GoHighLevel for Coaching – 2024 Feature Overview and Guide

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Getting new clients, building an effective business process, and consistent marketing. These are some of the usual challenges I hear from coaches. 

If you’re in the same boat, you might be looking for something to help you solve and manage these tasks. 

GoHighLevel might be the one for you. 

I’ll show you what this platform offers for coaches. By the end of this post, you’ll be able to answer the question – “Is it worth it to use GoHighLevel for my coaching business?” 

How Can GoHighLevel Help Coaches Like You? 

gohighlevel create membership areas

GoHighLevel is a user-friendly platform that houses all (or almost all) the tools to help you be known, get new leads, nurture them, and re-engage your existing customers. 

It was initially for marketing agencies. But now, no matter your coaching niche or industry, you can use the platform to create and grow your business. 

Let’s discuss the features it offers for coaches so you can get a clearer idea. 

GoHighLevel Customization and Branding for Coaches

The platform provides you with some freedom when designing your account. It isn’t as fully customizable as WordPress but offers enough options to make the platform feel yours.

It allows you to add your logo, choose a lighter or darker theme, and change your dashboard’s color and font style using CSS. 

You can also change the widgets on your dashboard. Widgets allow you to view the most essential data depending on your goal and focus. 

gohighlevel add new widget appointments

For example, if you want to book more 1-on-1 coaching clients, you can add “Appointments” and “Opportunities” widgets to see how many leads booked your calls and how many potential clients are in the pipeline.

GoHighLevel Blueprint and Templates

The platform understands how setting up can be a pain for coaches, especially if you have no prior experience with any software similar to GoHighLevel. 

That’s why it does its best to make everything as easy as counting numbers.

For instance, GoHighLevel offers a coaching snapshot template to help you start quickly. 

gohighlevel account snapshots

This snapshot includes pre-made email templates, a drafted marketing workflow, funnel and website templates, pipeline stages, and specific custom values. You can edit them to fit your specific needs and branding.

With the GoHighLevel coaching snapshot, you can skip the tedious setup process and focus more on engaging with prospects and delivering value to your clients. 

Now, what if you’re not a design enthusiast and have no budget to hire a website developer? There is no need to worry because the templates extend to your funnels and websites. 

You get access to more than 50 pre-made templates, and they’re connected to a drag-and-drop builder that makes editing easy for everyone. 

gohighlevel coaching template library

GoHighLevel Client Communication and Management for Coaches


Have you ever missed messages or inquiries about your coaching business?

Maybe someone texted you on WhatsApp or left a question on your GMB profile, but you failed to notice because they aren’t your main communication channels.

GoHighLevel created one inbox where you can send, receive, and reply to clients’ messages from multiple apps, such as:

  • Facebook Messenger
  • Facebook Ads
  • Instagram
  • WhatsApp
  • Email
  • SMS
  • Google My Business

All you have to do is connect them. Then, you can enjoy a hassle-free and more efficient messaging system. Imagine how much time you can save!

Besides that, you can also schedule online or in-person appointments directly from the GoHighLevel Calendar


Typically, platforms with contact management features allow you to save the basics – names, phone numbers, and email addresses. But with GoHighLevel, you can store much more.

GoHighLevel’s CRM system lets you save notes, book appointments, track activities, and transactions, add tasks, and upload docs for each contact.

gohighlevel smart list icons

Is the contact interested in your premium coaching package? You can leave a note about that. 

Do you want to check what coaching services student A paid for? Just click the dollar sign, and you’ll see everything.

Every interaction and information is logged and accessible to you and your team members. It’s like having a second brain that helps you keep track of all the important details about your coaching leads and clients. 

Additionally, it has a DND (Do-Not-Disturb) feature that remembers their communication preferences so you can respect their boundaries. 

This makes it easier to stay organized and create a more personalized approach for prospects and new clients. And you know what that means, right? More conversion and better retention. 


What if you want to group your leads and track their progress through different stages? GoHighLevel makes that easy.

You can create your own pipelines to visualize where each lead is in your sales or coaching process. 

gohighlevel edit pipeline marketing

This gives you a complete glance at your process’s effectiveness, whether there’s a bottleneck, and where you might need to double down.

GoHighLevel Marketing Features for Coaches

We know marketing is a huge part of coaching businesses—including yours. 

Your coaching services and products will only be as good as your ability to get them in front of the right people. 

GoHighLevel provides multi-channel options for you to explore. That includes: 

gohighlevel social planner
  • Email. Create, deliver, and monitor email marketing campaigns using customizable templates and a drag-and-drop editor. Automated email sequences help nurture leads and engage your audience without constant manual effort. 
  • SMS. Reach more clients quickly and effectively with text messages. An easy-to-use interface lets you send appointment reminders, promotional offers, or follow-up messages to your clients’ phones.
  • Telephone (calls and voicemails). Besides making calls directly from GoHighLevel, you can track and record phone interactions and automate voicemail drops to maintain consistent communication with your clients and never miss an opportunity.
  • Website, landing page, and sales funnel. Create high-converting web pages and sales funnels to guide your prospects through the buying journey. Use GoHighLevel templates and customization options to match your branding and achieve your marketing goals.
  • Forms. Create custom forms to capture lead information, such as sign-ups for professional coaching events, student feedback, or client intake. You can easily add these forms to your coaching website or landing pages, making collecting and organizing essential data simple.
  • SEO and blog. GoHighLevel offers a blogging feature and basic SEO tools to help you publish valuable content that search engines and your audience will love.
  • Social media. Schedule your posts in advance on major social media platforms from a single dashboard, much like what Hootsuite allows you to do. With it, you can stay consistent with your online presence without spending hours on each app.
  • Paid ads. Manage and track advertising campaigns on platforms like Facebook and Google. You can view your ad performance and adjust strategies to improve your sales.

Can you name another platform that allows you to manage complete marketing campaigns in one place and doesn’t overcharge? There may be a few, but GoHighLevel offers them as core features, so they’re available regardless of your plan.

Another topic that I want to talk about is GoHighLevel marketing automation. 

Automation makes your processes as a coach way more manageable and structured. 

gohighlevel coaching session

I tried different software that offers automation, like Kajabi, MailChimp, and Hootsuite, but they are limited to specific functions. They aren’t as advanced as GoHighLevel to cover complicated marketing and non-marketing workflows. 

And if you’re unfamiliar with building workflows, the GoHighLevel provides some practical recipes to help you get on track. 

gohighlevel workflows

As a coach, here are several workflows that you can develop with GoHighLevel. 

  • Course Management. Include or exclude students in any online course programs, memberships, or communities. 
  • Multi-Channel Campaigns. Launch email and SMS marketing campaigns for your coaching programs. Setting conditions can also help you create a more effective personalized campaign. 
  • Reminders for Appointment Bookings. Send automated reminders weeks, days, or hours before a client session. This can minimize no-shows and improve your bookings.

GoHighLevel Courses, Membership Sites, and Other Products for Coaches

Besides marketing, GoHighLevel helps you win the business game by offering free and paid products. 

First, it allows you to create blog posts and provide value to your audience, helping you become a thought leader in the coaching industry. 

By partnering this with the platform’s basic SEO features and best practices, you can improve lead generation by making your website and content more visible on search engines.

GoHighLevel also lets you host unlimited coaching courses. You can use them for in-depth training materials, short courses, or complementary resources to your membership sites.

gohighlevel memberships courses products

The platform gives you some options to help you improve your sales. It allows you to sell courses individually or offer them in bundles.

For example, if you’re a life coach, you might have a course on improving work-life balance, another on goal planning and setting, and stress management. You can come up with a course package and offer them at a discounted price.

Lastly, having a community is one key to sustained coaching success. 

GoHighLevel helps you build and manage groups for your courses and membership sites. You can provide your members exclusive content, courses, and resources in a secure, easy-to-navigate platform.

Pros and Cons of Using GoHighLevel for Coaching Business

I might have highlighted GoHighLevel’s best features for coaching services and business. But it’s crucial to understand the platform’s advantages and drawbacks as well. 


  • User-friendly interface
  • All-in-one platform
  • Excellent automation tools
  • Well-designed templates


  • The steep learning curve for total beginners
  • Limited customization options
  • Might be costly for new coaches


How Much Does GoHighLevel Cost for Coaches?

GoHighLevel offers several pricing plans starting at $97 per month for the basic plan. Higher-tier plans are available at $297 per month and $497 per month.

Is GoHighLevel Great for Coaching Businesses?

Yes. GoHighLevel is extensive and provides tools for client management, marketing, sales, course creation, and more. It helps you streamline operations, deal with clients and administrative tasks, and sell your coaching services and products effectively. 

What Apps Can GoHighLevel Replace for Coaches?

GoHighLevel can replace several tools commonly used by coaches, including PaperBell, Mailchimp, Calendly, WordPress, Thinkific, Kajabi, WebinarKit, and Hootsuite.


So, should you use GoHighLevel for your coaching business? I’d say yes if you want to progress quicker and avoid paying for multiple tools just to build a solid process. 

Whether you’re a marketing coach, a life coach, or a business coach, you can do all the following with this platform: 

  • Build your brand and maintain a professional online presence. 
  • Communicate better with all your leads and customers.
  • Schedule appointments directly from the app.
  • Market your business through organic and paid channels.
  • Set up your coaching business process with a blueprint. 
  • Manage your clients and keep their records efficiently. 
  • Sell other digital products. 
  • Receive payments and provide invoices. 

If you’re ready to start your coaching business, click this for a free GoHighLevel trial

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