Funnel Builder Secrets Review (2024): Everything You Need to Know About this Clickfunnels Deal

Funnel Builder Secrets Review

Funnel Builder Secrets is one of the latest deals offered by the Clickfunnels software company.

Russell Brunson and the team at Clickfunnels have packaged the Funnel Builder Secrets deal for new users and existing users.

Is it worth buying in 2024 since it came out years ago? Well, Funnel Builder Secrets has modified its plans, and you’re going to get the full scoop today.

In my Funnel Builders Secrets review, we’ll be covering:

  • The latest updates and plans FBS offers
  • Each of the FBS bonus training programs
  • The features that come with the Clickfunnels Enterprise account
  • How Funnel Builder Secrets program saves you over $500 yearly expenses with Clickfunnels
  • And if it’s a fit for you!

If you’re new to Clickfunnels, make sure to read our Clickfunnels review to get a full understanding of what it has to offer as SaaS product. It’s one of the best sales funnel building software on the market.

Let’s get started.

What Is Funnel Builder Secrets?

Funnel Builder Secrets is a funnel training program consisting of multiple courses that also allows you to save money on Clickfunnels.

Before Funnel Builder Secrets came into the scene, Clickfunnels, an Etison LLC company, and Russell Brunson offered Funnel Hacks. Funnel Builder Secrets, like its predecessor, teaches funnel hacking and funnel building.

The training includes:

  • Funnel Builder Secrets training
  • Funnel Hacks Masterclass
  • Traffic Secrets Membership
  • And a 1 Year Subscription to Funnel Scripts

Along with the training, Funnel Builder Secrets also provides you with the Etison Suite (this is the $297/month Clickfunnels pricing plan) free for six months or 12 months (you decide).

The goal of Funnel Builder Secrets is to help you launch your business by providing solutions (training courses) to all the challenges online business owners face when starting. We’ll discuss each of the courses further in a minute.

What Is the Funnel Builder Secrets Price?

Funnel Builder Secrets Pricing

Funnel Builder Secrets offers 2 different plans:

  • Funnel Builder Secrets (with 6 Months of Clickfunnels): $1,997
  • Funnel Builder Secrets (with 12 Months of Clickfunnles): $2,997

Let’s cover each of the plans individually.

Funnel Builder Secrets ($1,997) and the LadyBoss Movement

The first and lowest Funnel Builder Secrets pricing plan costs $1,997.

Here’s exactly what you get from this package:

  • 6 Months of Clickfunnels Etison Suite Enterprise Account
  • Funnel Builder Secrets Training
  • Traffic Secrets Membership
  • 12 Months Access to Funnel Scripts
  • Unlimited Funnels Bonus
  • 30 Day Money Back Guarantee

Clickfunnels created a special webinar training for this FBS plan hosted by the CF team and Kaelin Poulin, founder of the LadyBoss Movement.

Learn more Kaelin Poulin’s story and training here.

Funnel Builder Secrets ($2,997) and the Secret Funnel Strategy

Next up is the second Funnel Builder Secrets package that costs $2,997.

Here’s exactly what you get from it:

  • 12 Months of Clickfunnels Etison Suite Enterprise Account
  • Funnel Hacks Masterclass
  • Funnel Builder Secrets Training (which has succeeded the Funnel Hacks Masterclass)
  • Traffic Secrets Membership
  • 12 Months Access to Funnel Scripts
  • Unlimited Funnels Bonus
  • 30 Day Money Back Guarantee

The presentation most associated with this FBS plan is Russell Brunson’s presentation at the Grant Cardone 10X event (yup even famous internet entrepreneurs use Clickfunnels). Russel and the Clickfunnels team recorded it and packaged it into a free training!

Watch the 10X event Funnel Builder Secrets webinar here.

What Is Included In Funnel Builder Secrets?

Remember when you get Funnel Builder Secrets, you’re getting the $297/month Clickfunnels Platinum (formerly known as the Etison Suite plan) for 6 or 12 months, depending on the plan you choose.

The following are the benefits of having a Clickfunnels Platinum account:

  • Clickfunnels unlimited Funnels
  • Unlimited Landing Pages
  • 3 Team Users
  • 9 Payment Gateways
  • 9 Custom Domains
  • Get access to the Actionetics Email Autoresponder (Alternatively, Clickfunnels has Email Integrations With Dozens of 3rd-party Software Companies)
  • Get access to the Backpack Affiliate Management System
  • Priority Chat Support

Whether you get FBS or buy the Clickfunnels Etison Suite individually, you get two excellent additions that the Standard Clickfunnels plan doesn’t offer: Actionetics and Backpack.

Let’s cover their features before moving on to the FBS training details.

Actionetics (Follow Up Funnels)

Actionetics (Follow Up Funnels), is Clickfunnel’s native email marketing platform that lets you create email follow up funnels and broadcasts to your leads and buyers without having to leave the Clickfunnels ecosystem.

Every sales funnel system you build should include email marketing automation. Having Actionetics means you don’t have to pay for an additional SaaS product in your marketing stack.

Here are some Actionetics features:

  • Multiple List Importing Methods (Both Automatic and Manual)
  • List segmentation and tagging
  • Lead Scoring
  • Email Sequences and Broadcasts
  • A Full CRM
  • Automation Sequences
  • Drag-and-Drop Email Editor (mobile responsive)


Backpack is Clickfunnel’s affiliate sales management software that lets you have an affiliate marketing program for your products and services.

Having an army of affiliates promote your business is a great way to drive traffic to your offers. But, to incentivize affiliates to promote your product, you need an affiliate system like Backpack and provide generous affiliate commissions.

Here are some of the key features Backpack offers:

  • Payments for Leads or Commission Percentage
  • Provides Affiliate Tracking IDs
  • Multi-Tier Commissions
  • No Affiliate Member Cap
  • Affiliate KPIs: Impressions, Clicks, Conversions
  • Customizable Affiliate Center

The Clickfunnels Etison Suite costs a hefty $297 per month plan because of the two software above. It’s a great Clickfunnels account plan if you want to keep your online marketing tools under “one roof” so to speak.

However, you can get a better deal with the 12-month Funnel Builder Secrets Clickfunnels offer. If you were to pay the monthly for the Clickfunnels subscription Platinum plan, you’d pay $3,564 a year.

With the Funnel Builder Secrets offer, you’re getting it for $2,997. This saves you $567 a year – not to mention you also get the fantastic additional training!

Let’s now cover each one of the Funnel Builder Secrets courses & unique features.

Funnel Builder Secrets Training

The Funnel Builder Secrets course comes packed with hours of sales funnel training, hacking funnels (how to ethically steal your competitors’ funnel flow and traffic), and crafting your hook, story, & offer.

With over 10 modules on how to launch your first funnel from scratch, step-by-step. In the course, you’ll also learn about the seven funnel types and how each can play a role in your business.

Traffic Secrets Membership

The FBS course is excellent at teaching you how to make money with funnels, but how are you going to get traffic to those funnels? That’s where the Traffic Secrets membership course comes in.

This course was originally created by John Reese (the first in our industry to hit one million dollars in one day). The course covers every traffic channel you can think of!

Traffic channels you’ll get taught include:

  • E-commerce Shopping Engines & Amazon
  • Google AdWords
  • Facebook Ads
  • Podcasts
  • Affiliate Marketing
  • Mobile App Marketing
  • Software & Widgets
  • Retargeting
  • Social Media
  • Email Marketing Tactics
  • Google SEO
  • Keyword Research
  • YouTube Marketing

Traffic is the fuel that keeps businesses alive. If the target audience for Traffic Secrets training wasn’t mainly built for funnel hackers, I’d consider including it in our best affiliate marketing training courses article.

Funnel Scripts

With Funnel Builder Secrets, you’ll get access to 12 months of Funnel Scripts as well – one of the best copywriting software on the market!

Funnel Scripts is a copywriting script software developed by Clickfunnels, Russel Brunson, and Jim Edwards.

It’s used to help business owners write sales copy (all types of copy actually) for any kind of funnel with just a few inputs and clicks of a button. It saves entrepreneurs from another expense: hiring professional copywriters. Copywriters are expensive because web copy is crucial to online conversions.

If you find it difficult to write copy for sales funnels, headlines, webinar slides, emails, video sales letters, etc. then Funnel Scripts will do wonders for you. You can learn more about it in our Funnel Scripts review. You can now get Clickfunnels Funnel Scripts as a standalone product or pay for lifetime access!

Unlimited Funnels Bonus

When you get Clickfunnels Funnel Builder Secrets, you’re also unlocking Clickfunnel’s Platinum feature of unlimited funnels. With the standard Clickfunnels plan, you get a maximum of 20 funnels only.

30 Day Money Back Guarantee

Funnel Builder Secrets is just like any other training or tools put out by Clickfunnels. If you don’t like FBS, you can get your money back with Clickfunnels classic 30-day money-back guarantee. Just make sure to contact the Clickfunnels support team before the 30 days is up.

8 ClickStart Coaching Calls

The Click Start coaching used to be offered when FBS offered in the third FBS pricing plan. However, we excluded this from our Funnel Builder Secrets review because it’s no longer offered. See our FAQ section below for more details.

Funnel Builder Secrets Review Conclusion – Is It Worth It?

If running your business with different types of sales funnels, email marketing, membership sites, webinar funnels, different traffic generating methods, and being a Clickfunnels user excites you, then Funnel Builder Secrets is worth investing in.

Keeping all your internet marketing tools under one roof has its benefits. With Clickfunnels, this costs $297/month, but with Funnel Builder Secrets, it’s $250/month if you do the math for 12 months of Clickfunnels.

Yet, it’s not just Clickfunnels that you’re investing in, but the training that is immensely valuable to anyone just starting out or who needs help succeeding with their online business.

When compared to other business expenses, $1,997, or $2,997, is not a massive investment for a program that can take your business to the next level.

In the end, Funnel Builder Secrets pays for itself.


Funnel Hacks vs Funnel Builder Secrets? What’s the Difference?

Funnel Hacks was the predecessor to Funnel Builder Secrets that Russell Brunson promoted heavily and is no longer offered as a standalone product.

It was a training program on “Funnel Hacking” that also provided a 6 and 12 month discount to Clickfunnel’s Full Etison Suite plan.

The Funnel Hacks offer is included within your Clickfunnels dashboard. And other FBS courses included in your purchase are:

  • The Funnel Hacks Masterclass
  • Instant Traffic Hacks
  • Inception Secrets
  • SOAP & Seinfeld Email Sequences

You might still see other Funnel Builder Secrets review articles on the web, including the Funnel Hacks system as part of the Funnel Builder Secrets deal, but they just haven’t updated their article in a while.

Note: you still get the exact course Funnel Hacks system with the Funnel Builder Secrets program.

What if You’re Already On the $297 per Month Plan (a Paying Clickfunnels Customer)?

If you’re already a Clickfunnels Platinum user, you can upgrade to the Funnel Builder Secrets offer from within your dashboard. Your FBS purchase that grants you six or 12 months of Clickfunnels for free will be added to your Clickfunnels account (given you signup with the same email address).

And your previous monthly payments of $297 per month will cease until you choose not to renew FBS. For further support on this, please reach out to Clickfunnels customer support.

Is Funnel Scripts Included In Clickfunnels?

Funnel Scripts is not included with Clickfunnels. It’s a standalone copywriting software that can only be included with Clickfunnels via the Funnel Builder Secrets offer. You can get access to Clickfunnels Funnel Scripts for free here.

Wasn’t There a 3rd Funnel Builder Secrets Plan That Included Clickstart Coaching?

Yes, there used to be a 3rd pricing plan that cost $5,997 that gave you everything the $2,997 pricing plan gave you plus coaching calls. We excluded it from our Funnel Builder Secrets review because Clickfunnels no longer offers it.

Here’s what you used to get:

  • 12 Months of the Clickfunnels Etison Suite Enterprise Account
  • 8 ClickStart Coaching Calls
  • Funnel Builder Secrets Training (which has succeeded the Funnel Hacks Masterclass)
  • Traffic Secrets Membership
  • 12 Months Access to Funnel Scripts
  • Unlimited Funnels Bonus
  • 30 Day Money Back Guarantee

The ClickStart coaching calls are for company owners who want to work one-on-one with a Clickfunnels coach for two months.

This would ensure your business takes off from zero to a profitable business. However, this plan is no longer offered, and the calls are only offered in your Clickfunnels dashboard. You can apply for coaching via their application form.

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