Recommended Tools Digital Marketing Tools For Online Success 

The resources on this page are tools that I personally use and endorse for my online marketing and self publishing business. I only include the tools that I still use to this day.

Website Foundation Tools

Bluehost is the web hosting service I started with and they're great. I love that they have 24-hr customer service (both phone/chat support) because I love asking questions when I'm stuck. Eventually I moved on to SiteGround's hosting service as I do think they have a small edge when it comes to speed.


Thrive Architect (formerly known as Thrive Landing Pages) is a WordPress plugin that you can use for any online business. You can use it for squeeze pages, sales pages, blog posts, and as your WordPress theme. I use them for this website's posts, web pages, and theme. This is by far my favorite tool.

If I didn't have Thrive everything, I'd have to hire out a developer or pay monthly for Leadpages. If you've never heard of Thrive Landing Pages, you'll notice that Thrive Landing Pages is a one-time payment. Find out how their landing pages work from their article here (every post and page on this site has been designed by Thrive Architect. ­čÖé

Email Marketing Tools

GetResponse is the email service provider I use for this site. It's a powerful tool too and can do a little more than what ConvertKit offers at a lower monthly subscription. However, the trade off comes with the ease of use. It's not as beginner friendly as ConvertKit and you have to go through more intermediate web pages to get automation done. Things that in ConvertKit would take a few clicks. I don't mind the intermediate steps as I've gotten use to GetResponse over the years. You can see if GetResponse is for you here.


ConvertKit is super beginner friendly while at the same time advanced. They can handle tagging, segmenting, and automation that will give you advanced control over your subscribers. My brother and I use it for our fitness blog. If you want to get started with email marketing and aren't too tech savvy, I recommend checking ConvertKit out and get started with their 14-day free trial.

Thrive Leads

"Use OptinMonster!"...

Sorry, I like paying for software tools only once. In other words, I don't want to pay for a tool every month when I can get the same tool that does the exact same thing...

I use Thrive Leads to build my list on Freedom Bound Business and other websites. I can't recommend this one enough.


Email marketing platforms require a send-friendly email address to send emails. With GSuite, you'll be able to easily create an email with your domain (i.e., [email protected] all within the familiar Gmail dashboard.

Alternatively, you could use your website host's email platform, but it's not as user-friendly as the Gmail style interface.

Not sure about GSuite? Give it a try with a GSuite free trial.

Use code D36QCXQ6GE6JV9R (for the Basic Plan) and N9QRHFKKGA66VA4 (for the Business Plan). Each code provides you with 20% off your first year!

Self Publishing Tools & Resources

KDspy review

Kindle Spy is a powerful Google Chrome extension that gives you an overall view of how a keyword or category is doing within seconds. Kindle Spy can be used to check keyword profitability and to choose the best categories for you Kindle books. Check out my latest article o´╗┐n how I use KDSpy to find profitable categorie´╗┐s.

Publisher Rocket

I recently purchased Publisher Rocket (formerly known as KDP Rocket) and honestly, I regret not getting it sooner. KDP Rocket isn't a Chrome extension, but rather a software that you install on your PC or Mac. I love that KDP Rocket gives you the monthly Amazon Search Results for any keyword. Also, this tool gives you the monthly Google Search Results for any keyword during your research - this is publishers who're looking to get people from outside of Amazon's realm and to their Kindle books. I go into more details in my KDP Rocket review article. 

Video Marketing Tools


Camtasia has been an essential screen record & video editing software for my business. I use it to record video lessons and tutorials for my courses (and YouTube videos). If you're ready to level up from free software tools, Camtasia is a safe bet. 

Online Funnel Tools

Thrivecart logo

ThriveCart is a simple, but powerful sales cart funnel software. Whether it's for e-commerce, coaching, or digital products (e-books & membership protected courses) ThriveCart works extremely well for digital vendors who are only interested with online sales funnels.

Unlike most cart software in the market, ThriveCart is sold at a one-time price. Read our ThriveCart review article here.


Have you ever tried creating a protected membership course? It's tough!

WishList Member changes the game and makes it simple to protect your courses on WordPress with any payment portal! However, if you want a faster solution, I'd recommend a LMS platform like Teachable or Thinkific.

Miscellaneous Tools

Dropbox is a cloud storing service where you can store files. I use this mainly for email marketing and delivering my free bonus (or ethical bribe) to my fresh subscribers. For example, let's say you want to deliver a fresh subscriber a PDF e-book. You can upload it to Dropbox and create a link for that PDF e-book upload and use it in your email campaign. What's best is that it's free! You start off with 5 GB which is enough for most online marketers. 

I use Grammarly to edit and proofread not only my Kindle books (update: I outsource this nowadays), but other documents, and emails as well. There's a paid and free version. I started off with the free version at first. You can view a demo here

I never knew I'd spend such a small fortune on this website when I placed my first order. Fiverr is a freelancing site I use very often for a variety of services in my online marketing and self publishing business.

I go here for services such as: video & animation, graphic & design, and certain self publishing gigs. 

Audible banner

"John, how do you read so many books!?" Audio books! There are over a billion books in this world and no time to read all of them. I like listening to audio books when I go on walks, trips, or even when I'm at the gym lifting (haha). I recommend getting audiobooks from Audible (you get prices cheaper on Amazon this way).