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Funnel Scripts Review & 2020 Pricing – Pros, Cons, & Everything You Need to Know

If your business has an online presence, you’ve probably heard of the skill “copy” or “copywriting,” and you recognize it’s importance in online marketing.

And now you're curious about about Funnel Scripts. Before we cover it in detail let's talk about copy quickly.

Copy is a necessity for effective marketing campaigns. Each one of the following marketing campaign elements needs copy: a Facebook/Google Ad, squeeze page, sales page, product description, emails, webinar & video scripts.

Yet, it’s not enough just to have “good copy.”  You need copy that converts. The copy that goes on campaign assets needs to connect to your target audience. Which means you need to know your target market like the back of your hand.

You need to know what challenges and obstacles your audience face. How is your product/service going to resolve their problems? These are just a few copywriting thought processes that help master copywriters craft copy that resonates with their readers.

Here are a few quotes from legendary copywriters that give you an insight into how powerful copywriting is to marketing:

“No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.” – Eugene Schwartz

“If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.” – Maurice Saatchi

“Never stop testing, and your advertising will never stop improving.” – David Ogilvy

“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.” – Leo Burnett

Copywriting is a skill every marketer should have under their belt, but the truth is, it takes time to get good at it. Placing yourself in your audiences’ shoes to craft better copy, as Mr. Burnett said in his quote above, is challenging even for seasoned online marketers.

If you’re a marketer, you probably know the grind of creating content, products, and services for your business, but I implore you to not neglect your web copy starting from this day forward.

When your web copy improves, so does your revenue. Namely because excellent copy leads to higher conversions. And if you start split testing your copy on landing pages, your marketing campaigns will never stop improving as David Ogilvy has proven time and time again.

So, how are you going to get better at it? Sure, not everyone is a born natural at copywriting capable of crafting excellent copy for target audiences, but one can learn.

Yet, the truth is, it takes thousands of hours of practice to become a pro copywriter. In a perfect world, we’d learn all the skills, but chances are you don’t have unlimited time to learn and practice copywriting.

Are you able to craft engaging and resonating copy for your audience?

Unless copywriting is your hobby or you’re lucky enough to be a pro copywriter, chances are you, and most business owners, are not capable of writing epic copy.

Sure, you can hire expert copywriters, but they cost a pretty penny. Do you have the budget for that considering all the web assets that go into your marketing campaign?

Enter Funnel Scripts.

In this Funnel Scripts review, we’re going to cover everything you need to know about it, including the pros, cons, updated pricing details, and more.

What is Funnel Scripts?

Funnel Scripts is a copywriting script software that creates killer copy that resonates with your target audience. The copy it produces is capable of engaging your audience and converting them as if a professional copywriter had written your web copy.

Funnel Scripts is the brainchild of Jim Edwards, Russel Brunson, and the Clickfunnels team. Jim is a professional copywriter and author of Copywriting Secrets (no one better to learn from). And Russell Brunson has made  Clickfunnels one of the world’s leading funnel building platforms.

As an online marketer and business owner, having a copywriting tool like Funnel Scripts by your side is like having a copywriter on staff, except you only have to pay him once (more on pricing soon).

With Funnel Scripts, you no longer have to stress and waste time thinking about the perfect email subject line(s), Facebook ad copy, headlines, and how to write a high converting sales letter.

Some would consider Funnel Scripts a “digital crutch,” but I’ve found it to increase my copywriting skills overtime. The more I use Funnel Scripts, the more of a “natural” I become, which is fantastic in my book.

What Copywriting Can Funnel Scripts Help Me With?

Funnel Scripts can help you produce web copy for the following:

  • Ad copies
  • Engaging marketing copies
  • Email subject lines
  • Email copies / Email scripts
  • CTA copies
  • Sales copies / Sales scripts
  • Product description
  • Headline copy
  • Video sales letter scripts
  • Lead capture copies / Lead capture scripts (great for opt ins)
  • Bullet point copy
  • And pretty much all types of landing page copy

Funnel Scripts Pricing

Funnel Scripts Pricing

You can benefit from all the Funnel Scripts features and bonuses for a one-time payment of $797. It used to cost $497 per year! With lifetime Funnel Scripts pricing, you still get unlimited access to Funnel Script’s extensive selection of scriptwriters.

=>Click here for more pricing details.

Additionally, if you’re a Clickfunnels user, or you’re thinking about starting an account, you can get Funnel Scripts included with Clickfunnels, and a lot more in the Funnel Builder Secrets offer.

Funnel Scripts Pros

  • Easy to use and you don’t have to be a tech pro to use it
  • Simple input forms based on questions about your business (demo videos included for each)
  • Multiple script options from one input
  • Saves you time in crafting your own web copy
  • There are training videos available for all the scripts (including customer support)
  • Small learning curve thanks to the Funnel Scripts video lessons
  • Continuous monthly training on how to use the software effectively
  • You can requests scripts if you don’t find one you’re looking for
  • The Funnel Scripts pricing has switched to a one-time payment

Funnel Scripts Cons

  • You may have to edit/adjust the scripts at times (this decreases as you get better at answering your input questions)
  • The Funnel Scripts price is a little steep, but it’s much better now than before when it was an annual billing

How Funnel Scripts Works

Funnels Scripts Dashboard

Once you’re logged in to Funnel Scripts, you can start using it for whatever online scripts you need (see the left-hand side of the dashboard).

Funnel Scripts has the following scriptwriters, with sub-categories for each one:

When you click on a script, Funnel Scripts will ask you questions about your business to output copy you can use on your web asset(s).

We’ll cover each of the Funnel Scripts in the upcoming section.

You’ll be able to use most of the scripts while logged into Funnel Scripts, but for more complex copy structures, such as VSLs, perfect webinar slides, survey funnel scripts, etc., you’ll need to use the downloadable  script wizards that come in your dashboard.

For a further understanding of how this copywriting software works, watch our Funnel Scripts review and demo below.

As you can see, Funnel Scripts does require a little effort on your part for answering questions, but it’s much less effort than writing copy from scratch, and there’s a big payoff if you start putting the given copy onto your sales pages and other web pages.

For those of you who are interested in seeing the list of Funnel Scripts, read the following sections below; otherwise, you can skip the Funnel Scripts Review Verdict!

Sales Copy & Video Scripts

Let’s start with the first set of scripts most Funnel Scripts users love. They are the ones that lead to more conversions, sales, and a better ROI. 

Note: each of the following Funnel Scripts has a how-to video along with them, along with examples, and input forms to fill out.

Amazon/Ecom Scripts

As an e-commerce seller, do you find it hard coming up with product descriptions out of thin air? Whether it’s for Amazon, Ebay, your Shopify products, etc., these scripts can help your product’s titles, descriptions, and bullet points convert your traffic.

Here are the inputs you’ll need to cover:

  • Name of the product or brand name
  • The type of product
  • The target audience for the product (both singular and plural)
  • Keyword target theme (i.e., gardening, cooking, etc.)
  • How people will benefit from your product
  • What your ideal customer needs
  • The negative challenges and obstacles in the customer's path
  • Why is it essential that they overcome these obstacles/challenges
  • How do these obstacles/challenges hold them back from getting what they want
  • The product features
  • The benefits of said features

Call to Action Scripts

“Call to Actions,” aka. CTAs are used by savvy web copywriters to get readers to take action. If you want someone to subscribe to your newsletter after reading your blog posts, you’ll need compelling CTA copy! This copy goes on your buttons, text, images, and hyperlinks.

Here are the inputs you’ll need to cover:

  • Name of the product/service
  • How much your product/service costs
  • What you’re selling
  • What is the most significant benefit of what you’re selling
  • How fast your product/service gets results

Lead Capture Scripts

Generating leads with your website or funnels is one of the most important things you can do as an online business. If you want to increase your squeeze page conversion rate and get more email subscribers (or leads in general for your local business), you’ll want to use this script writer.

Whether you’re giving away a free consultation, e-book, or other bonus, this one can help!

Here are the inputs you’ll need to cover:

  • Your name
  • Your website
  • Your niche target audience
  • The result they want
  • The how-to secret of your niche
  • The bribe they get if they opt-in
  • The benefit of the bribe
  • What’s the big takeaway you’ll be revealing

Magic Bullet Scripts

Chances are you’ve seen this type of script before in a VSL or webinar. This is a classic “Try Before You Buy” script that’s designed to remove the risk from the potential buyer’s head and get them to buy. It’s centered around the thing you’re promising they’ll get once they spend time with your product or service.

Here are the inputs you’ll need to cover:

  • Your name
  • Your main topic
  • The big payoffs your lead wants
  • The ideal customer’s unthinkable dream scenario
  • The slow way of getting there
  • The main result
  • What people usually do
  • The drawbacks to that dream
  • Expected results and how fast they can get them
  • How much your product/service costs

Million Dollar Testimonial Scripts

Any type of business can use this script because every business needs testimonials, case studies, and reviews! Traditionally, one would just ask a client or customer to leave a review on a platform, but they’re not as effective as they could be.

The testimonial scripts are designed to create strategic questions you can ask your clients that will extract perfect testimonials out of them.

Here are the inputs you’ll need to cover:

  • Name of product or service
  • Your target audience
  • Name of product/service
  • The thing you want to be reviewed

Origin Story Scripts

People love stories, and the best marketers are great storytellers! When you’re selling your special offer, it pays to tell your origin story of how you got to where you are and why it is that you started your business. Crafting such a sales story is easier said than done (one of my favorite Funnel Scripts).

Here are the inputs you’ll need to cover:

  • What you’re selling
  • A negative time in your life you want to build your story around
  • What it was you wanted to accomplish back then
  • What the struggle was back then
  • What happened that threw you off your path
  • What was the dream that kept you going
  • The discoveries that helped you turn things around

Order Bump Scripts

Order bumps can help any marketing funnel increase it’s revenue. There’s no doubt they work, but writing the copy for the bonus bump offer can be a little tedious.

Here are the inputs you’ll need to cover:

  • Name of your bump offer
  • What your bump offer is
  • What’s the big payoff for people who decide to get it
  • How they’ll be using it
  • Negative actions they want to prevent/avoid
  • Offer price

OTO Next Thing Scripts

An “OTO,” also known as a “one time offer” or upsell is often part of a sales funnel after a customer has purchased the front end product. Usually, there are 1-3 OTOs.

This OTO is about how to get results faster, a tool, or the next thing that they’re going to need to achieve their goal more quickly.

Here are the inputs you’ll need to cover:

  • Name of the front end offer
  • What’s the big idea/payoff of the front end offer
  • What their purchase means to them
  • Name of the next thing you’re offering
  • What the product/service can do for them
  • Why it’s appealing to your target audience who just purchased the front-end offer
  • The “insider strategy” details
  • Timeframe for results
  • Regular pricing and special offer price
  • The multiple results this special offer will deliver
  • Bonus offers and their value
  • Past testimonials (optional)

OTO “Need Help / Coaching / Done For You Service” Scripts

This OTO offer is a DFY solution script you can use for your OTO video or text copy.

Here are the inputs you’ll need to cover:

  • Name of the front end offer
  • What’s the big idea/payoff of the front end offer
  • What their purchase means to them
  • Name of the coaching or DFY service OTO
  • How the upsell help
  • The benefits of your upsell
  • The timeframe of the OTO offer turn around time
  • The regular price of your DFY service/coaching
  • The special offer price
  • The multiple results this special offer will deliver
  • Bonus offers and their value
  • Past testimonials (optional)

PPT Optin Video Scripts

Have you ever been on a squeeze page that has a video on it? They can be extremely effective if done correctly. This script provides you with the slide text you’ll read off for your video.

Here are the inputs you’ll need to cover:

  • Your name
  • Your website
  • Your niche
  • The result your audience wants from their business or life
  • A how-to secret they’d want to know
  • The freebie bribe they get, and its payoff
  • What you’re revealing on the page after they subscribe

Special Offer Scripts

The special offer script is for people who already have a sales page for their product or service, but want to run a limited-time promotion. Yes, even a special offer needs unique copy!

Here are the inputs you’ll need to cover:

  • Special offer timeframe
  • The deal you’re offering
  • Product or service name
  • Regular price URL page for proof
  • Date special offer expires
  • The price you’re offering
  • Benefits your product/service offers
  • Special offer URL page

Webinar Optin Scripts

Similar to the previous PPT optin script, this script writer is specifically for marketers who need webinar signup leads. This includes copy for your optin page and video.

Here are the inputs you’ll need to cover:

  • Your name
  • Name of your webinar
  • Target audience/niche
  • The result they want
  • What they’ll learn
  • A pain point they want to avoid/prevent

Who What Why How Scripts

This is the go-to script for Jim Edwards and many marketers who have low-ticket offers or want to sell a product/service that doesn’t require a long sales letter.

Here are the inputs you’ll need to cover:

  • Your name and company name
  • What you’re offering and its name
  • The result they’ll gain
  • The significant obstacles they need to overcome
  • What you’ll reveal/how-to they’ll get
  • Why they’re getting your offer for free or at a low cost
  • Date your special offer ends

Bullet Scripts

Bullet scripts are not the hardest form of copy to create, but ones that can make a person take action are. The following Funnel Scripts allow you to create effective bullet points that connect with your readers while describing the product you’re selling.

Brunson Bullet Scripts

These types of bullets go well underneath a video or graphic. They’re designed to tease people about what they’re going to get for a paid or free product.

Here are the inputs you’ll need to cover:

  • Type of bullets you’re creating
  • How your product/service helps the end-user
  • What your product/service provides
  • How can it make things easier
  • What it gives you
  • What it helps you avoid
  • How your product/service will put your reader’s mind at ease post-purchase

FBM Bullet Scripts

Feature, Benefit, Meaning (BM) scripts give you another method of creating engaging and compelling bullet point copy.

Here are the inputs you’ll need to cover:

  • The features of your product/service
  • The benefits of each
  • What those features and benefits mean to the potential buyer

Advertising

These next set of Funnel Scripts are for the advertisers. If you’re running ads on any platforms, these scripts will increase your click-through-rate and engagement rates.

Curiosity Ad Copy Scripts

This script will help you write ad copy for display ads and native ads. Have you ever been on a news site, and towards the end of the article, there were boxes to other new stories with great titles? They highly pique curiosity and click-through rates!

Here are the inputs you’ll need to cover:

  • Location
  • An “everyday” person title
  • An evil insider/enemy
  • The topic
  • Amount of money made or saved on a monthly/yearly basis
  • What the reader wants to accomplish
  • The emotional result payoff
  • Timeframe to get results
  • Painful experiences they want to avoid

Facebook Newsfeed Ad Scripts

It’s important to capture people’s attention on Facebook! There are millions of people logging into their platform every day, and it’d be a shame if you can get high amounts of clicks to your ads. This script writer will output FB newsfeed copy for cold, warm, and hot traffic!

Here are the inputs you’ll need to cover:

  • The primary phrase or topic of the ad
  • Your target niche audience
  • Name of your product/service/offer/ethical bribe
  • What holds them back from getting what they want
  • What your audience will gain if they get your offer
  • The timeframe until they get their big payoff
  • The big obstacle/experience they want to avoid

Stealth Close Scripts

This simple, yet powerful script writer will produce an under-the-radar CTA that will help you close your deal, plus, your readers won’t know they were CTAs.

Here are the inputs you’ll need to cover:

  • Niche target audience
  • Result they want from their life or business
  • The question you’ll answer for them
  • The how-to they want to know badly
  • The name of your freebie/bribe
  • What they’ll get with your freebie
  • The big payoff of the offer
  • The URL they can get the freebie version
  • The URL where they can buy your product/service instantly
  • The name of the product/service you ultimately want them to buy
  • A headline

Content Creation

These scripts are used to help you promote your web content.

Free Report Scripts

If you’re giving away a white paper report, ebook, cheatsheet, etc., you’ll also need to copy for your opt-in page.

Here are the inputs you’ll need to cover:

  • Your name
  • Your website’s name
  • Niche target audience
  • Title of your report
  • All the questions you’ll answer in your report
  • The big result they want from their life/business and what they want to know
  • What they’re getting when they optin
  • The result they’ll get once they consume your report
  • A teaser takeaway or what gets revealed on the next page
  • The sales page URL
  • What they’ll ultimately decide to buy or not (main product)
  • Headline for the main product

Seinfeld Email Topic Idea Scripts

This script writer isn’t just for email. It provides dozens of idea starters for yes email, but they can also be used for content writing for social media marketing and blog posts.

Here are the inputs you’ll need to cover:

  • Target audience
  • Their interest

Email

The next set of Funnel Scripts are for email marketing.

Auto Email Follow-Up Script

This is a great script writer for your email autoresponder. It generates a 7-day email follow-up sequence that engages your subscribers after they’ve opted in for your freebie ebook, your webinar, free report, etc.

Here are the inputs you’ll need to cover:

  • The main topic
  • Name of your product/service
  • Your name
  • Your company name, phone number, and address
  • Main product URL
  • Your company’s catchy phrase or branding statement
  • Subject line slug

Fast Teaser and Tweet Scripts

This is a script writer that blends in email and social media teasers that help promote your content marketing. Specifically, this one will help you with Twitter and email.

Here are the inputs you’ll need to cover:

  • Your target audience
  • Their need and what they want this second
  • The big challenge they have to get through but don’t know how to or don’t want to
  • What you’re sending them (what piece of content)
  • The title of your new content
  • How it addresses their needs and/or pains
  • How it’ll help them get what they want
  • URL to content

Promote Your Webinar Scripts

This script writer is specifically to help promote your webinar funnel, Facebook lives, email teasers, and more.

Here are the inputs you’ll need to cover:

  • The name of the webinar and the type (free/paid)
  • A tagline
  • Your name
  • Topic
  • Date and time
  • The #1 problem they face in the niche topic
  • What they want to learn
  • The big fear they want to avoid
  • How they’ll benefit from the webinar
  • All the questions you’ll answer

Webinar Follow Up Scripts

Not everyone is going to watch your live webinar or buy after your webinar is complete. This script is designed to create follow-up emails that will help you close the deal with your webinar visitors and those who haven’t watched yet..

Here are the inputs you’ll need to cover:

  • Your name and email slug
  • Name and tagline of the webinar
  • Your topic and the how-to you reveal
  • The payoff for watching it
  • The webinar replay link
  • Title of your product/service offered
  • Special offer URL and its benefits
  • Your special offer deadline

Titles

This is probably one of the most used sets of Funnel Scripts. The titles these script writers generate (in the dozens) will make your website visitors want to read your web assets.

Email Subject Line Scripts

Email traffic can be gold, but if you don’t have a high open-rate because of your subject lines, you’ll leave money on the table.

Here are the inputs you’ll need to cover:

  • Your name and audience name
  • The area of interest
  • A result and thing they want
  • A pain they want to avoid
  • # of solutions you offer
  • Subject line branding

Killer Headlines V2.0

These headlines can stop readers in their track and get readers to continue to consume your sales copy.

Here are the inputs you’ll need to cover:

  • Your niche audience
  • Two main keyword topics
  • Name of what you’re selling
  • What holds them back from achieving their goals
  • The big results they want
  • What they want to avoid on the way to getting those results
  • Timeframe they can get results in

Short Headline Scripts

Use this script writer when you need shorter headlines that get straight to the point.

Here are the inputs you’ll need to cover:

  • Keyword topic and the title of the topic person
  • A negative event, circumstance, or outcome
  • The desired outcome and what they want to avoid getting to said outcome
  • About the thing, you’re selling

Profitable Title Scripts

Have you ever struggled to come up with names for your web properties (such as domains, products, services, etc.)? This script writer can save you the struggle.

Here are the inputs you’ll need to cover:

  • Your main topic and audience
  • The action your audience must take
  • What’s their big result you offer

Sales Letter

Are you selling something? Aren’t we all! Whether you’re selling info products, physical products, a trial, or monthly service, these Funnel Scripts will help you tremendously.

Note: these Funnel Scripts have a lot of input questions, so I’ll exclude them below since you get the idea now.

Long-Form Sales Letter Scripts

A lot of people want to sell information products and/or services, but can't  imagine trying to write copy for their long sales pages. Well, some people do read them from top to bottom, and if you don’t want to write it, this one is for you.

Short Sales Letter Script

I like shorter sales letters with a VSL. If that’s more your style than a traditional long-form one, use this one instead.

PPT Video Sales Letter Script

This quick Powerpoint VSL script is capable of producing your first draft. However, if you want to go “all-in,” you may require using the VSL wizard.

The Downloadable Wizards

Funnelscripts Wizards

In addition to the Funnel Scripts you get above, you also get the following Funnel Scripts wizards:

  • Perfect Webinar Wizard
  • VSL Wizard
  • Easy Survey Script
  • Star Story Solution Wizard
  • Master Class Wizard
  • Podcast & FB Live Wizard

These wizards are heavy hitters and a massive time savings tools. For example, if you need a long VSL, the VSL wizard will produce the copy for it in PPT slides.

Funnel Scripts Training

On top of all the Funnel Scripts you get in the Funnel Scripts dashboard, you also get tons of training!

This includes the following:

  • Copywriting Secrets Masterclass
  • Extended Demos
  • Funnel Fridays
  • Funnel Scripts Live Podcast
  • Funnel Scripts Tips Show
  • Funnel Scripts Live Training (there’s a schedule if you want to be part of the live training)
  • Past Funnel Scripts Training
  • Inception Secrets
  • Funnel Blueprints

Funnel Scripts has never looked so good. In the past, when the Funnel Scripts price was an annual bill, it didn’t have as many training videos, scripts, examples, or guidance. In 2020, it does.

Funnel Scripts Review Verdict

Now that you’ve read my Funnel Scripts review let’s figure out if this software is right for you.

If any of the following situations apply to you, I suggest getting Funnel Scripts today:

  • You want to create your own info product, but you’ve been putting it off because of all the copy you’ll need
  • You struggle to create headlines, email subject lines, and common elements of web copy
  • You want to start split testing funnel pages, but you don’t know what other headlines to test against
  • You struggle to create copy for VSLs, webinars, and email autoresponders
  • You want to offer copywriting services to your clients

Did one of those apply to you? If so, get yourself a Funnel Scripts account now!

If you want a taste of how Funnel Scripts works, check out their FREE Headline generator. It's a great way to test drive Funnel Scripts free before you buy! 

Don’t skip out on Funnel Scripts as Clickfunnels, the parent company, are always testing the Funnel Scripts price, and right now, it’s lifetime access with a money-back-guarantee!

On the other hand, if you’re confident in your copywriting knowledge and skills, then you can skip out on Funnel Scripts and write the copy yourself (or outsource it to freelancers/agencies – which can cost up to $25,000 per page).

What I like best about Funnel Scripts is that I can use it for any part of a funnel marketing campaign in ANY niche. I use it for my niche, but when I work in other industries (I do client work too), it’s beneficial since I’m not always familiar with all businesses.

That’s a wrap folks; I hope my article gave you a better insight on Funnel Scripts!

FAQs

No, however, you can try one of their Funnel Scripts for free by visiting this page.

Funnel Scripts pricing is now $797 (one time payment). You also get additional bonuses offered by Russell Brunson and Jim here.

I think Funnel Scripts is worth it for some aspects of online business. For instance, I’m decent at writing ad text headlines and email subject headlines, but when it comes to writing sales letters, video sales letters, and web form copy, I can use a hand. I think as internet entrepreneurs, we all have strengths at writing copy for certain digital assets and weaknesses in other forms of copy.

Unfortunately, Funnel Scripts is not included. However, you can get Clickfunnels and Funnel Scripts in the same deal called Funnel Builder Secrets. This offer is a no-brainer for marketers who use Clickfunnels.

Yes, you can get access to the webinar by Jim Edwards and Russell Brunson here (make sure to check out the Funnel Scripts bonuses)!

Unfortunately, there’s no Funnel Scripts coupon code or discount offer page available at this time. The best that’s offered is trying Funnel Scripts out for 30 days, and if you don’t think it’s a good fit, you can get a refund with their 30 days money back guarantee.

Since every business needs a website and/or sales funnel to sell its products and services, it’s fair to say that all businesses could benefit from Funnel Scripts. 

Think about it. Lawyers, business consultants, life coaches, people who do network marketing or affiliate marketing, a gym owner, a pest control company, etc. they all need copy, so their campaigns convert leads into customers. These businesses will either hire a copywriting expert or do the copy themselves. Or they can get Funnel Scripts.

If you’re ready to get started with Funnel Scripts, visit the checkout page here.

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Our Rating:

4/5

An advanced easy-to-use  web copy generating software.

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