by creating mobile-optimized landing pages, you make the pages load faster on any device. This could result in a higher retention rate and potentially higher conversions.

There’s also the Advanced Targeting & Scheduling feature that lets you schedule and unpublish landing pages, popups, and sticky bars you’ve created.

If you have time-sensitive offers, you can use this to plan when your landing pages will be published. Build Unbounce landing pages using customizable templates and schedule you in advance. This way, you don’t have to log in just to publish them.

Also, you can make them appear using factors such as cookie settings, referral source, and geolocation. These will help you refine your campaigns so the right people will get to see your pages and popups.

Given the number of domains you can connect with this Unbounce plan, you can use it to manage a handful of your clients and help grow their businesses as a freelancer or a small business owner.

Unbounce Scale Plan

The Scale Plan is Unbounce’s highest plan, offering the most limits to users. It has a pricing plan of $300 per month.

Below are the limits it provides for users:

  • Conversions – 3,000 max
  • Visitors – 50,000 max
  • Connected Domain – 15

Aside from the limits, there isn’t much that differentiates the Scale Plan from the Accelerate Plan. 

However, if you’re at the point where you need to scale your growth to maximize your revenue, then this plan is for you. You can generate more visitors and conversions without worrying about going over the limit.

It is worth noting that there are Concierge Plans available that offer not only higher limits but also onboarding features and ongoing customer support from its conversion experts. These provide you a more personalized service that fits your needs on top of having access to the tool.

As a result, you can expect the Concierge pricing plans to be much higher than the ones mentioned here.

To learn more about their Concierge Plans, reach out to and book a demo with Unbounce’s great customer support.

The Best Deals On Unbounce

Based on the Unbounce pricing plans above, you may be looking for a way to lower the costs. While you can probably pay for the plans at their current prices, finding the best deals that will help you save money.

Below are easy ways you can cut costs but still use the full power of Unbounce:

Deal #1

unlimited landing pages
Visit Unbounce’s Pricing Page

If you visit Unbounce’s pricing page, you will see that the pricing is set to Monthly by default. However, besides it is the Annual tab that shows you the monthly pricing of each plan but billed annually.

By clicking on the Annual Tab, you will be able to decrease the monthly pricing by 10%.

Below is the breakdown of the discounted pricing plans for each:

  • Launch – $72 per month billed annually ($864 vs. $960 billed monthly for a year)
  • Optimize – $108 per month billed annually ($1,296 vs. $1,440 billed monthly for a year)
  • Accelerate – $180 per month billed annually ($2,160 vs. $2,400 billed monthly for a year)
  • Scale – $240 per month billed annually ($2,880 vs. 3,600 billed monthly for a year)

At best, you’ll be able to save at least $96 if you pay annually instead of monthly.

That said, the savings may not be that much for users to pony up a yearly account. Still, if Unbounce’s landing page builder plays a vital role in your marketing strategy, taking the yearly offer wouldn’t hurt.

Deal #2

If you want to save even more for an Unbounce account, this deal is for you.

Instead of 10% yearly savings, you can save 20% off your first three months or 20% off the entire year.

Let’s compare the amount you’ll be able to save with this deal as opposed to Unbounce’s regular prices:

  • Launch – $64 per month for the first three months ($48 savings) or $768 per year ($192 savings
  • Optimize – $96 per month for the first three months ($72 savings) or $1,152 per year ($288 savings
  • Accelerate – $160 per month for the first three months ($120 savings) or $1,920 per year ($480 savings)
  • Scale – $240 per month for the first three months ($180 savings) or $2,880 per year ($720 savings

On top of this Unbounce discount, the free 14-day trial applies to all plans. So before committing to a pricing plan, you can play around with its landing page builder first to see if it’s for you.

To access this deal, click here.

Is Unbounce Worth the Cost?

The answer to this question ultimately depends on what you look for in a landing page builder. As a platform for creating, testing, and optimizing landing pages, popups, and sticky bars, Unbounce is as good as they come.

Aside from it being easy to use, there are other features like A/B testing, Smart Traffic, and others to help you maximize their performances.

Now, there are much cheaper and more affordable landing page builders out there that can do similar things that Unbounce does.

However, the selling point of Unbounce is optimization. By using its features to get the most out of your conversion tools, you can increase your sales and revenue, which will help pay for your subscription.

Therefore, Unbounce’s pricing is worth every cent, especially if you know how to use it correctly.

Unbounce Pricing Conclusion

We covered everything you need to know about the different Unbounce pricing plans. At this point, it’s just a matter of you knowing which plan works best with your business.

But before you commit to a plan, you can sign up for its free 14-day trial and take Unbounce’s features for a test drive first.

Most important of all, you need to take the 20% off discount for three months or a year.

Unbounce Price and Free Trial FAQs

Do you need a credit card to start a free 14-day trial?

Yes. You must enter your Visa/Mastercard/American Express credit card billing info to activate your free 14-day trial with Unbounce. Once the trial period wraps up, only then will Unbounce bill you for your chosen pricing plan.

What Payment Options Does Unbounce Accept?

Aside from the credit cards mentioned above, you can pay using your PayPal account. However, you need to link it to your credit or debit card account to proceed with creating your 14-day trial account.

How Does The Unbounce Free Trial Work?

Once you sign up for a free trial account and enter your Unbounce log-in details, you will get access to all the features and tools of your chosen plan. You can create landing pages and popups to your heart’s content.

To maximize your free trial plan, sign up for an Accelerate or Scale plan, which gives you access to all its features. From there, you can unleash the full power of Unbounce and have a better grasp of how the tool works.

Before the free trial expires, you can downgrade your plan to Launch or Optimize if you want to use the platform but not pay for its costlier plans. You can also change from monthly to annual billing if you want to commit longer to the platform.

Can you cancel your free trial?

You can cancel your free trial at any time. From your account, click “Manage Account” and cancel it from there.

Does Unbounce Come With GDPR Compliance?

Yes. You can read the things Unbounce did to become a GDPR Compliant platform in this post.

Picture of Christopher J. Benitez
Christopher J. Benitez

Christopher Jan Benitez is a freelance writer for hire who specializes in the digital marketing field. His work has been published on SEO and affiliate marketing-specific niches like Monitor Backlinks, Niche Pursuits, DFY Links, Web Hosting Secret Revealed, and others.

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