Klaviyo is a stellar email marketing tool that allows business owners to deliver cross-channel messaging.
But as a Kajabi user, you might wonder, “How will this benefit me?”
With Klaviyo, you can create superior, personalized emails and SMS that engage your incoming lead and existing ones. This can result in business growth and better sales.
In this article, I’ll show how to integrate Kajabi and Klaviyo using a third-party tool.
Table of Contents
- Can I Integrate Kajabi With Klaviyo?
- How to Connect Kajabi and Klaviyo
- Why Connect Kajabi and Klaviyo?
- Wrapping It Up
Can I Integrate Kajabi With Klaviyo?
Yes. But there’s a slight twist.
Unlike email autoresponders such as MailChimp, Aweber, or Drip – Kajabi and Klaviyo don’t have a direct connection.
However, you can bridge this gap with the help of other reliable software.
How to Connect Kajabi and Klaviyo
Option 1 – Integrate Kajabi With Klaviyo Via Zapier
- Click on “+Create Zap” on your Zapier dashboard.
- Pick your “Trigger” or “Action” app. Type in the platform name and select it from the dropdown menu.
- Set up the actions that will be automated on the ‘Event’ dropdown menu. This is where you tell Zapier what to do when the trigger occurs.
- Next, connect your Kajabi and Klaviyo accounts to Zapier. This can be done by copying and pasting the API credentials from each platform.
- For Kajabi, go to “Settings,” find “Account Details,” and scroll down to “API Credentials.”
- For Klaviyo, click on your organization’s name in the bottom left, select “Settings,” and then “API Keys.” You’ll need to create your private key.
- Fill in all necessary details. You can select the appropriate options from each platform’s dropdown menu. Zapier also lets you add custom fields for personalization.
- Now it’s time to test your automation to ensure everything works as it should. Zapier will use your email address as the test lead.
- If the test fails, click on “Retest Action” and try again.
- If everything goes smoothly, click “Publish,” and you’re all set.
Option 2 – Integrate Kajabi With Klaviyo Via Leadsbridge
- After signing into your Leadsbridge account, click “+Create new Bridge.”
- Type Kajabi as your source and Klaviyo as the destination.
- Click “Continue.”
- Input a name for your Bridge, then select a destination app. For this, I’ll choose Klaviyo.
- Select the destination segment and click “Next.”
- To connect your Kajabi account, copy the webhook address from Leadsbridge to your Kajabi offer. Here’s a handy guide on how to do it.
- Save your changes in Kajabi, then click “Next” on Leadsbridge.
- Now you’ll set up your destination or data receiver app. Input your Klaviyo’s API key into Leadsbridge.
- Choose which List to automate. You can toggle on the double opt-in feature in Klaviyo for added security. Then click “Next.”
- Match the fields for Kajabi and Klaviyo. Once done, click “Next.”
- Now you’re ready to test your automation! Select “Test Now.”
- If all is working well, press “Save and Publish.” All users who sign up for your Kajabi forms will automatically be added as new Klaviyo members.
Option 3 – Integrate Kajabi and Klaviyo Via Integrately
- Select Kajabi, then Klaviyo, from the “Which Apps Do You Want to Connect” section.
- Click on “Activate.”
- Click “Skip Wizard” to see the two apps on the dashboard.
- Select “Add and Modify Steps” so you can edit your automation.
- Enter the API credentials to connect Kajabi on Integrately. Then select your Site ID.
- Do the same with Klaviyo, but instead of Site ID, choose your List.
- Click the pencil icon next to the Trigger or Action to set up the event. Integrately gives you six trigger options for Kajabi, but Klaviyo only allows one – “Add Subscriber.”
- Integrately will guide you through the following steps depending on your chosen action. For example, if you select “Form submission is added” for Kajabi, the platform will ask you to paste the provided webhook into your Kajabi account.
- Fill in all required information. For testing purposes, include a test lead under Klaviyo. You can input your email and phone number or use the info of an existing lead from your Klaviyo members.
- When everything looks good, click “Test It.”
- If the test is successful, you can activate your integration by switching the “Turn ON” toggle.
However, unlike our explored options, these two only offer a brief free trial period, not a freemium plan.
Editor’s Note – Before diving into the integration process, ensure you have an account on Klaviyo, Kajabi, and the third-party app you’d use.
Why Connect Kajabi and Klaviyo?
While Kajabi is one of the online course platforms that boasts a solid native marketing tool, it doesn’t provide SMS marketing or push notifications.
These features allow delivering your message directly to your contacts’ devices. And that can help you increase engagement and foster a stronger connection with your audience.
For Kajabi users like you, this can translate into improved interactions and higher revenue.
I’ll show you more benefits of using Klaviyo and share some drawbacks.
Pros of Connecting Kajabi and Klaviyo
- Free to Start. Klaviyo offers a free plan. You can connect with up to 250 people and send 500 emails without spending money.
- Quick and Intelligent Marketing. Klaviyo uses innovative tools that analyze past data to make valuable predictions. This lets you craft effective marketing plans quickly and easily.
- Customized Targeting. Klaviyo allows you to send messages based on where your students live and how they behave online.
- Effective A/B Testing. This lets you try different email styles and times to see what and when your students respond best.
Cons of Connecting Kajabi and Klaviyo
- Costly As You Grow. When you hit 15,000 contacts, you could be looking at $350 a month, which could rise even more based on your SMS credits.
- Juggling Apps. Since Klaviyo isn’t built directly into Kajabi, you’ll need to manage three different platforms: Klaviyo, Kajabi, and the tool that connects them. This means you lose a bit of the simplicity of having everything in one place.
- Takes Time to Learn. Klaviyo is a new app with lots of features. You’ll need to spend some time getting to know it before you can take advantage of everything it has to offer. d
Does Kajabi Integrate With Klaviyo?
Yes. You can integrate Kajabi and Klaviyo using third-party apps like Zapier, Integrately, or Leadsbridge.
Is Klaviyo Better Than Kajabi’s Built-in Marketing App?
It depends on your needs. Klaviyo offers powerful features like SMS marketing and push notifications that Kajabi’s native tool doesn’t.
However, Kajabi may be sufficient for simple email needs.
Do Klaviyo and Kajabi Have Free Plans?
More Kajabi FAQs:
- Is Kajabi’s Email Marketing Tool Worth It?
- Are There Honest Kajabi Reviews?
- What Do Online Courses Look Like on Kajabi?
- What Do Websites Look Like on Kajabi?
- How Do Forms Work with Kajabi and Integrations?
- How Do Tags Work with Kajabi and Integrations?
Wrapping It Up
While Kajabi’s built-in email tool can meet basic needs, choosing to connect Klaviyo offers additional powerful features for better marketing automation.
The process can be smoothly handled using third-party tools. For more ways to expand your Kajabi functionality, check out other possible integrations in this blog post.