Kajabi Hero Challenge—What It Is and How It Works

kajabi hero challenge

Building and scaling an online business is not as easy as it seems. From setting up your website and managing multiple infrastructures to collecting leads and squeezing out that first few sales, there is usually a ton of messy, hard work that goes on in the background.

But with the advent of all-in-one platforms like Kajabi, the workload has gotten a lot lesser. Now, entrepreneurs can manage and grow their entire businesses under one roof.

In a bid to help business owners accelerate their growth and successes, Kajabi provides a 28-day challenge tagged The Kajabi Hero Challenge.

In today’s guide, we will walk you through the entire concept of the Kajabi challenge and how you can get started with it. But before we dive into the main details, here’s a quick rundown on how to gain access to the Kajabi Hero Challenge completely free of charge:

  1. Create a Kajabi account using this link.
  2. Take the associated lessons for launching your first digital product in 28 days.
  3. Feel free to cancel your free trial before 28 days or renew to continue using the platform after the 28th day.

You will get emails every week highlighting your achievements and revealing what the next lesson will be.

What Is The Kajabi Hero Challenge?

Launched in May 2017, the Kajabi Hero Challenge is a free 28-day challenge designed to help you create and launch your first high-quality digital product and ultimately build a successful online business.

With the Kajabi Hero Challenge, you will gain access to the following:

  • 28-day free trial.
  • In-depth video training to help you define your niche, create a unique online product, and develop it into something you can sell.
  • Weekly live check-in webinars for encouragement and accountability.
  • Bonus video training courtesy of expert Kajabi Heroes who have seen real results with the challenge.
  • An exclusive community of challenge takers plus special bonuses based on your engagement level.

All these are geared towards helping members grow into Kajabi Heroesmembers who have made at least $1,000 selling digital products through the Kajabi platform.

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How Does The Challenge Work?

The challenge is structured to run for a period of 4 weeks (28 days), and in this section, we’ve broken down what you’ll get during each week.

28 day

Let’s check it out.

Week 1—Build Your Opt-In Pipeline

The first week will have you learn about the basics of building your brand. You will be able to define your niche and create your very first opt-in Kajabi Pipeline.

You will also learn practical monetization strategies to help you get the most of your expenses as you get your first leads.

Ultimately, by the end of week 1, you should define the structure of your online business and have an active email list.

Week 2—Create Your Online Course

The second week will focus on helping you create your first online course using Kajabi.

Courses will be a major part of your business on Kajabi. So, week 2 will be about how to create courses that are professionally produced and engaging, and productive.

You will learn how to craft an irresistible offer that will make your prospects happy to buy your courses. Other areas covered in week 2 include upsells, cart abandonment, custom automation triggers, etc.

Your first digital product should be ready to launch and get sales by the end of the week.

Week 3—Market & Sell Your Courses

Week 3 is all about how to market and sell your online courses on the platform. You will cover areas like pricing your digital product, creating landing pages, building checkout pages, customizing your sales copy, and using customizable Kajabi emails.

By the end of the week, you should have a full-fledged marketing plan and structure for marketing your digital product.

Week 4—Build Your Website

Week 4, being the last week, will focus on helping you fine-tune the edges and make your online course business ‘pop.’

Specifically, you will learn the ropes about using the fully integrated Kajabi website builder to create pages with high retention and conversion rates.

You will also learn how to craft premium content, integrate video to your posts, generate ideas for blogs (Kajabi lets you create a blog), generate traffic, and grow your contact list using social media marketing.

By the end of week 4, you should’ve completed the lessons and effectively set yourself on the path to becoming a Kajabi Hero.

Who Is A Kajabi Hero?

According to the platform, ANY paying Kajabi customer is a Kajabi Hero. However, this term is more widely used to refer to Kajabi users who have reached a particular milestone in revenue through the platform.

The whole idea around the Kajabi Hero program is to reward users for reaching different milestones. Thus, each milestone from $1,000 to $1 million has its own reward.

The more revenue you earn, the more you rank on the Kajabi Hero hierarchy.

hero rewards

The best part about the Kajabi Hero program is that it is free to join. Also, you wouldn’t have to pay anything to get access to your rewards.

The rewards you’ll get at each level will range from a customized Kajabi Hero T-shirt to branded Airpods.

The Kajabi Hero milestones are calculated based on the total sales you have across all your Kajabi accounts. That means if you sell different products across different accounts using all the tools on Kajabi, the platform will accumulate your revenue across the board, notify, and reward you every time you hit a new milestone.

Kajabi Hero Levels And Rewards

As already established, each hero level has its rewards. Also, every level comes with a personalized note from the platform’s CEO.

That said, let’s take a look at what you get at each milestone.


The $1K milestone will mark your official entry into the league of Kajabi Heroes. Once you hit that first $1K, the platform will send you a congratulatory email, and you will also be eligible for the following rewards:

  1. A $1K achievement pin.
  2. A #KajabiHero T-Shirt.
  3. A #KajabiHero Lanyard.

Your entry into the $1K club will be the beginning of better days to come, and with your Hero rewards, you’d have the swag to take it all in.


Once you’ve made it past the $1K milestone, the next stop would be the $10K corner. The $10K milestone is significant because it marks your first step towards scaling your business from a small business to a full-blown enterprise.

That said, Kajabi recognizes that and adequately rewards those who hit this milestone.

Apart from the personalized note you’d get from the CEO, here are other rewards you’d be eligible for:

  1. A $10K achievement pin.
  2. A #KajabiHero Journal.

Your Kajabi journal will serve as your tool for documenting and planning your way into your next achievements.


At $50k, your business will be halfway into the league of elites. At this stage, your contact list is already robust, and your business has picked up a solid amount of momentum.

To reward you as a Kajabi Hero, Kajabi lets you gain access to the following:

  1. A $50K achievement pin.
  2. A #KajabiHero Moscow Mule Mug.

At $50K, things are already picking up speed, and if you maintain the same energy, you’re bound to reach higher milestones.


$100k introduces you to the league of the elite. This is the dream spot for most full-time career folks, and you’re living it.

This milestone shows that your business can be an authority in the digital marketplace. For this achievement, Kajabi will reward you with the following:

  1. A $100K achievement pin.
  2. Opportunity to choose between the #KajabiHero Corkcicle Water Bottle, #KajabiHero Towel, or #KajabiHero Jacket.

At $100k, most entrepreneurs will just focus on maintaining the business at this level. But for those who want to scale to the moon, there’s more ground to cover.


$250K means you’re now in a completely different league. You just cruised into the world of ultra-elite business owners.

You probably now have a team of experts and affiliates helping you manage a robust contact list and pushing your marketing campaigns to crazy levels.

At this stage, Kajabi will reward you with the following:

  1. A $250K achievement pin.
  2. An Embroidered #KajabiHero Backpack.

At this point, your business is already in near-perfect condition. To get to the next level, you probably only need to pull existing pieces of the business together and optimize them as much as possible.


This is the penultimate stage of the challenge. And if you find yourself here, you have touched the sky.

To mark this achievement, Kajabi will reward you with the following:

  1. A bronze $500K achievement pin.
  2. A pair of #KajabiHero AirPods.

If you can hit $500K, then you’d definitely have to go all the way to $1M.

$1 Million

At this point, you’ve seen it all and done it all. You’ve completely mastered all the tools on the Kajabi platform and secured your place among the best of the best.

This milestone marks the end of the Kajabi Heroes Challenge. To celebrate your achievement, Kajabi rewards you with the following:

  1. A $1 million achievement pin.
  2. A #KajabiHero down jacket.
  3. A handwritten personal note from the CEO.

The $1M milestone is not that easy to hit, and you probably won’t reach it in a few days. However, it is possible as long as you stay focused on improving your products and services and ensuring that your marketing game remains on point.

Final Words

Kajabi is one of the most impressive all-in-one platforms of the last decade.

It gives its users access to everything they need to create an online course, build a website, build an email list, and much more. Check out a demo of Kajabi and see for yourself.

The Kajabi Hero Challenge is a relatively new program aimed at helping entrepreneurs build successful online businesses.

The program is free to join and gives you access to Kajabi’s premium tools and video training every day, walking you through the entire process of creating your first course and getting your first customer.

In case the Kajabi Hero Challenge is not live right now, check out Kajabi’s special offer:

Kajabi Frequently Asked Questions:

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