GoHighLevel vs Unbounce – Detailed 2024 Comparison

In this comparison, we’ll discuss in detail what GoHighLevel and Unbounce can do.

So, if you are an agency owner or a freelancer looking to compare these two popular marketing tools, you’re in the right place.

Having used both, allow me to describe each platform and compare them side by side based on the following: 

• Pricing and value
• User-friendliness
• Page and form builder
• Marketing tools 
• Support
• And more

Let’s begin. 

GoHighLevel and Unbounce – The Introduction 

Here’s a quick overview of what Unbounce and GoHighLevel offer to their users. 

Similarities of the Two Platforms 

These two platforms provide tools that agency owners and freelancers can’t do without. 

First, each comes with a landing page and form builder, which are essential features for getting leads and sales. 

They provide templates and a drag-and-drop editor so you can create well-designed pages even with little background in design. 

Another feature that Unbounce and GoHighLevel offer is A/B testing. This powerful tool can help you determine which version of your landing page gets more clicks and higher conversion rates. 

We all know how AI has been changing the game online, and those platforms that adopt it early can also help their users benefit from its power. Both platforms offer AI to help you write content and improve your workflows. 

Lastly, using your favorite apps with these platforms won’t be an issue. GoHighLevel and Unbounce provide a list of tools you can directly connect with.

Differences Between Unbounce and GoHighLevel 

While these software are helpful for marketing agencies, advertisers, and freelancers, they aren’t the same in every aspect. Here are some differences you have to know of:

• Main Functions. Unbounce is a top choice for creating high-converting landing pages and is great for optimizing your lead generation and capture process. Meanwhile, GoHighLevel has a fully functional marketing suite that goes beyond publishing forms and pages.
• Value for Money. While GoHighLevel’s starting plan is only an inch cheaper, it offers more features and a better usage limit than Unbounce. 
• Scalability. Unbounce limits user seats and domains for each plan, so you must pay more as your business grows. GoHighLevel offers unlimited users, domains, and sub-accounts at a fixed price. 
• Customization and Resale. Agencies and freelancers who desire to build their own SaaS marketing platform can use GoHighLevel’s white-labeling and reselling options. Unbounce doesn’t offer similar features. 

Let’s talk about everything in detail. 

What is GoHighLevel?

From helping you find prospects, get more leads, promote your brand, sell services, automate your business, and manage customer relationships, GoHighLevel is a tool you can depend on. 

It’s a true all-in-one platform well-suited for marketing agencies and freelancers. It lets you handle and simplify your daily business tasks into one platform. 

We currently use GoHighLevel for our agency. It fits our needs, and I like how generous its features and usage are. 

I found it to be one of the most complete solutions available. It helps me work on growing my agency and my clients more efficiently. 

Who is it For?

• Digital marketers. Especially those who want to manage multiple marketing tools from one platform.
• Agencies. Having all client accounts in one place simplifies management and coordination.
• Small and medium businesses. Streamlining marketing operations can significantly impact efficiency and growth.

What is Unbounce?

Unbounce is the real deal when it comes to building landing pages. It has held its title since 2009 and has added new tools for 

This platform enables you to create and run high-converting landing pages and forms without hiring a developer. 

We used Unbounce for our agency a few years back. It’s hands-down one of the greatest landing page builders I’ve ever tried. Many agency owners also used it before GoHighLevel became a thing. 

Unbounce is a fantastic tool, and it’s great for one thing it has promised to deliver – to help you grow your business and get more clients through premium-quality pages.

Who is it For?

Unbounce is perfect for:

• SaaS Businesses. Discover and optimize your best-performing lead-generation campaigns.
• Ecommerce Stores. Convert more clicks into sales with custom landing pages.
• Marketing Agencies. Impress clients by creating targeted landing pages and optimizing them with A/B testing.

GoHighLevel vs Unbounce – Which Tool Has the Best Value for Money

Both tools provide several pricing options for users. You can choose one according to your needs and budget. 

GoHighLevel has three pricing options. 

• Agency Starter plan – $97/month
• Agency Unlimited plan – $297/month 
• Agency SaaS plan – $497/month 

You can get a discount equivalent to 2 months free of use if you pay annually. 

Meanwhile, Unbounce offers four plans.

• Build – $99/month
• Experiment – $149/month
• Optimize – $249/month
• Concierge – $649/month 

It provides a greater discount of 25% off on all plans for annual subscribers.  

Their plans don’t differ that much when it comes to pricing. But if you look at the features, you’ll notice that GoHighLevel gives more to its users than Unbounce can. 

For $97/month, you can access the marketing tools, create online courses, post on your social accounts, build your website and funnels, and much more. 

With almost the exact pricing, you can only add one root domain, access forms, and landing page builder with Unbounce. 

Aside from that, GoHighLevel is also more generous with its usage limits. 

Just look at the Unlimited plan. It allows you to add unlimited subaccounts, custom domains, and users. Plus, you can white-label your desktop app so clients can see your brand when they access their dashboard. 

In contrast, Unbounce’s pricing increases with additional features and custom domains. We experienced this first-hand. Our agency bill went to $1,000 monthly because we surpassed the domain caps and had to upgrade as we got more clients. 

We didn’t have this issue with GoHighLevel. Now, I can add as many clients, websites, and team members as we want for $297/month. 

Winner – GoHighLevel 

Its plans are more cost-efficient and provide more value. You get more features, a massive chance for higher returns, and fewer expenses. 

GoHighLevel vs Unbounce – Which Has More User-Friendly Interface

GoHighLevel offers more tools than Unbounce. It can be overwhelming initially, especially if you’re not used to all-in-one platforms. 

For instance, the Agency dashboard has tabs that are different from the sub-accounts. You have to be at the right place to access specific tools. 

But if you’ve tried software like Hubspot, ClickFunnels, or Kartra, you’ll know how it works. 

In addition, the developers ensured the layout was organized. They grouped the tools into intuitive categories, so navigating would be easy. 

Unbounce, on the other hand, screams simplicity when you step into its dashboard. You can design your landing pages right off the bat, and finding the other tools, such as the integration and pop-up forms, is also straightforward. 

Winner – Unbounce

I think both interfaces are excellent. You might be able to figure out GoHighLevel after exploring it for days or a week. But Unbounce is a no-brainer for beginners, so it won this round.

GoHighLevel vs Unbounce – What’s the Better Tool for Building Landing Pages, Websites, and Blogs 

Landing Pages and Funnel Builder

We already know that this is Unbounce’s forte. But GoHighLevel isn’t far behind. 

Both tools help you create highly converting funnels with pre-made templates, drag-and-drop functions, and CSS options. 

I’m amazed by how Unbounce and GoHighLevel can make you feel like an expert graphic designer, even without a background. 

You can add elements, modify colors and fonts, add forms and pages, and include your own code to customize further. 

Whatever it is, you can be certain that the platforms can help you attract visitors, capture leads, and make them your customers. 

Related:

• GoHighLevel Landing Page Examples

Websites

GoHighLevel is the only one among these two that lets you create websites.

Its builder looks like the landing page one, so it won’t be confusing. Plus, you can access separate built-in templates for a unified site. 

To achieve it on Unbounce, you must manually create and link the pages. That won’t be ideal if your main goal is a more efficient and streamlined process. 

Related:

• GoHighLevel Website Examples

Blogs

Blogging is a great way to build a solid relationship with your audience. It complements the two above and helps you promote your brand and services to more people. 

GoHighLevel’s blogging feature isn’t as advanced as WordPress. For instance, you won’t be able to add plug-ins and design it as much as you want. But it’s enough if you’re looking for something simple that works.  

Unfortunately, Unbounce doesn’t have this feature. You’d have to connect it with other platforms, which is another plus for your marketing stack. 

Winner – GoHighLevel 

GoHighLevel makes your life easier by offering a single platform for managing landing pages, websites, and blogs. It can also easily replace Unbounce to create quality-looking funnels.

Unbounce vs GoHighLevel – Which Tool Provides Better CRM, Marketing, and Automation Tools 

GoHighLevel can support offline and online marketing efforts, making it a powerhouse.

It covers everything you need from: 

• Customer Relationship Management (CRM). Maintain detailed profiles of your customers, track their interactions and activities, and manage your communication in one inbox. 
• Advanced Marketing Automation. You can create automation for your marketing campaigns across different channels, including email, SMS, follow-ups, social media, and call features. 
• Sales Pipeline Management. Increase your profit and turn more leads into customers by knowing their stage on your sales funnels.
• Reports and Analytics. See your numbers and the results of your efforts in various metrics, such as emails, calls, page interactions, and ad engagement. 
• Inbuilt Survey Software. You can use this to get customer feedback, know more about your audience’s needs, or check your marketing strategies’ effectiveness. 

Imagine attracting more leads, nurturing them properly, and growing your business’ profit within one software. Incredible, right? 

In contrast, Unbounce focuses on landing page optimization. So, you can’t expect the tool to provide the arsenal that GoHighLevel has. 

However, one area gives Unbounce an edge: its unmatched A/B testing capability. 

A/B testing is a unique feature that anyone who wants to maximize their landing page effectiveness must have.

Unbounce allows you to test all the changes on the same URL, which is useful for advertising platforms. It’s also less disruptive than GoHighLevel’s approach, where your split tests might change the URL post-load. 

Winner – GoHighLevel 

The split test feature might be a deal-breaker if you’re an advertiser. But if it’s not your primary concern, GoHighLevel provides more essential tools for your marketing needs to help you and your clients thrive online.

Related:

• GoHighLevel CRM

GoHighLevel vs Unbounce – Which Tool Provides Better Customer Support and Resources

Both tools provide various ways to help their users. Unbounce and GoHighLevel have a knowledge base, a community, a chatbot, live chat, and a phone number you can call if you need help. 

GoHighLevel also offers a welcome course and a kick-off call for new users. The team also conducts weekly and monthly sessions you can attend.

These extra resources can help you learn and set up your account quickly. 

Meanwhile, Unbounce has additional email support that the other platform doesn’t have. 

Winner – Tie 

GoHighLevel provides more onboarding and ongoing support, which is especially beneficial for new users.

GoHighLevel Pros and Cons

Pros

• Can replace multiple software systems so you can do more business and marketing tasks in one place
• Has advanced marketing automation capabilities 
• There is no usage cap on user seats and domains 
• Has solid customer support and resources

Cons

• Can be a little complex for beginners and non-techie users
• The knowledge base can still be improved
• Still pricey compared to other CRM platforms 

Unbounce Pros and Cons

Pros

• Has a user-friendly interface
• The best for building high-converting landing pages
• Offers great A/B testing capability 
• Provides many in-app integrations

Cons

• Annoying cap for domain and user seat
• Limited marketing and lead generation tools
• Doesn’t offer advanced automation 

Conclusion

Who do you think won this comparison? GoHighLevel or Unbounce? 

While both platforms have unique strengths and room for improvement, we can’t deny that GoHighLevel offers more tools to help you grow your business and run your online marketing efforts. 

That’s why I chose it for my agency. 

So, if you’re looking for software that can give you the tools you need for customer relationship management, marketing automation, web page and blog creation, email marketing, and so much more, GoHighLevel is no doubt the better option. 

But if your main priority is to get your hands on the best landing page builder and epic split testing, Unbounce is for you. 

Both tools offer a 14-day free trial. So, if you want hands-on experience, make sure to sign up for GoHighLevel and Unbounce. 

Recommended Reading:

• GoHighLevel E-Commerce

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