Kajabi Events – How to Use Them to Connect with Your Audience

As a Kajabi user, you’re probably well aware of the platform’s various tools and benefits.

One of Kajabi’s most stable features is Events. It’s a flexible tool that can help you engage with your audience, promote a product launch, and build hype around an upcoming event.

In this blog post, we’ll get to know Kajabi Events more. You’ll also learn how to create one in a few easy steps and use it to its full potential.

What is Kajabi Events

It’s a feature where you can set up a time and date and build automation around it, such as countdowns, form registration for digital and in-person events, and email sequence.

Kajabi Events isn’t equal to a webinar feature. Although you can use it to promote or sell a live video, you can do more things with it. For instance, you can use it to create anticipation for an upcoming sale, promote a digital product launch, or an in-person event.

Depending on your needs, it can be tailored to fit your business’s requirements.

Benefits of Using Kajabi Events

There are many reasons why this feature is excellent for Kajabi users.

  • It streamlines the process involved in hosting an event. It allows you to create an event and a form, build an email sequence, track registrants, and much more in one place.
  • It lets you set up recurring events. This is great for Kajabi users who want to run evergreen webinars without creating and managing each one manually.
  • It’s a great addition to your marketing pipelines. Whether you’re hosting a pre-recorded, live, or in-person event, this feature will help you increase engagement and build relationships with your audience.

How to Create Kajabi Events?

Now that you know how to use Events, here are easy-to-follow instructions on creating them.

  • Go to the “Marketing” tab inside your Kajabi dashboard.
kajabi marketing
  • Select “Events.”
kajabi events
  • Choose “Get Started.”
kajabi get started create first event
  • Type in your title. Then choose the date, time, and time zone for your event.
kajabi create an event form
  • Click “Save.”
kajabi create an event click save
  • You can now create your email sequence to be sent before, during, and after the event and also add automation.
kajabi event details

Remember to save all changes.

Common Questions About Kajabi Events

Can I Send Automated Emails for My Event?

Yes. The best part is you can do this inside your Event dashboard. Here’s what you can do.

  • Choose your event inside the “Events” tab under Marketing.
kajabi events email automation
  • Select “Add Email.”
kajabi add email
  • Fill out the email builder part. You need to choose when to send the email and add your subject line and email content.
kajabi email builder
  • Click “Save.”
kajabi save button in email builder
  • Add more emails by repeating the process.

All the registrants will receive your automated emails at the right time.

How Can I Get People to Register for My Event?

Once you create an event, you’ll also need to build a form where people can register. You can do this inside Kajabi.

  • Select “Forms” under the “Marketing” tab.
kajabi marketing forms
  • Click “+ New Form.”
kajabi new form
  • Type in the form’s name and select “Save.”
kajabi save form
  • Click “+Add Automation.”
kajabi add automation
  • Choose “Register to an event” and your event’s name on the dropdown menu under Then.
  • Click “Save.”
kajabi save register event
  • Under the “Embed” tab, click the copy icon and share it on your landing page.
kajabi embed tab

All form submissions will show on the “Submissions” tab of the selected form.

How Can I Add an Event Form to My Landing Page?

  • Inside the “Website” tab, click the “Pages” tab.
  • Choose the landing page where you’d want to add the form.
  • Click the “Customize” icon.
  • Under the “Sections” tab, select “Add Section.”
  • Hover over the Opt-in Form or In-line Form, then click “Add.”
  • Select the form you wish to use from the list.
  • Edit it if you wish and click “Save.”

Can I Create an Offer for My Kajabi Event?

Yes. You can create an offer by following these steps:

  • Click the “Sales” tab.
  • Select “+ New Offer.”
  • Create a Ghost Offer. That means you just need to type the title and don’t choose any product. Then select “Continue.”
  • Choose whether free or paid and the payment type.
  • Click “Save and Finish.”
  • Select “Add Automation.”
  • Choose “Offer is purchased” under When.
  • Select “Register to an event” and your event’s name under Then.
  • Click “Save.”

How Can I Create Time Slots for an Event?

Time slots are useful if you offer different times for the same event. Here’s how you can add various time blocks for your attendees.

  • Select “+New Form” or choose the existing form for the event.
  • Click “+Add Form Field.”
  • Select “Create a New Field.”
  • Add your title, and select Radio Buttons under Type.
  • Add the time choices.
  • Check “Make this field required” and click “Save.”

How Can I Clone an Event?

  • Choose the event you want to duplicate under the “Events” tab.
  • Click the Copy/Duplicate icon.
  • Type in your new title and select a different time, date, and time zone.
  • Select “Duplicate Event.”

How to Add Countdown for Your Events

Countdown allows you to create urgency for your viewers. You can do this inside Kajabi easily.

  • Inside the “Website” tab, click the “Pages” tab.
  • Choose the landing page where you’d want to add the form.
  • Click the “Customize” icon.
  • Under the “Sections” tab, select “Add Section.”
  • Choose “Event Countdown.”
  • Click the “Countdown” section and choose your event.
  • Click “Save.”

Kajabi will automatically adjust the time remaining based on the event’s date and time.

Can I use Events to Sell Webinars?

Yes. You just need to create a paid offer and set automation where buyers are automatically registered to your event. You can then send them an email for the link or bring them to a page where they can access the webinar.

Can I Host Live Online Events on Kajabi?

You can only host live one-on-one coaching events in Kajabi at the moment. If you want to hold a live webinar for groups, you can use third-party apps like Zoom.


As mentioned, you can do a lot of things when it comes to Kajabi Events.

From creating forms and emails, setting up offers, cloning events, and adding countdowns, Kajabi manages your events way easier.

It’s also an excellent way to sell webinars and engage with customers.

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