Best Tools-of-the-Trade for Online Marketing Success
The resources on this page are tools that I personally use and endorse for my online marketing and Kindle Publishing business. I only include the tools that I still use to this day.
I'll continue to add helpful tools here that I consistently use and can be valuable to your business as well.
Kindle Research Tools
Kindle Spy is a powerful Google Chrome extension that gives you an overall view of how a keyword or category is doing within seconds. Kindle Spy can be used to check keyword profitability and to choose the best categories for you Kindle books. Check out my latest article on how I use KDSpy to find profitable categories.
I recently purchased KDP Rocket and honestly, I regret not getting it sooner. KDP Rocket isn't a Chrome extension, but rather a software that you install on your PC or Mac. I love that KDP Rocket gives you the monthly Amazon Search Results for any keyword. Also, this tool gives you the monthly Google Search Results for any keyword during your research - this is publishers who're looking to get people from outside of Amazon's realm and to their Kindle books. I go into more details in my KDP Rocket review article.
Online Marketing Tools
I've been using GetResponse for a few months now. I used to use AWeber as my email autoresponder when I first got into email marketing. They're a good service and have been around for a long time, but so has GetResponse. I primarily switched over to GetResponse because of the email automation they offered. It's insane! I found it better than segmenting and tagging people on Aweber via drop down menus. I have a free mini-course on how to set up GetResponse for you Kindle business here.
Dropbox is a cloud storing service where you can store files. I use this mainly for email marketing and delivering my free bonus (or ethical bribe) to my fresh subscribers. For example, let's say you want to deliver a fresh subscriber a PDF e-book. You can upload it to Dropbox and create a link for that PDF e-book upload and use it in your email campaign. What's best is that it's free! You start off with 5 GB which is enough for most online marketers.
Bluehost has been the only hosting service I've used so far, and they're great. I love that they have 24-hr customer service (both phone/chat support) because I love asking questions when I'm stuck. You won't need another hosting service unless you do some hardcore affiliate marketing or have tons of traffic coming to your site.
Thrive Architect (formerly known as Thrive Landing Pages) is a WordPress plugin that you can use for any online business. You can use it for squeeze pages, sales pages, blog posts, and as your WordPress theme. I use them for this website's posts, web pages, and theme. This is by far my favorite tool.
If I didn't have Thrive everything, I'd have to hire out a developer or pay monthly for Leadpages. If you've never heard of Thrive Landing Pages, you'll notice that Thrive Landing Pages is a one-time payment. Find out how their landing pages work from their article here.
I use Grammarly to edit and proofread not only my Kindle books, but other documents, and emails as well. I used to pay for a proofreader for every book, but now I use the paid version of Grammarly because it catches all the mistakes. There's a paid and free version. I started off with the free version at first. You can view a demo here.
After experimenting with paid ads (native), I realized the importance of split testing. This is why I'm now experimenting with Click Funnels. You can quickly set up a squeeze page and split testing against other variations and choose your winner. As a result, my business keeps growing.