Not all online platforms deliver continuous updates to their users. This can create a feeling of stagnation and that they aren’t providing the best possible experience.
Some features they’ve offered might initially be great, but they become outdated.
Kajabi promises its platform will constantly offer improvements and new features to serve and deliver all great tools for its customers.
In this post, we’ll discuss the first result of this promise, Kajabi Cambria.
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What is Kajabi Cambria
Kajabi celebrated its 10th anniversary in 2020. Besides the event they held in October of the same year, they introduced another gift – the return of their development cycles.
Kajabi will continuously introduce new features, updates, and improvements every eight weeks. All to serve you better and improve the experience you and your students will have using the platform.
The first result of its development cycle is Kajabi Cambria. They name it after a city in California.
Cambria is a small city often overshadowed by nearby metropolitan areas, such as San Francisco and Los Angeles.
However, this city has a lot to offer. It has beautiful places, a strong community, and amazing people.
Kajabi wants to use this as an analogy to its users – the Kajabi Heroes. Their online businesses may not be the biggest or the most popular ones (yet), but they’re already powerful and have a lot to offer.
Enhanced Website Builder
Kajabi’s new website builder provides a more consistent look throughout your business’ touchpoints. This gives your customers a better experience as you can convey your brand and message more clearly.
In addition, the platform’s developers created a more integrated experience for the new website builder. It now has the same intuitive design editor as Kajabi pages and email.
Because of the update, you won’t need to learn new tools or interfaces whenever you want to create or design something.
The new website builder also provides:
More Flexibility and Personalization
You can now:
- Set a global style to match your text’s fonts, colors, and sizes on your entire website.
- Sync your brand colors to your CTA buttons and text boxes.
- Gain more control over the look of your headers, footers, and your site to different devices.
These enhanced features will help you create a more unique, intuitive, cohesive website that will stick in your customer’s mind. The customization extends to your blog’s design as well.
New Pages and Templates
Busy entrepreneurs like you don’t always have the time to design everything from scratch. Kajabi understands this and provides you with a wide range of customizable theme templates that look expensive and professionally made.
For this cycle, they’ve introduced three new templates: Kim, Carl, and Streamlined Home. These templates are modern, sleek, and can be edited based on your business type.
Besides the templates, Kajabi also introduced new default pages. They will help you share more stories and information without the hassle of custom page creation.
The list of new fixed pages includes:
- About page.
- Announcement page.
- Contact page.
- Member Directory.
Better SEO Experience
Search engine optimization (SEO) is essential to getting more website visitors. With Kajabi Cambria, you can add alt-text on all the images inside your web pages and blogs. It helps Google understand the image and show it on related searches.
You can access it by clicking the image and scrolling down to the “Image Alt Attribute” box.
If you’re interested in how well Kajabi performs with SEO, read this article.
Improved Customer Engagement
Your students and members are the heart of your business. Without them, you can’t achieve your goals or reach your potential.
The new Member’s Directory page is a great way to let your students and members connect, allowing you to create a stronger and more loyal community.
Accessible Marketing Features
Your existing customers are more likely to buy from you again. That’s why Kajabi Cambria includes features that let you cross-sell and upsell on their Library pages. These are the pages where your customers can access all the products they purchased from you.
With this new update, you can now suggest other products or services they might be interested in and increase your revenue.
Custom Email Domain
Custom domain is another feature that can boost your marketing efforts.
This feature allows you to use your custom domain name (e.g., yourname@mybrand.com) for your Kajabi emails instead of the default Kajabi address (e.g., yourname@heroes.kajabi.com).
Some reasons why having a custom domain is essential are:
- It builds trust with your customers.
- It helps you establish and build your brand.
- It makes you look professional (as a business and owner).
Improved Payment Plans
Kajabi Cambria provides more security and flexibility for multiple payments. You can now use your Kajabi account to create more enticing options, which will help decrease cart abandonment and increase your conversion rates.
With this update, you can:
- Set various pricing models for different buyers’ needs with your payment processor.
- Extend the number of payments to up to 12 to avoid the expensive upfront costs.
- Offer more freedom and convenience to your customers without paying for a third-party app.
Let’s say you have a digital product priced at $997. You can now offer it for multiple payments of $399.
This feature makes your products more affordable and more accessible for your customers when they see it on your Kajabi checkout page.
Better Security
Safety is always a top priority. Kajabi Cambria now has an added layer of security for you and your visitors with Cloudflare.
Cloudflare is one of the best software that offers websites speed, security, and reliability. It makes your Kajabi site load faster and protects it from online attacks, malware, and other threats.
Kajabi migrated all sites last November 4, 2020, to apply this update. No more wondering how to activate it on your site as they did the job for you.
Automated List Hygiene
If you’re dreaming of a clean email list free from SPAM addresses and inactive users, Automated List Hygiene will make it happen.
The Automated List Hygiene feature will remove invalid and SPAM addresses from your list to keep it healthy and organized.
A well-managed email list will help you produce a more accurate representation of your actual open rates and click rates. It can also save you money as you don’t need to upgrade to a higher plan immediately to accommodate a list of inactive users.
Other Important Updates
Detailed Labels for Email Engagement
Email marketing is an important tool for any business. It can be used to promote products or services, increase brand awareness, and more. However, to be effective, companies need to understand what action their recipients are taking.
With the new labels for email engagement, you can see whether your subscriber opened your email, clicked a link, or unsubscribed from your list. You can also view whether there’s a complaint or your email has bounced.
Email Life Cycle Labels
Kajabi also lets you track your buyer’s journey. The email life cycle labels allow you to identify whether your subscriber is a prospect, a first-time purchaser, or a repeat customer.
This is important because it allows you to adjust your marketing approach accordingly. If you have more repeat customers than first-time purchasers, it could be because your product is good, but your marketing efforts are not effective in acquiring new customers.
Improved click tracking
To optimize your site and pages correctly, you need to know their performance first. Kajabi’s click tracking feature allows you to do that.
This feature tracks clicks on all links, pages, and products on your Kajabi site. It also records how long your visitors are staying. However, Kajabi disabled click tracking for “View in Web Browser” to provide a more accurate representation.
This data is valuable as it can help you identify which pages need improvement and what changes to make.
Updated Export Options
Some reports on your Kajabi account include a lot of data you don’t need. With this update, you can choose which ones to add and remove. It will help you maximize your report and make better decisions.
Feedback through Product Board
As I mentioned earlier, Kajabi truly values its users’ feedback.
To ensure that they can continue to provide the best experience, they’ve created a direct link to their Product team.
The direct link will bring you to the ProductBoard, where the team and other Kajabi Heroes can view and vote for your suggestions. You can also see all the improvements on this page. No more wondering what to expect next as you can stay up to date.
Kajabi Cambria Dev Cycle Recap: All New Features and Updates
In total, Kajabi rolled out 11 updates for this cycle. Here’s a summary of all we’ve discussed earlier.
- A new website builder that offers more templates, customization, and flexibility;
- Custom email domain sending for a more professional vibe and better branding;
- Enhanced website and online business security with Cloudflare;
- Multiple payments and security features for a much easier transaction;
- The Automated List Hygiene keeping a more efficient email list for users;
- New email engagement labels;
- New email life cycle labels to give you a view of your customer’s buyer’s journey.;
- Upgraded click tracker that gives you a more accurate picture of your website’s performance;
- Improved system for feedback and latest cycle updates;
- Enhanced export options for reports;
- Admin action attribution to easily monitor changes on your account, plus the person liable for that.
Final Thoughts
With this development cycle, you can enjoy new features like enhanced website builder, multiple payments, automated list hygiene, and much more. But this is just the beginning.
Kajabi still has a lot in store, and they will provide more impressive features in the upcoming development cycles.
The platform is constantly evolving to provide users with the best experience possible.
So if you’re not using Kajabi yet, now is the time to try it out. You won’t be disappointed.
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