GoHighLevel Cold Email: The Ultimate Solution for Your Campaigns in 2024

Cold email outreach offers a low-cost and scalable opportunity for marketers, businesses, and freelancers.

But building a system for efficient campaign management from scratch comes with its own challenges.

You must find the right tools, create compelling content, manage a huge contact list, and track open, click, and engagement rates—all while avoiding common pitfalls like low response rates or potential spam flags.

Fortunately, GoHighLevel can streamline the entire process for you. Its integrated suite of tools simplifies the creation, management, and optimization of cold email campaigns.

And that’s what I’ll show you in this post.

Why Use GoHighLevel for Your Cold Email Outreach 

There are three reasons why I recommend GoHighLevel for sending your cold emails: 

• Ease of use 
• Comprehensiveness 
• Affordability 

This sales and marketing strategy can be overwhelming for anyone. Although it may be cost-effective, successful cold email campaigns usually require great effort.

The problem is that, besides the process, you also have to learn the tools necessary to manage your campaigns effectively.

GoHighLevel provides user-friendly features in an all-in-one platform to solve this.

It helps you create and schedule emails faster, organize your leads, build automated responses or actions, and combine cold email outreach campaigns with other marketing efforts like SMS.

That means you can reduce the time you spend learning and setting up while improving your conversion rate.

Plus, GoHighLevel lets you add unlimited contacts, create unlimited email campaigns, and charge only $0.675 per 1000 emails.

Let’s say you send 500 emails daily. For a month, it will cost $10.125. Affordable, right? But of course, that’s on top of the plan you get. 

GoHighLevel Cold Email Outreach Features

Let’s discuss the tools that can help you with your efforts. 

Email Templates and Builder 

GoHighLevel provides a versatile email campaign-building tool that allows you to create more catchy cold emails. 

If you prefer more control and customization of your design, you can choose between a user-friendly visual builder and an HTML editor. 

It also offers a range of pre-built email marketing templates from which you can choose. While cold emails shouldn’t be as fancy as promotional ones, you can use them or get ideas on how to format them for clarity and impact. 

Smart List 

Out with the old contact list, in with the new. GoHighLevel smart list feature lets you do more than keep your contact’s name, number, and email.  

First, it allows you to add tags and provides advanced filters, which you can use to segment your list and easily find them. 

For instance, you can add “email opened” for those who have interacted with your previous cold emails while tagging others with “no response” to indicate they haven’t engaged. 

You and your team can focus on nurturing relationships and devising targeted strategies to engage cold leads.

The smart list also allows you to add files, tasks, and notes for each contact. It’s an excellent feature for getting to know your leads better and personalizing your messages or interactions. 

It’ll also be helpful for your team. If one of your contacts mentioned that they’re interested in another product you have, you can leave a note, and your assigned team member can follow up appropriately. 

Lastly, the Smart list provides a bulk action feature that allows you to add all or several contacts to an email, SMS, or automation campaign. 

This functionality is a massive help in scaling your outreach efforts without compromising customization.

You also get the ability to schedule them or opt for a drip email campaign so you can avoid getting flagged as spam. 

GoHighLevel Cold Email Outreach Feature

Trigger Links

Trigger links are unique URLs you can add to your cold emails to track clicks and create automation based on your recipients’ actions.

Let’s say you added a trigger link directing recipients to your “Book a Discovery Call With Me” page. You can create a follow-up email automation if they click the link but don’t schedule a call.

The email can send a gentle reminder or offer additional information that might address any hesitations they have about scheduling. That way, you won’t miss out on potential leads.

Custom Fields and Values 

Cold emails usually seem generic. However, with custom fields and values, you can make them feel more personal. 

These features help you increase the chances of getting a response by letting you integrate specific details, such as the name, job title, or company, into your emails.

Automation 

GoHighLevel provides you with advanced automation that can make your cold email outreach campaign more effective than ever.

It’s not limited to sending follow-up emails or removing uninterested parties from your list. There are so many things you can do, but here are some worth mentioning:

• Automate alerts to your team members when a recipient replies to a cold email or books a call with you. 

• Build different follow-up actions and conditions based on whether recipients open an email or reply. 
• Sync your cold email campaigns with SMS and calls to create a more solid multi-channel marketing strategy.

Reports 

GoHighLevel provides two types of reports you might find helpful in your cold email outreach efforts. 

The first one is the automation report. 

These track essential metrics such as emails delivered, opened, clicked, replied to, and bounced. They give you an overview of whether your email automation is engaging enough. 

You can find this on the “Automation” tab. 

Meanwhile, the campaign reports allow you to monitor the performance of individual cold outreach campaigns. 

Like the automation report, it shows you the number of opened, delivered, and clicked emails. But what makes this different is that it shows you the revenue and average order value you get from this campaign. 

If you’re directly selling a service or product from your cold email, this data lets you see whether your efforts generate profit. 

You can view this under “Statistics” from “Campaigns” inside the Marketing “Tab.”

GoHighLevel Cold Email Outreach Feature

Calendar 

While this isn’t directly related to sending cold emails, the GoHighLevel calendar feature is vital in bridging the gap between the initial contact and the sales process.

Your leads can quickly schedule meetings directly from your email link. And that removes the friction on their part.

It also allows you to sync your personal calendar to ensure there are no conflicts. Plus, you can create a workflow and set reminders for yourself and your leads. So both parties are informed and prepared for upcoming meetings.

How to Set Up Your GoHighLevel Account for Cold Email Outreach Campaign

First, you must prepare the following before creating your cold outreach campaign. 

• GoHighLevel sub-account
• Lead Connector integration 
• New domain (get one from GoDaddy or Namecheap) 
• Contact list 

Select the “Sub-Accounts” tab in your agency dashboard and click “Create Sub-Account.” You can then add your details manually or find your info from the Google My Business search tab. 

Once you have your sub-account, open it, go to the “Settings” tab, and choose “Domain.” 

Here, you can add the new domain. I highly suggest getting something close to your primary domain to maintain your brand. For instance, if your main is “onemarketingagency.com,” you can go for “youronemarketingagency.com.” 

After saving your domain, go to the “Email Services” tab (still inside the “Settings” tab) and click “Dedicated Domain and IP” near the LeadConnector logo. Make sure to add a sub-domain here for better cold outreach. 

Lastly, add your contact lists. Select the “Contacts” tab and the “Import Contacts” icon. You can then upload your CSV file, map the details, and wait for your contacts to appear. 

Editor’s Note – Use a domain different from your primary one. Doing so will help you avoid major issues or losses when your emails start landing in the spam folder.

GoHighLevel Cold Email Outreach Feature

How to Create Your Cold Email Outreach Campaign with GoHighLevel

Go to the “Marketing” tab and choose “Templates” under the “Email” tab. Then, click “+New.” 

You can choose an existing template from your campaign, import it from a third-party site, create a new one from scratch, or use one of GoHighLevel’s built-in templates. For this example, I’ll choose a blank template and select the “Design Editor.” 

Add your content and design it with images and other elements you want to include. Click “Save Template.”

Now go to the “Campaigns” tab and select “+New.” 

Choose the template you just made and make the final changes. 

Save and select “Send or Schedule.” 

You can add important details like a compelling subject line, to and from email, and the recipient. 

Double-check everything. You can also send a test email of your cold outreach to ensure all links are working. This option is available at the top-right corner. 

Hit “Send” once you’re ready. 

GoHighLevel Cold Email Outreach Feature

Best Practices for Better Cold-Emailing Process

1. Have a Dedicated Email Domain and IP Address 

Using GoHighLevel’s shared domain won’t be as effective as having your own dedicated domain.

You can face some deliverability issues like your emails being flagged as spam or getting lower priority in inbox placement.

This happens because shared domains may carry the reputation of other users, potentially affecting your campaigns negatively.

Meanwhile, using your own IP address may not be necessary if you’re just starting with your cold email campaign and email marketing. 

But if you’re sending over 100,000 emails a month (which we don’t recommend doing right away), having a dedicated IP can provide better control over your email deliverability and reputation.

To add your own domain and IP address, you can go to the “Settings” tab inside your sub-account and select “Email Services.”

2. Don’t Skip Email Warming Process

You don’t want your emails to land in the spam folder, do you? That’s why warming up before doing cold outreach is a must. 

What you can do is to have back-and-forth email interactions with your relatives, friends, or team members. This action helps you send a signal to email providers that your new email domain is active and legitimate. 

Signing up for subscription newsletters from your most liked brands or services is also a good practice. 

As your reputation improves, you can slowly start cold emailing. Make sure to send in small batches and gradually increase them as your domain gains better credibility.

GoHighLevel Cold Email Outreach Feature

3. Verify Your Email List 

Besides making sure that your email is ready for cold outreach, you also have to check whether your contacts’ email addresses are valid and active. 

This will help you minimize bounce rates and protect your sender’s reputation by preventing emails from being sent to non-existent or outdated addresses. 

For other platforms, you might need to pay for a separate validation software. But you won’t have to if you’re using GoHighLevel. 

You can activate this automation by going to the “Business Profile” under your sub-account’s settings. Then, check the box next to “Verify Email Address when first email is sent to a new contact.”  

GoHighLevel will charge you $.0025 for each verification. So that’s only $2.5 for 1,000 emails. 

GoHighLevel Cold Email Outreach Feature

4. Activate the “Mark Email Invalid from Hard Bounce” 

Another thing you have to be careful of is hard bounces. This happens when an email is not delivered or rejected because the email address is non-existent. 

Frequent hard bounces can also deteriorate your domain’s credibility. To avoid this, you have to clean your email list and get rid of those invalid emails.

Doing this regularly may be necessary, but it wouldn’t be easy without the right tools. GoHighLevel offers a feature that automatically marks emails as invalid after a hard bounce, and you can enable it for free. 

Go to the “Business Profile” one more time inside the “Settings” tab and check the “Mark Emails as invalid due to Hard Bounce.”

5. Build Automation Around Your Cold Outreach Campaign

Lastly, take advantage of the GoHighLevel automation feature. You can use it to save time on cold outreach by creating a workflow, improving conversions by adding conditions and actions based on their behavior, or pairing your campaign with other digital marketing efforts. 

Like this lead nurture campaign below for your cold leads, you can include wait time, add more conditions, or combine it with SMS messages to increase the chances of getting a response. 

Creating a workflow for updating your cold leads’ pipeline stage is also a great idea. For instance, when they start interacting with your emails, you can automatically add a new tag and move them to the next stage of your sales funnel.

GoHighLevel Cold Email Outreach Feature

Pros and Cons of Using GoHighLevel for Your Cold Outreach Campaigns 

Pros

• Integrated Tools. GoHighLevel combines CRM, email, and automation in one platform.
• Advanced Automation. It can help improve engagement and conversion.
• Cost-Efficiency. It offers affordable plans and email sending. 
• A/B Testing. You can determine which subject line or cold email content converts better. 

Cons

• Excessive Features. Some features may be unnecessary for simpler needs.
• Platform Dependence. Reliance on one service can be problematic if server issues occur.

FAQs

Can I Do Cold Email Outreach With GoHighLevel?

Yes. GoHighLevel has all the tools you need to create a successful cold outreach campaign. Plus, you can do more as it has CRM, website builder, pipeline management, and many more features to help you with your other marketing efforts. 

How Much Does Cold Emailing Cost on GoHighLevel?

You can access all the core features (including email marketing) for $97/month. However, there are other fees you need to be aware of. For example, the email validation is priced at $.0025 per email, while sending 1,000 emails will cost you $.0675. 

How Many Cold Email Campaigns Can I Create With GoHighLevel?

You can create unlimited cold email campaigns on GoHighLevel without any extra charge. But you need to pay for all the emails sent.

Do I Need to Connect My GoHighLevel Account to a Third-Party Email Provider?

No. GoHighLevel has its own email autoresponder, LeadConnector, which can handle your email outreach needs without requiring a third-party email provider.

Conclusion 

There’s no doubt that GoHighLevel can help you with your cold outreach campaigns. But what makes it better than other software is its completeness.

You can build a solid marketing strategy with the use of its comprehensive CRM, advanced automation capabilities, and detailed analytics.

Plus, with its email validation tool and domain support, your emails can escape spam folders. You can enjoy high deliverability as long as you partner these features with best practices. 

If you want to create and send your first cold email, sign up for its free trial.

Recommended Reading:

• GoHighLevel WhatsApp Integration in 2024
• GoHighLevel SMS and Texting
• GoHighLevel Custom Values in 2024