Self Publishing Blueprint Review (2023): Don’t Buy Emeka’s Course Without Reading This Brutally Honest Review
My Self Publishing 2023 Review Summary: This is an excellent self-publishing course if you want to make your first $1,000 month with a Kindle publishing business. It’s mainly for outsourcing self publishers who prefer to have their book’s ghostwritten & promote their books with multiple review strategies.
In this Self Publishing Blueprint review article, I’m going to help answer questions you may have about Emeka Ossai’s course.
I’ve reviewed this course, from start to finish, with a Kindle publisher’s beginners’ lens.
My review will give you an insider’s perspective before you decide if Self Publishing Blueprint is right for you. Let’s start.
Table of Contents
- The Man Behind The Course
- What’s Good About Self Publishing Blueprint?
- What’s Not So Good About Self Publishing Blueprint?
- How Self Publishing Blueprint Compares To Other Kindle Courses
- Self Publishing Blueprint Testimonials
- Complimentary Bonuses For This Course
The Man Behind The Course
Emeka Ossai has hit the ground running when it comes to his self publishing content.
He’s the go-to guy for the outsource self publishing community.
The outsource community is made up of publishers who prefer to outsource their books to ghostwriting companies than writing books themselves.
Self Publishing Blueprint (SPB) is tailored towards outsource publishing.
What You’ll Learn In My Self Publishing Blueprint
The course lessons, by Emeka Ossai, are as long as they need to be (short and to the point) and exclude fluff.
Module 1: How to Pick Your Niche
In this module, Emeka breaks down the difference between both a niche and a keyword beautifully.
The central theme throughout this module is that you’ll be choosing one niche and focusing your publishing efforts on it.
Once you’ve selected your niche, Emeka Ossai gives you a criteria for choosing profitable keywords.
He has a video on the criteria and explains how you can check the profitability of keywords efficiently with KDSpy (aka Kindle Spy).
The criterion is based on checking the top books of a given keyword – specifically checking their Amazon Best Seller Ranking.
You’ll then learn about Keyword Stacking strategy of publishing books.
After the stacking strategy lesson comes a lesson on assessing your competitors.
This lesson is vital to understand and implement – otherwise, you won’t compete in the Kindle publishing business for long.
Key Takeaways From Module 1
- Pick one niche.
- Find profitable keywords that will be book titles.
- Publish your books strategically.
- Outwork your competitors.
Module 2: Creating Your Book
I can appreciate the overview of this module. Emeka Ossai starts off stating that beginners should stick to ghostwriting companies at first.
Ghostwriting companies vet their writers, so you don’t have to, which, as a beginner, saves your momentum.
Book length, book title & book description guidelines, formatting your KDP manuscript, your book cover, and more are covered.
Key Takeaways From Module 2
- Don’t hiring freelance writers until you grasp the publishing process.
- Have longer books for more royalties.
- Be specific when outsourcing.
Module 3: Publishing Your Book On KDP
The lessons here similar to other courses, but what I liked was the last lesson: Creating a Description That Sells.
This video lesson isn’t taught by Emeka, but by a student of My Self Publishing Blueprint named Oliver.
He’s a copywriter and covers the fundamentals of copyrighting and how to implement them in your Kindle books’ Amazon description section.
Key Takeaways From Module 3
- How to publish a book on KDP.
- Copyrighting is an overlooked skill that can boost conversions.
Module 4: Publishing Your Paperback Book
Here, you’re going to learn precisely how to have your paperback version of your book on your book’s Kindle page.
Most of this is outsourced work and uploading files to
Createspace (this is now handled on KDP) – all steps are covered well.
I don’t recommend skipping this step, by the way. It’s the income stream that will top your royalty charts.
This is especially true if you follow the lesson “Pricing For Your Paperback,” where Emeka Ossai covers how to price your book overtime strategically. Plus, some tricks on profiting more from your paperbacks.
As an outsource publisher, you’ll typically always start off publishing your Kindle book first and paperback second.
Key Takeaways From Module 4
- Paperback books are where most of your royalties will come from – don’t skip this step.
Module 5: Ranking Your Book and Getting Reviews
Ah, the hardest section of this review to write.
This is where you’re going to learn, if you so choose to, how to get reviews for your books via virtual assistants (VA’s).
If you’re thinking about buying Self Publishing Blueprint, an outsource self publishing course; you should know the nature of this course.
Welcome to the Dark Arts of Book Promotion.
Courses like My Self Publishing Blueprint and the majority of the outsource Kindle publishing community view review swapping as a necessary evil.
Quite frankly you won’t get very far without them if you don’t have an existing audience. After all, verified reviews are part of Amazon’s ranking algorithm.
At the same time, it is against KDP’s review policies, and you potentially risk your account getting shut down or suspended.
In these lessons, Emeka Ossai explains the A-Z process of how to get reviews for your books without leaving any footprints.
He also emphasizes a speed of implementation which is crucial if you’re going to partake in this dark magic.
I like Emeka’s central message in this module. Review swaps should only be done once and are done to help your book rank.
After that, you should focus on white hat strategies like building an email list, and creating perma-free books.
Key Takeaways From Module 5
- Getting reviews ASAP plays an important role on your book ranking.
- Reviews should only be gathered once per book and then white hat strategies should be applied.
Module 6: Creating An Audio Book For Additional Income
This part of the My Self Publishing Blueprint course is a mix of Emeka Ossai and an expert in audio books industry, George.
However, some parts of this module, like “How Audiobook Royalties Are Calculated” slowed down my learning momentum and were frankly boring.
Some of the things George teaches is good to know stuff, yet some of it is out of our control.
Anyway, depending on your niche, audio books can be a hit or miss.
Next, I can’t tell you the number of times I’ve seen self publishers ask questions in Facebook groups about creating audiobooks as a non-resident of the United States or United Kingdom.
In this course you have the guide on how to do this.
Emeka, in his portion of this module, teaches you how to set up your banking and address if you’re outside the US/UK step by step.
I haven’t seen another course explain this process so well.
Furthermore, you’ll understand the two methods of publishing your audiobook on the ACX platform (which distributes your book to Amazon/Audible).
I’ll end this section with a tip: pay upfront for you audiobook narration (you’ll make more passive income, in the long run, this way).
Key Takeaways From Module 6
- Don’t neglect audiobooks as they can be undercover cash cows.
- It doesn’t matter whether you’re a US/UK resident or not, there’s always a way to create audiobooks.
- Always pay upfront for your audiobooks.
Module 7: Email Marketing For Kindle Publishers
This module, to put it bluntly, is as white hat as the course gets.
Emeka Ossai says nothing surprising here: the people who purchase your book(s) are not your customer – they are Amazon’s customer.
That is until you get them on your email list. You set this up by creating an ethical bribe (or freebie) building your list of readers – your author’s email list.
This module will by no means make you a pro at email marketing, but Emeka does a good job at getting you started.
Resource: Autoresponder Madness is an excellent course for any online entrepreneur looking to improve their email marketing skills.
The point of this module is to start getting you in position to build your Advanced Reader Copy (ARC) team. A group of email subscribers who get an advanced copy of your book in exchange for an unbiased and unforced review on launch day.
Want to stay in the Kindle publishing game long-term and not risk your account?
Choose one niche and focus on building your author email list. This a good place to start.
Key Takeaways From Module 7
- Your books’ readers aren’t yours until you get them on your email list.
- Email list building is the core of any online business.
Module 8: Bonus Lessons
Bonus Lessons Properties
Module 8 is a mixed jar of valuable Kindle publishing lessons.
Bundling your books is the first and one of the essential scaling strategies you’ll use as an outsource self publisher.
Emeka Ossai explains the process of bundling – whether you want to bundle two, three, or five books together.
The other noteworthy lesson is the “How to 10X Your Keywords” lesson that teaches you how to optimize your “7 keywords” section in KDP you set for each one of your books.
I recommend using Publisher Rocket (formerly known as KDP Rocket) for this process as it provides a more Amazon monthly search volume for keywords.
The rest of the lessons are quite self-explanatory and are useful on a case-by-case basis.
Module 9: Best Practices (PDFs)
The final section of the course is PDF guides summarizing some of the most important parts of the course.
These are all extremely useful and I can tell Emeka Ossai put a lot of thought into them.
For example, the first PDF is an example of what to post on UpWork to get a virtual assistant to “rank your book.”
Additionally, there’s a section on how to vet VA’s and other places beyond UpWork on where to find them.
What’s Good About Self Publishing Blueprint?The first “Welcome” lesson of the course, introduces the Facebook group. The Facebook group is quite frankly a big pro as the community has grown to a big enough size that beginner to advanced level questions can be answered promptly. PROS:
- The A-Z structure of the course
- Small learning curve
- Emeka’s not afraid to share the spotlight
- An active Facebook group
- Lots of success stories of students that actually make money
What’s Not So Good About Self Publishing Blueprint?I don’t like the book ranking strategy because it relies on review swaps. I wish there was an effective and fast ranking strategy, but if you don’t have an already built readership or audience, then you’re left with review swaps. To give Emeka Ossai credit, he includes lessons on how to implement email marketing, but it scratches the surface. And what makes white hat Kindle publishing more critical is that you’re going to be competing with your comrades in similar book niches and keywords. This is what happens when lots of people learn from the same course lessons and use the same keyword profitability criteria taught in Module 1. Sure, you’re going to try and out-review each other with more review swaps and push each other down in the rankings… …but building a brand and author email list will eventually help you beat out the competition. CONS:
- Some lessons slow down the momentum of course
- Email marketing lessons can be improved
- Black hat strategies
How Self Publishing Blueprint Compares To Other Kindle CoursesThese days there’s not much to pick from for outsource self publishing. Here are the two alternatives and the only competitor’s left for Emeka’s course.
Self Publishing Blueprint Vs. Self Publishing RevolutionSelf Publishing Revolution This course was the premier course for outsource self publishers for a long time! It was created by Luca, who learned the ins and outs of Kindle publishing and decided to split ways from Stefan – creator of K Money Mastery. Luca’s course happened because K Money Mastery was never really improved. It never showed a systematic approach to publishing without an online presence. This course has had it’s run from late 2016 to early 2018. Since then he’s been dethroned by Emeka Ossai: https://www.youtube.com/watch?v=-2Wi_nkKeLw My Self Publishing Blueprint essentially made a better quality course than SPR – enough to make it irrelevant. Winner: My Self Publishing Blueprint.
Self Publishing Blueprint Vs. K Money Mastery 2.0K Money Mastery This course started it all for outsource Kindle publishing. However, it’s a dinosaur compared to SPB and SPR. You can tell because the video lessons still have Amazon’s 2014 look… Yet, this is where most people started (including me). I wouldn’t recommend this course as most of the concepts you’ll learn are outdated. Lastly, there are other white hat course alternatives. You can check them out in my ultimate guide to finding the best Kindle publishing course for you.
Self Publishing Blueprint TestimonialsYou’ll know you’re in a successful outsource Kindle publishing course when you see monthly income reports at the end of the month (or beginning of the month). Members of the SPB are happy to share – new or seasoned:
Complimentary Bonuses For This Course
These bonuses are currently unavailable until further notice. Sorry for the inconvenience.
With My Self Publishing Blueprint, you’re getting crème de la crème. He can help make your first 1000 dollars with book publishing.
Emeka Ossai is set on his course being one of the best Kindle publishing courses in the outsource self publishing community. He keeps his course My Self Publishing Blueprint updated.
Lastly, I like that Emeka’s not just a course instructor. He’s actually in the Amazon Kindle trenches making money as an outsource self publisher.
And although his course is mainly a Kindle publishing course that focuses on black hat strategies, he’s consistent with his YouTube content and understands that white hat strategies is the long-game.
Take one of his latest white hat YouTube videos:
His YouTube content is helpful for My Self Publishing Blueprint members and non-members alike.
The current price for Emeka’s My Self Publishing Blueprint is worth it. The community and support that the Facebook group provides is well worth the price of entry.
Anyway, thanks for reading my review article!
If you liked what you read today, take your first step with Self Publishing Blueprint and start your Kindle publishing business today!
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