Kajabi Tutorial for Beginners: The Ultimate Guide to Getting Started

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Kajabi is a powerful online platform that allows you to sell courses and other digital products or services.

It is known for its ease of use and user-friendly interface compared to other online software.

However, it can still feel overwhelming due to the number of things you can do with it.

In this Kajabi tutorial, I’ll show you the top four actions you need to do as a beginner.

Things You Can Do With Kajabi

Besides the ability to product launch online courses or membership sites in just a few minutes, you can do so much more inside Kajabi.

You can use its built-in email marketing system to nurture your leads and customers, create beautiful sales funnels, manage your customers in one place, and automate many of your business tasks.

Kajabi indeed provides all the tools for online course creators.

Kajabi Tutorial

Step 1 – Create an Account

Like most tools online, you’ll need to create an account with Kajabi before you can use its features.

Here’s what you can do to create your account quickly.

  • Go to Kajabi Pricing.
kajabi arrow on pricing
kajabi arrow on free trial
  • Provide all necessary information and press “Continue.”
kajabi free trial arrow on continue

Note: if you’d like to test Kajabi for longer than 14 days, read this Kajabi trial guide.

  • Type in your credit card information and click “Start Free Trial.”
kajabi free trial credit card

Once you’re in your Kajabi dashboard, this is what you need to do:

  • Go to “Settings.”
  • Link your PayPal and Stripe accounts to Kajabi.
  • Next, go to “Domains” inside Settings.
  • Connect your existing domain if you have one. If not, you can use Kajabi’s subdomain for the time being.

The difference is that a Kajabi subdomain will look like yourname.mykajabi.com, while a custom domain will show as www.yourname.com.

  • Go back to Settings, then select “Marketing Settings.”
  • Fill in your physical address, add your company logo, set your email time zone, and configure the from and reply-to email address.

You can’t skip this step if you plan to use the built-in email marketing feature in promoting your online course or membership site.

  • Lastly, go to “Site Details” on the Settings tab.
  • Add your logo and favicon, and choose your branding colors.

Setting your branding colors and logo will ensure consistency across all your marketing materials.

The difference between the favicon and logo is that the favicon is the tiny icon that appears on your browser’s tab while the logo is displayed on your website.

Now that we’ve walked you through the basics of setting up your Kajabi account, let’s move on to creating your first product.

Step 2 – Set Up a Product

Online courses and membership sites are just some of the products you can create and sell using Kajabi. The others include a coaching product, paid podcast, and a community product.

Creating a product on Kajabi involves some simple steps:

  • Select “All Products” under the “Products” tab.
kajabi products tab
  • Click “Get Started.”
kajabi create product get started
  • Choose the product you’d like to create. Then click “Get Started.”
kajabi course

For this example, let’s pick “Course.”

  • Type in the details. Press “Continue.”
kajabi course details continue button
  • Select from the available templates. Press “Continue.”
kajabi select template
  • Upload your course image. You can skip this step if you don’t have one yet. Click “Continue.”
kajabi upload image tab
  • Choose whether your course is paid or free. Then click “Save and Finish.”
kajabi save and finish

If you select paid, Kajabi will ask for a payment gateway before you can proceed. You can also skip this part and go back to it later.

  • Add content by clicking a lesson. You can add audio, video lessons, images, and more inside the courses.
kajabi add a content
  • Click “Save” whenever you make changes.
kajabi save make changes

Step 3 – Create an Offer

Creating an offer allows you to combine products into one deal. This is especially useful if you’re selling more than one product or have an upsell for your main offer.

Here’s how you can make an offer:

  • Select “Sales” on your dashboard.
kajabi sales dashboard
  • Click “+ New Offer.”
kajabi new offer
  • Fill in the details. Choose your payment type and indicate your offer’s pricing. Then select “Create.”
kajabi create choose payment
  • Modify your offer. Click “Save” after.
kajabi modify offer and save

You may edit the product access and checkout page, add more content like an online course or a coaching program, customize post-purchase emails or add automation to your offer.

Step 4 – Build a Kajabi Website

Your website and landing pages are the foundation of a successful online business. They are where you drive traffic and generate leads and sales.

Quickly create your Kajabi site and pages by doing this:

  • Select “Website.”
kajabi website
  • On the “Design” tab, click “Pick Template.”
kajabi design pick template
template store
  • Click “Get Started.”
kajabi creative get started
  • Select the “Customize” button in the upper right corner.
kajabi customize button
  • Modify colors and texts, add new sections, edit your content, and more. Click “Save” after customizing.
kajabi change color

Once you choose a website template, Kajabi will automatically create 13 pages with the same branding color and design.

But if you want to add sales pages or other types of pages, here’s how:

  • Under the “Website” tab, click “Pages.”
kajabi pages
  • Click the “Landing” tab.
  • Press the “+New Landing Page” button.
kajabi new landing pages
  • Select from the available templates. Kajabi categorized them based on type so you can easily find the right one for your needs.

For this example, I selected the Creative sales page.

  • Click “Get Started.”
kajabi creative
  • Enter the page title and select “Create.”
kajabi create button
  • Customize your landing page until you’re satisfied with the result. Click “Save” when you finish.
kajabi save landing page

The landing page builder and website builder look precisely the same. So you won’t have any trouble navigating between the two.

Congratulations! You’ve just created your first site, product, and offer.

Now that you know the basics of using this platform, it’s time to explore its other features.


Kajabi is one of the most accessible platforms to launch a business. You can create online courses, build a site, and start selling in just minutes.

If you’re new to this platform, this tutorial should help you get started. Just follow the steps outlined above, and you’ll be on your way to success.

But if you need more advanced tutorials or something I couldn’t cover here, you may check Kajabi’s Help Center.

It has a comprehensive collection of articles and videos that can guide you in using the platform.

Launch your products and services with Kajabi today!

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